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u fg Kkusu ln`’ka ifo=feg fo|rs





Research Schools


Eligibility Criteria- Minimum Qualification


Admission Procedure...
Jagran Lakecity University offers programs leading to the award of the Degree of Master of Philosophy and Doct...
M.Phil and Ph.D. Entrance Test (JLURET)
Duration: 120 Minutes (10:00 AM – 12:00 PM)

Date of Exam: 24/11/2013

Marks: 100
Part B – Subject Paper (Objectives/ Multiple Choice Questions)
Total Questions – 40

Marks – 40

Business Environment:- Economic Environment of Business in India, Consumer Protect...
Statistical Methods: Measures of Central Tendency, Dispersion and Skewness. Simple Correlation and Regression
Analysis. In...
1. Sociological Concepts : Community, Association, Social Structure, Status & Role...
The Syllabus of JLURET is the same as the syllabus of English for UGC NET
Part A - Chaucer to Shakespeare, Jacobea...
3. Memory and forgetting : Memory processes : Encoding, storage, Retrieval, Stages of memory, STM and LTM,
Episodic and Se...
coordination. Food & Beverage Service Areas: Coffee Shops Snack Bar/Counter Service.

Vending machines.

Specialty Restaur...
to elicit new perspectives on relationships with others in a safe but challenging environment. It is expected that
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M.Phil/Phd information brochure


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M.Phil/Phd information brochure

  1. 1. JAGRAN LAKECITY UNIVERSITY B H O PA L u fg Kkusu ln`’ka ifo=feg fo|rs
  2. 2. I Preamble II Objective III Research Schools IV Eligibility Criteria- Minimum Qualification V Admission Procedure VI Course Work VII Fees Structure VIII Registration 1
  3. 3. I. PREAMBLE Jagran Lakecity University offers programs leading to the award of the Degree of Master of Philosophy and Doctor of Philosophy. The award of M.Phil and PhD degree is in recognition of high academic achievements, independent research and application of knowledge to the solution of technical and scientific problems in the Schools of Management, Humanities & Arts, Banking, Finance & Insurance, Media and Communications and Commerce & Economics. The Degree of M.Phil and Doctor of Philosophy (PhD) of Jagran Lakecity University shall be conferred on a candidate who fulfills all the requirements specified in the Act, Ordinances and Statutes of Jagran Lakecity University. II. OBJECTIVE The primary objective of the programme is to prepare the scholar with a wide range of skills applicable to vocations throughout higher education and high level research. In addition to specialized expert understanding within a particular field, the successful doctoral candidate will have gained experience and competence in designing research projects based on scientific approach and questions of methodology and advancement of knowledge for the overall benefit of the Society. III. RESEARCH SCHOOLS Currently Jagran Lakecity University offers the above programmes in the following Schools namely, 1. School of Management 2. School of Commerce & Economics 3. School of Banking & Finance 4. School of Media & Communication 5. School of Humanities & Arts 6. School of Hospitality & Tourism IV. ELIGIBILITY CRITERIA MINIMUM QUALIFICATION A candidate for the degree of M.Phil and PhD must, at the time of application, hold a Master’s degree in the concerned subject with at least 55% Marks. (50% for SC/ST/Physically disabled candidates). V. ADMISSION PROCEDURE The admission to the M.Phil and PhD programme shall be determined separately for the a) Candidates who are seeking admission through JLURET (written test of 2 hours duration) followed by an Interview (the candidate is expected to discuss about his/her area of research and tentative title of the theses). b) Candidates who are seeking direct admission (those who have qualified NET, CSIR-JRF, GATE and SLET) with an interview (the candidate is expected to discuss about his/her area of research and tentative title of the theses.) 2
  4. 4. M.Phil and Ph.D. Entrance Test (JLURET) Duration: 120 Minutes (10:00 AM – 12:00 PM) Date of Exam: 24/11/2013 Marks: 100 All the questions are compulsory. Format of Question Paper Type of Question Marks No. of Detail of Questions Questions Part – A General 40 questions - Reasoning, Marks Aptitude 40 (1 Mark each Interpretation, Information and Communication (Objective Type) with Numerical ability, Data 4 Technology (ICT) and General Awareness alterative) Part – B Subject Related 40 40 questions - In the areas as specified respective subjects Marks (1 Mark each (Management, Humanities & Arts, Banking, (Objective type) with 4 Insurance & Finance, Journalism, Media & alternative) communication, Commerce & Economics) Part – C 20 2 questions (10 Critical Analysis approach (Comprehensive/ Descriptive Marks Mark each ) Case based) question (Critical Thinking) Interview An Interview will be conducted for all those candidates who have appeared in the JLURET on 20/10/2013 after JLURET entrance exam. The candidate is expected to discuss about his/her area of research and tentative title of the theses. Syllabus Part A – General Paper (Objectives/ Multiple choice questions) Total Questions – 40 Marks – 40 Reasoning (including mathematical): Number series; Letter series; Codes; Relationships; Classification. Logical Reasoning: Understanding the structure of arguments; Evaluating and distinguishing deductive and inductive reasoning; Verbal analogies: Word analogy – Applied analogy; Verbal classification; Reasoning Logical Diagrams: Simple diagrammatic relationship, multi-diagrammatic relationship; Venn diagram; Analytical Reasoning. Data Interpretation: Sources, acquisition and interpretation of data; Quantitative and qualitative data; Graphical representation and mapping of data. Information and Communication Technology (ICT):ICT: meaning, advantages, disadvantages and uses; General abbreviations and terminology; Basics of internet and e-mail. General Awareness: General Knowledge including knowledge of current events and of such matters of everyday observation and experience in social life. 3
  5. 5. Part B – Subject Paper (Objectives/ Multiple Choice Questions) Total Questions – 40 Marks – 40 SCHOOL OF MANAGEMENT Fundamentals of Management : Concept of Management: Introduction to management & Organizations, Functions and Responsibilities of Managers, Fayol’s Principles of Management, Management Thought; the Classical School, The Human Relations School, Systems theory. Planning: Nature and purpose of planning process, principles of Planning, Types of planning, Advantages and Limitation of planning. Strategies and Policies: Concept of Corporate Strategy, formulation of strategy, Types of strategies, Types of policies, principles of formulation of policies, Decision Making Process, Individual Decision Making Models. Organizing: Nature and Purpose of Organizing, Bases of Departmentation, Span Relationship, Line Staff Conflict, Bases of Delegation, Kind of Delegation and Decentralization, methods of Decentralization. Management By Objective (MBO). Controlling: Concept and Process of Control, Control Techniques. Human Aspects of Control, Control as a feedback system, types of control, IT as a Control tool. Marketing Management: Understanding Marketing and The Marketing Process : Marketing in a Changing World: Creating Customer Value and Satisfaction, Strategic Planning and the Marketing Process, The Marketing Environment. Analyzing Marketing Opportunities: Marketing Research and Information Systems, Consumer Markets, Consumer Behavior and Consumer Buyer Behavior, Business Markets and Business Buyer Behavior. Selecting Target Markets: Measuring and Forecasting Demand, Market Segmentation, Targeting, and Positioning for Competitive Advantage. Developing The Marketing Mix: Designing Products: Products, Brands, Packaging, and Services, Designing Products: New Product Development and Product Life-Cycle Strategies, Pricing Products: Pricing Considerations and Approaches, Pricing Products: Pricing Strategies, Placing Products: Distribution Channels and Logistics Management, Placing Products: Retailing and Wholesaling, Promotion Products: Marketing Communication Strategy, Promoting Products: Advertising, Sales Promotion, and Public Relations, Brand Management, Promoting Products: Personal Selling and Sales Management Managing the Marketing Effort : Customer Relationships through Satisfaction, Value, and Quality, Creating Competitive Advantage: Competitor Analysis and Competitive Marketing Strategies. Extending Marketing: The Global Marketplace, Marketing Services, Organizations, Persons, Places, and Ideas. Marketing and Society: Responsibility Marketing Ethics, Accounting and Financial Management: Introduction to Accounting: evolution, significance, accounting principles, concepts& conventions, GAAP, accounting equation, capital and revenue, types of accounts, rules of debit and credit Recording of Transactions – journal, ledger and trial balance. Preparation of financial statement – Trading and P & L Account and balance sheet Depreciation: Depreciation concept, advantages and disadvantages. SLM and WDV methods .Cost-Volume-Profit Analysis: BEP, Margin of Safety, P/V Ratio. Ratio Analysis---Liquidity, Profitability, Leverage, Activity. Leverage Analysis: Operating Financial and Combined Leverages. Capital Budgeting: Time Value of Money, DCF and Non DCF Methods for Evaluating Projects. Cost