Family Foodie is a social media influencer that promotes brands through conversations on food, cooking, and family. In 2011, Family Foodie launched the #SundaySupper Twitter chat that engaged over 400,000 followers and received over 6 million impressions. Family Foodie reaches over 50,000 impressions per week, primarily women ages 30-48 who are married with children and engaged in social media daily. Brands partner with Family Foodie for virtual events and to reach her audience of loyal food and lifestyle bloggers.

1. Bringing Back the Tradition of Sunday Supper
Around the Family Table in every home

2. ABOUT FAMILY FOODIE
Family Foodie is a trusted name that has the ability to curate the desired
audience Brands seek... moms, dads, teachers, coaches and more. Through
Twitter chats, daily tweets, blogs and other diverse Social Media avenues, we
promote Brands by sparking conversations that fuel people’s passion for
food, cooking and family. One little tweet by @familyfoodie "Do you call it
Pasta and Sauce or Macaroni and Gravy?" returned hundreds of passionate
responses.
On December 5th, 2011, Family Foodie arrived as a major voice in the Foodie
Community. Several Food Network stars and well know food bloggers
engaged in the event that triggered tremendous growth and excitement around
#SundaySupper. Over 6 million impressions reached over 400,000 followers
and #SundaySupper became a household name within the Twitter Community.

3. SO, WHAT NEXT? HOW DO WE
CONTINUE TO CREATE THE BUZZ?
• What really makes Family Foodie appealing to so many people? Family Foodie
is everyday life. We listen to people. This marketing strategy goes along with
listening to consumer feedback, always encouraging people to interact and
always having an adaptive attitude.
• In a world where economic issues are a reality and people are cutting back
#SundaySupper has become a source of inspiration for consumers to share
tips, recipes and inspire each other to spend time together Around the Family
Table.
• We create virtual Birthday Parties, Wedding Showers, Progressive Dinner
Parties, Wine Tastings, Holiday Bake-Offs, Grand Openings or any other fun
event showcasing your products. Your product could be food, to appliances;
to where you shop ...the possibilities are endless!
• Our large network of Loyal Food, Family and Lifestyle bloggers engage
consumers, entertain and are Brand Advocates
• Consumer insight groups gather and create relevant information to keep
Brands current and exciting

4. WHO AND HOW MANY?
• Family Foodie reaches an audience with over 50,000 impressions per week
• 85% of Family Foodie followers are people who visit social media sites at least
once a day
• 90% are female
• 91% are college educated
• 65% are between the ages of 30 and 48
• 73% are married and have kids at home
• 55% have their own blogs
• 96% have their own Twitter of Facebook account
• Consistently featured on Klout’s top 10 Influencers on Cooking
• Featured as a Sponsored Tweet by Infiniti
• Asked to participate and interview Hershey’s Cookie Experts for their 2011
Cookie HQ Event

5. BRANDS FEATURED AROUND
THE FAMILY TABLE
• American Express • Hyatt Regency Clearwater Beach • Purex
• Anthony's Coal Fire Pizza • Infiniti • Rosen Hotels
• Besa Grill • Jimmy Ikes Restaurant • Scharffen Berger Chocolate
• Dassant Baking • Kennedy Space Center • Strauss Veal
• Deevo Olive Oil • Kids Fresh • Talenti Gelato
• Driscoll's Strawberries • Kitchen Aid • Taste Café
• Dunkin Donuts • Lavish Oatmeal • Timpano Grill
• Generx Generators • Lime Bar Tampa • Treasure Hunter’s Roadshow
• Grill Smith • Lindt Chocolates • Whole Grain Council
• Gustare Olive Oil • Macy’s Culinary Council • Wine Twits
• Hard Rock Tampa • National Pork Board • Wish-Bone
• Hershey’s Chocolate • Omaha Steaks

6. WHAT THEY’RE SAYING
“I so fell in love with Family Foodie. I love her take on not just meatballs, but the family
table in general. And that's why I was so excited when Isabel agreed to be a guest blogger.”
~Jim, Lippe Taylor PR Agency
“Thank you for your hard work. We have highly recommended you to our PR Agency for
future initiatives.” ~Kate, Lindt Chocolates
“#SundaySupper is what Social Media should be all about.” ~iPura Food Safety
“After participating in #SundaySupper, my stats were 3X’s my busiest day!
Remarkable!”~Eileen Wine Every Day

7. CONTACT FAMILY FOODIE
Isabel Laessig
familyfoodie@yahoo.com
@familyfoodie
www.familyfoodie.com
727-421-2230