SlideShare a Scribd company logo
www.drupaleurope.org
At the regional level
Essential marketing
Imre Gmelig Meijling (Chair Dutch Drupal Association)
Tools
Policies
Board
Statutes
Activities
Engagement
Identity
StrategyStrategic
Operational
Need in order to
function
Executing 

(e.g. organizing
events)
Marketing
& Branding
Making
a dent
Non profit
association
Tools
Policies
Board
Statutes
Activities
Engagement
Identity
StrategyStrategic
Operational
Need in order to
function
Executing
things 

(e.g. organizing
events)
Marketing
& Branding
Making
a dent
Non profit
association
IdentityMarketing
& Branding
Drupal professionals Agencies/Partners Users
Upcoming talent Potential partners Potential users
Community
*
* Microsoft entirely running on Drupal
We are a group of people in service
of Drupal. 

We connect developers, agencies
and clients. And potential
newcomers.
STICHTING DRUPAL NEDERLAND
2007 2015 2018
EngagementMarketing
& Branding
Drupal professionals Agencies/Partners Users
Upcoming talent Potential partners Potential users
Community
*
* Microsoft entirely running on Drupal
Come to know Drupal at thé biggest
Drupal event of the Netherlands
Drupal professionals Agencies/Partners Users
Upcoming talent Potential partners Potential users
Community
*
* Microsoft entirely running on Drupal
By joining as a Partner you facilitate
and grow the community. You make
it possible to create events.
You help to promote Drupal
You get interesting perks.

(and everlasting fame)
https://www.drupal.nl/partners/ons-partnerprogramma
Drupal

Business
Meetup
Drupal professionals Agencies/Partners Users
Upcoming talent Potential partners Potential users
Community
*
* Microsoft entirely running on Drupal
Drupal professionals Agencies/Partners Users
Upcoming talent Potential partners Potential users
Community
*
* Microsoft entirely running on Drupal
Drupal professionals Agencies/Partners Users
Upcoming talent Potential partners Potential users
Community
*
* Microsoft entirely running on Drupal
We have stretched the limits of what
we can do as volunteers 

(we don’t have more time to spare).
We do have some money.
Drupal professionals Agencies/Partners Users
Upcoming talent Potential partners Potential users
Community
*
* Microsoft entirely running on Drupal
Proof
Have others gone
before us?
Features
Does it have all
We require?
Skills
Are you the right
people for us?
Price
Do we get plenty
of bang for our
buck?
1.3M pageviews
206.000 unique visitors
per month
1.2M unique visitors 

(not pageviews)
per day!
But you said you didn’t have time?
Mara
Marketing professional
Tools
Policies
Board
Statutes
Activities
Engagement
Identity
StrategyStrategic
Operational
Need in order to
function
Executing 

(e.g. organizing
events)
Marketing
& Branding
Making
a dent
Non profit
association
Tools
Policies
Board
Statutes
Activities
Engagement
Identity
StrategyStrategic
Operational
Need in order to
function
Executing
things 

(e.g. organizing
events)
Marketing
& Branding
Making
a dent
Non profit
association
Take aways
‘The community’ is not just
developers, but also agencies,
business, clients and talent.
1.
Define your identity. What do you
do? Who do you do it for? How
should people recognise you?
Lay it down and use it consistently
and repeatedly.
2.
Experiment with advertising, hiring
people and whatever ‘the
community’ calls for.
Only when in motion, can you adjust
course.
3.
Plan, Do, Check and Act.
If it means it will be better for the
ones you are trying to help. 

It’s not for you.

(although it’s an essential 

part of the fun)
4.
@imregmelig
Thank you
Imre Gmelig Meijling (Chair Dutch Drupal Assoc.)

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