of Capital: Cost of Debt, Cost of Preference, Cost of Equity, Weighted Average Cost of Capital. Management Accounting: Tools & Techniques and Limitations of Management Accounting. Comparison between Management Accounting and Financial Accounting; IFRS, Changes Financial Statements as per Amended Companies bill 2013. Human Resource Management and Organizational Behavior: Field of HRM: Overview, Concept and HR functions and policies. Personnel to HRM. Acquisition of Human Resources: Job analysis, job description, job specification, manpower planning, recruitment, selection, induction, placement, promotion and transfer. Development of Human Resources: Training, Executive development, performance appraisal, career and succession planning. Maintenance of Human Resource: Job evaluation, Compensation and administration, incentives and employee benefit. Individual Behaviour: Foundations, Personality, Perception, Values, Job Attitudes, Learning , Motivation Concept and Theories. Group Behaviour: Foundations, Defining and Classifying Groups, Group Structure and Processes, Conflict, Negotiation and Inter group behavior. Leadership significance, styles and theories. Communication. Organizational System: Organizational Structure, Change and Culture. Stress Management. 4
  6. 6. SCHOOL OF COMMERCE & ECONOMICS COMMERCE Business Environment:- Economic Environment of Business in India, Consumer Protection and Environmental protection, policy environment, liberalization, privatization and globalization, New Industrial policy and its implementation, foreign exchange management Act (FEMA), patent law, foreign capital investment in India, World Trade Organization (WTO), International monetary fund (IMF). Cost and Management Accounting: Marginal costing & Break-even Analysis, Standard costing & Budgetary control, costing for decision making, Ratio Analysis, cash flow & Fund flow Analysis. Business Statistics & Data Analysis:-Types of Data, Collection & Analysis, Sample-needs of sample Methods and Errors of Sample, Normal Distribution, Hypothesis Testing uses of Statistical Average. Correlation & Small Sample Tests, T-Test, F-Tests and Chi-square Tests. Accounting:-Basic Accounting concepts, Accounting Standards, Capital & Revenue, Financial Statement. Partnership Accounts:- Dissolution & Amalgamation, Accounting of company – valuation of shares, Amalgamation, Absorption and Reconstruction of companies. Business Management:- Functions & Principles of Business Management, Planning, Organizing, controlling, Motivation and Interpersonal behavior. Business Economics:- Demand Analysis and Elasticity of Demand, Indifference Curve Analysis, Utility Analysis and Law of return. Business Cycle- Nature, Stages & Principles, Profit Management, Measurement of profit, Risk & concept of Uncertainty. Income Tax & Tax Planning:- Basic concepts, Tax free Income, Computation of Income from various Heads, computation of Taxable Income of individual & firms, Types of Tax Assessment, Appeal & Revision, Tax planning- Concept, Definition, Importance & problems, Methods of Tax planning. Entrepreneurship:- Definition of Entrepreneur and origin, Principles of Entrepreneurship, Innovation & Entrepreneurship, Role and achievements Nature and characteristics of Entrepreneur Development programme, Role of Government in Entrepreneurship development, Role of Entrepreneur in socio- Economic Growth. Financial Management:-Capital Structure, Financial & Operating Leverages, Capital costing & capital Budgeting, Working Capital Management, Dividend Policy. Marketing Management:- concepts of marketing management, Marketing Mix, Consumer Behavior, Market segmentation-Concepts of Advertisement management, mediums of Advertisement and selection of medium. Indian Financial System:-Money & Capital Market, functions of stock Exchange in India, Stock Holding Corporation of India, Mutual fund, SEBI, Credit Rating, Reserve Bank of India, NABARD & Rural Bank, Reforms of Banking Sector in India, NPA in Indian Banking System. ECONOMICS Micro Economics: Meaning, Scope and Application of Micro Economics. Consumer Behavior, Utility Analysis Cardinal & Ordinal approach, Marshallian demand analysis Law of Demand, Elasticity of Demand, Consumer Surplus. Production Function, Cost Curves and their Estimation, Law of Variable Proportions - Returns to scale production, economies of scale, Revenue Curves. Price output decisions under different forms of market structure- Perfect Competition, Monopoly, Monopolistic competition. Oligopoly, etc. Price Determination under Different Market Structures. Wages- theories, marginal productivity, minimum, wages, determination of rent. Classical and modern theories quitrent, theory of interest, theories