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How can companies evaluate and select specific foreign markets to enter?

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Sameer mathur
Sameer mathur

How can companies evaluate and select specific foreign markets to enter?

Marketing
1 of 12
How many Markets to enter?
Waterfall Approach
Sprinkler Approach
Product and Geography Income and Population Political Climate
Developed versus Developing markets
Developed countries • Huge potential markets for food, clothing, shelter, consumer electronics and appliances Developing countries • Relying on developing markets for survival and growth • Economic and cultural differences, poor marketing infrastructure and local competition • Lessons gleaned from developing countries used to better compete here
Evaluating Potential Markets
Selling to neighboring countries advantage • Can control their entry costs • They understand them better
Psychic proximity
Marketing attractiveness Market Risk
Image credits flickr users • thisosmeD • Wesley Fryer

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How can companies evaluate and select specific foreign markets to enter?