2. 3
C E O ’ s L e t t e r
WITH NUMBERS > CEO’s Letter
3. 54
The year 2013 was a most dynamic year for Hyundai Card·Life·Capital·
Commercial. Amid apprehensions of a financial crisis, we chose to renew
our way of thinking from the very beginning. Heated debate over products
and businesses led us to challenge existing methods and paradigms and
to question the application of complex financial methodologies to products.
Hyundai Card’s ‘CHAPTER2’ is one of the outcomes of such deliberation.
Consideration was put into whether our customers do indeed fit into our
prearranged category of lifestyles and whether the benefits they desired
matched with what we could offer, hence revising our products to fall under
two criteria only – plus and minus.
Hyundai Capital also approached auto finance from a new perspective.
As opposed to following traditional customs and merely innovating products,
a new wave of innovation has sunken in, resulting in an entirely new means
in approaching customers. Whereas innovation formerly took place within
the borders of a fence, we have begun discussing the adequacy, even the
necessity of the fence itself.
Hyundai Life is shifting paradigms from complex insurance products
to intuitive and simple products, offering a new sense of direction for
customers. Hyundai Commercial is also constantly on the move, gaining
stability. Whether B2B is the only effective way to handle corporate
finance is one of many questions the company is asking itself to give
variations to its business.
The most noticeable change in 2013 was the expansion of Hyundai Capital’s
overseas markets. A new outlook on overseas markets has led us to launch
a new chapter in the history of Korean finance. We are creating new models
and competing with local finance companies to reach out to local customers.
In addition to the United States, China, the United Kingdom, Germany, Russia,
India, and Australia, we have made advancements into Latin America with
the establishment of Hyundai Capital Brazil in the year 2013. Consequently,
Hyundai Capital’s overseas assets and profit stand at a level incomparable
to any other financial world in Korea. This trend is bound to shape the Korean
market into one of the most prominent global markets in the near future.
Increase in business units, regional expansions, and elaborate working
styles are creating complex and diverse business environments for Hyundai
Card·Life·Capital·Commercial. However, this year is about simplification.
We believe that simplification will allow us to abide by the essentials,
which in turn will enable us to create products for our customers. We seek
to renew our intricate business by adhering to the essence.
This is yet another change we are undergoing, one which I hope you will
also look forward to.
CEO of Hyundai Card·Capital·Commercial
Chairman of Hyundai Life Board of Directors
Ted Chung
4. 7
H i s t o r y
WITH NUMBERS > history
Companies tend to speak through
numbers–their year of establishment
and years of history. But numbers
are not enough to tell us all we
need to know. Rather, emphasis
should be on the company’s vision
and content.
Hyundai Card·Life·Capital·
Commercial have always brought
up new perspectives and topics
in their respective fields. They
succeeded because they chose
to follow new paths rather than
settling for yesterday’s success.
Hyundai Capital’s overseas
business scale recorded the
biggest increase in 2013 and
Hyundai Card’s ‘CHAPTER 2’
changed the paradigm of credit
card products. ‘Hyundai Life
ZERO’, introducing a whole new
concept of insurance, created
a sensation in the market and
Hyundai Commercial has become
a front runner in corporate finance
by diversifying its business
portfolios. Refusing to settle for
yesterday’s glory, Hyundai Card·
Life·Capital·Commercial is prepared
to write another new page in history.
5. 98
2014
05
| Hyundai Card Culture Project
14 John Mayer
| Opening of Hyundai Card
Travel Library
03
| Hyundai Card My Taxi, gold
winner at the iF Design
Awards
02
| Hyundai Capital, SP
Rating of BBB+
07
| Hyundai Capital, launches
Hyundai Capital Brasil
Serviços de Assistência
Financeira LTDA. in Brazil
| Hyundai Capital, completes
Skywalkers multi-base
camp ‘CASTLE OF
SKYWALKERS’
06
| Hyundai Card CHAPTER 2
05
| Hyundai Card, publishes
DESIGN without WORDS
| Hyundai Card X Kia Motors
collaboration ‘My Taxi’
exhibition
03
| Hyundai Card, opens MUSIC
Public
02
| Hyundai Card, launches
Hyundai Card X emart
collaboration household
goods brand ‘OYSTER’
| Hyundai Card, opens Design
Library
01
| Hyundai Card, launches
ZERO
06
| Hyundai Card X YG
collaboration
| Hyundai Capital, Fitch
credit rating of BBB+
03
| Hyundai Card·Capital·
Commercial, publishes
PRIDE: 50 ways Hyundai
works
| Hyundai Card,
launches ‘it card’
02
| Establishment of Hyundai
Life
| Hyundai Card, Premium
drinking water ‘it water’
design
06
| Hyundai Card, launches
Platinum 2 Series
03
| Hyundai Card, Culture Project
02 John Legend
12
| Hyundai Card Design
Library awarded with the
2013 DFAA (Design for Asia
Award)
| Hyundai Capital America
(HCA), best ranking in
JD Power’s Customer
Financing Satisfaction
Study
11
| Hyundai Commercial,
launches Joint Plus Loan
| Hyundai Life, acquires
international standard
‘ISO 27001’ certification
in information security
management system
09
| Hyundai Card, conducts
‘London Design Festival’
exhibition project
08
| Hyundai Card, publishes
Reason: There is a definite
reason to Hyundai Card
12
| Hyundai Capital,
establishes Hyundai
Capital India Pvt. Ltd.
in India
09
| Hyundai Capital,
establishes Beijing
Hyundai Auto Finance
(BHAF) in China
| Hyundai Capital, JCR credit
rating of A+
07
| Hyundai Capital, RAM
credit rating of AAA+
| Hyundai Capital,
establishes Hyundai
Capital UK Ltd. in the UK
| Hyundai Commercial,
launches corporate finance
product family network
loan for Hyundai Heavy
Industries’ cooperative
firms
11
| Hyundai Card, Super Match
12 Dance Sports
| Hyundai Card, launches ZERO
| Hyundai Capital, launches car
secured loan
08
| Hyundai Commercial, records
financial asset of three
trillion KRW
2013 2012 2011 2010 2008 2006 2004-2001
2009 2007 2005 1999-1993
10
| Hyundai Card, launches
MY COMPANY
08
| Hyundai Card, enters into
partnership with MoMA
07
| Hyundai Commercial,
launches corporate finance
product network loan for
Hyundai Motors and Kia
Motors’ cooperative firms
| Hyundai Capital, launches
credit loan - Direct Loan
05
| Hyundai Capital,
establishes Hyundai Capital
Europe GmbH
01
| Hyundai Commercial,
launches medical appliance
finance product
| Hyundai Card, awarded with
Art Shelter and Red Dot
main awards – gold award in
environmental design at the
IDEA Design Award
10
| Hyundai Card/Capital,
acquire international
standard ‘ISO 27001’
certification in information
security management
system
08
| Hyundai Capital, reaches
over 1 million auto plan
used car installment
customers
07
| Hyundai Card, launches
the Red
05
| Hyundai Card, reaches
over 1 million Hyundai Card
M Platinum valid members
08
| Hyundai Card·Capital,
open Finance Shop
04
| Hyundai Card, launches
service brand PRIVIA
02
| Hyundai Card, launches
the Purple
2004. 10
| Hyundai Capital, launches
auto installment plan
| Hyundai Capital-GE Capital
found joint corporate
2004. 08
| Hyundai Capital, enters
into strategic partnership
with GE Capital
2003. 06
| Yeouido office building
renovation
2003. 05
| Hyundai Card, launches
Hyundai Card M
2001. 10
| Diners Club Korea Co., Ltd.,
changes corporate name
to Hyundai Card Co., Ltd.
