Howard Davidson Arlington MA - Poland spring runs nyc marathon campaign Howard Davidson from Arlington Massachusetts is marketing guy who helps brands connect with target audiences. howarddavidsonarlingtonma.com Howard Davidson writes about about advertising, social media and marketing with a touch of sarcasm.

1. Poland Spring Runs NYC
Marathon Campaign
by
Howard Davidson, Arlington, MA
Slide By :- Howard Davidson Arlington MA

2. Poland Spring will be running a video
campaign just before the NYC
marathon in November.
Slide By :- Howard Davidson Arlington MA

3. The tasty bottled water company is
sponsoring the marathon for the
20th straight year and launching
“Poland Spring Cheers”, a video-based
social campaign.
Slide By :- Howard Davidson Arlington MA

4. The video campaign gives runners the
opportunity to create their own video
toasting those who helped support their
marathon journey through social media
outlets. Poland Spring is doing its best to
make bottled water relevant with a unique
way of interacting with the runners
themselves as well as partnering up with
well-known running bloggers to drive up
awareness of the campaign.
Slide By :- Howard Davidson Arlington MA

5. Nielsen data show Poland Spring’s New
York metro area sales hit $500 million last
year. This is over 35% greater than Coca-
Cola and more than double all Pepsi-branded
beverage sales. It is astronomical
to think that much money was made on a
product I can get for free when I turn on
the sink.
Slide By :- Howard Davidson Arlington MA

6. It’s a perfect fit for a bottled water
company to sponsor a marathon, but not
a fit in any way for me. I never buy bottled
water because just schlepping up the
stairs with a bottle of water is a marathon
for me.
Howard Davidson Arlington MA
Slide By :- Howard Davidson Arlington MA

7. It’s a perfect fit for a bottled water
company to sponsor a marathon, but not
a fit in any way for me. I never buy bottled
water because just schlepping up the
stairs with a bottle of water is a marathon
for me.
Howard Davidson Arlington MA
Slide By :- Howard Davidson Arlington MA