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  1. 1. DEPARTMENT OF MANAGEMENT STUDIESST. JOSEPHS COLLEGE (AUTONOMOUS)TIRUCHIRAPPALLI - 620 002MBA (FULL TIME)COURSE PATTERN FOR TWO YEAR MBA PROGRAMMEFOR THE BATCH 2012-2014NUMBERPAPERS12PBA1101 - Principles of Management & OrganisationalBehaviour12PBA1102 - Quantitative Methods12PBA1103 - Managerial Economics12PBA1104 - Soft Skills for Managers12PBA1105 - Accounting For Managers12PBA1106 - I T Skills for Managers12PBA2101 - Entrepreneurship and Project Planning12PBA2102 - Financial Management12PBA2103 - Marketing Management12PBA2104 - Production and Operations Management12PBA2105 - Management Information Systems12PBA2106 - Human Resource Management12PBA2401 - IDC: Hindi (or)12PBA2402 - French12PBA3501 - Summer InternshipCore Papers(Extra Credits)SEMESTERSemesterISemesterIISemesterIIISemesterIV12PBA3101 - Strategic Management12PBA3102 - Research Methodology12PBA3403 - IDC-Legal Aspects of Business(or)12PBA3404 - Contemporary Business Excellence (Extra Credits)Specialization I - Paper 1- Paper 2Specialization II - Paper 1- Paper 212PBA4101 - International Business12PBA4102 - Business Ethics12PBA4502 - Project & DissertationSpecialization I - Paper 3- Paper 4Specialization II - Paper 3- Paper 4SHEPHERD (Extra Credits)TOTAL CREDITSOF HOURSPER WEEK66666666566528 weeks552555555-5555CREDITS55555555555525552444455844445134
  2. 2. SEMESTER I
  3. 3. 12 PBA 1101- PRINCIPLES OF MANAGEMENT ANDORGANIZATIONAL BEHAVIOURCOURSE OBJECTIVES1. To familiarize the students with the basic concepts, functions, and principles of Management.2. To emphasize the importance and the basic elements of organizational behavior.3. To impart to the students, the values of individual and group behavior in Management.4. To enable the students to learn the different styles of leadership.UNIT - I :UNIT - II :UNIT - III :UNIT - IV :UNIT - V :Introduction to Principles of Management: Meaning - Definition -Concepts - Levels of management - Need, Importance and Scope ofManagement - Principles of Management - Evolution of managementthoughts.Functions of Management: Concept, features, and Importance ofPlanning, Organizing, Directing and Controlling.Organizational Behavior: Definition, Importance, Scope - Individualbehavior - Foundations - Learning - Personality - Perception -Individual decision making- Motivational theories: Theory X andTheory Y-Maslows Need Hierarchy theory-Herzbergs two factorstheory - Vrooms expectancy theory.Group Behavior: Foundation - Group development - Group decisionmaking - Teams - Nature -types - effective use of teams.Leadership: - Meaning - Importance of leadership - Leadership styles- Roles and activities of leaders - Leadership skills - basic concepts inOrganizational development and change.(12 Hrs)(15 Hrs)(13 Hrs)(12 Hrs)(13 Hrs)TEXT BOOKS1. Koontz Harold and Weihrich Heinz. Essentials of Management, Tata McGraw-HillthPublishing Company Ltd. New Delhi - 8 edition - 2011 (Units I&II).2. Robbins P. Stephen, Judge A.Timothy, Sanghi Seema. Organizational Behavior, PearsonthPrentice Hall - 13 edition - 2009 (Units III, IV and V).REFERENCE BOOKS1. Luthans Fred. Organizational Behavior, Tata McGraw-Hill Publishing Company Ltd.thNew Delhi-1 - 10 Edition -2005.2. Gupta C.B. Principles of Management, Sultan Chand, New Delhi - 2007.
  4. 4. 12 PBA 1102-QUANTITATIVE METHODSCOURSE OBJECTIVES1. To impart the knowledge of quantitative methods used in managerial decision making.2. To develop the skill of applying functions, differentiation, integration and matrix in Businessdecisions.3. To enable the students to acquire the skill of statistical techniques of analyzing the data andforecasting.UNIT IUNIT II: Matrices - Operations on matrices - inverse of a square matrix - functions-Definition - Construction - Linear and Quadratic - zeros of functions -Applications - Market equilibrium - Break even analysis.: Derivatives - first and second order - Maxima and minima of functions -Applications for Profit maximization - Marginal Cost and Revenue.Simple Integration and its application to business.(13 Hrs)(13 Hrs)UNIT III : Grouping and Displaying Data, Tables & Graphs. Measures of Centraltendency and Dispersion - Probability distributions - Binomial Poisson andNormal distributions - Applications in Business.UNIT IV : Estimation - Point and interval estimation - confidence intervals for meanand proportion -.Testing of Hypothesis- One tailed and Two tailed tests -Type I & Type II errors. Test for Mean, Proportion, Difference of Meansand Difference of Proportion.UNIT V : Simple correlation Analysis - Regression equation Time series andForecasting - Trend Analysis - Cyclical, Seasonal and Irregular variations- Exploratory Data Analysis - Index Numbers - Quantity and value Indices- Unweighted indices, issues in constructing and using Index Numbers.(13 Hrs)(13 Hrs)(13 Hrs)TEXT BOOKSFor Units I & IIRaghavachari .M - Mathematics for Management - An Introduction, Tata McGraw Hill, NewDelhi 2007.For Units III,IV,VLevin Richard I. and others, Statistics for Management, Prentice-Hall of India, Seventh EditionNew Delhi 2009.REFERENCE BOOKS1.2.Beri GC - Business Statistics, Tata McGraw Hill, Second Edition, New Delhi 2006Kothari C.R- Quantitative Techniques, Vikas Publishing House, Third revised Edition NewDelhi 2006.
  5. 5. 12 PBA 1103 - MANAGERIAL ECONOMICSCOURSE OBJECTIVES1.2.3.To provide the student with an understanding of basic economic principles and concepts.To identify economic trends and current business scenario that affect individual firms andindustry.To apply basic economic principles to other related areas such as marketing, finance,production areas of management.UNIT -IUNIT - IIUNIT - III: Introduction to Managerial Economics - Definition , Nature, scope &Objectives of the firm - Relationship with other areas such as MacroEconomics, Production, Marketing, Finance and HR.: Demand - Theory of Demand - Individual vs Market demand - Demandfaced by a firm - demand elasticity - price and income elasticity ofdemand - Factors affecting elasticity of demand -Elasticity of demand inmanagerial decision making. Supply of commodity - Equilibrium.: Production and Cost Theories - Basic concepts in production -Production function with one variable / two variable inputs - optimalcombination of inputs - returns to scale and factors - Cost Concepts -Short and Long run cost curves.(12 Hrs)(13 Hrs)(12 Hrs)UNIT - IV : Market Structure and Pricing Policies - Market structure and degree ofcompetition - Perfect Competition - Pricing - short and long run analysis- Monopoly - Monopolistic Competition - Price and outputdetermination - Oligopoly - kinked demand curve - Non - pricecompetition - cartel arrangements - Pricing methods in practice.UNIT - V : Macro economic concepts - Gross domestic product - Gross nationalproduct - consumption, savings, capital formation, and inflation -Approaches to measurement of National Income - Personal disposableIncome - Fiscal and Monetary Policies.(13 Hrs)(15Hrs)TEXT BOOKJinghan M.L. and Stephen J.K. Managerial Economics, Vrinda Publications, Delhi, 2004.REFERENCE BOOKS1.2.3.4.Salvatore Dominic, Managerial Economics in a Global Economy, 6University Press, USA. 2006.thEdition, OxfordJalan Bimal, The Indian Economy: Problems and Prospects, Penguin Books, England2004.Stonier William Alfred and Haque D.C. A text book of Economic Theory,th5 Edition, Longman Higher Education, 1980.Varshney and Maheshwari, Managerial Economics, Sultan Chand, New Delhi, 2006.
