On November 19th, 2015, I gave a presentation on the first UBX Conference in Munich. This was a special experience! My thanks go out to the Virtual Identity team for making this possible.
The introduction of the talk: "Ingmar de Langeis is a strong believer that marketing in the digital age is about usefulness and branding should be more utilitarian. In his presentation he will talk about 'How to create brand utility' (www.brandutility.net). He already helped many brands in this respect."