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Essential drupal marketing at the regional level
The document discusses the role of the Dutch Drupal Association in promoting Drupal and connecting various stakeholders, including developers, agencies, clients, and potential newcomers. It emphasizes the importance of defining a clear identity, engaging in community activities, and experimenting with marketing strategies to foster growth. It also highlights the challenges faced by volunteers and the need for effective operational execution to support the community.
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Essential drupal marketing at the regional level
- 1.
- 2. At the regionallevel Essential marketing Imre Gmelig Meijling (Chair Dutch Drupal Association)
- 3. Tools Policies Board Statutes Activities Engagement Identity StrategyStrategic Operational Need in orderto function Executing (e.g. organizing events) Marketing & Branding Making a dent Non profit association
- 4. Tools Policies Board Statutes Activities Engagement Identity StrategyStrategic Operational Need in orderto function Executing things (e.g. organizing events) Marketing & Branding Making a dent Non profit association
- 6.
- 7. Drupal professionals Agencies/PartnersUsers Upcoming talent Potential partners Potential users Community * * Microsoft entirely running on Drupal
- 8. We are agroup of people in service of Drupal. We connect developers, agencies and clients. And potential newcomers.
- 9. STICHTING DRUPAL NEDERLAND 20072015 2018
- 10.
- 11. Drupal professionals Agencies/PartnersUsers Upcoming talent Potential partners Potential users Community * * Microsoft entirely running on Drupal
- 13. Come to knowDrupal at thé biggest Drupal event of the Netherlands
- 14. Drupal professionals Agencies/PartnersUsers Upcoming talent Potential partners Potential users Community * * Microsoft entirely running on Drupal
- 15. By joining asa Partner you facilitate and grow the community. You make it possible to create events. You help to promote Drupal You get interesting perks. (and everlasting fame) https://www.drupal.nl/partners/ons-partnerprogramma
- 16.
- 17. Drupal professionals Agencies/PartnersUsers Upcoming talent Potential partners Potential users Community * * Microsoft entirely running on Drupal
- 21. Drupal professionals Agencies/PartnersUsers Upcoming talent Potential partners Potential users Community * * Microsoft entirely running on Drupal
- 23. Drupal professionals Agencies/PartnersUsers Upcoming talent Potential partners Potential users Community * * Microsoft entirely running on Drupal
- 24. We have stretchedthe limits of what we can do as volunteers (we don’t have more time to spare). We do have some money.
- 26. Drupal professionals Agencies/PartnersUsers Upcoming talent Potential partners Potential users Community * * Microsoft entirely running on Drupal
- 27. Proof Have others gone beforeus? Features Does it have all We require? Skills Are you the right people for us? Price Do we get plenty of bang for our buck?
- 30. 1.3M pageviews 206.000 uniquevisitors per month
- 33. 1.2M unique visitors (not pageviews) per day!
- 37. But you saidyou didn’t have time?
- 38.
- 45. Tools Policies Board Statutes Activities Engagement Identity StrategyStrategic Operational Need in orderto function Executing (e.g. organizing events) Marketing & Branding Making a dent Non profit association
- 46. Tools Policies Board Statutes Activities Engagement Identity StrategyStrategic Operational Need in orderto function Executing things (e.g. organizing events) Marketing & Branding Making a dent Non profit association
- 47.
- 48. ‘The community’ isnot just developers, but also agencies, business, clients and talent. 1.
- 49. Define your identity.What do you do? Who do you do it for? How should people recognise you? Lay it down and use it consistently and repeatedly. 2.
- 50. Experiment with advertising,hiring people and whatever ‘the community’ calls for. Only when in motion, can you adjust course. 3.
- 51. Plan, Do, Checkand Act. If it means it will be better for the ones you are trying to help. It’s not for you. (although it’s an essential part of the fun) 4.
- 52. @imregmelig Thank you Imre GmeligMeijling (Chair Dutch Drupal Assoc.)