2. Thinking about numbers
With Numbers
Contents
CEO’s Letter
History
Local Locations
Global Business
Financial Highlights
Products
Directors & Executives
Media Articles
02
04
08
14
18
24
30
36
3. 03
We were proactive in bringing about these changes. They were not simply
some countermeasures taken to cope with a shaky market footing. They
are the result of efforts to view our business objectively and respond
to possible future changes promptly, without getting carried away with
our achievements and success over the past decade. The next 1-2 years
will continue to see fundamental changes take place in our business
models through TVA. We believe that the fruit of such self-innovation and
introspection will be even more prominent this year.
We don’t believe ongoing success comes easy. That is why we pay
attention to meticulous details, and continuously prepare to face the
challenges ahead. We hope you will look forward as we do to another new
chapter of Hyundai Card·Life·Capital·Commercial.
In 2014, Hyundai Card·Life·Capital·Commercial embarked on a new
assignment to redefine our business. This is more than just a slogan. We
went back to square one in order to review around 30 of our business
models through Total View Accounting (TVA), the frame through which
we view and comprehend our business. The process involved heated
discussions. Although it was not an easy procedure asking and answering
fundamental questions about our businesses, it is something we have
always embraced and will continue to do. Moving forward in the absence
of asking critical questions is nothing more than inertia. After a period of
profound deliberation, we have now obtained some clear answers.
The results of Hyundai Card’s ‘Chapter 2,’ which we initiated early on in
the process, is proof that our attempt to transform has been a success.
We not only surpassed the financial targets we set in 2014, but are also
already being emulated by other companies. Hyundai Capital has been the
market leader for a long time and it will stay that way. However, that does
not mean we are satisfied with where we are. Rather than responding
sporadically to various changes in our surroundings, we looked at our
businesses from the ground up. Every department of Hyundai Capital began
to transform their business models and management systems through
the project we called the ‘Big Stage.’ Hyundai Commercial is advancing
with time. Qualitative, multifaceted changes are taking place, including the
diversification of sales and products, and improvement in risk-management
quality. Hyundai Life also reviewed its business strategies and formed a
product portfolio that better suits the customers’ needs by launching the
ZERO MAX initiative.
CEO of Hyundai Card·Capital·Commercial
Chairman of Hyundai Life Board of Directors
Ted Chung
CEO’S LETTER
WITH NUMBERS
4. HISTORY
WITH NUMBERS
Although Hyundai Card·Life·
Capital·Commercial have had
different starting points and
operate in different markets, we
all strive towards a common goal.
In 2014, Hyundai Card carried out
a few projects that caught our
customers’ attention, such as the
successful launch of ‘Chapter 2’
and the opening of the Hyundai
Card Travel Library. Hyundai
Life had previously launched
ZERO, a product that breaks
stereotypes surrounding standard
insurance products, and in 2014
it also entered the high-premium
insurance sector and customized
insurance markets with the
launch of ZERO MAX. Hyundai
Capital responded proactively to
the changing market environment
by reorganizing itself and focusing
on increasing the profitability
of the New Car Installments
Loan. Having discovered the
new potential of switching to a
B2B style of business, Hyundai
Commercial is solidifying its
position as a partner that boosts
growth in corporate finance.
Each subsidiary endeavored to
find answers to the fundamental
question of redefining our
business. In 2015, we will
continue our pursuit.
5. 07
2015
05
| Hyundai Card Super Concert
20 Paul McCartney
| Hyundai Card opens MUSIC
LIBRARY & UNDERSTAGE
| Hyundai Card launches
emart e card
04
| Hyundai Card Design
Exhibition at Milan Design
Week 2015
01
| Hyundai Card Culture
Project 17 5Nights
| Hyundai Capital achieves an
SP rating of A-
04
| Hyundai Card·Capital runs
the ‘Bongpyeong Market
Vitalization Project’
| Hyundai Capital establishes
Hyundai Capital Canada
(HCCA)
03
| Hyundai Card ‘My Taxi’ is
named a gold winner at the
iF Design Awards
| Hyundai Card designs bus
stops and systemizes bus
routes across Jeju Island
01
| Hyundai Capital UK becomes
the first Korean finance
company to issue ABS
| Hyundai Commercial
launches the Industrial
Material Lease product
07
| Hyundai Card CHAPTER 2
| Hyundai Capital completes
Skywalkers multi-base
camp ‘Castle of Skywalkers’
05
| Hyundai Card publishes
DESIGN without WORDS
| Hyundai Card X Kia Motors
Collaboration ‘My Taxi’
exhibition
| Hyundai Capital establishes
Hyundai Capital Brazil (HCB)
02
| Hyundai Card opens
DESIGN LIBRARY
| Hyundai Card launches
Hyundai Card X emart
collaboration kitchen goods
brand OYSTER
01
| Hyundai Life launches
ZERO
06
| Hyundai Card X YG
collaboration
| Hyundai Capital achieves Fitch
credit rating of BBB+
| Hyundai Capital establishes
Beijing Hyundai Auto Finance
(BHAF) in China
03
| Hyundai Card·Capital·
Commercial publishes PRIDE
| Hyundai Card launches
‘it card’
02
| Hyundai Life is established
| Hyundai Card designs
premium drinking water
‘it water’
| Hyundai Capital establishes
Hyundai Capital UK (HCUK)
11
| Hyundai Card recieves
the 22nd
‘Korean Ethical
Management Award’
grand prize
| Hyundai Life launches
ZERO MAX
09
| Hyundai Life launches an
exclusive online shopping
mall for insurance products
08
| Hyundai Card·Capital opens
the 9th
Dream Realization
Shop
05
| Hyundai Card opens
TRAVEL LIBRARY
12
| Hyundai Card DESIGN
LIBRARY is awarded the
2013 DFAA (Design for
Asia Award)
| Hyundai Capital America
(HCA) receives best ranking
in JD Power’s Auto Finance
Customer Satisfaction
Survey
11
| Hyundai Life acquires
international standard
‘ISO 27001’ certification
in information security
management system
09
| Hyundai Card launches
the App Card
08
| Hyundai Card publishes
Reason: There Is a Definite
Reason to Hyundai Card
11
| Hyundai Capital establishes
Hyundai Capital India (HCI)
09
| Hyundai Capital achieves JCR
credit rating of A+
07
| Hyundai Capital achieves RAM
credit rating of AAA+
| Hyundai Commercial launches
corporate finance product
family network loan for
Hyundai Heavy Industries’
cooperative firms
2014 2013 2012 2011 2009 2007 2005-2004
2010 2008 2006 2003-1999
11
| Hyundai Card Super Match
12 Dance Sports
| Hyundai Card launches
ZERO
| Hyundai Capital launches
car secured loan
06
| Hyundai Card launches
Platinum 2 Series
03
| Hyundai Card Culture
Project 02 John Legend
12
| Hyundai Card receives
no.1 ranking in the National
Customer Satisfaction
Index in credit cards for
5th
consecutive year
09
| Hyundai Capital establishes
Hyundai Capital Germany
(HCG)
07
| Hyundai Commercial
launches corporate finance
product True Partners Loan
for SMEs
01
| Hyundai Card·Capital
launches MY BUSINESS
07
| Company-wide ‘Career
Market’ job placement
system is launched
04
| Hyundai Commercial is listed
as loan finance business
(facilities lease business,
installment financing
business, etc.)
