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Sandra Morgan – TheNetworkChefs.com
Sandra Morgan – TheNetworkChefs.com
What do your Customers Like?1What do they value as relevant or important?2What content will get them to click your “like b...
What do your customers like?Sandra Morgan – TheNetworkChefs.com1. My life is really stressful. If you can reduce that stre...
What do they value asrelevant or important?Sandra Morgan – TheNetworkChefs.comNOW YOU ARE READY TO CONNECTENGAGEMENT IS ON...
What content will get them to clickyour “like” button?Sandra Morgan – TheNetworkChefs.comFEEDBACK FROM OURCOMMUNITIES = IN...
What are some ways you canincrease your two-wayconversations with friendsfollowers and fans?Sandra Morgan – TheNetworkChef...
Sandra Morgan – TheNetworkChefs.com
Sandra Morgan – TheNetworkChefs.com
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What's Not To Like

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In "What's Not to Like: Being Popular Can Bring You Business" Founder/CEO/Publisher of Kalön Women and Founder of The Network Chefs Sandra Morgan discusses how to use social media to better understand your client, achieve high consumer engagement rates and as a result, increase the success of your business.

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What's Not To Like

  1. 1. Sandra Morgan – TheNetworkChefs.com
  2. 2. Sandra Morgan – TheNetworkChefs.com
  3. 3. What do your Customers Like?1What do they value as relevant or important?2What content will get them to click your “like button?”3What are some ways you can increase yourtwo-way conversations with friends,followers and fans?4The 4 What QuestionsSandra Morgan – TheNetworkChefs.com
  4. 4. What do your customers like?Sandra Morgan – TheNetworkChefs.com1. My life is really stressful. If you can reduce that stress, you become immensely valuableto me.2. I want to tell you what would make this relationship better for me. Why don‟t you everask me?3. I don‟t understand a lot of the messages you send me. Can you make them clearer?4. I want to trust you, but it‟s hard for me to trust anyone.5. I spend an awful lot of time being scared to death.6. The wealthier I get, the more I like free stuff.7. I like to get little goodies no one else is getting.8. I don‟t understand how to use your Web site, but I can‟t admit that because it wouldmake me feel dumb.9. I hate salespeople, but I really like to buy things.10. There‟s something in my life I‟m afraid of losing. If you can make me feel like you‟veprotected it for me, my gratitude will be intense and eternal.11. I have the attention span of a goldfish. Go too long without contacting me and I‟ll simplyforget you exist.12. I believe I deserve much more than I‟m getting.13. I want to tell you everything you need to know in order to sell to me, but I‟m lazy. Make iteasy enough and I will. (Especially if you flatter me a little.)14. I don‟t know what I want most of the time. You need to figure it out for me.15. It really is all about me.
  5. 5. What do they value asrelevant or important?Sandra Morgan – TheNetworkChefs.comNOW YOU ARE READY TO CONNECTENGAGEMENT IS ONLY VALUABLEWHEN IT IS THE CULMINATION OF LISTENINGLISTENING GRANTSYOU INSIGHTLISTEN FIRST
  6. 6. What content will get them to clickyour “like” button?Sandra Morgan – TheNetworkChefs.comFEEDBACK FROM OURCOMMUNITIES = INVALUABLEWHAT„STORY‟ARE YOUTELLING?DOES ITGETPEOPLETALKING?
  7. 7. What are some ways you canincrease your two-wayconversations with friendsfollowers and fans?Sandra Morgan – TheNetworkChefs.comREAD JOIN ACKNOWLEDGE BE AVAILABLEIt‟s better to have 1,000 online connections who read, shareand talk about your content with their own audiencesthan 10,000 connections who disappearafter connecting with you the first time.
  8. 8. Sandra Morgan – TheNetworkChefs.com
  9. 9. Sandra Morgan – TheNetworkChefs.com

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