2. 1. Individualism/Collectivism
Japanese people
position themselves as
collectivistic society
Harmony of group is
above the expression of
individual opinions
Customers in Japan
listen to their friends or
sellers regarding the
products choice, rather
than choose anything
by themselves
This dimension indicates the extent to which this or that
society is concentrated on individual achievement as
opposed to that of the group.
3. 2. Power distance
Japan has a mid to high-ranking
on Power Distance
Workers in Japan listen to their
superiors and not question their
decisions
Business card should be placed
into a card holder
No first names, titles are
important
It shows the degree to which people
of a culture accept the difference in
power between higher ranking
individuals and lower ranking
individuals.
4. 3. Uncertainty avoidance
Japan is one of the most
uncertainty avoiding
countries on earth
A lot of time and effort is
put into risk management
so that everything is
worked out before any
project can start
Advantageous for our
Company
The ways how this or that
society deals with anxiety
triggered by ambiguity is
discussed in this dimension.
5. 4. Masculinity/Femininity
Japanese society is one of the most masculine societies
in the world nowadays
Attitudes are changing but behaviors are not
In the business world, the men call the shots.
the Japanese are beginning to take positive steps
towards increased gender equality
Indicates the extent to which
the society is focused more on
competition or caring and
nurturing aspect of life.
6. OUR PRODUCT - AMORE PET FOOD
Marketing Mix
Developed for busy people who love their animals
and want to give them a species-appropriate diet
Only free-range and organic meats free from
antibiotics, steroids and growth hormones are
used
Ingredients are human-grade
7. PRICE
Marketing Mix
In Japan they choose a
very expensive product or a
very cheap one
Japanese consumers never
show any interest in a
middle category product
Amore Pet Food Company
promotes its product as a
premium one, therefore the
price will be above average
8. PLACE
Marketing Mix
The Japanese remain loyal
to the old distributors
Half of the daily consumers’
expenses are made in
small shops in the
residence vicinity
“7-Eleven” has gained
absolute trust among
Japanese consumers
9. Kanako Momota
Marketing Mix
Create a Facebook
page for a cartoon-like
character which will
personalize our product
Presente our product on
YouTube channel
Distribute pocket tissue
advertisement
Launch a commercial
on TV
Obtain support and
interest toward our
product from a
Japanese celebrity
PROMOTION
Kyaro
10.
11. Work Cited
1) "Japan." The Hofstede Centre. N.p.. Web. 15
Feb 2014. <http://geert-hofstede.com/japan.html>.
2) "Japanese Art & Culture." N.p.. Web. 17 Feb
2014.
<http://www.pem.org/aux/pdf/learn/asia_curriculum/japan-
tsb.pdf>.
3) "Japanese Consumer Behaviour - General
View." Romanian Economic and Business Review. N.p..
Web. 15 Feb 2014.
<http://www.rebe.rau.ro/RePEc/rau/journl/SU07/REBE-
SU07-A7.pdf>.
4) "Power Distance And Uncertainty Avoidance In
Japan." Exploring the World. N.p., 8 Oct 2012. Web. 3 Mar
2014.
<http://andymahoney29.wordpress.com/2012/10/08/power
-distance-and-uncertainty-avoidance-in-japan/>.
5) Amoré Pet Foods (Canada). N.p.. Web. 17 Feb
2014. <http://amorepetfoods.com/>.