2001. 08
| Hyundai Capital, acquires
Diners Club Korea
2001. 07
| Hyundai Capital, starts
auto-lease business
2001. 04
| Hyundai Card, relocates
to head office in Yeouido
12
| Hyundai Card, no.1 ranking
in the National Customer
Satisfaction Index in credit
cards for 5 consecutive years
09
| Hyundai Capital, establishes
Hyundai Capital Germany
GmbH
07
| Hyundai Commercial,
launches corporate finance
product True Partners Loan
for SMEs
01
| Hyundai Card/Capital,
launch MY BUSINESS
07
| Enforces Career Market
system
06
| Hyundai Capital, enforces
loan exemption system
04
| Hyundai Commercial, listed
as loan finance business
(facilities lease business,
installment financing
business, etc)
03
| Hyundai Commercial, takes
over Hyundai Capital’s
industrial material sector
to establish company
01
| Hyundai Card, Super Concert
01 Il Divo
12
| Hyundai Capital, launches
consolidated private
loaning brand, Prime Loan
11
| Hyundai Capital, first
issue of global bonds
worth 400,000 million USD
10
| Hyundai Card-GE Capital,
found joint corporate
09
| Hyundai Card, Super
Match 01 Maria Sharapova
VS Venus Williams
08
| Hyundai Card, enters into
strategic partnership with
GE Capital
02
| Hyundai Card, launches
the Black
01
| Hyundai Card, founds
professional volleyball
team ‘Cheonan Hyundai
Skywalkers’
1999. 01
| Company name change
to Hyundai Capital Co., Ltd.
1997. 12
| Hyundai Capital, relocates
to head office in Yeouido
1995. 04
| Company name change
to Hyundai Installment
Finance Co., Ltd.
1993. 12
| Establishment of Hyundai
Auto Finance Co., Ltd.
6. 11
L oc a l L oc a t i o n s
WITH NUMBERS Local Locations
The location map of Hyundai
Card·Life·Capital·Commercial is
increasing in size and intricacy.
Starting out in Yeouido, Seoul,
Hyundai Card·Life·Capital·
Commercial now have 7,500
employees across nine countries.
Moreover, Hyundai Card is adding
to the lively colors of Seoul with
spaces such as its office building
that express the uniqueness of
Hyundai Card, as well as the Design
Library and the Travel Library.
We anticipate working with more
talents and meeting customers
in Seoul, Korea, and the spaces
of Hyundai Card·Life·Capital·
Commercial around the world.
We hope you will look forward
to the upcoming changes on the
map of Hyundai Card·Life·Capital·
Commercial for the year 2014.
8. 15
G lo b a l B u s i n e s s
WITH NUMBERS Global Business
In 2013, the global business
of Hyundai Card·Life·Capital·
Commercial was at the center
of attention. Hyundai Capital
revealed its own strategy and
philosophy of handling global
business. It was a year of new
records and numbers. Hyundai
Capital America (HCA) ranked
no.1 in JD Power’s ‘Consumer
Financing Satisfaction Study’. Kia
Motors Finance ranked first place
with a score of 851 out of 1,000,
with Hyundai Motor Finance
ranking 3rd with a score of 848.
Hyundai Capital UK (HCUK) broke
the 1 trillion KRW line in assets
within a year of its establishment,
succeeding in operating on a
surplus. Overseas markets still
remain as a challenge despite
the global era. Along with various
success factors, we believe that
this achievement was possible
due to the talented employees
of Hyundai Card·Life·Capital·
Commercial, capable of business
anywhere in the world.
Competing with global finance
companies enables us to learn
from them. As much as figures
indicating asset and profit loss
are important, Hyundai Card·
Life·Capital·Commercial aspires
to concentrate on looking beyond
short-term accomplishments to
found a global management system
encompassing risk management
to corporate culture.
9. 1716
9
2
3
4
6
7
8
5
usa Europe
1 Hyundai Capital America
Year of Establishment: 1989
Services: Consumer finance – installment
plans and leasing, Dealer finance –
wholesale financing and mortgage loans
Hyundai Capital has provided all-round
business advise for HCA, ranging from
operations support to sales and risk
management, since 2007. HCA will focus
on securing mid-to-long term funds,
conducting client/dealer segmentation
marketing, and expanding sales via
“Leasing A to Z.” HCA recorded the highest
ranking in JD Power’s ‘Consumer Financing
Satisfaction Study’ released in 2013 in
the auto sector.
China
2 Beijing Hyundai Auto Finance
Year of Establishment: 2012
Services: Car Wholesale/Retail Financing
Hyundai Capital’s arm in China quickly
established itself in the Chinese market
with success, despite tough governmental
regulations and low utilization of installment
financing. Hyundai Capital first entered
China in 2005, and after a seven-year
preparation period, Beijing Hyundai Auto
Finance launched in 2012. Soon after, it
achieved the highest usage of installment
financing for Hyundai and Kia Motors
in China.
4 Hyundai Capital Europe GmbH
Year of Establishment: 2010
Services: Financial consulting for Hyundai
and Kia Motors
5 Hyundai Capital Germany GmbH
Year of Establishment: 2010
Services: Financial consulting for Hyundai
and Kia Motors
Hyundai Capital Europe GmbH(HCE)
supports twenty-four offices in seventeen
countries and offers customized consulting
services by country. As Hyundai Capitals
HQ in Europe, HCE develops business models
for various countries and supervises all
business within Europe.
6 Hyundai Capital Russia LLC
Year of Establishment: 2011
Services: Financial consulting for Hyundai
and Kia Motors
7 Hyundai Capital India Pvt. Ltd.
Year of Establishment: 2012
Services: Financial consulting for Hyundai
and Kia Motors
8 Hyundai Capital Brasil Serviços de
Assistência Financeira LTDA
Year of Establishment: 2013
Services: Financial consulting for Hyundai
and Kia Motors
9 Australia
Year of Establishment: 2012
Services: Financial consulting for Hyundai
and Kia Motors
Hyundai Capital is swiftly establishing
footprints in emerging markets including
Brazil, Russia, and India. There is great
potential in these emerging markets,
which suffer from underdeveloped
offerings in installment plans. Starting
with financial consulting, Hyundai Capital
hopes to rise as a strong player in
installment financing in these regions.
Emerging MarketUK
3 Hyundai Capital UK Ltd.
Year of Establishment: 2012
Services: Car Wholesale/Retail Financing
Hyundai Capital UK Ltd. has achieved
exponential growth in the past year
since its foundation with increases in
new approval rates of over 20%. Hyundai
Capital UK Ltd’s success is attributed to
innovative product planning and marketing
capabilities, based on personal contract
purchases that guarantee a wide range
of customer benefits, and to its stable
partnership with Santander Consumer
Finance UK. HCUK exceeded 1 trillion KRW
in assets one year into its business.
It bears more significance as its business
was directed towards local customers.