03
| Hyundai Commercial takes
over Hyundai Capital’s
industrial material sector to
establish company
01
| Hyundai Card Super
Concert 01 Il Divo
2005. 10
| Hyundai Card-GE Capital
form joint venture
2005. 09
| Hyundai Card Super
Match 01 Maria Sharapova
VS Venus Williams
2005. 02
| Hyundai Card launches
the Black
2005. 01
| Hyundai Capital establishes
professional volleyball
team ‘Cheonan Hyundai
Skywalkers’
2004. 10
| Hyundai Capital-GE Capital
form joint venture
11
| Hyundai Card launches
Platinum 3 Series
10
| Hyundai Card launches
MY COMPANY
08
| Hyundai Card enters into
partnership with MoMA
07
| Hyundai Capital launches
credit loan-Direct Loan
05
| Hyundai Capital establishes
Hyundai Capital Europe
(HCE)
01
| Hyundai Card Art Shelter
receives the Red Dot gold
award in environmental
design at the IDEA Design
Awards
10
| Hyundai Card·Capital
acquires international
standard ‘ISO 27001’
certification in information
security management
system
07
| Hyundai Card launches
the Red
08
| Hyundai Card·Capital
opens Finance Shop
02
| Hyundai Card launches
the Purple
2003. 05
| Hyundai Card launches
Hyundai Card M
2001. 10
| Diners Club Korea Co., Ltd.,
changes corporate name to
Hyundai Card Co., Ltd.
2001. 08
| Hyundai Capital acquires
Diners Club Korea
2001. 07
| Hyundai Capital starts
auto-lease business
1999. 01
| Company name changes to
Hyundai Capital Co., Ltd.
1995. 04
| Company name changes to
Hyundai Installment
Finance Co., Ltd.
1993. 12
| Hyundai Auto Finance Co.
is established
6. LOCAL
LOCATIONS
WITH NUMBERS
The office buildings of Hyundai
Card·Life·Capital·Commercial
are more than mere physical
infrastructure. They are a symbol
of our pride, and reflect our
clear direction and intricate
sensibilities. Our spaces are a
manifestation of our creative and
innovative corporate culture.
7. SEOUL
Hongik Office
Hyundai Card·Capital·Commercial
Hyundai Card
DESIGN LIBRARY
Hyundai Card
TRAVEL LIBRARY
Yangjae Office
Hyundai Card·Capital
Youngdeungpo Office
Hyundai Card·Life·Capital
Hyundai Card
MUSIC LIBRARY UNDERSTAGE
Headquarter 1
Hyundai Card·Capital·Commercial
Headquarter 2
Hyundai Card·Capital·
Commercial
Shindaebang Office
Hyundai Life
Headquarter 3
Hyundai Card·Life·Capital·Commercial
Seoul Auto Gallery
Hyundai Capital
11
Ever since Hyundai Capital moved its headquarters
to Yeouido in 1997, the office buildings of Hyundai
Card·Life·Capital·Commercial have undergone a
process of continuous evolution and innovation.
There are currently 7 office buildings within Seoul,
including three located in Yeouido. Our libraries,
found in three separate locations, as well as
the Seoul Auto Gallery, have been providing our
customers with brand new experiences.
8. KOREA
13
Including the Busan office building, which is
scheduled for completion at the end of 2016, the
talents of Hyundai Card·Life·Capital·Commercial
are working together in 6 branches across
South Korea. The Skywalkers, Hyundai Capital’s
professional volleyball team, are ceaselessly
striving for victory in the Castle of Skywalkers,
their base camp located in Cheonan.
Daejeon Office
Hyundai Card·Capital·Commercial
Daegu Office
Hyundai Card·Capital·
Commercial
Hyundai Capital Castle of Skywalkers
Gwangju Office
Hyundai Card·Life·Capital·Commercial
Ulsan Office
Hyundai Card·
Capital·
Commercial
Busan Office
(under construction)
Hyundai Card·Capital·
Commercial
Suwon Office
Hyundai Card·Life·Capital·Commercial
9. GLOBAL
BUSINESS
In 2014, the global business of
Hyundai Card·Life·Capital·
Commercial was brought into
the limelight. That year saw
Hyundai Capital set new records
by establishing its own global
business rules. The financial
assets of the global business
exceeded 30.6 trillion KRW,
showing 58% growth compared
with the year 2012, while sales
profits reached 486 billion KRW.
WITH NUMBERS
10. GLOBAL
17
By setting up its newest branch in Canada in
2014, Hyundai Capital has established a total
of 9 bases worldwide. Hyundai Capital has been
making a name for itself by competing fiercely
with the local finance companies in the countries
where it has landed.
Hyundai Capital America
3161 Michelson Drive, Irvine, CA 92612, U.S.A.
HCA Irvine Operating Center
210 Commerce, Irvine, CA 92602, U.S.A.
HCA Atlanta Operating Center
7775 The Bluffs Suite A Austell,
GA 30168, U.S.A
Hyundai Capital Canada
123 Front street West, Suite 1000,
Toronto, Ontario M5J2M3, Canada
HCA Dallas Operating Center
6100 W Plano Pkwy, Plano, TX, U.S.A
Hyundai Capital Brazil
Av. das Nações Unidas, 14.171, 24 andar, Torre Crystal,
Vila Gertrudes CEP: 04794-000, São Paulo, Brazil
Hyundai Capital Europe
Friedrich-Ebert-Anlage 35-37, 60327,
Frankfurt am Main., Germany
Hyundai Capital Germany
Friedrich-Ebert-Anlage 35-37, 60327,
Frankfurt am Main., Germany
Hyundai Capital UK
3 Princess Way, Redhill,
RH1 1SR, UK
Hyundai Capital India
5th Floor Corporate One, Plot No. 5,
Non-Hierarchical Commercial Centre,
Jasolar, New Dehli 100 076, India
Hyundai Capital Russia
Testovskaya 10, North Tower 15F,
123317, Moscow, Russia
Hyundai Card, Hyundai Capital
Hyundai Commercial Headquarters
3, Llisadangdae-ro, Yeongdeungpo-gu
Seoul, Korea
Beijing Hyundai Auto Finance Co.
16F Guan Cheng Tower, Taiyanggongzhong
Road, Chaoyang District, Beijing, China
Hyundai Capital, financial
consulting for Hyundai and Kia
Motors in Australia
350 Parramatta Road Homebush
NSW 2140, Sydney, Austrailia
Cnr of 394 Lane Cove Road
Hyundai Drive Macquarie Park
NSW 2113, Sydney, Austrailia
11. FINANCIAL
HIGHLIGHTS
Numerical figures are not only
the point of reference to assess
a corporation, but also an
objective indicator for measuring
a corporation’s performance over
the preceding year. Even in the
depressed market atmosphere,
Hyundai Card’s profits improved
drastically, while its sales profits
reached 300 billion KRW. Hyundai
Capital, which underwent a
major reform in its business
structure, generated sales profits
of 321.9 billion KRW. Hyundai
Commercial is cruising along
with a stable default rate as
well as a diversified business
model in terms of quantity and
quality, reaching 64.5 billion
KRW in sales profits. Hyundai
Life has quintupled the size of
its underwriting business from
782.5 billion KRW 3 years ago to
almost 14 trillion KRW today. It
is important to note that these
numbers explicitly demonstrate
the journey experienced by
Hyundai Card·Life·Capital·
Commercial over the past year.
