When you look at the most iconic logo designs on the planet - everything from Apple’s memorable bite mark, the Coca-Cola ribbon or the energetic swoosh of the Nike tick - they were meticulously designed. What can appear to be an effortless flourish with a stroke of a designer’s pen or mouse is often anything but. Often, there’s a craftily engineered alliance between math and creativity that is behind how to design a logo, and it usually traces its origin to the logo grid. https://ifactory.com.au/news/whats-logo-grid-and-should-you-use-one

1. When you look at the most iconic logo designs on the planet - everything
from Apple’s memorable bite mark, the Coca-Cola ribbon or the energetic
swoosh of the Nike tick - they were meticulously designed.
The logo grid, as the name suggests, uses a grid system to
offer consistent widths of fonts, icons or other graphical
elements across the entire image.
What is a lo d?
Freedo ugh
constraint
Designers often cite the credo that the more rules they must
work with, the more creative they can be while trying to
work around them. This is one way the logo grid can help.
Visual co tency
Professional photographers often - even on a subconscious level - use the
rule of thirds grid or the Golden Ratio for their compositions. A design logo
grid offers these techniques to the professional graphic designer, too.
hy you should
u o grids
graphy aid
Grids ensure that fonts are designed with maximum clarity, as standard
heights and thicknesses are carried across all the font’s glyphs. A logo needs
to stand out from the crowd, but it also needs to be easily readable, too.
Versatili
Business logo designs are made in more ways than most people can imagine.
Some are printed on sides of buildings, while others need to be readable on a
minuscule phone screen app icon.
What’s a lo d and
sho ou use one?
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As one of Brisbane's leading full service digital and creative
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https://ifactory.com.au/news/whats-logo-grid-and-should-you-use-one
FEBRUARY 2018 WHAT’S A LOGO GRID AND SHOULD YOU USE ONE?