of profit. Welfare Economics: partial and general Equilibrium Pigovian welfare economics; Pareto optimal conditions. Macro Economics: Meaning, scope and application of Macro Economics. Concept of stock and flow Variables, National Income-Meaning, Measurement and Relationship with Economic Welfare. Determination of output and employment-classical approach, Keynesian approach, Consumption Function and Investment Function. Demand for money- Fisher and Cambridge versions, Approaches of Keynesian and Friedman. Supply of Money, components of Money Supply, Money Multiplier, Interest rate And Liquidity Preference Theory. Business cycles - Meaning and Phases. Theory of Hicks, Henson and Keynes. Inflation, Recession, Stagflation. Measures to control Inflation. Philips Curve Analysis. Inflation in India. Monetary Policy and Fiscal Policy – objectives, instruments and Relationship. Monetary and Fiscal measures in India. 5
  7. 7. Statistical Methods: Measures of Central Tendency, Dispersion and Skewness. Simple Correlation and Regression Analysis. Index Numbers and Time Series Analysis..Basic concepts of Probability, Theories of Probability Addition and Multiplication, Conditional Probability and their simple applications in business. Probability Distributions – Binomial, Poisson and Normal and Their Applications in Business. Sampling Theory – Concepts, Methods of Sampling, Sampling and Non –Sampling Errors. Testing of Hypothesis: Type I & Type II Errors, Test of significance for large and small samples (t, z, F, X2 tests). International Economics: Distinct features of international trade. The classical theories of international trade, Concept of reciprocal demand in the theory of comparative costs. Modern theory of international trade – relevance and applications. Terms of trade. Factors affecting terms of trade. Free trade Vs protection. Commercial policies Tariffs, Dumping and Countervailing measures. Balance of Payments – Composition and significance. Disequilibrium in BOP – causes and approaches for adjustment in the BOP. Foreign trade multiplier. Foreign Exchange determination – Theories of exchange rate determination-Mint Parity, The purchasing power and BOP theory. Fixed and flexible exchange rates. Exchange Control – meaning, objective and methods of exchange control, Volatility of exchange rates and their effects. W.T.O. – Globalization, International Capital Movements in India, IMF – objectives and functions.IMF and India, Trade Blocks– EU, NAFTA, ASEAN. Directions and Trends in India’s balance of payment position since reform period. Public Finance: Fiscal Management in Federal Structure-Problems of Fiscal Federalism. Federal Fiscal System in India, Finance Commission Centre – State Relationship. Public Expenditure, Effects of public Expenditure, Measurement of Government Expenditure Productive or Unproductive. SCHOOL OF MEDIA AND COMMUNICATION COMMUNICATION & MASS MEDIA: Concept and forms of Communication: History of Communication, Elements of Communication, Functions of Communication Forms of Communication, Communication & Socialization Mass Communication: Definitions of Mass Communication, Nature& Scope of Mass Communication Future of Mass Media in India. Models and Theories of Communication Models of Mass Communication, Theories of Mass Communication, Limitations of Mass Communication, Role of Mass Media in Development CONCEPT OF JOURNALISM: Definition of Journalism, News, Elements of News-5Ws and 1H, News Attributes. Types of News-Hard, Soft, Developing and Continuing news. Reporting-Principles of reporting, Kinds of Reporting. Functions and Responsibilities of a Reporter. News and its basic structures, Feature and Article writing, Film/Book review writing and Interview. Historical perspective of Print, Radio and Television in India, Radio and Television as Media, Grammar of Television and Radio Different types of programmes, Basic of Radio and TV production Team. Definition and concept of Social Media, Growth of Social Media, Types of Social Media, Blogs online video, Social Tagging, Virtual World. Origin and development of Development Communication, Definition, Concept, Role of Media in Development Communication, Social, Cultural and Economic barriers. Media issues, Media content, Media audiences and Media effects and Global Media Scenario. MEDIA RESEARCH : Need, Role, Importance of Media Research. Concept of Research-Role, Function and Importance. Social Research & Communication Research. Basic Elements of Media Research. Methods of Media Research (Content Analysis — qualitative & quantitative. Census, Survey, Observation, Clinical Studies, Case Studies, Interviews).Theory and practice of sampling. Research Design. Questionnaires-Preparation and administration. Handling data. Collection of data from various sources. Tabulation. Feed back and Feed forward. Report Writing. Media Research as a tool of reporting. Advertising Research. Statistical Method in Media Research —Mean, Median, Mode, Standard Deviation Chi-square Test. COMPUTER APPLICATION: Word processing . Data processing .Graphical processing Use of web-2 tools for research Use of excel. Use of graphical software. 6