The secret to this successful run
lies in our clear direction and
articulate business objectives
along with our ability to lead the
business towards that direction
with the help of our detailed
business execution strategies.
WITH NUMBERS
12. 21
300 -72
Unit: Billions of KRW Unit: Billions of KRW
Operating Revenue
Operating Income
Net Income
Assets
Shareholders’ Equity
Operating Revenue
Operating Income
Net Income
Assets
Shareholders’ Equity
2014
2,618
300
224
12,397
2,555
2014
1,062
-72
-87
4,834
192
2013
726
-40
-31
4,111
169
2011
2,408
324
239
10,852
1,997
2011
1,150
5
5
3,438
166
2012
2,526
237
194
11,252
2,192
2013
2,528
220
163
11,521
2,366
2012
1,000
-40
-32
3,913
256
2010
2,337
371
278
10,446
1,767
2010
1,036
8
5
2,973
152
Financial Highlights Financial Highlights
Unit: Thousands of KRW
Assets
Cash and bank deposits
Securities
Card assets
Property and equipment
Other assets
Liabilities
Borrowings
Other liabilities
Shareholders’ equity
Share capital
Capital surplus
Accumulated other comprehensive income
Retained earnings
2013 (19th)
11,520,877,692
998,486,773
1,766,970
9,729,166,774
282,042,137
509,415,037
9,154,749,437
7,190,762,324
1,963,987,112
2,366,128,255
802,326,430
57,704,444
-5,856,734
1,511,954,115
2014 (20th)
12,397,419,657
200,725,307
740,771,203
10,549,896,972
356,430,315
549,595,861
9,842,038,832
7,930,126,734
1,911,912,098
2,555,380,826
802,326,430
57,704,444
-40,118,184
1,735,468,136
Consolidated Statements of Financial Position
12,397 4,834Unit: Thousands of KRW
Operating revenue
Operating expenses
Operating income
Non-operating income
Non-operating expenses
Income before income tax
Income tax expense
Net income
Other comprehensive income
Total comprehensive income
2013 (19th)
2,527,479,161
2,307,554,484
219,924,676
3,152,529
4,303,938
218,773,267
55,563,634
163,209,633
10,648,015
173,857,648
2014 (20th)
2,617,995,017
2,317,971,838
300,023,178
1,933,118
1,596,199
300,360,097
76,846,077
223,514,021
-34,261,450
189,252,571
Consolidated Statements of Comprehensive Income
HYUNDAI CARD HYUNDAI LIFE
Unit: Billions of KRW
2014 Operating Income 2014 Operating Income
Unit: Billions of KRW
2014 Assets 2014 Assets
Unit: Thousands of KRW
Assets
Cash and cashable assets
Financial assets at fair value
through profit or loss
Available-for-sale financial assets
Held-to-maturity financial assets
Loans and other receivables
Property and equipment
Intangible assets
Investment property
Current tax assets
Deferred tax assets
Unamortized acquisition costs
Other assets
Separate account assets
Liabilities
Insurance contract liabilities
Policy equity adjustment
Financial liabilities at fair value
through profit or loss
Borrowings
Other financial liabilities
Liabilities of derivative securities
for hedging purposes
Provisions
Defined benefit liability
Other Liabilities
Separate account liabilities
Shareholders’ equity
Share capital
Capital surplus
Accumulated other comprehensive income
Retained earnings(Accumulated deficit)
2013 (11th)
4,111,324,932
75,426,713
116,709,799
1,637,383,845
1,709,419,978
44,682,575
34,772,254
243,531,555
6,165,420
15,871,377
116,629,776
6,308,794
104,422,847
3,941,914,013
3,635,832,177
3,007,020
643,460
114,803,877
34,021,442
29,113
1,459,447
12,261,768
14,824,909
125,030,799
169,410,920
136,734,685
105,912,448
-21,421,763
-51,814,450
2014 (12th)
4,833,970,619
342,843,325
32,707,467
287,558,504
1,041,945,003
2,443,262,542
30,695,370
34,140,413
249,882,895
6,615,567
121,946,052
8,603,775
233,769,707
4,641,802,747
3,964,812,914
4,892,523
829,940
164,743,772
42,453,057
1,396,007
2,601,089
16,912,965
26,138,608
417,021,872
192,167,872
195,558,010
146,745,585
-11,401,620
-138,734,103
Consolidated Statements of Financial Position
Unit: Thousands of KRW
Operating revenue
Operating expenses
Operating income
Non-operating income
Non-operating expenses
Income before income tax
Income tax expense
Net income
Other comprehensive income
Total comprehensive income
2013 (11th)
726,233,174
765,926,780
-39,693,606
321,872
1,229,860
-40,601,595
-9,133,779
-31,467,816
-54,821,421
-86,289,237
2014 (12th)
1,061,856,523
1,133,909,456
-72,052,934
586,385
4,799,310
-76,265,859
10,653,794
-86,919,653
10,020,143
-76,899,509
Consolidated Statements of Comprehensive Income
Unit: Billions of KRW
Unit: Billions of KRW
_
_
13. 23
322 65
Unit: Billions of KRW Unit: Billions of KRW
Operating Revenue
Operating Income
Net Income
Assets
Shareholders’ Equity
Operating Revenue
Operating Income
Net Income
Assets
Shareholders’ Equity
2013
3,216
429
391
22,389
3,253
2013
346
76
37
4,155
354
2011
3,328
661
507
21,919
2,657
2011
324
88
74
3,467
349
2012
3,542
595
437
21,907
3,040
2012
347
83
44
3,924
338
2010
3,274
630
489
20,749
2,237
2010
236
59
58
2,720
181
Financial Highlights Financial Highlights
Unit: Thousands of KRW Unit: Thousands of KRW
Assets
Cash and bank deposits
Securities
Loans receivable
Installment financial assets
Lease receivables
Leased assets
Property and equipment
Non-current assets held for sale
Other assets
Liabilities
Borrowings
Other liabilities
Shareholders’ equity
Share capital
Capital surplus
Accumulated other comprehensive income
Retained earnings
Assets
Cash and bank deposits
Securities
Loans receivable
Installment financial assets
Leased assets
Property and equipment
Other assets
Liabilities
Borrowings
Other liabilities
Shareholders’ equity
Share capital
Capital surplus
Hybrid bonds
Capital adjustment
Accumulated other
comprehensive income(loss)
Retained earnings
2013 (21st)
22,389,045,550
1,502,614,724
210,096,375
11,124,200,503
4,799,854,109
2,989,959,142
1,069,725,963
233,018,189
22,346,826
437,229,720
19,136,162,211
17,238,321,733
1,897,840,478
3,252,883,339
496,537,175
407,539,067
-11,573,082
2,360,380,179
2014 (22nd)
22,538,707,615
1,594,736,030
272,563,644
9,584,209,130
6,502,794,013
2,685,208,438
1,189,753,784
248,322,132
461,120,443
19,101,141,267
17,461,729,957
1,639,411,310
3,437,566,349
496,537,175
407,539,067
-64,595,355
2,598,085,462
2013 (7th)
4,154,719,656
280,498,429
311,031,112
2,985,904,723
300,002,241
211,720,716
3,708,225
61,854,210
3,800,317,673
3,660,258,181
140,059,492
354,401,983
125,000,000
74,608,060
-14,447,427
169,241,351
2014 (8th)
4,778,906,941
232,802,099
371,562,094
3,505,579,934
297,359,030
303,949,799
5,617,990
62,035,995
4,284,157,744
4,115,248,727
168,909,017
494,749,197
125,000,000
74,608,060
119,644,480
-2,397,102
5,073,818
172,819,941
Consolidated Statements of Financial Position Consolidated Statements of Financial Position
