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Sense and nonsense of social media
1. 2)SENSE AND NONSENSE OF SOCIAL
MEDIA
LinkedIn, Facebook, twitter, academy and likewise social
media have become commonplace in our modern society.
Companies that are not yet active on these platforms will
unavoidably run behind their competitors that have embraced
social media in their marketing strategy and in their
communication to customers and other stakeholders.
2. 2)SENSE AND NONSENSE OF SOCIAL MEDIA
Also as to communication on quite technical matters, such as failure
analyses of consumer goods or industrial installations, social media
are gaining influence as platforms for discussion, sharing ideas and
experience etc. On LinkedIn alone there are several dozens of groups,
closed or open to the public, that debate and stipulate on failure
analysis in general, on specific types of failure or on failure of specific
components in particular. Yet, what are the associated risks? Are all
group participants sufficiently qualified to give an advise? If you launch
a question in these groups, is it wise to assemble your own answer and
plan of action based on advises that are usually quite short and
sometimes even contradictory? The advises given in these groups
should indeed be regarded with lots of caution. And what with the
inevitable legal implications and liability issues for everyone
concerned?
3. 2)SENSE AND NONSENSE OF SOCIAL MEDIA
Whereas the influence of social media on our daily life is
already studied by many authors, information on the specific
influence of social media in and on technical related
subjects is rather limited and seldom described by the
engineers or technicians themselves. Being active on social
media for several years, yet also being an experienced failure
analyst and materials consultant himself, Dr. ir. Vos will
present his personal view on the role social media can play
in failure analysis as well as on the risks associated with the
unrestrained, yet dangerous faith more and more people
have that social media can also solve their daily technical
problems.