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2014 IDG Enterprise/IGS Mobility Survey

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The 2014 IDG Enterprise/IGS Mobility Survey was conducted to explore how mobile devices are used for business purposes, factors used to evaluate mobile technologies, how organizations are investing in mobile technology–now and in the future–as well as the important challenges or barriers to implementing mobile solutions. The survey was conducted online among the audience of six IDG Enterprise brands – CIO, Computerworld, CSO, InfoWorld, ITworld and Network World. Results are based on 528 respondents.

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2014 IDG Enterprise/IGS Mobility Survey

  1. 1. 2014 IDG Enterprise/IGS Mobility Survey Conducted across the IDG Enterprise brands: CIO, Computerworld, CSO, InfoWorld, ITworld and Network World
  2. 2. Purpose and Methodology 1 Source: IDG Enterprise/IGS Mobility Survey, 2014 The survey was designed to explore how mobile devices are used for business purposes, factors used to evaluate mobile technologies, how organizations are investing in mobile technology–now and in the future–as well as the important challenges or barriers to implementing mobile solutions. Survey GoalSURVEY SAMPLE TOTAL RESPONDENTS 528 MARGIN OF ERROR +/-4.3% AUDIENCE BASE CIO, Computerworld, CSO, InfoWorld, ITworld, and Network World audiences across sites.
  3. 3. Smartphones Dominate as Device for Business Use 2 Q. Do you own/use a smartphone? Q. Do you use your smartphone for business use? Q. Do you own/use a tablet device? Q. Do you use your tablet device for business use? BASE: Own/use a smartphone or tablet Source: IDG Enterprise/IGS Mobility Survey, 2014
  4. 4. Mobile Devices Personally Owned But Governance Exists 3 Q. Is this a personally/privately purchased/owned smartphone? (i.e. not owned or purchased by your company) Q. Is this personally/privately purchased/owned tablet device? (i.e. not owned by your company) Q. Does your organization have a mobile specific policy? BASE: Own/use a smartphone or tablet for business use Source: IDG Enterprise/IGS Mobility Survey, 2014 16%
  5. 5. Mobile Devices Replacing Traditional Touch Points 4 Q. Has your smartphone or tablet device replaced any of the following? BASE: Own/use a smartphone or tablet for business use Source: IDG Enterprise/IGS Mobility Survey, 2014 74% 61% 24% 19% 18% 75% 76% 35% 25% 29% Printed Newspaper Printed Magazine Laptop Computer Desktop Computer Television SMARTPHONES TABLET
  6. 6. Responsive Design Critical as Buyers Use Mobile Devices for Research 5 Q. Do you research products or services for your business using your smartphone? Q. Do you research products or services for your business using your tablet device? Q. When researching products or services for your business, which of the following activities do you perform using your smartphone? Q. When researching products or services for your business, which of the following activities do you perform using your tablet device? BASE: Own/use a smartphone or tablet for business use Source: IDG Enterprise/IGS Mobility Survey, 2014 PRODUCT OR SERVICE RESEARCH METHODS SMARTPHONE TABLET Visit vendor sites for product information 81% 84% Compare prices and products 81% 87% Read feature articles about trends & strategies 59% 72% Watch videos 55% 66% Browse and participate in forums & social networks 50% 62% Read case studies 42% 65% Read whitepapers 36% 64% Read analyst reports 36% 59% Watch webcasts/webinars 36% 63% Other 2% 4% 1 2 3 1 3 2
  7. 7. Traditional Channels Primary Vehicle for Tech Purchases 6 Q. Have you ever researched products or services for your business using your smartphone and then purchased from a retail outlet? Q. Have you ever researched products or services for your business using your tablet device and then purchased from a retail outlet? Q. Have you ever researched products or services for your business using your smartphone and then purchased via the internet using a laptop or desktop computer? Q. Have you ever researched products or services for your business using your tablet device and then purchased via the internet using a laptop or desktop computer? BASE: Own/use a smartphone or tablet for business use to research products or services Source: IDG Enterprise/IGS Mobility Survey, 2014
  8. 8. 44% 35% 35% 24% 34% 50% 38% 23% 31% 31% Security concerns (e.g. untrustworthy site/app/network) Privacy concerns (e.g. personal details shared with third party) Website not mobile enabled (e.g. difficult to navigate) Complicated payment process Other Security Biggest Hindrance to Purchases via Mobile Devices 7 Q. What are the main reasons for you not purchasing a product or service using your smartphone? Q. What are the main reasons for your not purchasing a product or service using your tablet device? BASE: Own/use a smartphone or tablet and do not use it to purchase products or services Source: IDG Enterprise/IGS Mobility Survey, 2014 SMARTPHONES TABLET
  9. 9. Tablets Rule for Video Viewing 8 Q. Do you watch videos on your smartphone? Q. What type of videos do you watch using your smartphone? Q. Do you watch videos on your tablet device? Q. What type of videos do you watch using your tablet device? BASE: Own/use a smartphone or tablet device and watch videos on it Source: IDG Enterprise/IGS Mobility Survey, 2014 94% 54% 51% 44% 32% 27% 7% 89% 72% 72% 67% 46% 55% 6% You Tube Movies/ TV Shows How-to training videos Videos/Webcasts/ Webinars relating to your job Promotional videos Independent product reviews Other SMARTPHONES TABLET
  10. 10. 9 For more information on this study, please contact Sue Yanovitch, VP of Marketing at syanovitch@idgenterprise.com

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