22,539 4,779Unit: Thousands of KRW Unit: Thousands of KRW
Operating revenue
Operating expenses
Operating income
Non-operating income
Non-operating expenses
Income before income tax
Income tax expense
Net income
Other comprehensive income
Total comprehensive income
Operating revenue
Operating expenses
Operating income
Non-operating income
Non-operating expenses
Income before income tax
Income tax expense
Net income
Other comprehensive income
Total comprehensive income
2013 (21st)
3,216,431,922
2,787,325,206
429,106,716
101,640,333
6,494,739
524,252,310
132,825,345
391,426,965
1,858,688
393,285,654
2013 (7th)
346,231,032
270,361,303
75,869,729
9,726,162
25,840,142
59,755,749
23,138,278
36,617,471
-15,386,913
21,230,558
2014(8th)
350,831,193
286,333,357
64,497,836
13,550,579
36,035,432
42,012,982
17,301,625
24,711,357
19,521,245
44,232,602
Consolidated Statements of Comprehensive Income Consolidated Statements of Comprehensive Income
HYUNDAI CAPITAL HYUNDAI COMMERCIAL
2014
3,012
322
238
22,539
3,438
2014
351
65
25
4,779
495
2014 (22nd)
3,011,804,014
2,689,932,992
321,871,022
41,042,209
31,929,322
330,983,909
93,278,627
237,705,282
-53,022,273
184,683,010
Unit: Billions of KRW
2014 Operating Income 2014 Operating Income
Unit: Billions of KRW
2014 Assets 2014 Assets
Unit: Billions of KRW
Unit: Billions of KRW
_
_
_
14. PRODUCTS Hyundai Card·Life·Capital·
Commercial offers value that
never existed before by creating
new perspectives on finance
products. Hyundai Card opened a
new paradigm with ‘Two Track’
by establishing the two axes of
point and cash back services. In
2014, it launched South Korea’s
first integrated mobile application
the App Card, providing customers
with a brand new transaction
experience. Hyundai Life has
put together a product portfolio
that suits customers’ needs by
introducing ZERO, that offers a
new perspective on the insurance
business, followed by ZERO
MAX, which includes an upgrade
to a maturity-refund type of
insurance.
Hyundai Capital endeavors to
maintain its growth power
in the following decade
through building systemized
product-competitiveness and
differentiation strategy, thereby
satisfying the characteristics
of each channel. Hyundai
Commercial presents optimized
financial products for corporations
withstanding the changing
market environment.
Hyundai Card·Life·Capital·
Commercial always keeps in
mind the question, “What is
our next step?” We will act as
the guidepost of the finance
industry by constantly developing
new ideas and seeking new
opportunities.
WITH NUMBERS
15. 27
Premium Card the Black Invitation only
the Purple Made for success
the Red The hottest premium
Point Card M·M2·M3 Edition2 Mighty point card
T3 Edition2 Travel and mileage card
M CHECK Check card with which you can accumulate M Points
M HYBRID Hybrid card with which you can accumulate M Points
Cash Back Card X·X2 Hybrid card with which you can accumulate M Points
ZERO Cash back card with no preconditions
X CHECK Check card with which you can accumulate X cash back
X HYBRID Hybrid card with which you can accumulate X cash back
Business MY BUSINESS Financial service for private business owners
Operation Card
Corporate Card MY COMPANY Corporate solution that offers more than a corporate card
Insurance Hyundai Life ZERO A simple, essential and standardized insurance product that focuses on core
Products securities during economically active periods
Hyundai Life ZERO MAX An insurance product that focuses on core securities during economically
active periods and also pays a premium refund upon maturity
Hyundai Life ZERO SHORT Insurance services that can be conveniently purchased online or at
supermarkets and provide protection for 5 years after a single settlement
VIP Term Insurance In the case of the death of the CEO, VIP Term Insurance will help cover
potential risks and will be paid as inheritance, the amount of which will be
determined by the total sum of the money paid in by the CEO beforehand
Whole Life Insurance Insurance benefit for whole life and death benefits
Annuity Insurance Monthly benefits of living funds in the form of annuities
Variable Life Insurance Insurance benefit for whole life and death benefits according to
investment performance
Variable Annuity Benefits of living funds according to investment performance
Annuity Insurance Tax credit and stable retirement savings
Annuity Savings
Savings Insurance Effective for sizable savings based on compound interest
with tax-free benefits
Medical Expense Health insurance that covers medical and surgical expenses,
Insurance as well as hospital expenses
Customizable Special Special options offered according to customer needs in addition to 5 main
Contract contractual insurance plans (whole life insurance, annuity insurance,
variable life insurance, variable annuity, VIP term insurance)
Loan Insurance Contract Provided to Hyundai Life policyholders, application available by phone or
Products Loan online with no additional warranty
Credit Loan For Hyundai Life policyholders, application for additional funds available
by phone or online
Housing Mortgage Available at fixed interest rate with housing mortgage, easily accessible
Loan loan through visit of loan counselor
Retirement Guaranteed Principal Fixed principal and interest according to the official rate previously
Pension and Interest Plan determined by the company at time of contract
Performance Based Profit depending on investment performance of each policyholder’s
Return Plan insurance reserves in domestic and international securities
HYUNDAI CARD HYUNDAI LIFE
16. 29
Auto Finance New Car Installments Loan Convenient and easy way to purchase new car
Used Car Loan Most inexpensive way to purchase used car
Direct Used Car Loan Discounted interest rate for purchase of used car
Lease·Rent Car Less burdensome car purchase and easier
maintenance
MY COMPANY Lease·Rent Car Optimum car maintenance solution for companies
Private Finance Credit Loan Easy and fast credit loan without complex
procedures
MY BUSINESS Loan Credit loan for procuring business funds
Car Secured Loan Owner-driver exclusive loan given preference over
credit loan
Housing Loan Housing Mortgage Loan Fast mortgage loan with high credit line of up to
85% of market value
Loan for Lease Lease fund utilizing up to 80% of deposit
u-Bogeumjari Loan of Korea Housing Housing mortgage loan with long-term fixed
Finance Corporation (KHFC) interest rate designed by KHFC
Corporate Finance Corporate Loan Customized financing to assist company
investment and growth
