Drupal is an open-source content management system founded in 2001. It has over 3.5 million registered members in 40 languages and over 1,400 developers contributing to its core and modules. Drupal differentiates itself through its large, dedicated community and granular user permissions. Its strategy is to position itself as a standard, customizable product for intermediate-level websites through cooperation with partners.

1. Powered By Drupal Group 4 Zhang Yuanyuan : 70381@student.hhs.se Zhong Wei :70382@student.hhs.se Chi Mingli :70365@student.hhs.se Guo Xing :70368@student.hhs.se

2. Agenda Background Market Analysis Competitive Advantage Sustainability Strategy References

3. Background Categories: Content Management, Social Media Founded: 2001 Chief Officer: Dries Buytaert, President Key Product: Drupal 6.4 Objectives: Developing a leading edge open-source content management system that implements the latest thinking and best practices in community publishing, knowledge management, and software design. Resources & Capabilities : +3500,000 registered members in 40 languages, +600 developers for core, +800 developers for contribution. A well organized and structured organization with dedicated members.

4. Market Analysis Low/no threat of substitutes Low bargaining power of suppliers Many competitors and high rivalry Bargaining power of buyers is quite high Profit potential is high in intra industry comparison

5. Competitive Advantage Reputation － High name recognition － Drupal won the CNet Webware 100 and was second runner-up (by one vote) in the Packt Publishing Open Source Content Management System Award in 2006, 2007 and 2008.

6. Competitive Advantage Community +3500,000 registered members in 40 languages, +600 developers for core, +800 developers for contribution. A well organized and structured organization with dedicated members .

7. Competitive Advantage Product Differentiation Drupal is very simple to use and easy to administer. User permissions are granular, so administrators can easily control the features users have access to. It is also a multi-site management software. In addition to meeting basic web requirements, it provides many advanced features that make it a good option for intermediate-level web sites.

8. Sustainability Reputation Community Target Customer Differentiation Intermediate-level web sites

9. Strategy Product Position Standard Product: a core product/service with basic features Customization: Based on core product, adding features best meet customer requirements. Distribution Channel Cooperating with partners to gain more market share. Simply Initiation Process Compared with competitors, more time needed to install and learn how to use it.

10. References WWW.eZ.no http://drupal.org/ http://www.joomla.org/ Should eZ enter the U.S. market? - Competitor Analysis, Christian Stromberg Fredrik,Jonsson Daniel, Andersson, Lynn Zhong Should eZ enter the U.S. market? - Industry Analysis, Anna Nordström Patrick Leuthard Ulf Lockowandt eZ Publish-Cross Media Publishing Evaluation of Open Source (OS) Content Management Systems (CMS): Alfresco, Drupal, and Joomla!, Chantel Brathwaite

11. Thank you ! Group 4 2009-1-21