the presentation of sense and nonsense of social media

1. LinkedIn, Facebook, twitter, academy and likewise social
media have become commonplace in our modern society.
Companies that are not yet active on these platforms will
unavoidably run behind their competitors that have
embraced social media in their marketing strategy and in
their communication to customers and other stakeholders.

2. 
Also as to communication on quite technical matters, such as failure
analyses of consumer goods or industrial installations, social media
are gaining influence as platforms for discussion, sharing ideas and
experience etc. On LinkedIn alone there are several dozens of groups,
closed or open to the public, that debate and stipulate on failure
analysis in general, on specific types of failure or on failure of specific
components in particular. Yet, what are the associated risks? Are all
group participants sufficiently qualified to give an advise? If you
launch a question in these groups, is it wise to assemble your own
answer and plan of action based on advises that are usually quite
short and sometimes even contradictory? The advises given in these
groups should indeed be regarded with lots of caution. And what
with the inevitable legal implications and liability issues for everyone
concerned?
2)Sense and nonsense of
social media

3. 
 Whereas the influence of social media on our daily life is
already studied by many authors, information on the specific
influence of social media in and on technical related subjects is
rather limited and seldom described by the engineers or
technicians themselves. Being active on social media for several
years, yet also being an experienced failure analyst and
materials consultant himself, Dr. ir. Vos will present his
personal view on the role social media can play in failure
analysis as well as on the risks associated with the unrestrained,
yet dangerous faith more and more people have that social
media can also solve their daily technical problems.

2)Sense and nonsense of
social media