Corporate Lease Customized facilities lease according to company
scale and specialty
Commercial Vehicles New Industrial Designing available for the optimum in purchase
and Construction Material Installment of commercial vehicles and construction machinery
Machinery Finance
Industrial Material Lease Economic lease newly introduced for commercial vehicles
Used Industrial Most trustworthy loan for procuring used commercial vehicles
Material Loan and construction machinery
Machine Tools and Equipment Installment Customized installment designed to suit equipment
Other Equipment investment cases
Finance
Equipment Lease Low initial investment and diverse lease options that suit
individual conditions
Stock Equipment Loan Equipment mortgage loan targeting equipment providers
and sellers
Direct Used Direct Used Industrial Direct used industrial material loan offering discounted interest
Industrial Material Material Purchasing Fund rate for applications online or via phone
Finance
Direct Used Industrial Easy and fast direct industrial material mortgage loan utilizing
Material Mortgage Loan commercial vehicles and construction machinery
Direct Used Industrial Easiest direct industrial material additional loan utilizing
Material Additional Loan used cars
Corporate Corporate Loans Trustworthy funding for company growth and success
Finance
Lease Finance From purchasing funds for machinery to funding through
machinery mortgage
Real Estate Finance Trustworthy investment funding for successful real estate
business
Factoring Customized finance solution on demand with risk management
methods added to existing finance product
Joint Growth SME Joint Customized loan providing full support for growth
Growth Program of cooperative firms
HYUNDAI CAPITAL HYUNDAI COMMERCIAL
18. 33
Ted Chung
CEO
Sherwood Dodge
Director
Sukjoon Won
Director
Jonghoon Won
Non-standing Director
Chunsoo Han
Non-standing Director
Andrew Bull
Non-standing Director
Denis Hall
Non-standing Director
Junghan Koo
Non-standing Director
Jaeyoun Lee
Non-standing Director
| Audit Committee Member
Seonghoon Jeon
Non-standing Director
| Audit Committee Member
Jeeman Jung
Non-standing Director
| Audit Committee Member
Ted Chung
CEO | Vice Chairman
Sherwood Dodge
Deputy CEO | Executive
Vice President
Yoono Hwang
Head of Corporate
Service Division
| Executive Vice
President
Byungdoo Kim
Head of Risk
Management Division
| Executive Vice
President
Sukjoon Won
Head of Card Business
Division | Senior Vice
President
Jungin Kim
Head of Strategic
Planning Division
| Senior Vice President
Sungwon Jin
Head of Operation
Division | Vice
President
Meeyoung Lee
Head of Brand Division
| Vice President
Sookyung Kim
Head of Finance
Division | Vice
President
Gunwoo Kim
Deputy Head of
Corporate Service
Division (IT) | Vice
President
Hyunjoo Kim
Deputy Head of Risk
Management Division
| Vice President
Jaewon Lee
Deputy Head of
Strategic Planning
Division | Vice
President
Byeongku Jeon
Deputy Head of
Corporate Service
Division (Finance)
| Vice President
Kihwa Jang
Deputy Head of Card
Business Division
| Director
Yoonseok Lee
Head of HR Dept.
| Vice President
Kyusik Kim
Head of Business Legal
Dept. | Vice President
Sungmoon Kim
Auditor | Vice President
Sungchul Kim
Head of Brand Dept.1
| Vice President
Inhwan Kwak
Head of Collection
Support Dept.
| Director
Jongyoon Kim
Head of CLM Dept.
| Director
Sungweon Choi
Head of Corporate
Service Dept. | Director
Deokhwan Kim
Head of Financial
Business Marketing
Dept. | Director
Hwanjun Yang
Head of IT Innovation
Dept. | Director
Sungwook Kwon
Head of Card Finance
Dept. | Director
Sunghoon Park
Head of Fee Biz
Business Dept.
| Director
Woontak Yeo
Head of Collection
Management Dept.
| Director
Hyunwoong Park
Head of Corporate
Finance Risk
Management Dept.
| Director
Eric Jun
Head of Information
Security Dept.
| Director
Chanwoo Nam
Head of UX Lab
| Director
Youngil Jeon
Head of Card Sales
Dept. | Director
Jooyun Lee
Head of Business
Innovation Dept.1
| Director
Kyunghee Cho
Head of Business
Innovation Dept.2
| Director
Jungwon Lee
Head of Design Lab
| Director
Samwook Moon
Head of Card Sales
Planning Dept.
| Director
David Stippich
Finance
Representative
| Director
Mieun Kim
Deputy Head of HR
Dept. | Director
Byeongseo Chae
Deputy Head of
Business Legal Dept.
| Director
DIRECTORS EXECUTIVES
HYUNDAI CARD
Ted Chung
Chairman
Juhyuk Lee
CEO
Yeonwoong Baek
Director
Byungchul Choi
Non-standing Director
Eunkyung Park
Non-standing Director
Taesic An
Non-standing Director
Kisuck Lee
Non-standing Director
Sungdo Ju
Non-standing Director
Seokwoo Hong
Non-standing Director
Juhyuk Lee
CEO | Executive Vice
President
Daekyung Kim
Head of Sales Division
| Vice President
Jongwoo Kim
Head of Asset
Management Division
| Vice President
Yeonwoong Baek
Head of Corporate
Management Division
| Director
Kilho Jun
Head of Corporate
Sales Dept. | Director
Myongsu Lee
Head of Corporate
Management Dept.
| Director
Changgeun Yang
Head of IT Dept.
| Director
Daekeum Kang
Head of Risk
Management Dept.
| Director
Boyoon Kang
Head of Appointed
Actuary Dept.
| Director
Jinbong Han
Head of Corporate
Service Dept. | Director
Sungwoo Lee
Head of Sales Dept.
| Director
Ducksang Choi
Head of Alliance
Business Dept.
| Director
Myungsik Jang
Advisor(Standing)
DIRECTORS EXECUTIVES
HYUNDAI LIFE
19. 35
Ted Chung
CEO
Byungdoo Kim
Director
Byeonghee Kim
Director
Byunghui Lee
Director
Wonhee Lee
Non-standing Director
Sungmoon Kim
Auditor
Ted Chung
CEO | Vice Chairman
Yoono Hwang
Head of Corporate
Service Division
| Executive Vice
President
Byungdoo Kim
Head of Risk
Management Division
| Executive Vice
President
Byeonghee Kim
General Executive
Director | Senior Vice
President
Jungin Kim
Head of Strategic
Planning Division
| Senior Vice President
Hyunjoo Kim
Deputy Head of Risk
Management Division
| Vice President
Jaewon Lee
Deputy Head of
Strategic Planning
Division | Vice
President
Yoonseok Lee
Head of HR Dept.
| Vice President
Kyusik Kim
Head of Business Legal
Dept. | Vice President
Sungmoon Kim
Auditor | Vice President
Byunghui Lee
Head of Industrial
Finance Dept. | Vice
President
Hwanjun Yang
Head of IT Innovation
Dept. | Director
Jaewook Park
Head of Corporate
Finance Dept. | Director
Jonghong Goo
Head of Corporate
Finance Operation
Dept. | Director
Hyunwoong Park
Head of Corporate
Finance Risk
Management Dept.
| Director
Eric Jun
Head of Information
Security Dept.
| Director
Jungwon Lee
Head of Design Lab
| Director
Mieun Kim
Deputy Head of HR
Dept. | Director
Byeongseo Chae
Deputy Head of
Business Legal Dept.
