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Social Media - a conversation starter for Thinkpod Cafe december 2009


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A primer on what's working in social media at the moment - and a conversation started for Thinkpod Cafe december 2009.

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Social Media - a conversation starter for Thinkpod Cafe december 2009

  1. 1. Social Media – starting the conversation at Thinkpod Cafe Presented by Eleanor Muller December 2009
  2. 2. thinkpod TM better space to think
  3. 4. Top 100 brands … “Best Global Brands 2008” 18% 6% most engaged companies revenues least engaged companies
  4. 5. What is social media?
  5. 8. Segmenting social media activity
  6. 11. 1: Listening <ul><li>Research and better understand your customers. </li></ul><ul><li>Seek customer insights for use in marketing and product development. </li></ul>
  7. 14. 2. Talking <ul><li>Spread messages about your company. </li></ul><ul><li>Extend your digital marketing initiatives to a more interactive channel. </li></ul>
  8. 19. 3. Energising <ul><li>Supercharge word of mouth. </li></ul><ul><li>Works best with brand enthusiasts to energise. </li></ul>
  9. 21. 4. Supporting <ul><li>Tools to help your customers support each other. </li></ul><ul><li>For companies who have significant support costs and customers have a natural affinity for each other. </li></ul>
  10. 23. 5. Embracing <ul><li>Integrate your customers into the way your business works </li></ul><ul><li>Customers design your products. </li></ul><ul><li>Best suited to companies who have succeeded with the other goals already. </li></ul>
  11. 26. Customer Service <ul><li>When the customer controls the conversation </li></ul>
  12. 32. Control the monster <ul><li>Manage what you do online and </li></ul><ul><li>how long you spend doing it. </li></ul>
  13. 34. If I am building my brand online – how should I spend my time?
  14. 35. The next new thing?
  15. 42. For the next Café it would be great if? …
  16. 43. thinkpod TM better space to think
  17. 44. Bonus Material <ul><li>Life coaching online business – case study and tools. </li></ul><ul><li>Tools for managing the backchannel at conferences. </li></ul>
  18. 47. Presentation produced by Eleanor Muller [email_address] ph: 083-301-5026 Skype: eleanormuller for Thinkpod Cafe December 2009 All work licensed under Creative Commons (in short – you may use the material, but please attribute the sources, as described in the notes of each slide)