1
10. 19
F i n a n c i a l H i ghl i gh t s
WITH NUMBERS Financial Highlights
Numbers are critical to reviewing
the year to year results of
a company. However, one needs
to look beyond the mere size of
numbers into their content and
quality. The 2013 sales profits for
Hyundai Card, Hyundai Capital, and
Hyundai Commercial, were 219.9
billion KRW, 434.9 billion KRW,
and 75.9 billion KRW respectively.
Hyundai Life’s ZERO recorded over
10,000 contracts within three
months of being launched.
Hyundai Card renovated its
business structure through
‘CHAPTER 2’, focusing on internal
stability rather than external
growth. Hyundai Life placed
priority on reformulating the role
of the insurance business and
the definition of an insurance
company. Hyundai Capital is
maintaining a stable asset quality
with a delinquency rate of 2.7%
for over 30 days. Hyundai
Commercial also shows a sound
asset quality with a steady
delinquency rate despite the
economic downturn.
The year 2014 is also apt to bring
on many challenges. Hyundai Card
and Hyundai Life will continue to
focus on earning internal stability,
constantly initiating new issues
to the industry. Hyundai Capital,
actively entering into overseas
markets, will concentrate on its
domestic business at the same
time. We stand by the belief that
becoming the best in Korea is the
way to become the best in the world.
11. 2120
220 -40
Unit: In billions of KRW Unit: In billions of KRW
Operating Revenue
Operating Income
Net Income
Assets
Shareholders’ Equity
Operating Revenue
Operating Income
Net Income
Assets
Shareholders’ Equity
2013
2,528
220
163
11,521
2,366
2013
726
-40
-31
4,111
169
2011
2,408
324
239
10,852
1,997
2011
1,151
5
5
3,438
166
2012
2,526
237
194
11,252
2,192
2012
1,000
-40
-31
3,913
256
2010
2,337
371
278
10,446
1,767
2010
1,012
5
5
2,988
144
2009
1,841
286
213
7,291
1,483
2009
890
17
15
2,499
146
Financial Highlights Financial Highlights
Unit: In thousands of KRW
Unit: In thousands of KRW
Assets
Cash and bank deposits
Investment financial assets
Card assets
Property and equipment
Other financial assets
Other non-financial assets
Liabilities
Borrowings
Retirement benefit
Other financial liabilities
Other non-financial liabilities
Shareholders’ equity
Share capital
Capital surplus
Reserves
Retained earnings
Non-controlling interest
Assets
Cash and cashable assets
Financial assets at fair value through profit
or loss
Available-for-sale financial assets
Loans and other receivables
Property and equipment
Intangible Assets
Investment Property
Current tax assets
Deferred tax assets
Unamortized acquisition costs
Other Assets
Separate account assets
Liabilities
Insurance contract liabilities
Policy equity adjustment
Financial liabilities at fair value through
profit or loss
Borrowings
Other financial liabilities
Liabilities of derivative securities for
hedging purposes
Provisions
Defined benefit liability
Deferred tax liabilities
Other Liabilities
Separate account liabilities
Shareholders’ equity
Share capital
Capital surplus
Reserves
Retained earnings(Accumulated deficit)
2013 (19th)
11,520,877,692
998,486,773
1,766,970
9,729,166,774
282,042,137
177,861,984
331,553,053
9,154,729,617
7,190,762,324
3,367,412
1,439,604,034
520,995,847
2,366,148,075
802,326,430
57,704,444
-5,856,734
1,511,954,115
19,820
2013 (11th)
4,111,324,932
75,426,713
116,709,799
1,637,383,845
1,709,419,978
44,682,575
34,772,254
243,531,555
6,165,420
15,871,377
116,629,776
6,308,794
104,422,847
3,941,914,013
3,635,832,177
3,007,020
643,460
114,803,877
34,021,442
29,113
1,459,447
12,261,768
-
14,824,909
125,030,799
169,410,920
136,734,685
105,912,448
-21,421,763
-51,814,450
2012 (18th)
11,252,263,615
824,576,295
1,766,970
9,707,037,676
264,383,091
182,291,909
272,207,675
9,059,973,188
7,020,675,825
10,695,054
1,517,676,783
510,925,525
2,192,290,428
802,326,430
57,704,444
-16,504,748
1,348,744,482
19,820
2012 (10th)
3,913,299,756
694,433,806
90,689,222
1,065,790,151
1,499,717,455
37,793,645
9,022,898
244,782,031
6,037,567
-
125,459,600
21,106,764
118,466,619
3,657,599,599
3,403,098,575
22,882,444
-
34,942,918
43,777,965
-
695,197
7,489,988
8,507,619
15,876,050
120,328,844
255,700,157
136,734,685
105,912,448
33,399,658
-20,346,634
Consolidated Statements of Financial Position
Consolidated Statements of Comprehensive Income
11,521 4,111
Unit: In thousands of KRW Unit: In thousands of KRW
Operating revenue
Operating expenses
Operating income
Non-operating income
Non-operating expenses
Income before income tax
Income tax expense
Net income
Other comprehensive income
Total comprehensive income
Operating revenue
Operating expenses
Operating income(loss)
Non-operating income
Non-operating expenses
Income(loss) before income tax
Income tax expense
Net income(loss)
Other comprehensive income(loss)
Total comprehensive income
2013 (19th)
2,527,479,161
2,307,554,484
219,924,676
3,152,529
4,303,938
218,773,267
55,563,634
163,209,633
10,648,015
173,857,648
2013 (11th)
726,233,174
765,926,780
-39,693,606
321,872
1,229,860
-40,601,595
-9,133,779
-31,467,816
-54,821,421
-86,289,237
2012 (18th)
2,525,635,172
2,288,440,129
237,195,043
2,366,836
3,126,019
236,435,859
42,137,264
194,298,595
1,308,801
195,607,397
2012 (10th)
999,679,312
1,039,194,453
-39,515,141
221,692
941,570
-40,235,019
-8,804,728
-31,430,291
16,060,232
-15,370,060
Consolidated Statements of Comprehensive Income Consolidated Statements of Financial Position
Hyundai Card Hyundai life
Unit: In billions of KRW Unit: In billions of KRW
2013 Operating Income 2013 Operating Income
Unit: In billions of KRW Unit: In billions of KRW
2013 Assets 2013 Assets
* FY2009~FY2012: annual settlement on March 31st
* 2013: 2013.04.01~2013.12.31 (9 months), annual settlement on Dec 31st
from 2013 due to changes in fiscal policy
12. 2322
435 76
Unit: In billions of KRW Unit: In billions of KRW
Operating Revenue
Operating Income
Net Income
Assets
Shareholders’ Equity
Operating Revenue
Operating Income
Net Income
Assets
Shareholders’ Equity
2013
3,222
435
391
22,389
3,253
2013
346
76
37
4,155
354
2011
3,328
661
507
21,919
2,657
2011
324
88
74
3,467
349
2012
3,542
595
437
21,907
3,040
2012
347
83
44
3,924
338
2010
3,274
630
489
20,749
2,237
2010
236
59
58
2,720
181
2009
2,989
541
411
15,855
2,156
2009
163
28
28
1,629
109
Financial Highlights Financial Highlights
Unit: In thousands of KRW Unit: In thousands of KRW
Assets
Cash and bank deposits
Securities
Loans receivable
Installment financial assets
Lease receivables
Leased assets
Property and equipment
Non-current assets held for sale
Other assets
Liabilities
Borrowings
Other liabilities
Shareholders’ equity
Issued capital
Capital surplus
Accumulated other comprehensive income
Retained earnings