  8. 8. SCHOOL OF HUMANITIES AND ARTS SOCIOLOGY 1. Sociological Concepts : Community, Association, Social Structure, Status & Role, Social Mobility, Social Stratification- caste, class and power, Civil Society, Global Village, Globalization. Social Processes, Socialization, Social Control, Culture & Personality. 2. Major Social Institutions: Marriage, Family and Kinship; Religion, State, Nation, Economy- Modes of Production, Property and Market 3. Typologies of Societies: Primitive, Agrarian, Industrial and Post-Industrial 4. Sociological Perspectives: Functional and Structural- Functional, Historical, Interpretative, Feminist, and Post-Modern 5. Indian Perspectives: Structural-functional (S.C. Dube, M.N. Srinivas), Marxian ( D.P. Mukherjee, A.R. Desai), Subaltern (Ambedkar, Guha) SOCIAL WORK The Syllabus of JLURET is the same as the syllabus of Social Work for UGC NET 1.Evolution of Social Work Profession, Philosophy and Principles of Social Work and their application, System approach to Social Work Practice, Definition, Relevance and scope of Integrated approach to Social Work practice, skills and Techniques, Social Work Education. 2.Meaning and Characteristics of Society, Community, Social group and Social institution, Tribal, Rural and Urban Communities, Population, Poverty, Unemployment, Underdevelopments; Problems of development economics, Concept of welfare state, Indian Constitution- Features, Problems and Fundamental Rights and Planning in India – Five year plan, Intervention in Social Problems, Role of the Social Workers in indentifying social problems and development of appropriate strategies. 3. Human Behaviour, Human Needs, Human Motivation and Problems of Human Behaviour and coping mechanisms. Learning, Socialization and Theories of Personality. 4. Case work- Concept , objectives and Principles, Social case work process, Approaches in case work, Techniques and skills in Social Case work, Interviews, Home visit, Resources Mobilization, Referral, Environmental Modification, Case work relationship, Communication Types of recordings in case work 5. Concept of Group Work, Stages of Group Development and Use of Programmes for Group Development, Study of Group Process, Approaches and Models in Group Work Practice. 6. Concept, Principles and Objectives of Community Organization, Approaches in Community Organization, Community Development, Social Action in Community organization, community Organization as a Para-political Process. 7. Definition, Nature, Scope and Purposes of Social Work Research, Research designs, Types and Methods, Steps in Social Work research, Role and Responsibilities of the Researcher, Statistics its use and limit in Social Work Research 8. Social Policy- concept and scope, Evolution of Social Policy in India, Characteristics of Social Welfare Organizations, Management of Social Welfare Organizations, Programme and {Project Management. 9. Concept of Social Justice, Legislations pertaining to Women and Children, Legislations pertaining to Social Defence, Legislations pertaining to people with Disability, Role of Social worker in promoting Social Legislation and Social Justice. 10. Social Development, Approaches and Strategies, Global Efforts for Human Development, Social Work and Social Development, Problems of Social Development in India 7
  9. 9. ENGLISH The Syllabus of JLURET is the same as the syllabus of English for UGC NET Part A - Chaucer to Shakespeare, Jacobean to Restoration Periods, Augustan Age: 18th Century Literature, Romantic Period, Victorian Period, Modern Period, Cotemporary Period, American and other non-British Literatures, Literary Theory and Criticism, Rhetoric and Prosody. Part B – 1. British Literature from Chaucer to present day. 2. Criticism and Literary Theory. Literary Comprehension, Up to the Renaissance, Jacobean to Restoration Periods, Augustan Age: 18th Century Literature, Romantic Period, Victorian and Pre-Raphaelites Period, Modern British Period, Contemporary British Period, Literary Theory and Criticism up to T.S Eliot, Contemporary. Part C – History of English Language, English Language Teaching, European Literature from Classical Age to the 20th Century, Indian writing in English and Indian Literature in English translation, American and other non-British