This document outlines the modules in a Masters program related to heritage management and tourism. It focuses on one module in particular called "Management" which provides an introduction to managerial frameworks for heritage, museum and art gallery organizations. The module addresses key issues like finance, people management, and site-specific challenges. It covers topics such as definitions of management, strategic planning, project management, financial management, marketing and more. Students will learn theories and practices through online materials and a case study to apply the concepts to a real context.

1. Iain Wheeldon

2.  Issues & Ideas: ICS8038 (20 Credits)
 Management: ICS8039 (20 Credits)
 Communication & Interpretation: ICS8040 (20 Credits)
 Heritage Management for Tourism: ICS8043 (20 Credits)
 Heritage Tourism Management: ICS8044 (20 Credits)
 Work Project: ICS8041 (20 Credits)
 Dissertation: ICS8042 (60 Credits)

3.  In relation to heritage management and tourism, the
'Management' module provides an introduction to the
managerial framework within which organisations,
agencies and institutions within the heritage, museum and
art gallery sector function.
 It addresses fundamental issues related to the key
resources of finance and people that need to be carefully
managed to achieve stated missions, aims and objectives.
In addition the module will examine how problems related
to specific places – heritage sites, museums, art galleries –
require different managerial approaches.

4.  Topics to be covered in the module include:
 1) definitions of management, organisational contexts and
management policies and styles;
 2) strategic management principles and strategic
management tools, like SWOT and PEST analyses and the
development of mission statements and organisational
aims and objectives in relation to target audiences;
 3) project management principles and tools;
 4) funding sources and financial management procedures
including budgeting, financial controls and auditing;

5.  5) management of human resources;
 6) marketing, advertising and working with the media;
 7) the management of other key aspects including
advocacy and lobbying, customer care, estates
management and health and safety; and,
 8) an introduction to the management of the different
heritage resources, both tangible and intangible.

6.  The module will introduce you to a range of theories and
practices through the online material and activities.
 You will also be provided with a case study that should
help you to contextualise and think about the use of the
theories and practices within an actual context.
 The module topics, learning material, activities and case
studies should provide you with enough information to
explore examples from your own country.
 You will be expected to visit heritage sites, museums and
galleries near you and critically examine and evaluate
them against what you have learnt in the module.

7. For more information on this module, including detailed
information about
 Module Aims,
 Outline of Syllabus,
 Learning Outcomes,
 Graduate Skills Framework,
 Teaching & Assessment Methods,
Please visit;
http://www.ncl.ac.uk/module-catalogue/
module.php?code=ICS8039