Submit Search
Upload
Our Digital World - Early 2013
•
2 likes
•
2,087 views
Chris Lohman
Follow
This is the presentation I delivered at the Linsalata Capital CEO Conference on 2.27.13.
Read less
Read more
Business
Report
Share
Report
Share
1 of 28
Download now
Download to read offline
Recommended
Engaging Your Audience – How To Create Sharable Social Media Content
Engaging Your Audience – How To Create Sharable Social Media Content
GREMLN Secure Social Media
Presentation social media and its business uses
Presentation social media and its business uses
Ganesh Naik
Castrol website strategy presentation
Castrol website strategy presentation
Archana Nilaver
Who's Who Among Women in Ecommerce
Who's Who Among Women in Ecommerce
Small Business Trends
Managing the message | i95 business magazine
Managing the message | i95 business magazine
Nigel Assam
Internet advertising
Internet advertising
rekha_Patil
The 411 Of Social Media Networking For Small Business
The 411 Of Social Media Networking For Small Business
njdeluca
How content marketing can be used in the travel industry
How content marketing can be used in the travel industry
AbiolaOladunni
Recommended
Engaging Your Audience – How To Create Sharable Social Media Content
Engaging Your Audience – How To Create Sharable Social Media Content
GREMLN Secure Social Media
Presentation social media and its business uses
Presentation social media and its business uses
Ganesh Naik
Castrol website strategy presentation
Castrol website strategy presentation
Archana Nilaver
Who's Who Among Women in Ecommerce
Who's Who Among Women in Ecommerce
Small Business Trends
Managing the message | i95 business magazine
Managing the message | i95 business magazine
Nigel Assam
Internet advertising
Internet advertising
rekha_Patil
The 411 Of Social Media Networking For Small Business
The 411 Of Social Media Networking For Small Business
njdeluca
How content marketing can be used in the travel industry
How content marketing can be used in the travel industry
AbiolaOladunni
Social Media
Social Media
Jon Payne
Social Media For Business
Social Media For Business
Jon Payne
Personal vs. Corporate Branding on the Social Web
Personal vs. Corporate Branding on the Social Web
Visible Logic, Inc.
Digital & Social Media for Sports Stars
Digital & Social Media for Sports Stars
Freestyle Interactive
Content Marketing Bootcamp for Brands
Content Marketing Bootcamp for Brands
360i
How to Rock Digital
How to Rock Digital
Rishadullah Shaikh
Slideshare-Blog
Slideshare-Blog
olsonm18
InGame Advertising, 3D Worlds Marketing
InGame Advertising, 3D Worlds Marketing
Gary Hayes
Sociality social media master class
Sociality social media master class
japie swanepoel
Everybody Loves Images
Everybody Loves Images
iMedia Connection
TV vs Metaverse - The Mixed Reality Perfect Storm
TV vs Metaverse - The Mixed Reality Perfect Storm
Gary Hayes
Online Video Marketing
Online Video Marketing
Kevin Nalty
Facebook Pages
Facebook Pages
Urvi Mehta
Anatomy of visual first experience best practices
Anatomy of visual first experience best practices
Marinet Ltd
Collaborative Virtual Worlds & LAMP
Collaborative Virtual Worlds & LAMP
Gary Hayes
ReachOut Website Re-design project
ReachOut Website Re-design project
Javi Segarra Brufau
Inbound Marketing - Presentation to Brisbane Web Design
Inbound Marketing - Presentation to Brisbane Web Design
Matter Solutions
Marketing Opportunities in Social Virtual Worlds
Marketing Opportunities in Social Virtual Worlds
Gary Hayes
Mobile App Entrepreneur - A Practical Lessons
Mobile App Entrepreneur - A Practical Lessons
Vijay_30071977
Social Media: Strategy Before Tactics
Social Media: Strategy Before Tactics
interlinkONE
13 Tips to Freshen Your Brand for 2013
13 Tips to Freshen Your Brand for 2013
Content Equals Money
Lwhra Presentation So You Have a Social Media Strategy. Now What? 9.13.12
Lwhra Presentation So You Have a Social Media Strategy. Now What? 9.13.12
TMP Worldwide
More Related Content
What's hot
Social Media
Social Media
Jon Payne
Social Media For Business
Social Media For Business
Jon Payne
Personal vs. Corporate Branding on the Social Web
Personal vs. Corporate Branding on the Social Web
Visible Logic, Inc.
