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www.drupaleurope.org
At the regional level
Essential marketing
Imre Gmelig Meijling (Chair Dutch Drupal Association)
Tools
Policies
Board
Statutes
Activities
Engagement
Identity
StrategyStrategic
Operational
Need in order to
function
Execu...
Tools
Policies
Board
Statutes
Activities
Engagement
Identity
StrategyStrategic
Operational
Need in order to
function
Execu...
IdentityMarketing
& Branding
Drupal professionals Agencies/Partners Users
Upcoming talent Potential partners Potential users
Community
*
* Microsoft en...
We are a group of people in service
of Drupal. 

We connect developers, agencies
and clients. And potential
newcomers.
STICHTING DRUPAL NEDERLAND
2007 2015 2018
EngagementMarketing
& Branding
Drupal professionals Agencies/Partners Users
Upcoming talent Potential partners Potential users
Community
*
* Microsoft en...
Come to know Drupal at thé biggest
Drupal event of the Netherlands
Drupal professionals Agencies/Partners Users
Upcoming talent Potential partners Potential users
Community
*
* Microsoft en...
By joining as a Partner you facilitate
and grow the community. You make
it possible to create events.
You help to promote ...
Drupal

Business
Meetup
Drupal professionals Agencies/Partners Users
Upcoming talent Potential partners Potential users
Community
*
* Microsoft en...
Drupal professionals Agencies/Partners Users
Upcoming talent Potential partners Potential users
Community
*
* Microsoft en...
Drupal professionals Agencies/Partners Users
Upcoming talent Potential partners Potential users
Community
*
* Microsoft en...
We have stretched the limits of what
we can do as volunteers 

(we don’t have more time to spare).
We do have some money.
Drupal professionals Agencies/Partners Users
Upcoming talent Potential partners Potential users
Community
*
* Microsoft en...
Proof
Have others gone
before us?
Features
Does it have all
We require?
Skills
Are you the right
people for us?
Price
Do w...
1.3M pageviews
206.000 unique visitors
per month
1.2M unique visitors 

(not pageviews)
per day!
But you said you didn’t have time?
Mara
Marketing professional
Tools
Policies
Board
Statutes
Activities
Engagement
Identity
StrategyStrategic
Operational
Need in order to
function
Execu...
Tools
Policies
Board
Statutes
Activities
Engagement
Identity
StrategyStrategic
Operational
Need in order to
function
Execu...
Take aways
‘The community’ is not just
developers, but also agencies,
business, clients and talent.
1.
Define your identity. What do you
do? Who do you do it for? How
should people recognise you?
Lay it down and use it consis...
Experiment with advertising, hiring
people and whatever ‘the
community’ calls for.
Only when in motion, can you adjust
cou...
Plan, Do, Check and Act.
If it means it will be better for the
ones you are trying to help. 

It’s not for you.

(although...
@imregmelig
Thank you
Imre Gmelig Meijling (Chair Dutch Drupal Assoc.)
Essential drupal marketing at the regional level
Essential drupal marketing at the regional level
Essential drupal marketing at the regional level
Essential drupal marketing at the regional level
Essential drupal marketing at the regional level
Essential drupal marketing at the regional level
Essential drupal marketing at the regional level
Essential drupal marketing at the regional level
Essential drupal marketing at the regional level
Essential drupal marketing at the regional level
Essential drupal marketing at the regional level
Essential drupal marketing at the regional level
Essential drupal marketing at the regional level
Essential drupal marketing at the regional level
Essential drupal marketing at the regional level
Essential drupal marketing at the regional level
Essential drupal marketing at the regional level
Essential drupal marketing at the regional level
Essential drupal marketing at the regional level
Essential drupal marketing at the regional level
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Creating more adoption for Drupal to increase business potential, is an important value we would like to add to our local partnership program. This means we need to establish the brand Drupal within a large business audience (outside our own) and tell the world about the wonderful stories that happen in open source. All the great cases and wonderful things happening in the open source ecosphere, built with and around Drupal are great stories to tell. With the Promote Drupal initiative underway and our partners call on us to invest on increasing awareness, we ramped up on marketing and are starting to increase awareness for Drupal even further.

Imre Gmelig Meijling is chair of the Dutch Drupal Association and contributed to Drupal since 2006. He has worked for various agencies in Europe, creating Drupal adoption within regional and international organisations. Besides being a Drupal volunteer, Imre is commercial director at LimoenGroen in Amsterdam.

