1. Submitted By:
Sahil Nanda (211128)
Ishaan S Dhingra (211129)
Lavi Aggarwal (211170)
Anurag Sengar (211174)
Ankit Kothari (211175)
Adhiraj Sharma (211183)

2. 4) MARKETING AND PROMOTION
The Official website
Social networking websites
E-Commerce websites
Cell phones
Online coupons and vouchers

3. THE OFFICIAL WEBSITE
 Innovative.
 Information about all the products and services.
 Updates about schemes and offers.
 Option of ordering and payment.

4. SOCIAL NETWORKING WEBSITES
 Has a well established network.
 Covers a numbers of big fish like facebook.com and
twitter.com.
 Promotes by video advertisements on
youtube.com.

5. E-COMMERCE WEBSITES
 In business with a number of E-Commerce
websites.
 In India, examples are myntra.com, jabong.com.
 Ads flashes or banner advertisements on sidebars,
topbars etc.

6. CELL PHONES / SMS
 Text messages on the cell phones.
 Collaborated with the database of the company.
 Sends offers and ads.
 Keeps the customers updated.

7. ONLINE COUPONS / VOUCHERS
 Tied up with websites like freecharge.in.
 Provides coupons and vouchers at some extra cost.
 Coupons can be availed at the time of ordering.

8. 5) PAYMENT
Payment Options
Payment Process
Safety and Authenticity

9. PAYMENT OPTIONS
Credit Card
Debit Card
Cash On Delivery
New Banking
Cash Cards
E-voucher
Reward Points

10. PAYMENT PROCESS
Payment • Ex: Debit Card
Option
Payment • BillDesk.com
Gateway • Verification
• Completion of
Confirmation payment

11. SAFETY AND AUTHENTICITY
 Verified by VISA.
 MasterCard SecureCode.
 Norton Secured (VeriSign).
 PCI Compliant.