Non-controlling interest
Assets
Cash and bank deposits
Investment financial assets
Loans receivable
Installment financial assets
Leased assets
Property and equipment
Other assets
Liabilities
Borrowings
Other liabilities
Shareholders’ equity
Capital stock
Capital surplus
Accumulated other comprehensive income(loss)
Retained earnings
Non-controlling interest
2013 (21st)
22,389,045,550
1,502,614,724
210,096,375
11,124,200,503
4,799,854,109
2,989,959,142
1,069,725,963
233,018,189
22,346,826
437,229,720
19,136,091,965
17,238,321,733
1,897,770,231
3,252,953,585
496,537,175
407,539,067
-11,573,082
2,360,380,179
70,247
2013 (7th)
4,154,666,557
280,498,429
311,031,112
2,985,904,723
300,002,241
211,720,716
3,708,225
61,801,110
3,800,297,853
3,660,258,181
140,039,672
354,368,704
125,000,000
74,608,060
-14,447,427
169,188,251
19,820
2012 (20th)
21,907,263,734
1,302,173,380
119,079,647
12,068,395,788
3,738,530,104
2,805,421,540
1,127,279,327
323,477,556
-
422,906,392
18,867,512,540
17,015,642,491
1,851,870,049
3,039,751,194
496,537,175
407,539,067
-13,431,771
2,148,997,594
109,129
2012 (6th)
3,923,662,216
282,834,795
312,386,273
2,781,461,960
356,818,556
131,329,553
3,182,726
55,648,352
3,585,555,416
3,461,816,748
123,738,668
338,106,800
125,000,000
74,608,060
939,486
137,539,435
19,820
Consolidated Statements of Financial Position Consolidated Statements of Financial Position
22,389 4,155
Unit: In thousands of KRW Unit: In thousands of KRW
Operating revenue
Operating expenses
Operating income
Non-operating income
Non-operating expenses
Income before income tax
Income tax expense
Net income
Other comprehensive income
Total comprehensive income
Operating revenue
Operating expenses
Operating income
Non-operating income
Non-operating expenses
Income before income tax
Income tax expense
Net income
Other comprehensive income
Total comprehensive income
2013 (21st)
3,222,234,593
2,787,325,206
434,909,387
95,837,662
6,494,739
524,252,310
132,825,345
391,426,965
1,858,688
393,285,654
2013 (7th)
346,231,032
270,361,303
75,869,729
9,726,162
25,840,142
59,755,749
23,138,278
36,617,471
-15,386,913
21,230,558
2012 (20th)
3,541,680,917
2,946,939,503
594,741,413
12,439,142
17,173,703
590,006,852
153,343,818
436,663,034
45,906,369
482,569,403
2012 (6th)
346,691,670
263,883,218
82,808,452
11,271,953
27,997,283
66,083,123
22,435,670
43,647,453
-1,382,234
42,265,219
Consolidated Statements of Comprehensive Income Consolidated Statements of Comprehensive Income
Hyundai Capital Hyundai commercial
Unit: In billions of KRW Unit: In billions of KRW
2013 Operating Income 2013 Operating Income
Unit: In billions of KRW Unit: In billions of KRW
2013 Assets 2013 Assets
13. 25
P r o d u c t s
WITH NUMBERS Products
Hyundai Card·Life·Capital·
Commercial suggest new aspects
of finance products and offer
experience. Hyundai Life has
changed its way of thinking about
insurance products. Formerly
complex insurance products have
been simplified in price, content,
and terms of payment, facilitating
customers’ direct purchase.
Hyundai Card, having revolutionized
market rules with innovative
products such as M and ZERO,
caused yet another sensation
with ‘CHAPTER 2’, based on
points and cash back as its axes.
Hyundai Capital and Hyundai
Commercial also reassessed their
products and services. In addition
to a strong background in installment
finance, they are offering new
financial values to corporate
customers as well.
Another reason why Hyundai
Card·Life·Capital·Commercial
value products is because we
believe that every product reflects
the corporate spirit and culture.
Intuitive and innovative products
translate into the working
style and culture of Hyundai
Card·Life·Capital·Commercial.
A clear corporate vision is what
enables sophistication and coherency
in products and services.
14. 2726
Point Card M·M2·M3 Edition2 Point card with points accumulated according to usage
T3 Edition2 Mileage card with points accumulated according to usage
M CHECK Check card with points accumulated according to usage
M HYBRID Hybrid card with points accumulated according to usage with
credit payment function
Cash Back Card X·X2 Cash back card that pays back according to usage
ZERO Discount card that pays back according to usage
X CHECK Check card that pays back in cash back according to usage
X HYBRID Hybrid card that pays back in cash back according to usage with
credit payment function
Premium Card the Black Invitation only
the Purple Made for success
the Red The hottest premium
Small MY BUSINESS Financial membership for private business owners
Business Card
Corporate Card MY COMPANY Corporate solution that offers more than a corporate card
Insurance Hyundai Life ZERO A value-for-money insurance service that provides four core areas
Products of coverage
•Term Insurance 110/120/130
•Cancer Coverage 210/220
•Coverage against the Top Five Adult Disease 310/320/330
•Coverage for Children 405/420
•Accident Coverage 505/510/520
•Life/term Insurance L160/L170/L180
Life/term Insurance A plan that provides lifetime protection and financial benefits in the case
of death
Annuities A pension plan providing monthly payment for living expenses
Variable Life Insurance Insurance benefit for whole life and death benefits according to investment
performance
Variable Annuity Benefits of living funds according to investment performance
Annuity Insurance Tax credit and stable retirement savings
Annuity Savings
Savings Insurance Effective for sizable savings based on compound interest with
tax-free benefits
Special Options Special options offered according to customer needs in addition to four
main contractual insurance plans (life/term insurance, annuity insurance,
variable life insurance, variable annuity)
•Term Options •Cancer (option to renew)
•Accidental Death •Hospitalization (option to renew)
•Accidental Disability •Medical Reimbursement (option to revew)
•Top Five Adult Diseases •Children’s Service
Loan Contractual Provided to Hyundai Life plan owners, application available by phone
Products Insurance Loan or online with no additional warranty
Credit Loan For Hyundai Life plan owners, application for additional funds available
by phone or online
Housing Available at fixed interest rate with housing mortgage, easily accessible loan
Mortgage Loan through visit of loan counselor
Loan for Lease Usage of up to 80% with mortgage on lease deposit, easily accessible loan
through visit of loan counselor
Retirement Principal Guaranteed A plan that guarantees principal and interest rate according to the credited
Pension Annuity Plan interest rate at point of contact
Performance based A plan with variable yield according to asset management performance
Variable Annuity Plan