  6. 6. 12 PBA 1104-SOFT SKILLS FOR MANAGERSCOURSE OBJECTIVES1. To enable the students become aware of their potentials and skills needed for an efficientmanager and sensitize them to develop the same2. To enable the students to develop personal growth plan and acquire managerial skills3. To help the students to assess their level ofmanagerial communication potentialUNIT Icommunication skills and develop their: Self Discovery: Process of Self Knowledge; Multiple Intelligences,Personality Assessment Tests, SWOT Analysis , JOHARI Window, Selfesteem, Values, Attitude, Habits.: Skill Identification: Importance of Soft Skills, Understanding and(14 Hrs)UNIT IIidentifying Talents, Skills, Knowledge, Setting goals and objectives forskills enhancement, Time Management for skill acquiring.UNIT III : Personal Effectiveness: Study Skills (SQ3R), Resume Writing,Attending Interviews, Participating in Group Discussions,Managing Emotions, Assertiveness, Interpersonal Relationship: Empathy,Transactional Analysis, and Life Positions.UNIT IV : Communication Basics: Meaning, Importance, Objectives, Principles ofCommunication, Forms of communication, Communication Process,Barriers of communication, Techniques of effective communication-Visual Communication - Nonverbal Communication: Body language,Dress codes.UNIT V : Public Speaking: Speech of introduction, Speech of thanks, extemporeSpeech, Theme speech, Presentations, Managing meetings andconferences.Business Correspondence: Business Letters; Principles, Kinds,Components, Strategies for good business letters, Writing memos, Minuteswriting, Business reports; Purpose and types, Parts of a report, Steps inwriting a report.(13 Hrs)(14 Hrs)(10 Hrs)(14 Hrs)REFERENCE BOOKS1. Raman, Meenakshi & Singh Prakash. Business Communication, Oxford University Press.New Delhi.2010.2. McGrath, E.H. Basic Managerial Skills for All, Prentice Hall, New Delhi.2007.3. Alex. K. Soft Skills (Second Edition), S. Chand & Company Ltd. New Delhi. 2011.4. Gallagher, Kevin. Skills Development for Business and Management Students, OxfordUniversity Press. New Delhi. 2010.5. Covey, Stephen. The Seven Habits of Highly Effective People, Simon& Schuster UKLtd: London. 1999.
  7. 7. 12 PBA 1105 - ACCOUNTING FOR MANAGERSCOURSE OBJECTIVES1. To impart the knowledge of key financial, cost and management accounting concepts.2. To inculcate the skill of analyzing, interpreting and understanding the financial statements.3. To enable the students to acquire the skill of ascertaining the cost of a product or service fromthe internal records of an organization.UNIT I :UNIT II :UNIT III :UNIT IV :UNIT V :Financial Accounting: Introduction - Definitions - Basics ofAccounting Concepts - Conventions - depreciation accounting -Straight line and written Down Value methods - Preparation of trading,Profit and loss accounts and balance sheet - Basic AccountingStandards.Financial Analysis: Nature and components of Financial Statement -Common size and Comparative analysis - Ratio analysis - DUPONTAnalysis - Preparation of cash flow and fund flow statements.Cost Accounting: Elements and Types of costs - preparation of costsheet- Job costing - ABC System of overhead allocation - Processcosting - Valuation of inventory - FIFO, LIFO Methods.Marginal Costing and Profit Planning: Use of marginal cost indecision making - cost volume profit analysis - absorption costingManagement Accounting: Budgeting and Budgetary Control -Preparation of budgets - Zero Base Budgeting -- Standard Costingand variance analysis.(14 Hrs)(13 Hrs)(14 Hrs)(12 Hrs)(12 Hrs)TEXT BOOKSUNITS I & IIMaheswari S.N. Maheswari S.K. - A text book of Accounting for Management - Vikaspublishing house Pvt. Ltd, First edition 2006.UNITS III, IV & VJain S.P., Narang K.L. - Cost Accounting - Kalyani Publishers New Delhi 2009.REFERENCE BOOKKaplan S. Robert, Atkinson A. Anthony - Advanced Management Accounting - PHI 3Edition. 2005.rd
  8. 8. 12 PBA 1106 - IT SKILLS FOR MANAGERSCOURSE OBJECTIVES1) To impart to the students the basic elements of MS-Excel 20102) To make them Understand the different models used in different areas of like Finance, Marketingand HR using MS-Excel 2010.3) To help them to investigate, analyze and construct databases and processing them through OracleSQL.UNIT IUNIT II: Basic of Excel 2010: Changes in User Interface Design - Ribboninterface and Quick Access tool bar- Customizing Ribbon - Formulas -Functions - New general purpose Function.: Advance Functions of Excel 2010 : Math, Data, Time, Text and Logical,lookup - data base - Financial - Miscellaneous - Statistics -Regression and forecasting functions.(12 Hrs)(14 Hrs)UNIT III : Excel for Analysis: Sorting data - Power Pivot tables to Analyze data -Filtering a Pivot tables - What if Scenario - Goal Seek - Excel Charts -Marketing, HR and Operations analysis using MS-Excel.UNIT IV : Data Base Concepts: Relational Approach -Design - Data modeling andNormalization - Entity Relationship Diagram (ERD) - The Oracle SQLoverview - Client server Technology - Oracle Table Data types -Creation and modification - Constraints -DDL, DML,DCL Commands.UNIT V : Built in Functions in SQL: Data Management and retrieval Functions -Operators - Built in functions - Single row and Group functions -Designing a data base for business solutions.(13 Hrs)(13 Hrs)(13 Hrs)TEXT BOOKSUnits I, II, IIIJelen Bill, Microsoft Excel 2010 In Depth - Que Publishing, USA 2010.Units IV - VShah Nilesh , ―Data base Systems Using Oracle A Simplified Guide to SQL andPL/SQL , Prentice Hall of India Private Limited, New Delhi, 2004‖REFERENCE BOOKS1. Loney Kevin, Oracle Database 11g The Complete Reference, Oracle Press, UK 2009.2. Rischert Alice, Oracle SQL by Example, Third Edition, Prentice Hall of India PrivateLimited, New Delhi 2004.3. Walkenbach John, Excel 2010 Formulas, Willey Publishing, New Delhi Inc.2010.4. Winston Wayne, Microsoft Excel 2010 Data Analysis and Business Modeling,Microsoft Press, USA 2011.
  9. 9. PRACTICAL EXERCISESOracleUsing DDL, DML, DTL CommandsUsing ConstraintsSimple Query using OperatorsUsing Order by clauseRetrieving rows with Sub queryRetrieving rows with Character, numeric ,date functionsUsing Conversion functionsRetrieving rows using Group by clauseMS Excel 2010Pivot tables to Analyze dataCreating ChartsSensitivity Analysis Using Data TablesProfit analysis, Demand planning.Capital Estimation, Marketing Budget ,Cost benefit analysisEstimation of revenue and costPreparing Employee Payroll, Employee Termination check listPreparing Balance Sheet, Comparative balance sheet , Cash flow and Fund flow statementsPreparing Cost sheet, Ratio analysis, Marginal costPreparation of Projected Financial StatementsMeasures of Central TendencyMeasures of VariationCorrelation and RegressionNOTE: 50% Weightage to theory in Semester Examinations and 50% weightage to practical.
  10. 10. SEMESTER II
  11. 11. 12 PBA 2101 - ENTREPRENEURSHIP AND PROJECT PLANNINGCOURSE OBJECTIVES1. To build the necessary competencies in the students for a career in entrepreneurship.2. To impart to the students the role of government and other agencies in promotingentrepreneurship.UNIT - IUNIT - II: Typology of Entrepreneurs - Role, tasks and personality - survivaland success strategies of entrepreneurial organizations - Opportunityrecognition and entry strategies -New Product, Franchising,Acquisition - Role of entrepreneurs in Indian economy andemployment generation.: Factors affecting entrepreneurship development: Social, Political,Economical, Personal & Governments role in promotingentrepreneurship - subsidies, grants and incentives -EDI/DIC/SISI/EDIF/NIESBUD/NEDB/NEW -TIC - Womenentrepreneurship and social entrepreneurship & SME.(15 Hrs)(15 Hrs)UNIT - III : Business plan - Elements - objectives, development of product/idea,organization and management, Market and Technical analysis,Market Surveys - Demand Forecasting and Market Planning -Technical Analysis - Product mix -Plant Capacity - Location -Machinery and equipment selection - environmental aspects -Development of Business Plan and Sketch.UNIT - IV : Financial Analysis: Cost of Project - Means of Financing -Estimation of Revenues and Costs - Projection of Profitability andCash Flow - Investment Evaluation - Sensitivity Analysis - ScenarioAnalysis - Social Cost Benefit Analysis - Rational of SCBA.UNIT - V : Project Management - Project review and control - Post completionaudit - Abandonment analysis - venture capital & angel investing.(15 Hrs)(15 Hrs)(15 Hrs)TEXT BOOKS(1) Holt H. David, Entrepreneurship, New Venture Creation, Prentice Hall of India,rd3 edition, New Delhi, 2008(Unit I & II).(2) Chandra Prasanna, Projects: planning, analysis, selections, implementations andreview, Tata McGraw Hill, 7th edition, New Delhi 2009 (Units III, IV & V)REFERENCE BOOKBrantt C. Steven, The Ten Commandments for Building a Growth Company, Mac MillanrdBusiness Books, 3 edition, New Delhi 2009.