English Literatures, Literary Theory and Criticism POLITICAL SCIENCE 1. Political Theory and Thought : Ancient Indian Political Thought, Greek Political Thought, European Thought : Machiavelli, Hobbes, Locke, Rousseau, Bentham , J.S. Mill, Hegel, Marx and Green, Contemporary Political Thought : Lenin, Mao, Gramsci, Rawls, Nozic and communitarians, Modern Indian Thought, Concpets and Issue : Medieval Political Though and Behaviouralism and Post- Behaviouralism, Democracy, Liberty and Equality 2. Comparative Politics and Political Analysis : Evolution of Comparative Politics as a discipline, Approaches to the study of comparative politics, Constitutionalism, Forms of Government, Organs of Government, party system and pressure Groups, Electoral system, Bureaucracy- types and roles, Political development and Political Modernization, Political culture, Political socialization and Political communication, Political Elite, Power, Authority and legitimacy, Revolution, Dependency 3. Indian Government and Politics : National Movement, Constitutional development and the making of Indian constitute, Ideological bases of the Indian Constitution, Constitution as Instrument of Social economic change, constitutional amendments and review, Structure and Process _ I President, Prime Minister, Council of Minister, Working of the Parliamentary system, Structure and Process- II Governor, CM, Council of Ministers, State Legislature, Panchayati Raj Institution, Federalism: theory and practice in Indian, Judiciary: Supreme court, High courts, Judicial review, Judicial activism including public interest litigation cases, judicial reforms, , Political Parties, pressure Groups, Public Opinion, Media Peasant Movements, Elections, Electoral Behavior, Election commission and Electoral Reforms 4. Public Administration : Development of Public Administration, approaches to the study of Public Administration Decision-making, Ecological and System, development administration, Theories of Organization, Principles of Organization, Chief executive, personal administration, Bureaucracy, Leadership its role in decision making, Financial Administration, Good Governance, Graveness Redressal Institutions. 5. International Relations: Contenting theory and approaches to the study of international relations, Power, interest and ideology in international relations, Element of Power, Arms and Wars, Peaceful settlement of dispute, Cold-war, Alliance and Non-Alignment, Right and duties of states in laws of international, Political economy of international relations, SAARC, ASIAN OPEC, OAS, United Nations, Indian Role in international affairs. PSYCHOLOGY 1. Perceptual process : Approaches to the study of Perception: Gestalt and physiological approaches, Perceptual Organization: Gestalt, figure and Ground, Laws of Organization, Perceptual Consultancy, Role of Motivation and learning in perception. 2. Learning Process: Classical condition, Instrumental learning, Reinforcement : Basic variables and schedules, Verbal learning : Methods and materials. Organizational processes. 8
  10. 10. 3. Memory and forgetting : Memory processes : Encoding, storage, Retrieval, Stages of memory, STM and LTM, Episodic and Semantic memory, Theories of Forgetting : Interference, decay, retrieval 4. Thinking and Problem Solving : Theories of thought processes, Concept formation : rule and strategies, Reasoning : deductive and inductive, Problem Solving : type and strategies and role of concepts in thinking 5. Motivation and Emotion : Basic motivational concepts, Approaches to the study of motivation, Biological Motives, Exploratory behavior and curiosity, Social Motives, Physiological correlates of emotions, Theories of emotions, Conflicts 6. Human Abilities : Intelligence, Theories of intelligence, Individual and group differences, Measure of human abilities 7. Personality : Determinates of personality, approaches to the study of personality, personality assessment, Self-concept: origin and development 8. Research Methodology : Research Problems, Hypothesis, variables and their operationalization, types of psychological research, method of psychological research, Method of data collection 9. Measurement and testing: Test construction: Item writing, item analysis, test standardization, Types of tests, Attitude scales and interest inventories, Educational measure and evaluation 10. Biological Basis of Behavior: Receptors, effects ad adjuster mechanisms, neural impulse, Sensory system, Human nervous system. SCHOOL OF HOSPITALITY AND TOURISM Hospitality: Origin of the concept; meaning, nature & dimensions. - Accommodation: Type and forms; changing concepts over time. - Origin and growth of Hotel industry with special reference to