Hyundai Card Hyundai Life
15. 2928
Auto Finance New Car/Installments Loan Convenient and easy way to purchase
new car
Used Car Loan Most inexpensive way to purchase used car
Direct Used Car Loan Discounted interest rate for purchase
of used car
Lease/Rent Car Less burdensome car purchase and easier
maintenance
Hyundai Card·Hyundai Capital Optimum car maintenance solution
MY COMPANY Lease/Rent Car for companies
Private Finance Direct Loan Easy and fast credit loan without complex
procedures
Hyundai Card·Hyundai Capital Credit loan for procuring business funds
MY BUSINESS Loan
Car Secured Loan Owner-driver exclusive loan given preference over
credit loan
Housing Loan Housing Mortgage Loan Fast mortgage loan with high credit line
of up to 85% of market value
Loan for Lease Lease fund utilizing up to 80% of deposit
u-Bogeumjari Loan of Korea Housing mortgage loan with long-term fixed
Housing Finance Corporation (KHFC) interest rate designed by KHFC
Corporate Finance Corporate Loan Customized financing to assist company
investment and growth
Corporate Lease Customized facilities lease according to company
scale and specialty
Commercial Vehicles New Industrial Designing available for the optimum in purchase
and Construction Material Installment of commercial vehicles and construction machinery
Machinery Finance Industrial Material Lease Economic lease newly introduced for commercial vehicles
Used Industrial Most trustworthy loan for procuring used commercial vehicles
Material Loan and construction machinery
Machine Tool Machine Tool Installment Customized installment design according to environment
Finance Machine Tool Lease Various lease options for individual needs without burden
of purchasing costs
Direct Used Direct Used Industrial Direct used industrial material loan offering discounted interest
Industrial Material Material Purchasing Fund rate for applications online or via phone
Finance Direct Used Industrial Easy and fast direct industrial material mortgage loan utilizing
Material Mortgage Loan commercial vehicles and construction machinery
Direct Used Industrial Easiest direct industrial material additional loan utilizing
Material Additional Loan used cars
Corporate Corporate Loans Trustworthy funding for company growth and success
Financing Lease Finance From purchasing funds for machinery to funding through
machinery mortgage
Real Estate Finance Trustworthy investment funding for successful real estate
business
Factoring Customized finance solution on demand with risk management
methods added to existing finance product
Joint Growth SME Joint Customized loan providing full support for growth
Growth Program of cooperative firms
Hyundai Capital Hyundai commercial
16. 31
D i r ec t o r s E x ec u t i ve s
WITH NUMBERS Directors Executives
17. 3332
Ted Chung
Chairman
Sherwood Dodge
Director
Ju-hyuk Lee
Director
Suk-joon Won
Director
Han-woo Park
Non-standing
Director
Jong-hoon Won
Non-standing
Director
Andrew Bull
Non-Standing
Director
Denis Hall
Non-Standing
Director
Peter Herbert
Non-Standing
Director
Jung-han Koo
Non-Standing
Director | Audit
Committee Member
Kyeong-soo Chae
Non-Standing
Director | Audit
Committee Member
Do-sung Choi
Non-Standing
Director | Audit
Committee Member
Ted Chung
President | CEO
Sherwood Dodge
Deputy CEO
Yoo-no Hwang
Head of Corporate
Service Div.
| Executive Vice
President
Ju-hyuk Lee
Head of Financial
Business Div.
| Executive Vice
President
Byung-doo Kim
Head of Risk
Management Div.
| Senior Vice
President
Suk-joon Won
Head of Card
Business Div. | Senior
Vice President
Jung-in Kim
Head of Planning
Support Div. | Senior
Vice President
Yong-taek Hwang
Head of Corporate
Business Div.
| Vice President
Mee-young Lee
Head of Brand Div.
| Vice President
Gun-woo Kim
Deputy Head of
Corporate Service
Div.(IT)
| Vice President
Sung-won Jin
Deputy Head of
Planning Support Div.
(Operation)
| Vice President
Ick-jin Park
Deputy Head of
Planning Support
(Strategy)
| Vice President
Hyun-joo Kim
Deputy Head of Risk
Management Div.
| Vice President
Soo-kyung Kim
Deputy Head of
Financial Business
Div. | Vice President
Byung-gu Jeon
Deputy Head of
Corporate Service Div.
(Treasury) | Director
Yoon-seok Lee
Head of HR Dept.
| Vice President
Kyu-sik Kim
Head of Business
Legal Dept.
| Vice President
Sung-chul Kim
Head of Brand Dept. 1
| Vice President
In-hwan Kwak
Head of Collection
Support Dept.
| Director
Sung-moon Kim
Auditor | Director
Hong-gyun Kim
Head of Fee Biz Dept.
| Director
Jong-yoon Kim
Head of CLM Dept.
| Director
Myoung-soo Lee
Head of Corporate
Card Business Dept.
| Director
Sung-weon Choi
Head of Corporate
Service Dept.
| Director
Deok-hwan Kim
Head of Financial
Business Marketing
Dept. | Director
Hwan-jun Yang
Head of IT Innovation
Dept. | Director
Sung-wook Kwon
Head of Card Finance
Dept. | Director
Hyun-woong Park
Head of Corporate
Risk Management
Dept. | Director
Woon-tak Yeo
Head of Collection
Management Dept.
| Director
Eric Jun
Head of Information
Security Dept.
| Director
Chan-woo Nam
Head of UX Dept.
| Director
Young-il Jeon
Head of Card Sales
Dept. | Director
Mi-eun Kim
Deputy Head of HR
Dept. | Director
Niclas Neglen
Finance
Representative
| Director
Directors Executives
Hyundai Card
Jin-hwan Choi
Chairman
Byung-chul Choi
Director
Myung-sik Jang
Auditor
Kyung-yup Kim
Non-standing
Director
Ui-myung Park
Non-standing
Director
Ki-suck Lee
Non-standing
Director
Sung-pyo Hong
Non-standing
Director
Jin-hwan Choi
President | CEO
Ho-sung Suh
Head of Corporate
Management Div.
| Senior Vice
President
Jong-woo Kim
Head of Asset
Management Div.
| Senior Vice
President
Dae-kyung Kim
Head of Sales Div.
| Senior Vice
President
Chang-geun Yang
Head of IT Dept.
| Director
Bo-yoon Kang
Head of Appointed
Actuary Dept.
| Director
Dae-keum Kang
Head of Underwriting
Dept. | Director
Sung-hoon Park
Head of Loan
Business Dept.
| Director
Kil-ho Jun
Head of Private Sales
Dept | Director
Jin-bong Han
Head of Corporate
Service Dept.
| Director
Young-chan Woo
Head of Corporate
Sales Dept. | Director
Sung-woo Lee
Head of Central
Region Headquarter
| Director
Joo-yun Lee
Head of Marketing
Dept. | Director
Myung-sik Jang
Auditor
Directors Executives
Hyundai Life
18. 3534
Ted Chung
Chairman
Byeong-hee Kim
Director
Byung-doo Kim
Director
Byung-hui Lee
Director
Won-hee Lee
Non-standing
Director
Sung-moon Kim
Auditor
Ted Chung
President | CEO
Yoo-no Hwang
Head of Corporate
Service Div.
| Executive Vice
President
Byung-doo Kim
Head of Risk
Management Div.
| Senior Vice
President
Byeong-hee Kim
Head of General
Executive Director
| Senior Vice
President
Jung-in Kim
Head of Planning
Support Div. | Senior
Vice President
Ick-jin Park
Deputy Head of
Planning Support Div.