  12. 12. 12 PBA 2102 - FINANCIAL MANAGEMENTCOURSE OBJECTIVES1. To impart to the students basic concepts of mobilizing and utilizing finance in an organization.2. To inculcate the skills of identifying the long term and short term funds for an organization.3. To enable the students to understand the application of Financial Management techniques inwealth maximization.UNIT IUNIT IIUNIT IIIUNIT IVUNIT V: Introduction to Financial Management: Scope, Objectives and Goalsof Financial Management -Emerging role of Financial manager - Timevalue of money - Risk and Return - Fundamentals and measurement ofrisk of single asset, measurement of risk and standard deviation for aportfolio - Role of beta and CAPM.: Investment Decision: Capital budgeting decision- Methods of evaluatinginvestments - Payback period -ARR - NPV- IRR - Profitability Index.: Capital Structure Decisions : Concept of Cost of Capital- Cost of longterm debt - preference shares - equity shares - retained earnings -Computation of weighted average cost of capital - Role of leverages incapital structure decision - types of capital and capital structure theories -optimal capital structure and EBIT - EPS approach to capital structuredecisions - P/E Ratio.: Short term Finance: Concept of working capital - Estimation andManagement of working capital - Receivables, Inventory and Cashmanagement.: Dividend Decisions and value creation: Concepts of ex-dividend andcum dividend - Factors influencing dividend policy - Dividend policyand share valuation - Modigliani and Miller Model, Walter and GordonModels - Shareholder value creation - Market Value Added - EconomicValue Added.(15 Hrs)(15 Hrs)(15 Hrs)(15 Hrs)(15 Hrs)TEXT BOOK1. Pandey I.M., Financial Management, 9 Edition, Vikas publishing house Pvt. Ltd,Noida 2007.REFERENCE BOOKSth1. Prasanna Chandra, - Fundamentals of Financial Management, 4 Edition, TMH, New Delhi2005.th2. James C. Van Horne - Financial Management & Policy, 12 Edition, Pearson Education, NewDelhi 2005.th3. Khan and Jain - Financial Management - Text, problems and cases, 4 Edition, TMH, NewDelhi 2006.4. Maheswari S.N. - Fundamentals of Financial Management. Sultan Chand and Sons New Delhi2008.th
  13. 13. 12 PBA 2103 - MARKETING MANAGEMENTCOURSE OBJECTIVES1. To make the students understand the basic concepts in marketing.2. To impart to the students skills of designing and developing strategies for successfulmarketing.UNIT IUNIT IIUNIT IIIUNIT IVUNIT V: Core concepts - need, want, desire and benefits, Approaches to marketing- product, production, sales, marketing and societal concepts - Sellingversus marketing. Scanning macro environment - Political, Economical,Social and Technological environments - scanning micro/firm specificenvironments - industry and competition - concepts of market potentialand market share - demand estimation.: Consumer Behaviour-concepts-factors affecting buying behaviour-blackbox model of buying behaviour-consumer satisfaction & consumerdelight- Marketing and Market Research.: Segmentation - Bases for segmentation - Concepts - Segmentation forconsumer, industrial and services - Positioning - Value proposition andunique selling proposition.: Marketing mix - Components - Product life cycle - New Productdevelopment Process - Product mix - Pricing approaches - Branding.: Place -distribution channels - functions and designing of each channel -impact of technology - emerging distribution models - promotion mix -advertising and sales promotion - growing importance of public relationsand publicity - new trends in marketing.(13Hrs)(13Hrs)(13Hrs)(13Hrs)(13Hrs)TEXT BOOKKoshy, Kotler, Jha S.M , Marketing Management , Pearson Education, New Delhi,12edition,2007.REFERENCE BOOKSth1. Arun Kumar and Meenakshi.N, Marketing Management , Vikas Publishing House, NewstDelhi,1 edition,2006.th2. Etnel, Walker and Stanton, Marketing, Tata McGraw Hill, 13 edition, New Delhi, 2009.nd3. Saxena Rajan, Marketing Management - 2 edition.
  14. 14. 12 PBA 2104 - PRODUCTION AND OPERATIONS MANAGEMENTCOURSE OBJECTIVES1. To make the students understand the decision making process in planning, scheduling, andcontrol of production and operation functions.2. To enable the students to apply the techniques of quality management to improve theproductivity.3. To develop the skills of Operations Research Models in planning, Scheduling, Project andinventory management.UNIT IUNIT IIUNIT IIIUNIT IVUNIT V: Production and operations management system - Decision areas - Operations/ Manufacturing strategies - Basic issues of operations functions -Relationships with the other functional areas - Operations issues of globalorganisation - Location decision - for new and existing organisations -Global location - Concepts of Linear Programming and Queuing theory.: Quality management - Statistical Process Control - Control charts -Acceptance Sampling - OC Curves - Managing quality - Cost of Quality -Quality Circle -Quality function Deployment - KAIZEN - 5S - 3R - 5W -DEMING Models - TQM - Six sigma: Product Design - Maintenance Management - Replacement Policies - Sparepart Management - Work study - Method study - Materials RequirementPlanning, Manufacturing Resources Planning, Enterprise Resources Planning.: Purchasing - Vendor relations - Inventory Management - EOQ - Modelswith purchase discounts - ABC and other classification Models - Physicaldistribution - optimal location of warehouse - Transportation problem -Logistics Management.: Scheduling, Techniques of Scheduling - Sequencing - Assignment -Scheduling in Services - Project Scheduling. - PERT - CPM - Just in timeProduction. Environmental Considerations in Production and OperationsManagement.(15Hrs)(15Hrs)(15Hrs)(15Hrs)(15Hrs)TEXT BOOKChary S.N. - Production and Operations Management, Tata McGraw Hill,Fourth Edition, New Delhi 2209.REFERENCE BOOKS-1. Chase Richard B & others, Operations Management for Competitive Advantage, TataMcGraw Hill, Special Indian Edition, New Delhi 2006.2. Mahadevan B. - Operations Management Theory and Practice, Pearson Education, NewDelhi 2007.
  15. 15. 12PBA 2105 - MANAGEMENT INFORMATION SYSTEMSCOURSE OBJECTIVES1. To stress the need and use of information in global business.2. To introduce to the students, various information systems for management and modern trends incollecting and disseminating information.UNIT IUNIT II: Information systems in Business, Data Resource Management : Trends -Types - Managerial challenges - System concept - Information systems -Components - Resources - Strategic IT - Virtual company - Knowledgecreating company - Data Resource Management- Data Concepts - Database Structures - Managing Data Sources.: Telecommunications and Networks , Functional Business Systems : Theconcept of a network - Telecommunications networks - e-Businesssystems - Functional business systems - Enterprise collaboration systems -Marketing systems - computer integrated manufacturing - HRM and theinternet - On line Accounting systems - Financial Management Systems.(15Hrs)(15Hrs)UNIT III : Enterprise Business systems , DSS : CRM , ERP,SCM - Benefits andchallenges of CRM,ERP,SCM - E- Commerce - E Payment processes -Applications and issues - DSS - EIS - Enterprise portals - Developing ITStrategies - KMS - AI Technologies in Business - Expert system-Developing ES - Neural networks - Fuzzy logic systems - GeneticAlgorithms -Intelligent Agents.UNIT IV : Development Processes : Planning Fundamentals - Business IT Planning- Models and planning - System Development Life Cycle - Analysis -Design -End user development - Implementing business systems -Evaluation -Implementation Activities.UNIT V : Security measurement of IT - Tools of security management , Systemcontrols and audits- Managing Information Technology - Security andethical Challenges.(17Hrs)(15Hrs)(13Hrs)TEXT BOOKO Brien A. James, M. Markas George, Behl Ramesh , Management Information Systems, TataMcGraw Hill Education Pvt. , Ninth Edition, New Delhi 2010 .REFERENCE BOOKS1. Laudon and Laudon, Management Information System, Prentice Hall of India Private Limited -Nineth Edition, New Delhi 20062. Jaiswal Mahadeo, Mital Monika, Management Information Systems, Oxford University Press,New Delhi 20103. Joseph P.T S.J, E-Commerce an Indian Perspective, Third Edition Prentice Hall of India PrivateLimited, New Delhi, 2010.
