How should the company manage it's activities

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Sameer mathur

Reference : Marketing Management by Philip Kohler

Marketing

• Export Department
• Global Organisation
• International Division

Export Department
Export Department Global Organisation International Div.
Supply by shipping goods…
BUT
They will be inadequate if a
Joint Venture or a Direct Investment is done

Global Organisation
Export Department Global Organisation International Div.
A global Organisation faces problems in any decision making
situation …because of two competing factors/variables….

Global Organisation
Export Department Global Organisation International Div.
Forces for
Global Integration VS National Responsiveness

Global Organisation
Export Department Global Organisation International Div.
Global Integration
+
National Responsiveness
Glocal Strategy

International Division
Export Department Global Organisation International Div.
Geographical Organisations
World Product Groups
International Subsidies

RECAP
• Export Department
• Global Organisation
• International Division

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How should the company manage it's activities

1. MANAGING INTERNATIONAL ACTIVITIES

2. THERE ARE THREE METHODS..

3. • Export Department • Global Organisation • International Division

4. Export Department Export Department Global Organisation International Div. Supply by shipping goods… BUT They will be inadequate if a Joint Venture or a Direct Investment is done

5. Global Organisation Export Department Global Organisation International Div. A global Organisation faces problems in any decision making situation …because of two competing factors/variables….

6. Global Organisation Export Department Global Organisation International Div. Forces for Global Integration VS National Responsiveness

7. Global Organisation Export Department Global Organisation International Div. Global Integration + National Responsiveness Glocal Strategy

8. International Division Export Department Global Organisation International Div. Geographical Organisations World Product Groups International Subsidies

9. International Division Export Department Global Organisation International Div. Geographical Organisations World Product Groups International Subsidies

10. International Division Export Department Global Organisation International Div. Geographical Organisations World Product Groups International Subsidies

11. RECAP • Export Department • Global Organisation • International Division

12. Thank You Chandra Has Dondapati

How should the company manage it's activities

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