(Strategy)
| Vice President
Hyun-joo Kim
Deputy Head of Risk
Management Div.
| Vice President
Yoon-seok Lee
Head of HR Dept.
| Vice President
Kyu-sik Kim
Head of Business
Legal Dept.
| Vice President
Sung-moon Kim
Auditor | Director
Byung-hui Lee
Head of Industrial
Finance Dept.
| Director
Ki-hwa Jang
Head of Corporate
Finance Dept.
| Director
Hwan-jun Yang
Head of IT Innovation
Dept. | Director
Hyun-woong Park
Head of Corporate
Risk Management
Dept. | Director
Woon-tak Yeo
Head of Collection
Management Dept.
| Director
Jong-hong Koo
Head of Sales
Support Dept.
| Director
Eric Jun
Head of Information
Security Dept.
| Director
Hyundai Commercial
Directors Executives
Ted Chung
Chairman
Sherwood Dodge
Director
Yoo-no Hwang
Director
Jong-hoon Won
Non-standing
Director
Won-hee Lee
Non-standing
Director
Mandeep Johar
Non-standing
Director
Sung-wook Khang
Non-standing
Director
Sung-moon Kim
Auditor
Ted Chung
President | CEO
Sherwood Dodge
Deputy CEO
Yoo-no Hwang
Head of Corporate
Service Div.
| Executive Vice
President
Ju-hyuk Lee
Head of Financial
Business Div.
| Executive Vice
President
James Cho
Head of HCA (Hyundai
Capital America)
| Senior Vice
President
Byung-doo Kim
Head of Risk
Management Div.
| Senior Vice
President
Keun-bae Jung
Head of Auto
Business Div. 1
| Senior Vice
President
Suk-joon Won
Head of Card
Business Div. | Senior
Vice President
Jung-in Kim
Head of Planning
Support Div. | Senior
Vice President
Yong-taek Hwang
Head of Corporate
Business Div.
| Vice President
Mee-young Lee
Head of Brand Div.
| Vice President
Dae-kyoon Kwon
Head of Auto
Business Div. 2
| Vice President
Gun-woo Kim
Deputy Head of
Corporate Service Div.
(IT) | Vice President
Sung-won Jin
Deputy Head of
Planning Support Div.
(Operation)
| Vice President
Sam Suh
Deputy Head of
Corporate Service Div.
(Overseas Business)
| Vice President
Ick-jin Park
Deputy Head of
Planning Support
(Strategy)
| Vice President
Hyun-joo Kim
Deputy Head of Risk
Management Div.
| Vice President
Soo-kyung Kim
Deputy Head of
Financial Business
Div. | Vice President
Byung-gu Jeon
Deputy Head of
Corporate Service
Div. (Treasury)
| Director
Yoon-seok Lee
Head of HR Dept.
| Vice President
Kyu-sik Kim
Business Legal Dept.
| Vice President
Sung-chul Kim
Head of Brand Dept. 1
| Vice President
In-hwan Kwak
Head of Collection
Support Dept.
| Director
Sung-moon Kim
Auditor | Director
Yeon-woong Baek
Head of Auto Finance
Dept. 3 | Director
Tae-jin Kang
Head of Auto
Planning Dept. 2
| Director
Kyo-chang Lee
Head of BHAF
(Beijing Hyundai Auto
Finance) | Director
Sung-weon Choi
Head of Corporate
Service Dept.
| Director
Sang-min Koh
Head of Overseas
Business Dept.
| Director
Byung-sik Jang
Head of Capital
Finance Dept.
| Director
Deok-hwan Kim
Head of Financial
Business Marketing
Dept. | Director
Hwan-jun Yang
Head of IT Innovation
Dept. | Director
Seung-heon Baek
Head of Corporate
Finance Dept.
| Director
Hyun-woong Park
Head of Corporate
Risk Management
Dept. | Director
Kwan-sun Ahn
Head of Corporate
Strategy (HCA)
| Director
Woon-tak Yeo
Head of Collection
Management Dept.
| Director
Eric Jun
Head of Information
Security Dept.
| Director
Chan-woo Nam
Head of UX Dept.
| Director
Ji-yong Lee
Head of Business
Innovation Dept.
| Director
Gi-jeong Cheon
Head of Auto
Planning Dept.1
| Director
Hun-tae Kim
Head of HCE
(Hyundai Capital
Europe) | Director
Dai-gyu Lim
Head of
Seoul/Inchoen
Auto Regional
Headquarter
| Director
Mi-eun Kim
Deputy Head of HR
Dept. | Director
Niclas Neglen
Finance
Representative
| Director
Waller T Blackwell
Corporate Finance
Risk Representative
| Director
Hyundai Capital
Directors Executives
19. 37
Me d i a A r t i cle s
WITH NUMBERS Media Articles
20. 39
03.12 / 2014
DATEMEDIA
Joongang Daily
Hyundai Card and Pantech joined together for developing
a new smartphone
Hyundai Card is launching a smartphone next year along with smartphone manufacturer Pantech. They will
cooperate throughout all procedures, from brand strategy to technology development.
21. 4140
Seoul Economic Daily
MEDIA
03.13 / 2014
DATE
Chosun Daily
MEDIA
03.21 / 2014
DATE
Maestro Jean Nouvel to design first floor of Hyundai Card
Tear down all finishing materials a liberal office environment to be created.
His touch of innovation makes or breaks the Korean finance sector
Ted Chung, is regarded as a CEO who has taken the lead in being innovative in the financial
sector more than anyone else.
Hyundai Card is undergoing construction in order to change their Design Lab according to Jean Nouvel’s design.
The office will become a liberal space with light penetrating through.
Chung’s innovation is now moving on to the global stages like the US and London. He says production, distribution
and finance, three of them combining all together, should be a global model for the Korean financial industry.
22. 4342
MEDIA
Joongang Daily 10.10 / 2013
DATE
Donga Daily
MEDIA
03.06 / 2014
DATE
‘My Taxi’, aspiring to become Seoul’s icon like the ‘Black Cab’ of London
Hyundai Card launched a concept car ‘My Taxi’ with Kia Motors, embodying the imagination of what future taxis
will look like. The featured design and functions distinguish it from existing taxis.
Vases made from traditional Korean paper, carbon fiber chairs
K Design in London
Design is life Hyundai Card booth attracts attention.
Hyundai Card exhibited its line of card designs for the past decade under the title ‘MONEY’ at the 11th London
Design Festival.
23. 4544
Joongang Daily
MEDIA
02.11 / 2014
DATEMEDIA
Maeil Business Economy 03.19 / 2014
DATE
Chung refuses to slow down his race for creative management asking his employees to continue to work on their
DNA of innovation. He said in his New Year's speech to his employees this year, “With our DNA of innovation, I hope
all of us can get out of their comfort zones and be quick to respond to any changes and let's achieve genuine
growth by engaging ourselves in more structured and in-depth thinking”.
Hyundai Capital was recently praised by several global credit rating agencies. SP upgraded their credit rating
outlook to BBB+. This improvement in rating outlooks is expected to enhance the company’s status in foreign bond
markets and lead to a savings effect in real purchasing costs.
His DNA of innovation shines
Hyundai Card, Capital and Commercial CEO Ted Chung is ranked the 1st in creative management.
Higher status in foreign bond markets facilitating loaning
of overseas funds at low interest rates
Finance company with upgraded global credit rating.
24. 4746
Money Today
MEDIA
05.01 / 2014
DATE
Maeil Economic Daily
MEDIA
11.11 / 2013
DATE
HCA portrays the exemplary case of a vigorous marketing idea that made extensive use of its advantages as
the captive finance company of Hyundai and Kia Motors. Hyundai Capital is proactively entering into overseas
markets by enthusiastically recruiting local talents and by placing the board of directors in charge of overseeing
overseas offices.