  16. 16. 12 PBA 2106 - HUMAN RESOURCE MANAGEMENTCOURSE OBJECTIVES1.2.3.4.To understand the basic concepts of Human Resource Management.To apprise the students the nature of HRM and strategic management of HRMTo focus on the Human resource planning, the method of recruitment and selectionTo expose the students to the concept of employee benefits and services.UNIT IUNIT II: Human Resource Management: meaning- nature-scope-functions-objectives-Environment of HRM: external forces-internal forces- -StrategicHuman Resource Management: nature of strategies and strategicmanagement- strategic management process-role of HRM in strategicmanagement - Opportunity and Challenges of HRM.: Human Resource planning: meaning- importance -factors affecting HRP-HRP planning process- Job Analysis and design - process - methods -problems -factors affecting Job Design-Job Design approaches.(13Hrs)(13Hrs)UNIT III : Recruitment and Selection: meaning - importance - recruitment-process-evaluation - recruitment methods and selection- selection process-barriersto effective selection-orientation and placement- -orientation programme -evaluation and problems of orientation.UNIT IV : Training and development: nature of training-training process-performanceappraisal and job evaluation: - objectives-appraisal process- challenges,issues of PA - Job rotation - Multi Tasking - Career Planning.UNIT V : Job evaluation - Employee remuneration: ESOP components, theories ofremuneration-incentives-employee benefits and services: meaning -types ofemployee benefits and services-fringe benefits- executive remuneration -Employee retention, Retirement Benefits.(13Hrs)(13Hrs)(13Hrs)TEXT BOOKAswathappa K. - Human Resource and Personnel Management. Tata McGraw-HillPublishing Company Ltd. New Delhi-1REFERENCE BOOKS1. Koontz Harold and Weihrich Heinz. - Essentials of Management - Tata McGraw-HillPublishing Company Ltd. New Delhi-01.2. Dessler Gary. - Human Resource Management - Prentice- Hall of India Private Ltd NewDelhi-1.
  17. 17. 12PBA 2401 - BEGINNERS COURSE IN HINDI (IDC)COURSE OBJECTIVES1. To understand the basics of Hindi language.2. To make the students to be familiar with the Hindi words.3. To enable the students to converse in Hindi.UNIT I : Alphabets, Vowels and Consonants (Swar, Vyanjan) Letter combinations(Matrayen). Vocabulary - Part of the body - Name of the Animals,Household articales, Colors, Directions, Numbers 1 to 100.(6Hrs)UNIT II : Vocabulary Dresses, Ornamentals, Grains, Food articles, Vegetables, Fruits,Birds, Trees, Animals, Relations, Professionals, Tools, Week, Months. (6Hrs)UNIT III : Grammatical aspects - Noun - Gender (25 words) - Pronouns and theircategories - Interrogative pronouns KAUN, KYA, Adjective (20 words),Conjunctions (10 words)UNIT IV : Verbs - Transitive Verbs - Pad, Lik, Sun, Bol, Bool, La, Bej, Maar, De,Kar and Intransitive Verbs - So, Chal, Hans, AA, Daud, Gir, Ut, Ro Bait,Tense - Types.UNIT V : Spoken Hindi - Dialogue - Welcome Sentences, Courteous Enquiries,Introducing each other, traveling by bus/train, staying in a hotel, takingfood in a hotel, in the shop (enquiries).(6Hrs)(6Hrs)(6Hrs)REFERENCE BOOKS1. Hindi Grammar - Sastry and Apte - Dakshin Bharat Hindi Prachar Sabha, Chennai - 17.2. S. Agasthiyar Hindi learning and speaking course through Tamil and English,Dr. Sowmiyanarayanan, Agasthiyar Publications, Trichy - 2.3. Spoken Hindi By Dr. N. Shreedharan, Sura Books(Pvt) Limited, Chennai - 40.
  18. 18. 12 PBA 2402 - FRENCH (IDC)COURSE OBJECTIVES1. To understand the basics of French language.2. To make the students to be familiar with the French words and Pronunciation.3. To enable the students to converse in French.UNIT IUNIT II: Lecon 1 - Lecon 5Introductions, Salutations; Vocabulaire - Pronunciation; Les Articles; LesAdjectifs; Singulier - Pluriel; Verbes - Etre, Avoir: Lecon 6 - Lecon 10Nombres - Cardinaux, Ordinaux; Etre, Avior (Negative, Interrogatif);LestCorps; Ladjectif Possessif; Verbes : 1 groupe(6Hrs)(6Hrs)UNIT III : Lecon 11 - Lecon 15L HeureVerbes- 1 groupe (Affirmative, Negative, Interogative); le jour, le mois, lannee, les saisons;ndVerbes- 2 groupe (Affirmative, Negative, Interogative); les measures;ladjectif (demondtative).UNIT IV : Lecon 16 - Lecon 20Le Passé compse (Affirmative, Negative, Interogative), Le future, verbes(regulier/irregulier).stUNIT V : Lecon 21 - Lecon 25Le future porche, le passé compose. Le passé recent, le verbs pronominal(Affirmative, Negative, Interogative).(6Hrs)(6Hrs)(6Hrs)TEXT BOOKMauger G. - Cours de Langue et de Civilisation Francaises, librainie Hachette paris
  19. 19. SEMESTER III
  20. 20. 12 PBA 3101- STRATEGIC MANAGEMENTCOURSE OBJECTIVES1. To impart to the students the basic concepts of Strategic Management process.2. To focus on how firms formulate, implement and evaluate corporate business strategies.3. To develop in the students a mastery over the tools used to analyse the industryand competitors.4. To promote skills of evaluating and implementing strategies to sustain a firms competitiveadvantage.UNIT IUNIT II: Introduction to Strategic Management - Strategic management process -Corporate, business and functional level strategies - Intended and emergentstrategies - Strategic planning in practice - strategy in action.: External analysis - Industry analysis - Porters Five Force Model - sixthforce - Industry life cycle analysis - strategic groups in the industry -Macro forces influencing industry - Internal Analysis - DistinctiveCompetencies and Competitive Advantage - The value chain - Analyzingcompetitive advantage and profitability -sustaining competitive Advantage.(10Hrs)(15Hrs)UNIT III : Building competitive advantage through Functional level strategy -achieving superior efficiency - economies of scale - Learning effects -Experience curve - Efficiency in operations - Flexible manufacturingsystem - Mass customization - Marketing efficiency - R & D strategy andefficiency - achieving superior innovation and customer responsiveness -Bench MarkingUNIT IV : Corporate Strategy - - Building competitive advantage through Businesslevel strategy- Portfolio analysis: BCG matrix- GE matrix Parenting Fitmatrix - McKinsey 7s frame work a Horizontal and vertical integrations -Red Ocean and Blue Ocean strategies- strategic outsourcing -Diversification - Acquisition - Restructuring - New ventures - Strategiesin global environment - location economics - transferring distinctivecompetencies - Modes of entry - Global strategic alliance - Inter FirmComparisons.UNIT V : Formulating, implementing and evaluating strategies - Implementingstrategy in companies that compete in a single industry, across industries -Balanced Score Card - Case studies for functional, business, corporate andglobal strategies.(15Hrs)(13Hrs)(12Hrs)TEXT BOOKCharles W.L. Hill and Gareth R. Jones, Strategic Management - An integrated Approach,thBiztantra, 6 Edition, New Delhi.REFERENCE BOOKThomas L. Wheelen Strategic Management and Business Policy, Pearson Education,New Delhi.