| Director
HYUNDAI COMMERCIAL
DIRECTORS EXECUTIVES
Ted Chung
CEO
Sherwood Dodge
Director
Yoono Hwang
Director
Wonhee Lee
Non-standing Director
Jonghoon Won
Non-standing Director
Sungwook Khang
Non-standing Director
Sungmoon Kim
Auditor
Ted Chung
CEO | Vice Chairman
Sherwood Dodge
Deputy CEO | Executive
Vice President
Yoono Hwang
Head of Corporate
Service Division
| Executive Vice
President
Byungdoo Kim
Head of Risk
Management Division
| Executive Vice
President
Keunbae Jung
Head of Auto Business
Division | Senior Vice
President
Jungin Kim
Head of Strategic
Planning Division
| Senior Vice President
Sanghyun Woo
Commercial Finance
Representative | Senior
Vice President
Sungwon Jin
Head of Operation
Division | Vice
President
Sam Suh
Head of HCA | Vice
President
Yongteak Hwang
Head of Rent Business
Division | Vice
President
Meeyoung Lee
Head of Brand Division
| Vice President
Sookyung Kim
Head of Finance
Division | Vice
President
Gunwoo Kim
Deputy Head of
Corporate Service
Division (IT) | Vice
President
Hyunjoo Kim
Deputy Head of Risk
Management Division
| Vice President
Jaewon Lee
Deputy Head of
Strategic Planning
Division | Vice
President
Taejin Kang
Deputy Head of Auto
Business Division
| Vice President
Byeongku Jeon
Deputy Head of
Corporate Service
Division (Finance)
| Vice President
Sangmin Koh
Deputy Head of
Corporate Service
Division (Overseas)
| Director
Yoonseok Lee
Head of HR Dept.
| Vice President
Kyusik Kim
Head of Business Legal
Dept. | Vice President
Sungmoon Kim
Auditor | Vice President
Sungchul Kim
Head of Brand Dept.1
| Vice President
Inhwan Kwak
Head of Collection
Support Dept.
| Director
Kyochang Lee
Head of BHAF
| Director
Sungweon Choi
Head of Corporate
Service Dept.
| Director
Byungsik Jang
Head of Capital
Finance Dept.
| Director
Deokhwan Kim
Head of Financial
Business Marketing
Dept. | Director
Hwanjun Yang
Head of IT Innovation
Dept. | Director
Seungheon Baek
Head of Commercial
Finance Dept.
| Director
Jonghong Goo
Head of Corporate
Finance Operation
Dept. | Director
Woontak Yeo
Head of Collection
Management Dept.
| Director
Hyunwoong Park
Head of Corporate
Finance Risk
Management Dept.
| Director
Kwansun Ahn
Head of Corporate
Strategy (HCA)
| Director
Eric Jun
Head of Information
Security Dept.
| Director
Chanwoo Nam
Head of UX Lab
| Director
Chiwhan Yoon
Head of Overseas
Business Dept.
| Director
Kijeong Cheon
Head of New Car
Lease Planning Dept.
| Director
Huntae Kim
Head of HCR | Director
Jooyun Lee
Head of Business
Innovation Dept.1
| Director
Kyunghee Cho
Head of Business
Innovation Dept.2
| Director
Jungwon Lee
Head of Design Lab
| Director
Soyoung Lee
Head of Capital Risk
Management Dept.
| Director
Jaewon Choi
Head of New Car
Installment Planning
Dept. | Director
Waller Blackwell
Coporate Finance Risk
Controller | Director
Ranjit Nair
Commercial
Finance Strategy
Representative
| Director
David Stippich
Finance
Representative
| Director
Daigyu Lim
Auto Business Division
| Director
Mieun Kim
Deputy Head of HR
Dept. | Director
Byeongseo Chae
Deputy Head of
Business Legal Dept.
| Director
HYUNDAI CAPITAL
DIRECTORS EXECUTIVES
22. 41
Chosun Daily
MEDIA
03.21 / 2014
DATE
Seoul Economy Daily
MEDIA
03.13 / 2014
DATE
His Touch of Innovation Makes or Breaks the Korean Finance Sector
Ted Chung is regarded as the most innovative CEO in the finance sector.
Architect Master Jean Nouvel Designs First Floor of Hyundai Card
Tear down the walls… an open office environment is created.
Chung’s innovation has now entered the global stage. He says his company’s production, distribution, and financing
will be a global model for the Korean financial industry.
Hyundai Card underwent construction in order to change their Design Lab according to Jean Nouvel’s vision. The
once unadorned office area is now an open, dynamic space.
23. 43
DongA Daily
MEDIA
03.06 / 2014
DATE
Chosun Daily
MEDIA
03.17 / 2015
DATE
Card Companies Hire Investigators…
at War with ‘Unregistered Car Fraud’
‘My Taxi’ Aspiring to Become Seoul’s Icon
Like the ‘Black Cab’ of London
Hyundai Card’s ‘My Taxi’ was named a gold winner at the 2014 iF Design Awards.
CEO Ted Chung has achieved significant results from his anti-fraud team, which comprises 34 experts and includes
prosecutors and investigators with over 30 years of experience. A Hyundai Capital spokesperson said, “Due to our
aggressive policies and prosecution, it appears that the preference for Hyundai Capital vehicles have decreased in
the unregistered car distribution market.”
Hyundai Card launched a compact car ‘Ray’ with Kia Motors, embodying the imagination of what future taxis will
look like. The featured design and functions distinguish it from existing taxis.
24. 45
DongA Daily
MEDIA
01.26 / 2015
DATE
Maeil Business Economic
MEDIA
03.26 / 2015
DATE
Hyundai Card·Capital·Commercial CEO Ted Chung,
‘Icon of Innovation and Creation’ 11th Year Running
CEO Ted Chung has been one of the three businessmen selected as a top 100 CEO for 11 consecutive years
since MK Economy began its listings. The keyword ‘Simplification’ had a tremendous influence on work methods,
processes, systems, and even product organization.
Directing Benefits Towards High-Value Customers
CEO Ted Chung boldly abandoned standard accounting practices and adopted TVA (Total View Accounting) to
attempt a broad-scale reorganization of the company’s practices. One change was rather than focusing on customer
volume, the company started to target high-value customers – those who contribute more to company profits – by
offering them more benefits. As a result of changing marketing and customer management methods through TVA,
Hyundai Capital recorded 68.2 million KRW in net profits last year in Q3; a 55% quarter-on-quarter increase.
25. 47
Maeil Economic Daily
MEDIA
11.11 / 2013
DATE
Money Today
MEDIA
05.01 / 2014
DATE
Hyundai Motor Capital Join Hands to Come Up with ‘3-Months
Free’ Marketing in the U.S.
Powerful product available only through the manufacturer’s captive finance company. Over
50% re-subscription of auto leasing program.
HCA portrays the exemplary case of a vigorous marketing idea that made extensive use of its advantages as the
captive finance company of Hyundai and Kia Motors. Hyundai Capital is proactively entering into overseas markets by
enthusiastically recruiting local talents and by placing the board of directors in charge of overseeing overseas offices.
Hyundai Card Revives the Once Dormant Bongpyeong Market
Completion of the market vitalization program.
Hyundai Card’s “vitalization project of traditional markets” is bringing out the tradition and color of traditional
markets to enhance their self-competitiveness, thereby promoting the vitalization of markets and communities.
Rather than simply modernizing all the facilities, such as adding new buildings or installing arcades, an emphasis is
placed on maintaining the history and identity of the traditional markets.
26. 49
DongA Daily
MEDIA
02.26 / 2014
DATE MEDIA
Joongang Daily 11.27 / 2014
DATE
‘Sudden Check’ of Employee PCs/Desks at 5am
Hyundai Card and Hyundai Capital are vigorously managing information security from employee PC security to
supporting the building of information security systems in cooperative firms. The CEO himself oversees monthly
security meetings and the annual investment in information security alone amounts to 30 billion KRW.
