The Digital Insurer Award - Policy Pal

1. The Digital Insurer:
Insurer Innovation Award 2021

2. PolicyPal’s User Base Overview
Age
20-29 30-39 40-49 50-59 Others
20%
44%
26%
6% 4%
Rac CHINESE
87.9%
MALAY
4.10%
INDIAN
3.00%
EURASIAN
0.788%
OTHERS
4.19%

3. Employing AI technology to allows users to easily digitise their policy documents bought from
different insurers onto a single platform. Ease of viewing of purchased insurance policies,
premiums and coverages.
Policy Management

4. PolicyPal offers users the following features
on the platform to achieve their financial
goals on their own terms:
Financial Calculator: Calculation
of coverage gap and offer
recommendations
People like you feature: Displays
data of those similar to you,
shows how others are planning
for their goals
Life Stage: Identifies how much
coverage they would need at their
current life stage and plug the
gaps
Digitising the User Experience

5. PolicyPal’s New AI-Video Content for Financial Literacy
Create your videos in 40+
different languages
Market to different
demographics
Creating videos at
scale
Educate consumers on
your latest products
Video Automation
Create video in
minutes, not days
AI brings efficiency and productivity through automation and personalized financial tips and
help individuals achieve their financial happiness.

6. AI Features
Transform simple text into
professional-looking videos.
Text to Video
With support for over 40+
languages, add different
accents and voices to videos.
Languages
Out-of-the-box access 40+
avatars. Add presenters to
videos.
AI presenters/ avatars
Take 5 minutes to easily
create your own avatar to
your presentation.
Custom avatars
Upload your own image as a
background to your videos.
Custom backgrounds
Record real voice clips and
upload them to create video
clips with your AI presenter.
Audio uploads
Each video gets a dedicated
video sharing page. Easily
share your videos with
clients.
Video sharing pages
Combine several videos into
one and create rich slide
deck videos.
Multi-slide video

7. Average premium size of case closed
Life Insurance/CI Savings/Retirement
$1,870 $16,152
Commissions per case closed (60% banding)
Life Insurance/CI Savings/Retirement
$897 $3,840
Case Study (Ended Dec 2020)
High Quality Leads to Case Closed %
22.7%
41.7%
Lowest
Highest
Through AI-matching algorithm, we’ve provided
high intent leads to our partners. We have the
record of achieving a conversion rate of 42% from
leads to sales with commission ranging $900 to
$40,000.

8. Case Study
Challenges/Limitations :
- Content restricted to
amount of followers
- Heavy amount of time
to increase their
audience/followers
Increased supply of
financial advisers
generating content for
financial advice tips
through social media
platform

9. Virtual Roadshow - Social Financial Community
Build your personal
branding
Moderated
community
Complimentary coaching
for creative video
creation
Content pushed to
targeted audiences with
no additional recurring
charges
Leverage on a
trusted branding
• Access to 100,000
users, range of
financial questions
• Build your profile,
gain followers
interested in finance
Community allows financial coaches like myself with limited marketing
knowledge to focus on creating quality content to attract organic
audiences.
Wilson Tan, MDRT 2020

10. www.policypal.com
20 Collyer Quay Singapore 049319