  21. 21. 12 PBA 3102 - RESEARCH METHODOLOGYCOURSE OBJECTIVES1. To introduce to the students the basic concepts of Research in Business.2. To highlight the need for Research in the functional areas of management3. To equip the students with some tools for doing research.UNIT IUNIT IIUNIT IIIUNIT IVUNIT V: Meaning, objectives, types and significance of research - Researchmethods and methodology - Steps of research process - Criteria of goodresearch- Research problem - Technique of formulating a problem.: Research design- meaning, need and features - different models -Experimental designs - developing a research plan - Census and samplesurvey - Steps in sample design - different types of sampling designs -Non probability and probability - Simple and complex - systematic,stratified, cluster, area, multistage and sequential sampling designs.: Measurement in research - Nominal , ordinal, interval and ratio - sourcesof error in measurement - tests of validity, reliability and practicality -Scaling techniques - Rating and Ranking Scales - Scale Constructiontechniques - Thurstone type, cumulative factor and multi dimensionalscales - Primary data and Secondary data - Collection of data throughquestionnaires, schedules and interviews - collection of secondary data.: Processing of data - problems in processing- Parametric test - importanceof parametric test: chi-square test. Nonparametric Test: Sign Test, Fisher-Irwin Test, Signed Rank Test, Rank Sum Tests, One Sample Runs Test,Spearmans Rank Correlation,: Analysis of variance - one way - Two way and Latin square -Interpretation of the analysis.Steps in writing report - Layout of reports - Types of reports - Mechanicsof writing a research report - Guidelines for writing reports.(10 Hrs)(13 Hrs)(13 Hrs)(15 Hrs)(14 Hrs)TEXT BOOKKothari C.R., Research Methodology, Methods and Techniques, 2 Revised Edition, New AgendInternational Publishers, New Delhi, 2009.REFERENCE BOOKS1. Donold R Cooper and Pamela S. Chindler, Business Research Methods, TataPublishing, New Delhi, 2007.McGraw Hill2. Panneerselvam.R, Research Methodology, Eastern Economy Edition, PHI, New Delhi 2006.
  22. 22. 12 PBA 3403 -LEGAL ASPECTS OF BUSINESS (IDC)COURSE OBJECTIVES1. To enable the students to be aware of the Contract Act 18722. To impart to them the legal applications of various act in business.3. To introduce to the students the essentials of Companies Act.UNIT IUNIT IIUNIT IIIUNIT IVUNIT V: The Contract Act, 1872: Nature and classification of contracts - Essentialelements of valid contracts - Offer and acceptance - Consideration - validconsideration - capacities of parties - provisions relating to free consent -valid agreements - performance and discharge of contract - Breach of contract: Sale of goods Act 1930 - contract for sale of goods - Meaning - sale of goodsand agreement to sell - Terms of Sale - Essentials of a contract of sale -formalities of a contract of sale - sale and hire purchase agreement -provisions relating to conditions and warranties - transfer of property orownership - performance of a contract of sale.: The Negotiable instruments Act 1881 - Negotiable instruments - meaning,characteristics types of parties - holder and holder in due course - negotiationand types of endorsements - dishonor of negotiable instruments - Legalimplication of cheque dishonoring.: The companies Act 1956 - meaning, features and types of companies -incorporation of a company - Memorandum of association, Articles ofassociation and prospectus - Doctrine of ultra vires - Doctrine of indoorManagement -Share Capital.: Company meetings - Types of meetings - Minutes, Agenda, Quorum -Resolutions - Types of resolutions - AGM listing agreement.(6Hrs)(6Hrs)(6Hrs)(6Hrs)(6Hrs)TEXT BOOKKapoor, N.D. - Introduction to Mercantile Law, Sultan Chand and Sons New Delhi, 2009.
  23. 23. 12 PBA 3404 -CONTEMPORARY BUSINESS EXCELLENCE (IDC)COURSE OBJECTIVES1. To develop the students in integrating current business practices with thefunctional concepts of business.2. To develop the students to get a hands on approach of current business practices.UNIT - Ith stUNIT -IIUNIT III: Indian Business practices in the 20 century and 21 Century -examples - differences - importance of Corporate Social Responsibilityand triple line growth - current business practices in USA and China.: E-Marketing - evolution - current trends - growth of relationshipmarketing and tele-marketing - future of branding in India.: Corporate taxation - benefits of Value Added Tax and simplified taxregime - issues related to Public offers - benefits and challenges -Understanding GST - Direct Taxes Code.(6 Hrs)(6 Hrs)(6 Hrs)UNIT IVUNIT V: Current recruitment practices in manufacturing and services sector -Modern training and development tools practiced.st: 21 Century Leadership - leaders as visionaries leaders of change -examples of Indian, American and Chinese corporate leaders and theirtraits.(6 Hrs)(6 Hrs)NOTE : Pedagogy shall be through field study, news papers, presentation and Seminar,Journals and Websites in relevant areas.
  24. 24. SEMESTER IV
  25. 25. 12 PBA 4101 - INTERNATIONAL BUSINESSCOURSE OBJECTIVES1. To help the students understand the various social, cultural, political and competitive issuesinvolved in Global Business2. To introduce the students to the concepts, theories and approaches of International business3. To make them learn how Multi National Corporations organise and strategies business4. To familiarize the students with the process of global business and practical steps involved ininternational business.UNIT IUNIT IIUNIT IIIUNIT IVUNIT V: Environmental Frameworks: Political, Economic, Social, Cultural,Legal and Technological - Globalization: reasons, drivers and restrainingforces. Approaches to international Business.: International Trade Theories: Mercantilism, Theory of AbsoluteAdvantage, Theory of Comparative Advantage, Heckshler-Ohlin, TheLeontiefs Paradox, Product life cycle theory, Porters diamond model-Purchase Power Parity.: Origin and Importance of International Organizations:GATT/WTO/IMF/WORLD BANK/UNCTAD, IPR, TRIPS, TRIMS,Tariff and Non-tariff Barriers, Economic integration: Reasons, Levels ofintegration, Trade Blocks, Economic alliances - NAFTA, EU, ASEAN,SAARC, Rise of new economies: BRICS, India and China.: Country Selection Operations: Country evaluation and selection,choosing production, marketing and geographic strategies, countrycomparison tools, final country selection, Market Entry Strategy. MultiNational Corporations; organization, design and structures.: Indian Export: Export Scenario, Import-Export Policy, ExportDocumentation and Procedure, Global sourcing and its impact on IndianIndustry, Indias competitive advantage in industries like IT, Textiles,Gems & Jewellery - Potentials and threats.(13 Hrs)(13 Hrs)(13 Hrs)(13Hrs)(13Hrs)TEXT BOOKGupta.S.C. International Business Management, Ane Books Pvt. Ltd. New Delhi 2010.REFERENCE BOOKS1. Rugman, Allan M. and Hodgettes, Richard M. International Business (3rd editon), PearsonEducation. New Delhi. 2004.2. Cherunilam, Francis. International Business (3 ed.).Eastern Economy Edition. New Delhi2004.3. Daniels, John et al. International Business: Environment and Operations (13 Ed.). NewDelhi: Pearson Edition 2010.4. Hill, Charles. International Business (4 ed.). Tata McGraw Hill: New Delhi. 2004.rdthth