Hyundai Motor Capital join hands to come up with new
marketing ideas in the U.S.
Powerful product available only through the manufacturer’s captive finance company.
Over 50% re-subscriptions of auto leasing program.
Hyundai Card’s “vitalization project of traditional markets” is bringing out the tradition and color of traditional
markets to enhance their self-competitiveness, thereby promoting the vitalization of markets and communities.
Rather than the modernizing the facilities, such as adding new buildings or installing arcades, emphasis is placed
on maintaining the history and identity of traditional markets.
Hyundai Card revives the once dormant Bongpyung market
Completion of the market vitalization program. Adding stories and developing cooking.
25. 4948
MEDIA
Joongang Daily 02.27 / 2014
DATE
Donga Daily
MEDIA
02.26 / 2014
DATE
Hyundai Card and Hyundai Capital are vigorously managing information security from employee PC security to
supporting the building of information security systems in cooperative firms. The CEO himself oversees monthly
security meetings and the annual investment in information security alone amounts to 30 billion KRW.
‘Sudden Check’ of employee PCs/desks at 5am
Hyundai Card and Hyundai Capital are hiring new talents without heeding attention to the resume specifications.
This is the first attempt in Korea’s financial industry. A new approach of ‘Job Selling’, as opposed to the idea of
hiring people, was taken.
Hyundai Card’s priority of specialty over resume specifications
Special screening introduced for hiring interns. Evaluation focused on the depth
of experience in letter of self-introduction. ‘Selecting creative talents like Steve Jobs’.
26. 5150
DongA Business Review
MEDIA
09.02 / 2013
DATE
Chosun Daily
MEDIA
07.17 / 2013
DATE
In his interview with Chosun Daily, CEO Ted Chung argued that “the card industry is currently undergoing a crisis
and Hyundai Card’s strategy is to concentrate on its inner stability”. He also mentioned that “it’s only fun when the
rational left-brained management is combined with intuitive right-brained marketing”, suggesting that distinguished
market strategies will continue to be introduced.
Real innovation starts when innovation is shattered
CEO Ted Chung of Hyundai Card abandons his ’decade-long knowhow of success’.
“In a crisis with profits dropping time to return to simplicity another innovation”.
Ted Chung – who became the center of attention in the financial world ever since he took office as CEO of Hyundai
Card and Hyundai Capital with his constant new ventures including the launching of alphabet credit cards and VVIP
cards – claims that the purpose of management is to make money while sending out a significant message to
society. The interview contains various stories including the identity of Hyundai Card and the joint ventures with
GE and Santander.
I dug into the company as though I had just acquired it that very
day. New strategies sprouted up left and right
31. 6160
Chosun Weekly Biz
MEDIA
11.09 / 2013
DATE
Chosun Weekly Biz
MEDIA
10.28 / 2013
DATE
Micro-Shops Chapter 2, Businesses worldwide that made it
because they were small
Make new attempts, move fast. Small businesses are adventurous in details and challengers
of existing ideas.
Branding Chapter 2, ‘Expression’
Pump up the volume to make passionate ‘fans’. It is time to let people know not what you
make, but what you seek with what kind of thoughts you have.
32. 6362
Chosun Weekly Biz
MEDIA
10.12 / 2013
DATE
Chosun Weekly Biz
MEDIA
09.28 / 2013
DATE
Traditional Markets Chapter 2, ‘Markets of the world’
Shoppers are attracted to clean and distinct markets. Markets of the world that underwent
innovation while preserving analog sentiments. Vitality gained through enhanced shopping
environment, local food, and school meals.
Regional Development Chapter 2 ‘Naoshima’
Constructing new thoughts, not buildings. Creating new space by installing extreme modern
art among serene nature. Is tearing down and building the only way to develop?
38. C eo ' s L e t t e r
Hyundai Card, Hyundai Capital,
Hyundai Commercial CEO
Chairman of the Board, Hyundai Life
Ted Chung
Hyundai Card·Life·Capital·Commercial
never settled for the stereotypes
of what a finance company is
capable of doing. The same holds
for the future. Although finance is
our medium of working, we share
great interest in what lies beyond
finance and numbers. Interest in
what exists ‘beyond’ adds to the
plenitude and charm of finance.
This interest encompasses various
areas. ‘Can only idols succeed in the
Korean pop music industry?’, ‘Is it
inevitable for traditional markets to
lose their place in modern society?’,
‘Does regional development have to
be about tearing down and building
something new?’, ‘Do bus stops
have to be identical? Can they not
demonstrate their regional culture
or specific traits?’
New viewpoints and approaches
were successfully presented to
the world, starting out with these
questions. We joined hands with
regional districts and the society
to take to heart what changes we
could make. We donated a bus stop
design to the Jeju Islands that
portrayed its unique culture and
harmonized with the surroundings.
A new project is underway with
Gapa Island of Jeju, offering new
alternatives to regional development.
Bongpyung market in Gangwon
province will evince how traditional
markets can be spotlighted once
again in the modern society.
The exhibition at the design festival
‘designjunction’ in the UK received
great attention under the title
‘MONEY’ – a theme unlikely for a
design exhibition. The Super Concert
‘CITYBREAK’ featured a line-up
that would previously have been
unimaginable and showed a new
way to host a rock festival.
Our interest is not merely pivoted
towards the outside. Nor are we
dragged along by what is noticeable
only. Rather, we constantly question
and examine ourselves.
The issue of most interest to
Hyundai Card·Life·Capital·Commercial
on the topic of corporate culture is
simplification. Just like our products
have been stripped of complexity
and superfluity, we are emphasizing
the essence and clearing away all
drawbacks and excess. Corporate
culture is ultimately how we work and
think–something we value the most.
Hyundai Card·Life·Capital·Commercial
aspires to become a company
that constantly questions itself
and engages in self-retrospection.
This is what we take PRIDE in.
32
39. At Hyundai Card·Life·Capital·Commercial, branding and marketing find significance
not in what we make but in the expression of our observations of the world and our values.
The Design Library was an expression of the depth and detail of Hyundai Card’s
designs and ‘MUSIC’ reflected our spirit of challenging the existing music industry.
The spirit of relentlessly redefining and examining our industry led to Chapter 2,
which formulated a new issue in the credit card industry. Customers are
attracted when a company expresses itself.
E x p r e s s i o n
Branding Marketing
Without Numbers Expression
4
40. Money
Title of the Hyundai Card exhibition at the London Design Festival
‘designjunction’ in the UK. Card designs of the past decade
were exhibited, proving that finance, perceived
as being abstract, can be explicitly expressed.
76
42. PhotobyKyungsubShin
9 12
Hyundai Card TRAVEL LIBRARY
Hyundai Card’s second spatial project. Previews of the regions
one would like to visit show up on the on-screen satellite map and
special trips may be planned by reading through the travel guides.
The Travel Library approaches customers’ daily lives in an
intimate way with its theme of ‘travel’, dreamt of by all people.
13
45. Hyundai Card DESIGN LIBRARY
‘Fun’ is not the only way to touch people’s hearts through culture.
Customers experience Hyundai Card through the Design Library,
a space of immersion and contemplation.
Castle of Skywalkers
Multi-base camp for Hyundai Capital’s professional volleyball team ‘Skywalkers’.
The players of Skywalkers train themselves both physically and mentally
in this space that befits its motif of a medieval ‘castle’.