Digital & Social Media for Sports Stars
Digital & Social Media for Sports Stars
Freestyle Interactive
Content Marketing Bootcamp for Brands
Content Marketing Bootcamp for Brands
360i
How to Rock Digital
How to Rock Digital
Rishadullah Shaikh
Slideshare-Blog
Slideshare-Blog
olsonm18
InGame Advertising, 3D Worlds Marketing
InGame Advertising, 3D Worlds Marketing
Gary Hayes
Sociality social media master class
Sociality social media master class
japie swanepoel
Everybody Loves Images
Everybody Loves Images
iMedia Connection
TV vs Metaverse - The Mixed Reality Perfect Storm
TV vs Metaverse - The Mixed Reality Perfect Storm
Gary Hayes
Online Video Marketing
Online Video Marketing
Kevin Nalty
Facebook Pages
Facebook Pages
Urvi Mehta
Anatomy of visual first experience best practices
Anatomy of visual first experience best practices
Marinet Ltd
Collaborative Virtual Worlds & LAMP
Collaborative Virtual Worlds & LAMP
Gary Hayes
ReachOut Website Re-design project
ReachOut Website Re-design project
Javi Segarra Brufau
Inbound Marketing - Presentation to Brisbane Web Design
Inbound Marketing - Presentation to Brisbane Web Design
Matter Solutions
Marketing Opportunities in Social Virtual Worlds
Marketing Opportunities in Social Virtual Worlds
Gary Hayes
Mobile App Entrepreneur - A Practical Lessons
Mobile App Entrepreneur - A Practical Lessons
Vijay_30071977
Social Media: Strategy Before Tactics
Social Media: Strategy Before Tactics
interlinkONE
What's hot
(20)
Social Media
Social Media
Social Media For Business
Social Media For Business
Personal vs. Corporate Branding on the Social Web
Personal vs. Corporate Branding on the Social Web
Digital & Social Media for Sports Stars
Digital & Social Media for Sports Stars
Content Marketing Bootcamp for Brands
Content Marketing Bootcamp for Brands
How to Rock Digital
How to Rock Digital
Slideshare-Blog
Slideshare-Blog
InGame Advertising, 3D Worlds Marketing
InGame Advertising, 3D Worlds Marketing
Sociality social media master class
Sociality social media master class
Everybody Loves Images
Everybody Loves Images
TV vs Metaverse - The Mixed Reality Perfect Storm
TV vs Metaverse - The Mixed Reality Perfect Storm
Online Video Marketing
Online Video Marketing
Facebook Pages
Facebook Pages
Anatomy of visual first experience best practices
Anatomy of visual first experience best practices
Collaborative Virtual Worlds & LAMP
Collaborative Virtual Worlds & LAMP
ReachOut Website Re-design project
ReachOut Website Re-design project
Inbound Marketing - Presentation to Brisbane Web Design
Inbound Marketing - Presentation to Brisbane Web Design
Marketing Opportunities in Social Virtual Worlds
Marketing Opportunities in Social Virtual Worlds
Mobile App Entrepreneur - A Practical Lessons
Mobile App Entrepreneur - A Practical Lessons
Social Media: Strategy Before Tactics
Social Media: Strategy Before Tactics
Similar to Our Digital World - Early 2013
13 Tips to Freshen Your Brand for 2013
13 Tips to Freshen Your Brand for 2013
Content Equals Money
Lwhra Presentation So You Have a Social Media Strategy. Now What? 9.13.12
Lwhra Presentation So You Have a Social Media Strategy. Now What? 9.13.12
TMP Worldwide
Social Media For Retail and Tourism
Social Media For Retail and Tourism
Karl Morris
Web Designs That Work For 2012
Web Designs That Work For 2012
Kim Williams
7 conseils de Marketing de Contenu pour améliorer votre Marketing Digital
7 conseils de Marketing de Contenu pour améliorer votre Marketing Digital
WSI France
The 4 P's of Personal Branding - RELOADED edition
The 4 P's of Personal Branding - RELOADED edition
Casey Knox
SEO Trends 2014
SEO Trends 2014
Smart Insights
[En] Mastering digital marketing like a boss - Slides & more
[En] Mastering digital marketing like a boss - Slides & more
A Mon Boss
AllFamous Digital Company Profile
AllFamous Digital Company Profile
Robin Leonard
Websites Exposed
Websites Exposed
ReLaunchU
Using Social Media For Business
Using Social Media For Business
Jon Payne
What the Heck is SoLoMo?
What the Heck is SoLoMo?