  26. 26. 12 PBA 4102 - BUSINESS ETHICSCOURSE OBJECTIVES1. To appraise the students of the ethical issues in Business functions and ManagerialDecisions.2. To highlight the ethical imbalance in International Business Arrangements.3. To make the students aware of the social responsibilities of business.UNIT IUNIT IIUNIT IIIUNIT IVUNIT V: Meaning and importance of Ethics in general. Meaning and nature ofBusiness Ethics - need for ethical functioning - benefits of ethical business- ethics and values - emerging business ethics issues - Ethics and law -misconceptions about business ethics: Ethical Principles and Theories - Kohlbergs Moral Development theory -Utilitarianism - Rights and Duties - Justice and Fairness - Universalism -Ethical Relativism - Indian system of values: Ethical Decision Making - Corporate governance - Individual factorsaffecting ethical Decisions: values and beliefs, moral philosophy -organizational factors: culture, structure, nature of relationships - WhistleBlowing.: Corporate Social Responsibility - Social Performance, Social Audit -Stakeholders concept - Triple Bottom Concepts - CSR towards the internaland external stakeholders of business - Ethics in Marketing, Advertising,HRM, Finance - Insider Trading and IT - Environmental ethics.: Business ethics and international business - Global ethical violations -Multinational Corporations and ethics - Intellectual property violations -Caux Principles - Cases in Global ethics..(13 Hrs)(13 Hrs)(13 Hrs)(13 Hrs)(13 Hrs)TEXT BOOKS1. Velasquez, Manuel G: -Business Ethics - Concepts and Cases, Prentice Hall of India (P)thLtd. Delhi 6 Edition 2006.2. Hartman, Laura P and Chatterjee Abha: - Perspectives in Business Ethics, Tata McGraw HillrdPublishing Co. Ltd, New Delhi 3 Edition 2004.REFERENCE BOOKS1. Ferrell O.C. and Fredrich John Paul: Business Ethics, Biztantra Publications, New Delhi. 6Edition 2005.th2. Sekar R.C. - Ethical choice in Business, Response Books, New Delhi. 2 Edition 2002.3. Prabakaran. S: -Business Ethics and Corporate Governance, Excel Books, New Delhi 2010.nd
  27. 27. SPECIALIZATIONFINANCE
  28. 28. 12 PBA 3311 - SECURITY ANALYSIS AND PORTFOLIO MANAGEMENTCOURSE OBJECTIVES1. To have a reasonable knowledge of Indian capital market operations and investmentopportunities.2. To develop the ability to estimate the present and future value of a security by usingfundamental and technical analysis.3. To understand the techniques of diversifying the risk in financial investments.UNIT IUNIT IIInvestment - Meaning- Types- Objectives - Investment Vs Speculation -Capital market overview - Capital market functions - InstitutionalInvestors and the changing market.Fundamental Analysis: Economic and industry analysis - Companyanalysis- Measuring and Forecasting earnings- Applied valuationtechniques - Graham and Dodds investor ratios(13 Hrs)(13Hrs)UNIT III Technical Analysis:- Forecasting individual stock performance - Tests -Fundamental and Technical analysis - Charting methods - MarketIndicators. Trend - Trend reversals - Patterns - Moving Average -Exponential moving Average - Oscillators - Dows theory - Random walk- the Efficient Market Hypothesis - Empirical test of Semi Strong Form.(13Hrs)UNIT IV Portfolio Analysis and Selection: Traditional portfolio analysis- effects ofcombining securities - Markowitz risk return optimization -Diversification of risk and investors preferences - selecting best portfolio- Sharpe portfolio optimization - capital market theory - CAPM -Arbitrage pricing theory.UNIT V Portfolio Evaluation and Revision: Portfolio evaluation - Sharpe -Treynors - Jensons performance measures of portfolio evaluation -Mutual funds and their performance evaluation - Portfolio revision -constraints in revision - Portfolio revision strategies.(13Hrs)(13Hrs)TEXT BOOK1. Punithavathy Pandian, - Security Analysis & Portfolio Management, Vikas PublishingHouse Pvt., Ltd. New Delhi 2001.REFERENCE BOOKS1. Donald E. Fischer & Ronald J. Jordan, Security Analysis & Portfolio Management,Prentice Hall of India Private Ltd., New Delhi 2000.2. Bhalla. V. K - Investment Management, S. Chand & Company Ltd., Seventh Edition, NewDelhi 2000.3. Kevin S. - Portfolio Management - 2 edition. Publisher: Prentice - Hall of India Pvt. Ltd.New Delhi 2006.nd
  29. 29. 12 PBA 3312 MANAGEMENT OF FINANCIAL SERVICESCOURSE OBJECTIVES1. To make the students understand the emerging concepts of Financial Services in India.2. To create awareness on Issue Management, Mergers and Mutual Funds.UNIT I :UNIT II :UNIT III :UNIT IV :UNIT V :Introduction - An Overview of Indian Financial System - NonBanking Financial Companies- Recent Developments andChallenges ahead - Institutional Structure - Functions of MerchantBankers - Legal and Regulatory Frameworks -SEBI guidelinesRole of Merchant Banker in Appraisal of Projects, - UnderwritingArrangements, Dealing with Bankers to the Issue, Underwriters,Registrars, and Brokers - Offer for Sale - Book Building - GreenShoe Option - E-IPO Private Placement - Bought outDeals - Placement with FIs, MFs, FIIs,- Post Issue Activities.Mergers and Acquisitions - Credit Syndication - Credit Rating -Mutual Funds - Business Valuation.Leasing and Hire Purchasing - Basics of Leasing and HirePurchasing - Financial EvaluationConsumer Credit - Credit Cards - Real Estate Financing - BillsDiscounting - Factoring and Forfaiting - Venture Capital - MicroFinance Institutions.(10 Hrs)(15Hrs)(14Hrs)(13Hrs)(13Hrs)TEXT BOOKS1. Khan M.Y., - Financial Services, Tata McGraw - Hill, 3 Edition, New Delhi 2005.rd(Unit I & II)2. Gurusamy S.- Merchant Banking and Financial Services, Thomson Learning Ltd,New Delhi 2005(Units III, IV & V)REFERENCE BOOKS1. Verma J.C., A Manual of Merchant Banking, Bharath Publishing House, New Delhi, 2001.2. Sriram K., - Hand Book of Leasing, Hire Purchase & Factoring, ICFAI, Hyderabad, 1992.nd3. Machiraju, Indian Financial System, Vikas Publishing House, 2 Edition, New Delhi 2002.
  30. 30. 12 PBA 3313 - BUSINESS ANALYSIS AND VALUATIONCOURSE OBJECTIVES1. To impart the knowledge of reviewing a potential investment opportunity.2. To evaluate the opportunity to its fullest after one has gone through basic of strategy, finance,and accounting.UNIT I : Financial statement analysis-balance sheet analysis, profit and lossaccount analysis, cash flow analysis and analysis of all otherfinancial schedules. (13 Hrs)UNIT II : Approaches to valuation-identifying value drivers -application ofstrategic Management tools. (13Hrs)UNIT III : Estimation of discount rates and growth rates for different sectors. (13Hrs)UNIT IV : Construction of models-dividend discount models -free cash flow toequity model-free cash flow to firm models. (13Hrs)UNIT V : Valuation using multiples of value drivers-identifying frequentlymade errors in valuation - Valuation of intangibles. (13Hrs)TEXT BOOK1. Paul M. Healy , Business Analysis and Valuation: Using Financial Statements, Text andrdCase, 3 Edition, South Western College, U.SREFERENCE BOOK1. Mark.C.Scott, Value Drivers -Managers guide to driving corporate value creation, JohnWiley & Sons ltd. New York. 1998.