India. Distinction between Hotel, Motel and Resorts. Types of Motels, Emerging dimensions of Heritage Hotels‘ype and forms of hotels: Classification, Registration and Gradation of hotels in Indian context. Core departments of a standard hotel: Front Office – meaning, nature and scope - Functions of Front Office Components of Front Office - Organizational structure of Front Office of large, medium and small hotels - Significance, role and contribution of Front Office in hotel operations, Organization of Front Office: - Qualities/Attributes of Front Office staff - Factors affecting Staffing : size of hotel, location, service ,standards, types of guests, level of automation - Duties of Front Office Staff: Reservation Assistant , Reception, Information Assistant, Front Office Cashier, Bell Captain, Bell Boy, Concierge, Telephone Operator, Guest Relation Executive, Front Office Manager, Lobby Manager, Business Centre and Night Auditor etc. - Front office work shifts. Introduction Food Production – meaning and scope Culinary History ; origin of classical and modern cuisine Attitudes and behaviour in the Kitchen Personal Hygiene Uniform and protective clothing Safety procedures in handling equipment Organization of modern kitchen Standard of professionalism. Kitchen Organization Kitchen organization and staffing Duties and responsibility of various Chefs; levels of skills and experiences Coordination with other departments Layout of the kitchen in various organizations Layout of receiving, service and wash up areas, Equipment and Fuel Different equipments used in food production Conventional vis a vis modern gadgets Various fuels used with advantage and disadvantage Automation in commercial kitchens, Basic Element of Cooking Food Aims and objectives of cooking food Various textures Various consistencies Pre-preparation Techniques Preparation Techniques Module V-Basic Menu Planning - Menu; meaning, nature and purpose Types of menu Menu planning principles Salient feature of an effective Menu Steps in Menu Planning Introduction to F & B Service- F & B Service: origin, growth and development Role of catering establishments in travel and tourism industry. Significance of F&B Service’s department with special reference to Hotels. Sectors of Food and Beverage Industry. Types of various Food and Beverage Establishments. Organization of F & B Service Department: Organizational structure of a Large, medium and small hotel Duties and Responsibilities of F & B staff. Job description and job responsibilities of various ranks Attitude and attributes of F & B staff. Interdepartmental 9
  11. 11. coordination. Food & Beverage Service Areas: Coffee Shops Snack Bar/Counter Service. Vending machines. Specialty Restaurant. Banquet Operations. Room Service. Ancillary Departments: Pantry Food Pickup areas 25 Stores Linen Room Kitchen Stewarding. Still Room. F & B Service Equipment– An Introduction: Classification of Equipment Criteria for selection and purchase. Housekeeping and Back office etc.- Organizational structure of a standard international hotel. - Linkages and Integration in hotel and hoteliering business: Inter-sectoral and Intra-sectoral, Housekeeping Operations Organization and Functions -House Keeping–objectives, Functions, scope and significance Types of establishments; organizational structure of. small, medium, large Housekeeping Department Duties and Responsibilities of housekeeping personnel. Layout of a typical Housekeeping Department. Cleaning Science Classification of cleaning agents and their applications. Characteristics of a good cleaning agent Selection, care and storage of cleaning agents. Cleaning Equipments Cleanin Types of equipment. Operating Principles of equipment. Selection, care and storage of house keeping equipmentStudy of Ancillary departments with Linen Room and Laundry Operations - Food Production Department – Key Functions, scope and significance - Food and Beverages Service – Main Functions, Operations, scope and signifcance Management of F&B. Manpower requirement in hotel sector - Existing training institutions/faculties with special reference to India. Marketing of hotel services, opportunities, scope and constraints, especially in Indian contest. - Impact of hotels on National, regional and local economy. Role of public sector in the development of Hotel and Hoteliering sector in India; Contribution of I.T.D.C. and State Tourism Departments/Corporations. Multinational hotel chains and their impact on hoteliering business with special reference to Developing countries; Major Multinational Hotel chains operating in India. - Hotel Marketing – Practices, Approaches, Constraints and Challenges. Present status of Hotel Business in India – Status