Seeking a career in Marketing and Communications with a personal strength in Strategic Planning and Brand Management

1. Robert Eberhard
Leading through collaboration and
honouring excellence in innovation

2. Top 10 New Ventures of 2007
BC Ventures Society
PROFESSIONAL
Most innovative VR Player of 2007
International Professional VR Photography Association
Rob is a visionary creative... His forward thinking has allowed him to see through
the short term views adopted by others to create the most robust multi-media
platform on the web. I highly recommend Rob for both his creative genius and his
incredible work ethic.
Greg Murtha - CEO at XplorIt

3. Member of the Delta Mu Delta
International Honours Society in Business
Masters of Business
Administration
3.95 GPA (Grade Point Average)
Top Strategic Plan & Presentation
as voted on by my peers in the MBA program
Robert Eberhard has been an outstanding student... He has a passion for business
and the strategies that lead to success. He was the... team leader ...[and] I would
recommend him...for a management position in almost any field although he excels
in emerging technologies.
Timothy deLong - Professor UOPX

4. I BELIEVETHAT SUCCESS EVOLVES FROM
TACTICS
• Ongoing Education
• In addition to my MBA I have 13 Marketing and SEO Certificates
• I am an avid reader of Business and Career Skill Books
• PersonalTime Management
• I detail 50% of my calendar with very specific and prioritized tasks to achieve my goals
• Work Ethic
• I believe that work is an extension of who I am and achieving goals gives me the credibility
and integrity I seek to portray in my relationships, because in the end I believe that it is our
relationships which ultimately define us
I consider these three PERSONAL work tactics to be central to my own success

5. BUILDING A CAREER IN MARKETING
• Strategic Planning
• Inbound marketing means little without an objective and a specific target market
• Multi-media Communications
• I started my visual design career inVideo Production. During this stage of my career I came
to recognize that each individual media type offers unique benefits to different target
markets. Using a variety of mediums intelligently will ultimately deliver a greater ROI.
• Brand Management
• As an Art Director I have overseen the development of several brands building upon
simplicity and consistency. As a marketeer, my creativity integrates visuals with the strategic
message to build the perception of increased value.
I believe there are a multitude of key success factors (KSF) in marketing, each with its own benefit. Every member of a
marketing team is required to specialize in at least one KSF while the leader needs to understand the importance of each
as the thought leader. The following represents my individual areas of expertise beyond the requirements of management.

6. Thank you
for your time