13. Internet advertising
is growing
2 times faster than
TV ads
&
3 times faster than
Print ads
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14. Internet advertising scope
& penetration
• 1.25 billion population
• 350 million internet users
• 250 million mobile internet users and 100 million
internet users
• 75 Percent of Internet users are youngsters.
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15. Internet Advertising market
Projected Growth for Internet advertising
(Rs. Crore)
Year 2011 2012 2013 2014 2015 2016
(P) (P) (P) (P) (P)
Growth 1500 2000 2600 3400 4400 5700
in (Rs.)
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16. Comparison of Job postings
Study from the
job search
engine
indeed.com
17. Three arms of Internet advertising
Web + UI (user interface) SEO (Search Engine Social Media
design Optimisation)
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18. Web + UI (user interface)
design
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19. Website + User Interface (UI)
• Images
• Text
• Animations
• Videos
• Chat rooms
• Discussion forum
• Forms
• And a lot more….
• And this is all for the USER
• Communicating on the Web
is about Interactivity
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20. From brochure site to
customer centric sites
Today - A Website is the face of your
marketing efforts.
Websites have stopped being designed as
"brochure sites‖. (i.e. only information based).
Look and feel is very important for the website
but the site also has to encourage the
customers to communicate.
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21. Steps to creating a customer
centric site
• Business & Marketing objectives
• Usability
• Wireframes
• Prototype
• Look & feel
• Testing
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22. Usability & User Interface ( UI)
Everyone knows how to turn pages in a brochure.
Clicking links on a website, however, can go to any
page and get lost
People should be able to understand the functioning
of the site immediately after scanning the home
page—for a few seconds at most.
Usability should not be thought about after creating
the site. Testing and fixing a website after it has been
built is inefficient and expensive
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23. Users should find the
Page Layout
information they require…fast
• Have no mess on your
web site
• Important things should
be on the top
• Allow user easy
comparision of
information in order of
high-to-low level
importance
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24. UI in Usability
The image of the man is leaning toward the right, guiding your
eye to the right. After a small stop there you are taken below to
the lower text and then to the bottom right corner initiating a
―Call to action‖ www.edit.co.in
25. Colors in UI Design
Colors are very important in giving a good ‗Look and feel‘.
Understanding how to use colors is an integral part in creating
a User Interface.
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26. Usability
Testing
Usability Testing Process
helps to check the website
by testing it on various
users.
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27. UI DESIGN
SAMPLES
USABILITY OF WEB SITE
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28. Careers
WEB DESIGN + UI DESIGN
• Web Designer (complete site)
• Layout Designer
• CSS / HTML coder
• Flash Animator
• Project Manager
• Web marketing
• Free lancing
Eligibility : Graduates with Creative
Aptitude & BFA, GD art students
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32. Why is SEO important ?
Creating a site and having it on the internet will not
ensure that a business grows.
SEO basically means getting your page up on search
rankings ,when a user searches for a particular
product or service.
The search results consists of many pages, the key
is to get our web site on the first page and in the top 5
list.
Using SEO , we learn how to rank our site / page on
top in Google, Yahoo, Bing etc.
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33. SEO Power
• 93% of online (Web) experiences
begin with a search engine.
• 70% of the links search users click on
are organic– not paid. This shows the
importance of a good SEO specialist.
• 85% of users never scroll past the first
page of search results.
(Source:Marketshare.hitslink.com, October 2011)
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34. Careers
SEO (Search Engine Optimization)
• SEO Executive
• SEO Strategist
• SEO Manager
• SEM Specialist
• Web Analyst
• Content Writer &
Editor
Eligibility : Graduates with Logical
Ability & BCA,Bsc.IT & BCS students
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36. What is Social media?
Social Media is connecting with people,
talking to them, knowing their views &
sharing your views about various products
& services.
This helps in creating a name / Brand for a
company and finally helping in sales.
Spending time on Facebook or Twitter, and
connecting with people is the core of Social
media
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37. Why Social Media ?
Social Media, when used effectively, your views can reach
more people than you dreamt about.
Communication through web allows to network & focus on
people who are looking for a particular product or
service.
To Design for the SOCIAL MEDIA is an integral part of any
Marketable website.
Dynamic websites, blogs and social media, are the best
activities to develop and sell products and services.
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38. Social Media growth
Facebook has 700 million members and growing...
Social Media in India is growing and is likely to
touch 45 million users by 2012.
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39. Social Media Jobs
(The Economic Times :
Sept,30 2011)
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43. Careers
Social Media & Digital Marketing
• Social Media Executive
• Social Media Campaign Strategist
• Social Media Manager
• Social Business Executive
• Social Media Marketer
• Digital Marketing Expert
• Content Writer & Editor
• Community Manager
• Content Co-ordinator
Eligibility : Graduates with communication
skills& BMM, BMS & BBA students.
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44. Industry Requirements in Internet
Advertising
Opportunities in Companies : Mumbai & Pune
Media Agencies
O&M – Ogilvy One
Percept
Lowe Lintas
JWT
Leo Burnett
McCann Erikson
Paradigm Plus
Imageheads
IB&W
Communications
Graphisads
FCB Ulka Advertising
….and many more
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45. Industry Requirements Internet
Advertising
Opportunities in Companies : Mumbai & Pune
Digital Media Agencies
Ignitee
Leadzoomer
Web Chutney
Big Ideas Unlimited
Admore
FlipCorp
DigitalPicasso
Hungama.com
Ethinos
Id8labs.com
Wat Consult
….and 100 more
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46. Industry Requirements Internet
Advertising
Opportunities in Companies : Mumbai & Pune
Web Design Cos.
Digitalvibe
KWebMaker
Elivepages
D-designstudio
Ensure Solutions
Webzsol.com
Five Online
Ecreeds
Creativewebsols.com
Innovins
Image Online
….and 500 more www.edit.co.in
47. Courses
Sr. No. Course Months
1. Web 3.0 (Daily) 7
2. Web 3.0 + Advanced SEO (Daily) 7.5
3. Advanced Web 3.0 (Daily) 9.5
4. Advanced Web 3.0 with Adv. SEO (Daily) 10
5. Diploma in Design & Digital marketing (Daily) 15
6. Search Engine Specialization (1 day per week) 3.5
7. Social Media Specialization (1 day per week) 1.5
8. Digital Marketing (2 days per week) 3.5
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