  31. 31. 12 PBA 3314 - STRATEGIC FINANCIAL MANAGEMENTCOURSE OBJECTIVES1. To make the students understand the emerging methods of valuing business organizations.2. To inculcate the skills of restructuring the business organizations and effectively planning forturnaround strategies of sick units.3. To create awareness of Corporate Financial Governance.UNIT - I : Financial Planning - Approaches to Financial Planning - Short - TermFinancial Planning - Analyzing financial performance - Corporatevaluation- Adjusted book value approach- stock & debt approach - Directcomparison - DCF approach - continuing value - Guidelines for corporatevaluation.UNIT -II : Methods and key premises of Value Based Management (VBM) - Marakonapproach - Alcar approach - Mckinsey approach - Stern Stewart approach-BCG approach - Potential and hurdles for VBM in India.(13 Hrs)(13Hrs)UNIT -III : Mergers - reasons - mechanics - cost and benefits of merger - terms ofmerger - purchase of a division & plant - takeovers -business alliances -managing acquisition - divestitures - ownership restructuring -privatization - Codes and Procedures - Techniques - Defensive Strategies -Cross Border Deals.UNIT -IV : Corporate Sickness - The Magnitude - Different Interpretation of Sickness- Causes of Sickness - Board for Industrial Financial Re construction -Turnaround - Types of Turnaround - Basic Approaches - Surgical vs.Humane - Phases in Turnaround Management.(13Hrs)(13Hrs)UNIT - V : Financial measures - Balanced score card - Parta system - performanceexcellence awards -divisional performance measurement - strategicperformance measurement - evolving practices. Corporate governance -divergence of interest -agency cost - reporting legal provisions and SEBIcode for corporate governance (13Hrs)TEXT BOOK1. Prasanna Chandra, Financial Management Theory and Practice, TMH, New Delhi ,2008REFERENCE BOOKS1. James. C. Van Horne, Financial Management and Policy, Pearson education 12Delhi 2005.2. Khan M.Y., ‗Financial Services, Tata McGraw Hill - 3rd Edition. New Delhi 2006thedition New3. Richard A.Brealey and Stewat C.Myers, ‗Principles of Corporate Finance TMH.3 editionNew Delhi 2006.rd
  32. 32. 12PBA 3315 - PRINCIPLES AND PRACTICE OF INSURANCECOURSE OBJECTIVES1. To have knowledge of life insurance and its tax advantages.2. To inculcate the skills of selection and classification of risk investment3. To make the students understand the concept of general insurance.UNIT - IUNIT - IIUNIT - IIIUNIT - IVUNIT - V: Principles of Life assurance: Nature of insurance - classification ofinsurance - economic value of the Earning Head of the Household -Basic insurance protection - Business use of Life Insurance Contracts -Insurable Interest - Need for utmost good faith - Disclosure of materialfacts - Warranty - Tax advantages of certain assurance - Wealth tax.: Selection and classification of risks - Objectives for selection andclassification of risks - Factors relating to physical hazard - Factorsrelating to occupational hazards and moral hazard - Source ofinformation insurance of Female lives - Rating of female lives.: Investment of life fund: Investment of LIC - Investment of lifeinsurance fund - basic principles - statutory requirements of investment- valuation - purpose and types.: Policy conditions and privileges - calculation of paid up values -surrender values - loans - foreclosure alterations - distribution of bonus- calculation of vested bonus - Interim bonus - final bonus - settlementof claims - calculation of benefits payable on Maturity claims, Deathclaims and adjustment for loans, unpaid premium and interest.: General insurance - Need for general insurance - types of generalinsurance - Marine insurance - Credit insurance - Motor insurance-liability insurance - aviation insurance-engineering insurance-burglaryinsurance- mediclaim - project insurance - loss of profit insurance -principles of general insurance - privatization of insurance in India -role of IRDA- Risk Assessment and Premium calculations - Lossassessment - Claims Settlement Procedure.(13 Hrs)(13 Hrs)(13 Hrs)(13 Hrs)(13 Hrs)TEXT BOOK1. Mittal Alka, Gupta S.L., Principles of Insurance and Risk Management. Sultan Chand &Sons, New Delhi 2007.REFERENCE BOOKS:1. Gupta P.K., Insurance and Risk Management- JBA Publishes, Mumbai 2004.2. Karam Pal, Bodia B.S., Insurance Management - Principles & Practices JBA Publishers,‖Mumbai 2007.
  33. 33. 12 PBA 4316 - INTERNATIONAL FINANCIAL MANAGEMENTCOURSE OBJECTIVES1. To instill the skills of documenting foreign trade.2. To understand the available sources of finance and incentives for Indian exporters.3. To instill the skill of managing the financial aspects of a Multinational Companies.UNIT IUNIT IIUNIT IIIUNIT IVUNIT V: International Finance v/s Domestic Finance - Goals for InternationalFinancial Management - Globalization of World Economy - Recent Trends -International Monetary System - IMF - Classical gold standards - Brettonwood systems - fixed and flexible exchange rates.: Definitions and Characteristics of Foreign Exchange Market - Spot Marketand forward market - Balance of Payments - Components of Balance ofPayments - Exchange Rate Determination - Factors influencing foreignexchange markets - Exchange Rate Theories - Purchase Power Parity -Interest Rate Parity - International Fisher Effect.: Risk, exposure, transaction, translation, economic exposure - Hedging -Managing transaction, translation and economic exposure; Country riskForecasting Exchange Rates - Efficient Market Approach - FundamentalApproach - Technical Approach.: Documentation of Foreign Trade, INCO Terms - Payments terms - Letters ofCredit - Pre Shipment and Post Shipment Finance - Deferred Payment Terms- Export Trade Documents, Financial Documents - Types of Invoices,Certification of Origin, Packing list and Certificate of Inspection. TransportDocuments - Export Declaration Forms, Export Certification - FEMA.: Government Organisations Promoting Exports - EXIM Bank - ECGC and itsschemes - Import Licensing - Financing methods for import of Capital goods.Export Incentives - Duty Exemption - IT Concession - Marketing Assistance- EPCG, DEPB - Advance License - Export Promotion - EPZ - EOU - SEZand Export House.(13 Hrs)(13 Hrs)(13 Hrs)(13 Hrs)(13 Hrs)TEXT BOOK1. Eun & Rensnick, International Financial Management, TMH.4 edition, New Delhi 2008.REFERENCE BOOKS1. Apte P.G., International Financial Management - Tata McGraw Hill 4 edition, New Delhi,thth20072. Shapiro. C - Multinational Financial Management, PHI.3 Edition, New Delhi, 2008rd3. Websites of WTO, World Bank, IMF, ECGC and EXIM Bank.
  34. 34. 12 PBA 4317 - FINANCIAL DERIVATIVESCOURSE OBJECTIVES1. To introduce the concepts of various derivative instruments used in the financial and commoditymarkets.2. To provide the knowledge of managing investment risks by using suitable derivative instruments.3. To make the students understand the procedures and systems being followed in derivative markets.UNIT I : Financial Derivatives - Definition - Types-Different classification oftraders - Futures contract - Daily settlement and margins - Delivery -Types of orders Forward vs futures contracts. (13 Hrs)UNIT IIUNIT IIIUNIT IVUNIT V: Hedging strategies using futures - short and long hedges - Basis risk -cross hedging - stock Index futures Forward price in an investmentasset - valuing forward contracts - Convenience yield - Cost of carry.: Swaps - advantages and disadvantages interest rate swaps - currencyswaps credit risk - Types of Swaps - options - call and put - Mechanicsof options trading.: Factors affecting option prices - upper and lower bounds - effect ondividends - spreads - Bull - Bear - Box - Butterfly - calendar- Diagonalcombinations.: Pricing of options - one step Binomial and Two step binominal modelsBlack - Scholes pricing formula, options on stock indices and currencyoptions.(13 Hrs)(13 Hrs)(13 Hrs)(13 Hrs)TEXT BOOKHull C. John - Options Futures and other Derivatives, Pearson - Seventh Edition,New Delhi,.2009.REFERENCE BOOKS:1. Gupta S.L. - Financial Derivatives Theory concepts and problems, PHI - EasternEconomy Edition New Delhi 20082. Strong A.Robert - Derivatives - An introduction, Thomson - South western, USA 2006.
  35. 35. 12 PBA 4318- STRATEGIC COST MANAGEMENTCOURSE OBJECTIVES:1. To develop the skill of implementing and managing costing systems in organizations.2. To facilitate the students for understanding the linkages between strategic management and costingsystem to add value in the processes.3. To make the students understand the importance of quality in the cost of a product.UNIT I :UNIT II :UNIT III :UNIT IV :UNIT V :Strategy and Cost Management - Strategy Formulation and Cost SystemDesign - Alternate Strategies - Objectives of Cost Management Systems -Causes and Symptoms of Broken Cost System - remediesZero Based Budgeting - Activity Based Costing - meaning and terms usedin ABC system - Comparing ABC with traditional costing system -advantages and demerits of ABC - ABC in service organization - ActivityBased Management - implementing ABC- using ABC for improving costmanagement and profitability.Value Chain - basic concepts - value creation process- primary andsupporting activities - achieving superior efficiency - supply chain -corporate profitability through supply chain - maximizing shareholdervalue through supply chain - strategic management of supply chain forreducing inventory cost - integrated approach for effective management.Strategic cost management for competitive advantages - Value analysis--back flush costing - Kaizen costing - Cost of quality - Life cycle cost -Target costing - Total cost management.Management control systems - transfer pricing - guidelines for transferpricing - Financial and non financial Performance measurement -performance measurement in multinational companies.(13 Hrs)(13 Hrs)(13 Hrs)(13 Hrs)(13 Hrs)TEXT BOOKS1. Charles T. Horngren et al, Cost Accounting PHI.3 edition,rdNew Delhi 20062. Cooper R, and Kaplan Robert S., Design of Cost Management Systems, Prentice-ndHall.2 Edition, New Delhi 2006REFERENCE BOOKS1 . Barry J. Brinker, Strategic Cost Management, Free Press, London 2008.2. Sahay B.S., Supply Chain Management in the twenty first century, Macmillan, New Delhi2007.