and Scope. Growing Dimensions of Travel and Tourism Sector Tourist and Tourism: Definition, Meaning, Nature and Scope - Concept of Resource, Attraction, Product, Market, Industry and Destination in tourism - Indispensable ingredients of Tourism(Components of Tourism), Elements of Tourism - Types and Typologies of Tourism - Leisure, Recreation and Tourism interrelationship(s) - Tourism, hospitality and Hoteliering – inter-relationship and interdependence. Travel and Tourism through the ages, Factors affecting growth of International Tourism; Concept of Push and Pull forces in Tourism; Travel and Tourism motivators. Tourism Infrastructure - Types, Forms and Significance - Infrastructure with special reference to Accommodation and transport sectors. Brief Overview on Functions and Importance of WTO, PATA and IATA.Concept of demand and supply in Tourism; Unique features of Tourist Demand. Complimentarily in Tourist Demand - Tourist decision making and buying process and the various influencing factors Tourism Supply mix and need for integrated approach; Interdisciplinary, trans-disciplinary and multi-disciplinary nature of Tourism. Need for different approaches to study Tourism Economic impacts of Tourism; income and employment multiplier affects. - Socio-Cultural implications of tourism; ‘Tourism – environment inter-relationships’’ - India's performance in International tourism - trends, problems and grey areas; Tourism Policy of India. Part C (Descriptive: Critical analysis/Case study/Comprehensive) Total Questions: 2 Total Marks: 20 “Thinking Skills” embraces the development of a level of skill in Critical Thinking and Creative Thinking. Critical analysis involves distinguishing valid from invalid reasoning primarily by identifying assumptions, determining their validity, seeing them from varying perspectives, and taking action based on valid reasoning. Creative analysis allows for going beyond our normal conditioned modes of thinking generating new approaches to problem solving. This will test the ability to learn how others think differently from themselves, to understand metacognition (thinking about thinking) and 10
  12. 12. to elicit new perspectives on relationships with others in a safe but challenging environment. It is expected that candidate will have a modicum of skill in both critical thinking and relative thinking that will allow them, through further practice, to integrate these abilities as habits, to enhance their ability in reflective thinking. VI COURSE WORK A candidate, admitted to the Ph.D programme in any of the faculties, shall be required to undertake course work for an minimum period of one semester and shall have to qualify as per the criteria on prescribed by the concerned school. Courses/subjects to be undertaken in course work • Research Methodologies ( including Quantitative Methods) • Computer Application • Review of Literature The course work shall carry 10 credits (one credit equal to 15 hours). The concerned department/school/institution shall decide the details of the course work, teaching schedule and evaluation. University examination shall be held at the end of the semester. The Scheme of examination shall be notified by the University. A candidate shall be declared to have successfully completed the course, if he/she has successfully passed course work examination. M.Phil Students after the course work, will be required to choose a Research Topic and on which literature survey to be carried out. At the end of the Semester, a thesis to be prepared and dissertation/viva-voce will be conducted. After the Successful completion of M.Phil degree a candidate may directly join the PhD programme and may continue to carry out the Research Topic on which his/her. VII FEE STRUCTURE Fee Particulars I year(Rs) II Year(Rs) III Year(Rs) Registration 30000 - - DRC/ RDC Synopsis Evaluation 20000 20000 - Course Work 75000 - - Supervision 20000 20000 20000 Resource 20000 20000 20000 Thesis Evaluation - - 35000 165000 60000 75000 Total 3,00,000 Caution Money – Rs15,000 (Refundable) Alumni Fee – Rs10,000 (Non Refundable) VIII REGISTRATION OF THE STUDENTS a. After successful completion of the course work, the student is required to submit the Registration form within ONE month of the declaration of the result of the Course work. b. The duly filled registration form must be accompanied with a synopsis of his/her proposed research work (in seven copies) in a prescribed format. c. After that the candidate will be provisionally admitted, provided that the application is found in order on being scrutinized by the RDC. d. The candidate shall be required to make an oral presentation of his/her proposed work before Research Degree Committee (RDC). 11