17 20 21
47. 26 27
Kia X Hyundai Card : My Taxi
A concept car by Hyundai Card and Kia Motors based on the compact car ‘Ray’.
Simple design philosophy and customer-focused mind were
revealed through this taxi that matches with Seoul’s ambience,
under the concepts of ‘Small’, ’Spacious’, and ‘Smart’.
24
48. 25 28
Hyundai Card Super Concert 19 : CITYBREAK
Super Concert inviting top artists from worldwide for the best performances ever.
A two-day rock festival was held in summer of 2013 with 30
of the world’s renowned music teams, including Metallica and Muse,
staging a performance that brought them together with the audience.
29
49. Hyundai Card Culture Project 11 : Studio Ghibli Layout Exhibition
A layout exhibition overflowing with Studio Ghibli’s creativity and imagination.
Unlike normal drawings, a layout is the blueprint of an animation, revealing
the production process and source of the director’s imagination.
3130
50. 34 35
Hyundai Card Culture Project 10 : Kraftwerk
3D performance of Kraftwerk, the founder of electronic music.
Kraftwerk presented ‘music of the future’ with
vivid images and powerful melodies.
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51. DESIGN without WORDS
Archive book containing everything about Hyundai Card’s design.
Projects of Hyundai Card’s Design Lab for over the past decade
are shown through images with no writing or explanations attached,
disclosing the logic and thought behind Hyundai Card’s designs.
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52. emart X Hyundai Card : OYSTER
Household goods brand by emart and Hyundai Card
The value of design was added to household goods used daily at home,
giving small joys to the mundane daily routine
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54. E MP O W E RM E NT
Corporate Social Responsibility
Without Numbers EMPOWERMENT
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The corporate social responsibility of Hyundai Card·Life·Capital·Commercial lies not
in bringing someone to their destination for them, but encouraging them to reach it on their own by offering
solutions and creating the right environment. We value the content of real-life changes more than numbers.
We devised the ‘Dream Realization Project’ for the recovery of small business owners, followed
by Traditional Market chapter 2. Bongpyung Market in Gangwon province was born anew in April of 2014
for its sustainability through today’s modern times. A bus stop embodying the region’s characteristic
was donated to the Jeju Islands. We will keep on proving that regional development
can also be about revitalizing what already exists.
55. Bongpyung Market Project
How can the value of traditional markets be renewed in the modern times?
Hyundai Card demonstrates through Bongpyung Market
in Gangwon province that traditional markets are still attractive
and at the heart of regional communities.
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57. Dream Realization Project
Hyundai Card and Hyundai Capital’s project for self-support of micro-businesses.
The project supports business owners to stand up on their own feet
by offering not just financial donations but a comprehensive
success solution on consulting, interior, and marketing.
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58. 54 55
Dream Realization Shop no.8 : My Town’s Sunshine Fruit
The second fruit shop of the Dream Realization project,
following the Sunshine Farm. Partitions were installed to separate private space
and the shop was turned into a fruits specialty store that sells
‘fresh fruit juice’ from freshly-squeezed quality fruit.
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59. 53 56
Dream Realization Shop no.7 : Good Butcher’s Shop
Town’s small and tired butcher shop has been
transformed into ‘Good Butcher’s Shop’. The entrance of the shop was
changed to an open type for intimacy with neighboring residents
and a systemized price tag was introduced
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60. Jeju Islands Bus Stop
A bus stop designed and donated by Hyundai Card to the Jeju Islands.
It embodies the culture and characteristic of the Jeju Islands, moving away
from the indistinguishably identical image of bus stops. Designed under the motifs
of Jeju’s unique front entrance style, consisting of ‘jeongjoosuk’ and ‘jeongnang’,
the bus stop does not undermine the natural landscape while its modular method
permits practical maintenance of the bus shelter, bench, and sign.
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61. ‘Corporate culture’ is not some vague concept but a concrete way to think and work.
The methods of Hyundai Card·Life·Capital·Commercial fit into 4 categories.
‘Strategy+Execution’, ‘Speed’, ‘Never-ending Change’, ‘Diverse yet United’. There is no strategy
without execution, and no execution without a strategy. Even with strategy and execution,
the decisive factor in determining success is speed. The culture of Hyundai
Card·Life·Capital·Commercial is about seeking diversity and searching for new questions
and answers without settling for yesterday’s answers.
PRID E
Corporate Culture
Without Numbers PRIDE
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62. Yeongdeungpo Office Building
‘Hyundai Card-ness’ can be felt in every office building
in all regions. The exterior of the Yeongdeungpo Office
resembles a stacked pile of cards.
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64. Job Selling Job Fair
Win-Win HR system for both new recruits and the HR department
Each department engages in two weeks of Job Selling for an in-depth insight
into their organization. New recruits make use of the Job Fair to see if their competences
match with the requirements of their desired department and are given time
to present their strengths and characteristics.
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65. Happy Hour
A time for executives and employees to enjoy food drinks and freely
communicate with one another. Employees working in different fields gather
to chat during events such as performances and fashion shows.
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66. Year End Party
A year-end party wrapping up the year.
Employees who had worked diligently for the past year
were also eager to participate in the party.
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67. Business Strategy Work Shop
An annual gathering to envisage the future
of Hyundai Card·Life·Capital·Commercial. Discussions
and dialogues unfold on the next steps that need to be taken
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68. Market Place
A joint working system for executives from the entire company held on
Thursdays of every second week. With just their laptops and
a few documents, executives gather in the main office’s Convention Hall
to discuss various businesses, regardless of department.
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69. Reason
There is a definite reason to Hyundai Card. A book was published
on the reason why Hyundai Card had to succeed.
A minority in the industry merely 10 years ago, Hyundai Card was able to climb
up to the very top due to its incessant endeavor to ‘Be Standard’.
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70. Lecture Room
A new meeting space for Hyundai Card·Life·Capital·Commercial.
Each seat has a microphone and WIFI system installed,
allowing presentations to be made from all seats.
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71. the MINI BOX
The concept car designed by Hyundai Card,
makes its appearance every day at 3pm. The MINI BOX offers
refreshments for the executives and employees.
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72. the BOX Wailing Wall
A well-being salad bar during the day and restaurant that
serves wine during the evening The resolution to always listen
to customers is reflected on the Wailing Wall,
which shows real-time complaints of customers.
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73. the Table
Chess or janggi (Korean chess) may be played on ‘the Table’,
which was modeled after the buildings of Yeouido. Also available
for reading books and resting, the Table visualizes
Hyundai Card’s systematic and logical image through grid.
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74. Library
A library with over 10,000 books and domestic and
overseas materials. All books requested by the executives
and employees are purchased and displayed and lending
is available to branch employees as well.
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75. Bike Zone
Bike zone in the lobby of the Yeouido office building.
The fashionably dressed Fixie bike may be rented during lunch or after
working hours for a quick stroll. Smaller bicycles are available
for children for family outings during the weekend.
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76. Temporary Design Lab
Temporary office space of the Hyundai Card Design Lab currently
under construction. We hold true to our PRIDE in detail even
for a temporary space that will be used from March to June of 2014.
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77. Hyundai Capital America (HCA)
Overseas is no exception for projecting the corporate culture in buildings
HCA’s modular office space and employee lounge, which resembles a green forest,
are in contrast yet also similar to the domestic office building.
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Irvine