Internal over External Management: Decreasing Yearly Office Hours
by 25,000 through Simplification
Hyundai Card·Capital decreased time in the office by 30 hours per person through its ‘Simplification’ campaign. Also,
new systems have been adopted so that employees can use vacation days and clock out without having to directly
consult with their bosses. These efforts have enhanced the corporate culture and the overall work environment at
the company.
27. 51
Chosun Daily
MEDIA
07.17 / 2013
DATE
DongA Business Review
MEDIA
09.02 / 2013
DATE
Real Innovation Starts When Innovation is Shattered
CEO Ted Chung of Hyundai Card abandons his “decades-long knowhow of success.”
“In a crisis with profits dropping… time to return to simplicity… another innovation.”
In his interview with Chosun Daily, CEO Ted Chung argued that “the card industry is currently undergoing a crisis
and Hyundai Card’s strategy is to concentrate on its inner stability.” He also mentioned that “it’s only fun when the
rational left-brained management is combined with intuitive right-brained marketing,” suggesting that distinguished
market strategies will continue to be introduced.
I Dug Into the Company as Though I Had Just Acquired It that Very
Day. New Strategies Sprouted Up Left and Right.
Ted Chung – who became the center of attention in the financial world ever since he took office as CEO of Hyundai
Card and Hyundai Capital with his constant new ventures including the launching of alphabet credit cards and
VVIP cards – claims that the purpose of management is to make money while sending out a significant message to
society. The interview contains various stories including the identity of Hyundai Card and the joint ventures with
GE and Santander.
32. 61
Hankyoreh
MEDIA
10.02 / 2014
DATE
Chosun Daily
MEDIA
01.02 / 2015
DATE
The Most Fun Trashcan You’ve Ever Seen
Playing on Lifestyle Design as a Brand Strategy, Hyundai Card’s Design Lab is experimenting
with updating performance hall trashcans, traditional markets, bus stops, and taxis.
A Creative Economy Can Be Found at Bongpyeong Market
30% increase in revenue; 100% increase in customers.
‘My Taxi’ – created by the Design Lab last May – was the result of innovative thinking about how to improve
standard taxis. More space was created by removing the passenger seat, which is often not used. Also, a smart
environment with everything from GPS to a mobile payment system was implemented. With ‘My Taxi,’ Hyundai
Card was the first financial company to win an iF Design Award.
Declining Bongpyeong Market was revived through the implementation of a functional and stylish re-design by
Hyundai Card. Visitors doubled and revenue increased by 30% in 200 days.
33. 63
MEDIA
Joongang Daily 04.06 / 2015
DATE
DongA Daily
MEDIA
11.15 / 2013
DATE
Post-Retirement Pizza Shop:
Hyundai Card opened up its first “Maialino” store as part of a retired employee business
start-up support program, “CEO PLAN.”
Choosing Insurance to Add to Cart
Hyundai Life – E-mart’s Experiment… Sales of Five-Year Guaranteed Insurance Products
with One-Time Payment
Last September, a separate “start-up support team” group was created for six months of expert consultation and
overseas inspections, a design team aided in interior design, a brand team named the store, and a PR marketing
team continued to advise following the opening. Hyundai Card Vice President Yoono Hwang said that amidst an
aging society, “the purpose is to support a CEO’s post-retirement life, when a company’s assistance is needed
most, from an employee’s perspective.”
Hyundai Life is selling “Hyundai Life ZERO Children Insurance 405” and “Hyundai Life ZERO Accident Insurance 505”
products at five E-marts in the Seoul and Gyeonggi-Do regions, with the children’s insurance product displayed in
the formula or toy aisles. After purchasing pre-pay forms, insurance can be registered through call centers or the
Internet.
39. Contents
CEO’s Letter
Expression Branding Marketing
Empowerment Corporate Social Responsibility
Pride Corporate Culture
Index
02
04
40
56
104
Thinking beyond numbers
Without Numbers
40. Ceo's Letter We have the courage to move forward and right wrongs. In doing so, we
build the trust necessary to become a better company. Recently, we have
been focusing on essentials through Simplification. Simplification does
not only mean reducing inefficiencies; it is also about identifying the true
essence of our work. To achieve this, we are constantly asking“why?”
and “how?” in regards to fundamental aspects of our work. Our corporate
culture has emphasized these basic, but challenging questions. As a result,
over the past 10 years Hyundai CardㆍLifeㆍCapitalㆍCommercial has been
able to continuously innovate and implement new ideas.
What lies beyond the numbers is not as clear as the world of numbers,
but it also contains great truth and value. These activities help form the
core of Hyundai CardㆍLifeㆍCapitalㆍCommercial. Moving forward, we will
continue to develop our distinctive culture and values.
Hyundai CardㆍLifeㆍCapitalㆍCommercial are loyal to numbers, yet can still
see beyond them. This is not a contradiction. Instead, it is a reflection of
our dynamic internal strategy that informs the direction of our company
today. Branding is an expression of our identity and spirit, and corporate
culture not only guides our work style but also enhances our strategic
competitiveness. Corporate social responsibility is not simply the act of
donating money. More importantly, it is an opportunity to ask important
questions about societal issues and propose new solutions. Branding,
corporate culture, and corporate social responsibility do not exist in
isolation from our work; they are specific strategic factors for our business
and are ways we directly communicate with society.
We created the Design Library, Travel Library, and Music Library for the
public, and as a way to communicate with customers and society in
general. The Super Concert, which most recently featured Paul McCartney,
is not simply a one-time event, but an unprecedented performance series.
Furthermore, we are creating many areas in which society’s talented
individuals can demonstrate their capabilities. For example, through the
“Young Architects Program,” Korea’s young architects were able to stand
on a global stage, and meanwhile, up-and-coming musicians were given
opportunities to perform at Understage, our new concert venue.
CEO of Hyundai CardㆍCapitalㆍCommercial
Chairman of Hyundai Life Board of Directors
Ted Chung
without numbers
03
41. Branding Marketing
We strive to deliver unparalleled experiences and unexpectedly advanced
value in everything we do. Hyundai CardㆍLifeㆍCapitalㆍCommercial
branding and marketing continuously asks “why?” in order to better
develop and deliver our story. The Travel Library is a space that opens new
global experiences for our customers, while the Music Library reflects our
style and cultural self-expression. We recently helped bring the legendary
Paul McCartney to Korea as the latest installment of our Super Concert
series. These are just a few of the ways we are continuously creating
unconventional experiences that inspire our customers.
Expression
without numbers
42. Hyundai Card was the first Korean finance company to hold a design exhibition
at Milan Design Week, one of the world’s largest design events. The exhibition
focused on the significance of credit cards as a medium that replaces banknotes
and also the innovative process involved in designing our cards.
Milan Design Week
07
44. Copper was used in some of the world’s earliest forms of money and was the
inspiration for Hyundai Card’s Coppal Plate. The unique design represents how
credit cards are an evolution of that original money.
Coppal Plate
11
47. Located in Hannam-dong, the Music Library comprises a collection of 10,000
popular music records from the 1950s onwards, and is organized by genre and
time period. The Understage is a new concert venue where up-and-coming artists
perform.
Hyundai Card MUSIC LIBRARY
UNDERSTAGE
17
49. The Card Factory is a space where one can peek into Hyundai Card’s card-making
process. The entire automated process from the card’s creation, inspection, and
packaging can be witnessed.
Hyundai Card CARD FACTORY
21
51. The books and travel products offer visitors to the Travel Library a chance to
explore and learn about other cultures and countries.
