2. The major card
networks are pushing
payment companies
to upgrade to
EMV
or
“CHIP CARD”
compatible points of
sale by 2015.
CREDIT CARDS are TARGETS for FRAUD
NO CREDIT CARD NO LOVE!!!

3. CURRENT OPERATOR PAINS
Fees Higher Than You Think!
• 3-4% credit card transaction fees + $.30
• Prepaid cards up to 20% fees
• Credit card chargebacks
• Intermediaries increase cost
• Merchant Category Code Friction
• Cost to manage fraud = Cost of business
REAL COSTS ARE 7% TO 10%
Pain + Friction = Opportunity

4. DIGITAL CURRENCIES PAYMENTS
are superior & here to stay
• Bitcoin – Most circulated ~$10B
• Peer-to-peer secure, instant payments
• Military-grade encryption
• Less than 1% transaction fees
• Transparent, verified, frictionless
• Irreversible Payments…No CHARGEBACKS
• Growing trust economy (AirBnb, Uber, etc)

5. WHAT IS DRIVING ADOPTION?
Peer-to-Peer
The CROWD is disrupting
established incumbents

6. WHAT IS DRIVING ADOPTION?
CRYPTO CURRENCIES
BITCOIN HAS EVOLVED
BEYOND ILLICIT USES
SUCH AS “SILK ROAD”
AND EARLY FAILURES LIKE
“MT. GOX”, “BIPS“, AND
OTHERS THAT WERE ROBBED
OR MISMANAGED

7. GoCoin Lemonade Stand - Malibu, CA.

8. WHAT SCARES MERCHANTS AWAY?
• Price volatility
• Liquidity Concerns
• Reputation Risk
• Security Risk
• Scalability
• Operational Impact
• Supportability
• Cannibalize Existing Sales?
• Fear the Unknown!!!

9. THE ONLY FEAR MERCHANTS
SHOULD HAVE IS
F.O.M.O.
“Fear of missing out”
F.O.M.O. FUELS ADOPTION

10. 83,683 daily
transactions (Nov. 2013)
$500,000
orders in 1st week
800 orders in 24 hours
$130K net new customers
5% of all orders are
with Bitcoin better
for FRAUD
MERCHANT CASE STUDIES
Bitcoin Credit Card PayPal
0% 2.7% 2.7%>

11. NO MIDDLE MAN NO FRICTION
Won’t accept recurring charges
Larger average order values
Pay as you GO
Bitcoin Stored Value
Alt-coins = Transactions
Unique bundling opportunities

12. HOW DO I GET BITCOINS
1.Download Wallet 2. Buy Coins
3. Earn Coins

13. ADDRESSABLE MARKET INCREASES 4X
1. Reach global markets with instant irreversible
payments & no interchange/forex fees
2. The competitive drive for traffic and profits!
3. Payment processing and game engines with in-
game commerce, tipping and gifting
4. Cost savings in chargeback management, wire
fees, & fraud prevention
5. Don’t just add a new DIGITAL CURRENCY payment
method …make it your #1 method at checkout

14. WHAT STEPS DO I TAKE TO ACCEPT COINS?
1. Review Your Checkout Process
- SHOPPING CART PLUG-IN, GATEWAY OR CUSTOM
- HOSTED VS. WHITELABEL INTEGRATION
- SIMPLE BUTTON OR URL LINK TO FORM
2. Signup for a merchant account
3. Upload company KYC documents
4. Select currencies Bitcoin, Litecoin, Dogecoin
5. Enter bank routing or wire details
6. Determine Digital Currency / Fiat Splits
7. Test and GO Live

16. HOSTED INVOICE EXAMPLE

17. GOCOIN COIN TO CASH WORKFLOW

18. SHOPPING CART PLUG-IN EXAMPLE

19. FORMS CHECKOUT EXAMPLE

20. MERCHANT DASHBOARD

21. TRANSACTION HISTORY

22. CREATING FORMS OR DONATION BUTTONS

23. HOW DOES THIS AFFECT OPERATIONS?
1. Unique Payment Differences
- UNDER & OVER PAYMENTS
- NON PAYMENTS & DOUBLE PAYMENTS
- PAID TO WRONG ADDRESS
2. Returns and refunds
3. Support desks need training
4. Dashboard Integration
5. Must be very transparent – Enthusiast demand it

24. WHAT STRATEGY SHOULD YOU TAKE?
1. Specific “DEALS” for Bitcoin & Alt-coins
2. Charge 5% - 10% less
3. Bulk or Advanced Purchase Discounts
4. Ask about seed market with coin promotions
5. DON’T FORGET TO DRIVE TRAFFIC…
it won’t drive itself
6. Incentivize international purchases with
localized campaigns

25. BITCOIN: OPERATOR ON-RAMP
?QUESTIONS

26. THANK YOU
info@gocoin.com
Steve Beauregard