Fathom: A Digital Marketing Agency
Social Media: An Advanced Guide
Social Media: An Advanced Guide
Sue Gresham
10 Tips to Help ‘Go & Grow’ Your Social Media & Online Marketing Strategy
10 Tips to Help ‘Go & Grow’ Your Social Media & Online Marketing Strategy
Will Gladhart Consulting, LLC
HR Executive Forum Presentation
HR Executive Forum Presentation
Lee Aase
Overview on Digital Marketing and the Social Universe
Overview on Digital Marketing and the Social Universe
Mamba Media
12 social media trends for 2012
12 social media trends for 2012
Red Shoes PR
Opportunities in digital media - lovettejam
Opportunities in digital media - lovettejam
Lovette Jam Jacosalem
Extending Your Reach
Extending Your Reach
Jon Payne
Project papillon
Project papillon
melissawitbeck
Similar to Our Digital World - Early 2013
(20)
13 Tips to Freshen Your Brand for 2013
13 Tips to Freshen Your Brand for 2013
Lwhra Presentation So You Have a Social Media Strategy. Now What? 9.13.12
Lwhra Presentation So You Have a Social Media Strategy. Now What? 9.13.12
Social Media For Retail and Tourism
Social Media For Retail and Tourism
Web Designs That Work For 2012
Web Designs That Work For 2012
7 conseils de Marketing de Contenu pour améliorer votre Marketing Digital
7 conseils de Marketing de Contenu pour améliorer votre Marketing Digital
The 4 P's of Personal Branding - RELOADED edition
The 4 P's of Personal Branding - RELOADED edition
SEO Trends 2014
SEO Trends 2014
[En] Mastering digital marketing like a boss - Slides & more
[En] Mastering digital marketing like a boss - Slides & more
AllFamous Digital Company Profile
AllFamous Digital Company Profile
Websites Exposed
Websites Exposed
Using Social Media For Business
Using Social Media For Business
What the Heck is SoLoMo?
What the Heck is SoLoMo?
Social Media: An Advanced Guide
Social Media: An Advanced Guide
10 Tips to Help ‘Go & Grow’ Your Social Media & Online Marketing Strategy
10 Tips to Help ‘Go & Grow’ Your Social Media & Online Marketing Strategy
HR Executive Forum Presentation
HR Executive Forum Presentation
Overview on Digital Marketing and the Social Universe
Overview on Digital Marketing and the Social Universe
12 social media trends for 2012
12 social media trends for 2012
Opportunities in digital media - lovettejam
Opportunities in digital media - lovettejam
Extending Your Reach
Extending Your Reach
Project papillon
Project papillon
Recently uploaded
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023
Neil Kimberley
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...
Roland Driesen
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
Abortion pills in Kuwait Cytotec pills in Kuwait
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Admir Softic
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptx
Workforce Group
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
anilsa9823
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Dipal Arora
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Dipal Arora
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
Matteo Carbone
Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...
Roland Driesen
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
Aggregage
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
Call Girls In Delhi Whatsup 9873940964 Enjoy Unlimited Pleasure
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
dollysharma2066
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
amitlee9823
HONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael Hawkins
Michael W. Hawkins
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
Andy Lambert
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Dave Litwiller
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
amitlee9823
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Service
discovermytutordmt
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Service
ritikaroy0888
Recently uploaded
(20)
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptx
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
HONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael Hawkins
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Service
Our Digital World - Early 2013
1.
OUR DIGITAL WORLD
2.
TODAY’S JOURNEY Provide a
high-level overview of the digital marketing space Share best practices for B-to-B and B-to-C Inspire you to optimize your investment of time & resources © 2013
3.
4.
ONE GIANT CIRCLE
OF INFLUENCE © 2013
5.
WHAT IS SOCIAL
MEDIA? SM is the foundation for all personal, social, political, and consumer conversations. SM is where all conversations either begin or end in today’s hyper-social sharing climate. © 2013
6.
WHY SHOULD YOU
CARE? Simply because your customers, employees, recruits, partners, governments, vendors, and the media all do. © 2013
7.
YOUR CUSTOMERS… INFLUENCED OR
MERELY INFORMED ? © 2013
8.
CONFUSED?
© 2013
9.
© 2013
10.
WHERE? © Nielsen 2012
© 2013
11.
© 2013
12.
THE SEVEN KEYS
TO SOCIAL MEDIA SUCCESS 1. Be proactive 2. Market your SM efforts everywhere 3. Make a real investment to see tangible results 4. Integrate. Integrate. Integrate. 5. Make mistakes 6. Speed kills (the lack thereof) 7. Empathy will endear you when you need it most © 2013
13.
NOW WHAT? 1. Re-evaluate
what you’re currently doing – from costs (staff & cash) to KPIs to your ROI 2. Thoroughly audit your specific business category and key competitors 3. Research best practices and successful case-studies 4. Review your over-arching marketing plan 5. Integrate SM into your plan – and sometimes, when appropriate, let SM lead your plan or marketing campaign 6. Re-set KPIs and expectations 7. Launch. And be ready to change paths at a moment’s notice © 2013
14.
I’M B-to-B. IS
SOCIAL MEDIA FOR ME? 1. LinkedIn 2. Monitor your online brand reputation (news, blogs, forums, etc.) 3. Influence your online brand reputation (PR, blog, & guest editorial) 4. Make sure you have a company SM plan in place 5. SEO – Google loves a blog post, social bookmark, and Tweet © 2013
15.