Hyundai Card TRAVEL LIBRARY
25
52. Visitors to the Design Library have access to a large collection of unique art and
design books. The space also hosts exhibitions.
Hyundai Card DESIGN LIBRARY
27
53. Tinted in flamboyant neon colors expressing expressing originality and fun,
the cylindrical containers also feature the witty image of a wine bottle.
it Wine
29
54. A member of the greatest band in the history of pop music and a living pop
legend, Paul McCartney held his first concert in Korea through the Hyundai
Card Super Concert.
Hyundai Card Super Concert 20
Paul McCartney
31
55. One of the largest music festivals ever put together, Citybreak 2014 featured
some of the world’s most legendary musicians unbound by time or genre,
such as Ozzy Osbourne and Maroon5, along with Korea’s leading musicians,
including PSY, Lee Juck, and Nell.
Hyundai Card Super Concert 21
CITYBREAK 2014
33
56. 5Nights was a concert held in a unique format that featured
5 internationally-renowned bands, including Avenged Sevenfold and
Bastille, who performed for 5 nights in a row.
John Mayer, one of the world’s most beloved guitarists and singer-songwriters,
gave a fantastic performance featuring his blues guitar music and greatest hits.
Hyundai Card Culture Project 17
5Nights
Hyundai Card Culture Project 14
John Mayer
35
57. Snow White left Korean dance enthusiasts in awe by combining in perfect
balance the choreography of Angelin Preljocaj, the most innovative
choreographer alive, with a symphony by Gustav Mahler, and costume design
by world-renowned fashion designer, Jean Paul Gaultier.
Hyundai Card Culture Project 16
Snow White
37
58. The Young Architects Program was held in Korea, which was also the first time the
event was hosted in Asia since it began in New York in 1998. The event was co-hosted
by the National Museum of Contemporary Art and the Museum of Modern Art.
The final winning project was ‘Shinseon Play’ by team ‘Moonjibang’.
Hyundai Card Culture Project 15
Young Architects Program
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59. At Hyundai CardㆍLifeㆍCapitalㆍCommercial our approach to CSR
activities starts with questions designed to break down social
stereotypes, such as, “Does a bus stop really have to be a space
for waiting?” and, “Are traditional markets merely a space for the
exchanging of goods?” While designing the bus stops for Jeju Island,
we assigned newfound meaning to spaces people pass by every day.
We have transformed Bongpyeong Market in Gangwon Province into
a progressive model where traditional and modern themes coexist.
The social contribution of Hyundai CardㆍLifeㆍCapitalㆍCommercial
goes beyond simple monetary support. We plan for the long term by
taking sustainability into consideration. The Dream Realization Project
is a sustainable social contribution that teaches small business owners
how to thrive on their own.
Corporate Social Responsibility
EMPOWERMENT
without numbers
60. Bongpyeong Market Today, Bongpyeong Market has become a cleaner, more efficient marketplace.
The space has been transformed but still retains its traditional feel. Trustworthy
producers create products and sell snacks made from local ingredients, making
Bongpyeong a new model for traditional markets. The modifications help the market
stay relevant in modern times to the residents of Gangwon Province. 43
62. Jeju Island Bus Stops To Jeju Island, we have gifted bus stops that capture the sentiment of this island
province. Inspired from the shapes of Jeju’s traditional gates, ‘jeongjuseok‘ and
‘jeongnang,’ the bus stops’ style harmoniously blends with the natural scenery.
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63. A small and tired butcher shop has been transformed into ‘Good Butcher’s Shop.’
The entrance of the shop was opened to better welcome neighboring residents.
Also, a new price tag system was introduced.
Dream Realization Shop no.7
Good Butcher’s Shop
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64. This produce shop not only sells high-quality fruit, but also freshly squeezed
juices. On the walls of the shop, large boards explain the nutritional benefits of
various fruits, as well as how to select and store fresh fruit.
Dream Realization Shop no.8
My Town’s Sun-kissed Fruits
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65. This restaurant has brought the owner and customers closer together and built
trust through a design that resembles a small house with an open kitchen.
Dream Realization Shop no.9
Homemade Gimbap
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67. Rather than an abstract concept, corporate culture is about
developing concrete ways of thinking and working. Hyundai Cardㆍ
LifeㆍCapitalㆍCommercial try to find the core elements of our work
by asking why? about everything we do. Through Simplification, we
continue to develop a clearer and healthier corporate culture
by reducing inefficiencies and identifying the essence of our work.
Corporate Culture
PRIDE
without numbers
68. Design Lab Renovated by French architect Jean Nouvel, the Design Lab follows the motif
of a warehouse and is a source of inspiration for new projects.
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70. Daebang Office After undergoing dynamic renovation, the Daebang Office features bold colors
that add vibrancy to the building while still maintaining the distinctive style of
Hyundai Card.
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74. Open Studio Open Studio films and produces videos for educational purposes and events
held by Hyundai CardㆍLifeㆍCapitalㆍCommercial. The entire production
process can be viewed from the outside, through its glass walls.
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75. Open Radio A new type of studio where you can produce and broadcast radio shows.
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76. Open Class Provides opportunities for employees to broaden their perspective on the
fast-changing world. Employees gain insight into a wide variety of fields,
which can inspire them to approach their own work more creatively.
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77. Happy Hour A chance for all employees to gather together and enjoy some food and drinks
after work. Special events, such as hosting a jazz concert or flea market, make
the events even more memorable.
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78. Business Strategy Workshop An annual gathering to discuss the future of Hyundai Card·Life·Capital·Commercial.
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79. Leadership Forum Local and overseas leaders of Hyundai CardㆍLifeㆍCapitalㆍCommercial
gather in one place to network, share strategies, develop best practices,
and create synergies throughout the company as a whole.
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80. Job Selling Job Fair Informs newly hired employees about the various departments in our company, and
helps form the best matches between employees and department teams.
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81. the Box Wailing Wall A healthy salad buffet during lunch and a stylish restaurant during dinner. Along
one side of the Box is the Wailing Wall, where comments and complaints from our
customers are displayed on monitors in real-time. This demonstrates our commitment
and willingness to always listen carefully to what customers have to say.
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82. CEO Plan An initiative that provides support for small businesses started by retired
employees. The first CEO Plan store, MAIALINO, a family-style Italian
restaurant, was opened in Seogyo-dong.
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83. Library Books requested by executives and employees are purchased and added to
the company library. Lending is available to all employees.
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84. Bike Zone Ping-Pong Table The bikes in the lobby of the Yeouido office can be borrowed during lunch time
or after work. We also designed our own ping-pong tables. A stylish grey color
was used for the table and the net was made with the material used for tennis
rackets.
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85. the MINI BOX The concept car designed by Hyundai Card makes its appearance every day
at 3pm. The MINI BOX offers refreshments for employees.
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86. Arena A modern fitness center is located in the basement of our headquarter building.
Kendo and boxing lessons are also available for employees.
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87. Hyundai Capital America (HCA) The modern office space at HCA features an employee lounge with a ‘living green
wall.’ While overseas buildings contain unique elements, their overall design
remain consistent with the offices in Korea.
Dallas
Dallas 97
89. Hyundai Capital Europe (HCE) Where finance and creativity coexist, HCE has a classy, curved spiral staircase
situated in the center of the office. The staircase runs through the entire
building and helps create a free-spirited work environment.
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