Trampolinn is a home swapping platform that allows members to stay in each other's homes for free by exchanging nights through a virtual currency system. The sharing economy is growing rapidly, with Airbnb hosting 20 million stays and the market projected to be worth $110 billion by 2014. Trampolinn offers an alternative to expensive hotel rooms by connecting travelers to stay in homes for free or low costs through a flexible home swapping model. The presentation outlines Trampolinn's growth over the past year to 25,000 users and goals to reach 1 million members and 500,000 listings by 2017 with a turnover of 9 million euros through a new funding round of 500,000 to 1 million euros.

1. Investor presentation by Hugo ALLARY, CEO of Trampolinn

2. 3 million people have used Couchsurfing
20 million overnight stays on Airbnb
1 million home exchanges on HomeExchange.com
40 000 home exchanges in France this year
THE GLOBAL
TREND
$110 BILLION IN 2014
The weight of the sharing economy will double in 2015
Access vs private property (Rifkin & Botsman))

3. • 1 out of 2 people can’t afford to go on holidays anymore
• Accommodation + food expenses = 70% of the holiday
spendings
• 1 billion international tourists in 2013 => 1,5B in 2020
• Hotel growth = 2% per year VS tourism growth = 5%
THE GLOBAL TREND

4. ACCOMMODATION MARKET OVERVIEW

5. OUR SOLUTION
We believe home swapping is the future travel trend

6. ACCOMMODATION MARKET
EVOLUTION
Who can afford to pay 150€ a night in Paris? Not a large proportion of the population…

7. What is Trampolinn

8. Flexible
Non-reciprocal exchange thanks to a virtual
currency
Quality
Entire home or room, “friend of a friend” inner
community, reviews, customer service
And free
No entrance fees unlike the competitors
A home swapping community where the members receive
each other for free exchanging nights

9. • Transaction cost for the exchange (around 5€)
• Purchase points/ nights
• Premium & Gold subscription (better referencing,
illimited features…)
• Margin on annex services (cleaning, car rental,
conciergerie…)
BUSINESS MODEL

11. Web developer
Growth hacks / CRM
Back-end product
Data & Marketing
Linkbuilding / content
marketing / growth hacking
data analysis / SEO
Web designer
UX / UI / Ad banners
responsive design
Community Manager & PR
Translation / PR & social media
ambassador’s program /
partnerships / newsletters
Customer Service
Translation / customer
care / users’ feedbacks
Web developer
ID verification
Review system
Emailing system

12. JAN 2014 – JULY 2014 AUG 2014 – NOV 2014 DEC 2014 – TODAY
• Product development
• 1st 150K € fundraising
• Team recruitment
• Focus on acquisition
• Development of scaling tools
• SEO + A/B test
• Tests & feedbacks 1st users
• Focus on retention
• Moderation
• Partnership with Trip4real &
eRated
• Feedbacks on the 1st exchanges
• Start focusing on conversion
Road map of the last 12 monthsROAD MAP OF THE PAST 12 MONTHS

13. Acquisition KPI
• +25 000 users / +11 000 accommodations / 132
countries
• +15% weekly growth on user acquisition
• +40 000 messages sent
• +2500 monthly / +1500 weekly / +250 daily active
users
• Sponsored people through invitation: +2500
• CPL = 1€ on emailing / 1,5€ on facebook / 5€ on
adwords
Number of domains referencing Trampolinn & organic searchs
ACQUISITION KPI

14. Retention KPI
• +5 sessions: 3377 members
• +10 sessions: 1047 members
• +30 sessions: 275 members
=> 20% of our users come back
every week
RETENTION KPI

15. Usage KPI
• 150 000 monthly visits
• 1 Million page views
• 65% returning visitors / 6 min per visit / 7 pages views
• +1500 booking request / +180 swaps
• People with friends on Trampolinn: +7000
0
10000
20000
30000
40000
Weekly visits & sessions
Sessions
Unique visitors
0
27500
55000
82500
110000
137500
Weekly page views
Pages views
USAGE KPI

16. JAN 2015 – APRIL 2015 MAY 2015 – AUG 2015 SEPT 2015 – DEC 2015
• SEO improvement
• Premium subscription
• Retention & content (photo)
• Moderation & feedbacks
• Fundraising
• PR & acquisition campaign
• Increase exchanges for summer
• Send photographers
• Ambassador’s program
• SEM campaigns
• Promotion mobile app
• Insurance for the stays
• Focus on U.S. and Asia
• Launch of a Gold version
• New premium features
• Other partnerships
• Local recruitment
Road map of the next 12 monthsROAD MAP OF THE NEXT 12 MONTHS

17. Users’ feedbacks
Traveling with
Trampolinn has let us
experience Berlin in a
very authentic way
and meet interesting
people. We’ve
invested the saved
money in food and
entertainment!
I had a great stay and
felt right at home
staying in Barcelona,
experiencing the day
to day life and culture
of my host
We were hosted in a
beautiful Parisian
apartment, very warm
and welcoming,
nothing to do with a
cold hotel room, we
really felt at home.
Very nice French
family, polite, kind and
respectful. They took
good care of my flat,
you can trust them.
The exchange was
flawless, the
apartment nice and
convenient. I got a
much better taste of
Lyon staying at
someone's house
rather than at a hotel.
Dan Green

18. • Looking for 500K€ up to 1M€ to cover the next 24 months
• Objectives with this investment in 3 years:
 1M members & 500 000 accommodations (year 2017)
 400 000 exchanges/stays
 Turnover of +9M€
• Expenses:
 People: 500 000€ (50%)
 IT: 150K€ (15%)
 Advertisement: 250K€ (25%)
 Administration costs: 100K€ (10%)
FINANCIAL EXPECTATIONS