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Essential drupal marketing at the regional level

  1. 1. www.drupaleurope.org
  2. 2. At the regional level Essential marketing Imre Gmelig Meijling (Chair Dutch Drupal Association)
  3. 3. Tools Policies Board Statutes Activities Engagement Identity StrategyStrategic Operational Need in order to function Executing 
 (e.g. organizing events) Marketing & Branding Making a dent Non profit association
  4. 4. Tools Policies Board Statutes Activities Engagement Identity StrategyStrategic Operational Need in order to function Executing things 
 (e.g. organizing events) Marketing & Branding Making a dent Non profit association
  5. 5. IdentityMarketing & Branding
  6. 6. Drupal professionals Agencies/Partners Users Upcoming talent Potential partners Potential users Community * * Microsoft entirely running on Drupal
  7. 7. We are a group of people in service of Drupal. 
 We connect developers, agencies and clients. And potential newcomers.
  8. 8. STICHTING DRUPAL NEDERLAND 2007 2015 2018
  9. 9. EngagementMarketing & Branding
  10. 10. Drupal professionals Agencies/Partners Users Upcoming talent Potential partners Potential users Community * * Microsoft entirely running on Drupal
  11. 11. Come to know Drupal at thé biggest Drupal event of the Netherlands
  12. 12. Drupal professionals Agencies/Partners Users Upcoming talent Potential partners Potential users Community * * Microsoft entirely running on Drupal
  13. 13. By joining as a Partner you facilitate and grow the community. You make it possible to create events. You help to promote Drupal You get interesting perks.
 (and everlasting fame) https://www.drupal.nl/partners/ons-partnerprogramma
  14. 14. Drupal
 Business Meetup
  15. 15. Drupal professionals Agencies/Partners Users Upcoming talent Potential partners Potential users Community * * Microsoft entirely running on Drupal
  16. 16. Drupal professionals Agencies/Partners Users Upcoming talent Potential partners Potential users Community * * Microsoft entirely running on Drupal
  17. 17. Drupal professionals Agencies/Partners Users Upcoming talent Potential partners Potential users Community * * Microsoft entirely running on Drupal
  18. 18. We have stretched the limits of what we can do as volunteers 
 (we don’t have more time to spare). We do have some money.
  19. 19. Drupal professionals Agencies/Partners Users Upcoming talent Potential partners Potential users Community * * Microsoft entirely running on Drupal
  20. 20. Proof Have others gone before us? Features Does it have all We require? Skills Are you the right people for us? Price Do we get plenty of bang for our buck?
  21. 21. 1.3M pageviews 206.000 unique visitors per month
  22. 22. 1.2M unique visitors 
 (not pageviews) per day!
  23. 23. But you said you didn’t have time?
  24. 24. Mara Marketing professional
  25. 25. Tools Policies Board Statutes Activities Engagement Identity StrategyStrategic Operational Need in order to function Executing 
 (e.g. organizing events) Marketing & Branding Making a dent Non profit association
  26. 26. Tools Policies Board Statutes Activities Engagement Identity StrategyStrategic Operational Need in order to function Executing things 
 (e.g. organizing events) Marketing & Branding Making a dent Non profit association
  27. 27. Take aways
  28. 28. ‘The community’ is not just developers, but also agencies, business, clients and talent. 1.
  29. 29. Define your identity. What do you do? Who do you do it for? How should people recognise you? Lay it down and use it consistently and repeatedly. 2.
  30. 30. Experiment with advertising, hiring people and whatever ‘the community’ calls for. Only when in motion, can you adjust course. 3.
  31. 31. Plan, Do, Check and Act. If it means it will be better for the ones you are trying to help. 
 It’s not for you.
 (although it’s an essential 
 part of the fun) 4.
  32. 32. @imregmelig Thank you Imre Gmelig Meijling (Chair Dutch Drupal Assoc.)

Creating more adoption for Drupal to increase business potential, is an important value we would like to add to our local partnership program. This means we need to establish the brand Drupal within a large business audience (outside our own) and tell the world about the wonderful stories that happen in open source. All the great cases and wonderful things happening in the open source ecosphere, built with and around Drupal are great stories to tell. With the Promote Drupal initiative underway and our partners call on us to invest on increasing awareness, we ramped up on marketing and are starting to increase awareness for Drupal even further. Imre Gmelig Meijling is chair of the Dutch Drupal Association and contributed to Drupal since 2006. He has worked for various agencies in Europe, creating Drupal adoption within regional and international organisations. Besides being a Drupal volunteer, Imre is commercial director at LimoenGroen in Amsterdam.

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