Business owners should look into using social media management tools, to make sure that they don’t sacrifice their precious time, but can still utilise the benefits that social media has to offer.

1. HOW TO STREAMLINE
YOUR BUSINESS’ SOCIAL
MEDIA
DIGITAL MARKETING’S MOST POWERFUL TOOL

2. SOCIAL MEDIA
Your business should be in social media, and if it isn’t – why not. It’s free, relatively
easy to use, and gives you access to a whole new pool of customers around the
world. If used correctly, social media can be the strongest weapon in your digital
marketing arsenal.
SMM (social media marketing) has immeasurable benefits due to the sheer volume
of users available across social networking platforms. Accompanied with analytics
and targeting ads, social media has helped streamline digital marketing on a whole
new level.

3. SOCIAL NETWORKS
Many business owners don’t know the right social network for their business. Whilst
being on every social media platform is great, it’s key to use the ones that are going
to benefit your business the best. So, we’re going to help by giving you a brief
overview of each social media channel.
YouTube and Vimeo – Video content
Instagram, Pinterest and Snapchat – Image content
LinkedIn – B2B channel
Facebook and Twitter – fit for most purposes

4. PROS AND CONS OF SOCIAL MEDIA
pros
• Targeted advertising
• Analytics and data available to
monitor progress
• Astablish your brand
cons
• Needs constant monitoring
• Sometimes no clear ROI (return of
investment)
• Requires a lot of time, patience and
investment to work in the best way
possible

5. SOCIAL
MEDIA
STATS
With the sheer amount of
users on social media in the
UK alone, your business
should be investing in at least
3 of these social platforms.

6. SOCIAL
MEDIA
STATS
Businesses all over the world
are already using social media
to network and bring in more
customers, whilst building
brand awareness.

7. MANAGING YOUR SOCIAL MEDIA
For a small business owner, your time is valuable. So, if you’re a small business, you
may not have the time invest in social media. However, there are tools available to
help streamline the process.
There are tools to help queue posts, manage content and use your time more
efficiently. Continue reading for more information on 3 essential tools you should
be using to manage multiple social accounts, to streamline your social presence for
your business.

8. You may have heard of Hootsuite already, it’s one of the most well known and
commonly used social media management services available. Hootsuite is easy to
use, you can add as many social accounts as you like (dependent on your social
plan). The dashboard eases navigation and centralises posting in one place.
basic plan - £16 a month (10 social profiles, 1 admin user)
pro plan - £80 a month (20 social profiles, 3 admin users)

9. Buffer is one of the easiest platforms to use, but it’s just as powerful as anything
else. With a focus on ease of navigation, Buffer provides a free basic plan for users.
It has analytical data to make social reporting easy – handy for those who outsource
their social media.
basic plan - free (4 social profiles, admin user)
pro plan - $99 a month [approx. £73.84] (multiple social profiles for teams)

10. Sprout Social is a platform intended for large scale businesses. There is no free plan
available, and the pricing ranges between $99 and $249 per month. However, the
value for money is there, as there are many features that streamline the process –
including an all-in-one social box.
premium plan - $99 a month (10 social profiles)
enterprise plan - $249 a month (20 social profiles)

11. MavSocial allows users to create strategic content campaigns, on a clearly displayed
calendar, with a handy feature to help re-purpose your previously published
content. It also allows you to monitor messages and notifications on all social
profiles, all from one place.
basic plan - free (2 social profiles, admin user )
enterprise plan - $199 a month (50 social profiles, 5 admin users)

12. Agora Pulse is designed to streamline your social planning, with features such as
unlimited reporting, competitors analysis and, with some of the pricier plans, ad
campaign monitoring and synced work flow.
Whilst it is one of the more expensive basic plans, it provided just as much as the
other mentioned tools do.
basic plan - €49 a month (3 social profiles, 1 admin user)
pro plan - €299 a month (40 social profiles, 12 admin users)

13. Social Pilot helps you sync your posting activity for multiple social accounts, with
specialised reports to monitor your performance on social media. Upgraded
accounts allow a greater synchronicity between admin team members using the
same account. Whilst also utilising a calendar feature to show dates of scheduled
and previous posts too.
basic plan - $10 a month (10 social profiles, 1 admin user)
pro plan - $80 a month (200 social profiles, 20 admin users)

14. Finally, we come to our last management tool. This service focuses on improving
the flow of managing visual content (videos & images). It has an array of different
features in each price plan, so it’s all about what works best for your business’ social
media needs.
basic plan - free (1 channel w/ 1 admin user)
pro plan - $99 a month [£73.84] (120 social profiles w/ 12 admin users)

15. 2018 is the year to utilise these social platforms, and streamline your social media
management, in order to benefit your business. Any good digital marketing strategy
should include SMM, and in order to maximise your time, you should use social media
management tools.
Small business owners should look into using social media management tools, to make
sure that they don’t sacrifice their precious time, but can still utilise the benefits that
social media has to offer.
Resource: https://revive.digital/blog/most-popular-social-media-2018/
STREAMLINE YOUR SOCIAL MEDIA

16. revive.digital is a full service digital agency, based in the South-East of the UK.
Revive work in both digital marketing and web design, to optimise their
client’s websites and digital marketing strategies.
T: 01702 619139 W: revive.digitalMaitland House, Warrior Square
Southend-on-Sea, SS1 2JJ