Intern
Coordinator Solid business description, Post open jobs contact info, and images Post company updates - Evaluate & recruit news, blog posts, staff prospects achievements, etc. Add LinkedIn icon to Encourage your staff to company website update their LinkedIn profiles Manager CEO Highlight products & services Fully build-out your Encourage customers and Careers page to include vendors to post videos, featured jobs, and recommendations testimonials Run targeted LinkedIn ads for Establish customer and recruitment and general B-to-B partner Groups promotion Track page and follower analytics © 2013
16.
Company Page
Company Careers Page CTA to Apply Featured Featured Company Employee Recent News CTA to Visit Job Posts Products Culture Profiles Job Post Coverage Careers Video © 2013
17.
Curated content Peer-driven engagement Smart
brands play outside of their arena They come, they stay, they play – and they buy! © 2013
18.
-Photos-only
-Peer-to-peer mobile-only -Artistic expression “moment” sharing -Niche channel -Upon review, poof – “Sexting” -No rev model -Massive tween/teen adoption -Free popular music radio -Geo-location “check-in” and playlists mobile application -Directly competes with -Discounts for customers, Pandora promotion for businesses - “Social” media -Faux peer gamification consumption -Deep integration with FB © 2013
19.
Rules of Engagement
– B-to-B & B-to-C 1. Search 2. Listen 3. Learn/Insights 4. Plan & adopt 5. ENGAGE & test 1. Be human 2. Transparent 3. Empathetic 4. Take it offline 5. Stop before you GO! © 2013
20.
“Basically three
brands of pre-made thin…Boboli, Mama Mary’s and Roma.” “Mama Mary’s edge was “I love using Mama crispier, but Mary’s Pizza crusts…” still chewy” “Don’t like Bobolis..” © 2013 POWERED BY
21.
Blogger outreach and
Facebook advertising will lead to more posts & conversations Mama Mary’s posts show a higher % of positive sentiment. Engagement levels are similar © 2013 POWERED BY
22.
© 2013
POWERED BY
23.
SEVEN KEYS TO
SOUND WEB DEVELOPMENT 1. Always build with the customer’s user-experience in mind 2. Choose easy-to-consume, relevant content over functionality & frills 3. 2nd only to intuitive navigation is site speed. Aim for less flash, better servers 4. Make it painfully easy for customers to contact you 5. Band-aiding a site will almost always negatively affect your Search Engine Optimization (SEO) 6. Don’t ask your friends and co-workers how to improve your site, ask your customers & partners – ask the people who need to have a positive site visit experience 7. Place an emphasis on SM and engagement elements: blogs, SM icons, videos/YouTube media players, reviews, etc. Google loves this, and the public has grown accustomed to it © 2013
24.
THE “SCIENCE OF
SEO” 1. There is no science 2. Make sure your site has a structurally sound code base 3. Google loves fresh content 4. Quality PR - both traditional and online-only (blogs) - will be #1 influencer of your search results 5. Social cues – product reviews, Facebook Likes, Tweets w/links, Pinterest Pins – not only give you street cred but also are beloved by algorithms 6. Maintain a fast site 7. Make it easy for people to locate the information they are looking for on your site – Google knows. Somehow, Google knows 8. “On-page” SEO is an ongoing process - focus on keyword research & keyword optimization © 2013
25.
THE FUTURE OF
SOCIAL 1. The SM experience chasm between young and older generations will only become greater – marketers will need to become smarter and work harder. 2. The first to the party will always get asked to dance first – early adoption will continue to lead to earned media and street cred. 3. Backlash and attrition due to advertising may lead to the big boys offering both a freemium and ad-free model. 4. Pinterest will continue to explode as new features are released – will be the most expensive web/social acquisition in 2013. 5. People will perpetuate the trend of consuming social media away from their computers - while shopping and driving and everywhere in between. © 2013
26.
THE FUTURE OF
WEB 1. Google Search will continue to lose market share to Bing (and the wildcard Facebook), to the benefit of those who want Search to lead to action, and not just browsing. 2. SEO is no longer a science, nor beatable. Smart practices will directly lead to better return. 3. Internet Explorer and Firefox will continue to lose market share to Chrome. Coupled with the influx of mobile internet, most current websites will be rendered obsolete. 4. Those who don’t fully embrace mobile commerce will be left behind, and may never catch up. 5. Responsive web design will become more relevant and pervasive than native app development – adaptability will overrule functionality. © 2013
27.
KEY TAKEAWAYS 1. Everything
you do online impacts your business success 2. Everything you are not doing will impact your business success 3. Everything you do online impacts your SEO results 4. You can only truly test if you make a sufficient investment of time and resources 5. Empathy. Empathy. Empathy. 6. A mistake is merely an opportunity to do things right the next time © 2013
28.
Thank You
& GOOD LUCK
Download now