  36. 36. 12 PBA 4319 - TAXATION LAWCOURSE OBJECTIVES1. To give the students a good comprehension of the contemporary tax law and its importance incorporate business decision making.2. To impart the basic concepts of residential status under tax laws.3. To gain an indepth knowledge of the direct and indirect tax laws in India.UNIT IUNIT II: Basis concepts of Indian Tax Laws; direct and indirect-tax regimes inIndia, contemporary tax laws. Mechanics of income tax act, central exciseact, customs duty act, service tax act and the local value added tax.: Definition of various terms, in the Income Tax Act, Residential status andits impact on tax, Income exempt from tax - clubbing of income- set-offof losses- permissible deductions from gross total income; computation oftax liability; deduction of taxes at source; interest payable by assesses andGovernment- introduction to unified code of direct taxes.(13 Hrs)(13 Hrs)UNIT III : The impact of the Income Tax Act provisions on Foreign Collaboration,Mergers and Amalgamations, Investments and Research and Development;tax laws on personal finance.UNIT IV : Law on customs duty in India; the Harmonized code in tariff; CentralExcise Law in India concept of GST and the value added tax(13 Hrs)(13 Hrs)UNIT V : The role of indirect taxation in different sectors; the impact of the indirecttaxes on corporate financial decision making. (13 Hrs)TEXT BOOK1. Singhania, Vinoth K, Students Guide to Income Tax, Taxmann publications, New Delhi2009 (Units I , II & III)2. Datey V.S., Indirect Taxes Law & Practice, Taxmann Publications. New Delhi 2008 (UnitsIV & V)REFERENCE BOOKrd1. Taxmanns Income Tax Act, 3 Edition, New Delhi 2009.
  37. 37. SPECIALIZATIONMARKETING
  38. 38. 12 PBA 3321 - ADVERTISING AND SALES PROMOTION MANAGEMENTCOURSE OBJECTIVES1. To impart to the students the importance of Advertising and Sales Promotion in the overallmarketing mix.2. To make the students understand the media basics and strategy formulations.UNIT - IUNIT - II: Understanding marketing and marketing communication - Integratedmarketing Communication - Integrating IMC in Marketing Mix -Marketing Mix Strategies - Advertising in India - Structure ofadvertising and promotions sector in India: Understanding Consumer behaviour - Factors influencing consumerbehaviour - - current models in consumer behaviour - buyingdecision making process - alternatives - research process.(13 Hrs)(13 Hrs)UNIT - III : Advertising Strategy - Advertising campaign Fundamentals - CreativeTechniques - Finding the ―Big Idea - Creative Execution in Print,‖Broadcast - out of Home, Support media - Digital and Social platformto amplify Brand Images - Viral platform.UNIT - IV : Media planning and Strategy - Planning for Print, Broadcast and Outof Home -developing the media plan - promotion objectives andbudget determination -measuring IMC performance.UNIT - V : Sales Promotion - types -objectives and budget allocations -designing the sales promotion programme - importance and strategicuse of publicity, public relations, corporate advertising and supportmedia in brand building.(13 Hrs)(13 Hrs)(13 Hrs)TEXT BOOKShah Kruti and Dsouza Alan, Advertising and Promotions an IMC perspective, TataMcGraw-Hill, 4th edition, New Delhi, 2011.REFERENCE BOOKSrd1. Mathur.U.C. Advertising Management, Pearson Education, New Delhi, 3 Edition, NewDelhi 2008.2. Belch.E.George and Belch.E.Michael, Advertising and Sales Promotion an IntegratedthMarketing Communication Perspective, Tata McGraw Hill , 7 edition, New Delhi2009.
  39. 39. 12 PBA 3322 - SERVICES MARKETINGCOURSE OBJECTIVES1. To orient the student towards the fundamental principles and concepts underlying services.2. To identify and analyze the various components of the services mix.3. To provide a framework for managing service delivery and improving service performance toensure customer satisfaction.UNIT - IUNIT - II: Services - Nature, need and classification of services - characteristicsof services - service sector growth in India - service and technology -comparison of goods and services - expanded marketing mix forservices - issues, challenges and opportunities in services marketingin Indian context - services marketing triangle.: Consumer behavior in services - customer expectations of service -customer perceptions -Consumer research in service - buildingcustomer relationships.(13 Hrs)(13 Hrs)UNIT - III : Service design - New service development process - serviceblueprinting - positioning - customer defined service standards -physical evidence and the service scape.UNIT - IV : Employees role in service delivery - customers role in servicedelivery - delivering service through intermediaries and electronicchannels - managing demand and supply of services.UNIT - V : Service quality - GAPS model of service quality - service satisfactionand loyalty - SERVQUAL dimensions - review of scale developmentfor SERVQUAL - E-S-QUAL - Service Recovery.(13 Hrs)(13 Hrs)(13 Hrs)TEXT BOOKZeithaml A. Valarie, et al, Services marketing - Integrating Customer Focus across thethfirm -- Tata McGraw Hill, 5 edition, New Delhi 2011.REFERENCE BOOKSth1. Lovelock Christopher - Services Marketing - Pearson Education, Asia, 4 edition. 20012. Woodruffe Helen - Services Marketing - McMillan India Ltd., New Delhi - 2002.3. Jha S.M. - Services Marketing - Himalaya Publishing House, Mumbai - 2010.
  40. 40. 12 PBA 3323- CONSUMER BEHAVIOUR AND MARKETING RESEARCHCOURSE OBJECTIVES1 To understand the importance of consumer behaviour in Marketing, its models and types.2 To equip the students with various intrapersonal and interpersonal determinants of consumerbehaviour.3 To provide the students with basic consumer behaviour research processes.UNIT - IUNIT - II: Introduction to Consumer Behaviour - difference between consumerand customer - nature and characteristics of Indian Consumer -Benefits of consumerism.: Individual influences on consumer behaviour- motivation -personality - perception -cues and responses - measures of consumerlearning (Recognition and Recall measures)(13 Hrs)(13 Hrs)UNIT - III : External influences on Consumer Behaviour - Family and referencegroups - changing family structure - decision making - expandingrole of child in family decision making - family life cycle andmarketing strategy.UNIT - IV : Research in consumer behaviour - consumer behaviour researchparadigms - quantitative and qualitative methods - current trends inConsumer Behaviour research.UNIT - V : Consumer research process - developing research objectives -collecting data - data analysis and interpretation - reporting researchfindings - Consumer mental models.(13 Hrs)(13 Hrs)(13 Hrs)TEXT BOOKHenry Assael, Consumer Behaviour: A Strategic Approach, Dreamtech Press, 3 edition, New Delhi2005rdREFERENCE BOOKS1. Schiffman and Kanuk, Consumer Behaviour, Prentice Hall of India, 9 edition, thNewDelhi, 2008.2. Luck Rubin, Marketing Research, Prentice Hall of India, 7th edition, New Delhi 2009.
  41. 41. 12 PBA 3324 - BRAND MANAGEMENTCOURSE OBJECTIVES1. To make the students understand brand and brand management.2. To examine the importance of brand management and the keys for its long- termsuccess.UNIT - IUNIT - II: Product Management - Types - Personality - Product Line and ProductMix - Branding of Products & Services.4ea: New product development - Factors influencing design of the product -developing product strategy - product strategy over Product Life Cycle(PLC) - Customer and competitor analysis.(13 Hrs)(13 Hrs)UNIT - III : Brand Management - Brand development - extension - Brand equityconcepts - identity and image - Brand challenges and opportunities.UNIT - IV : Brand Leveraging and Brand performance - establishing a Brand equityManagement system - steps in brand building - Co-branding, celebrityendorsement - Cases in Branding of products and services.UNIT - V : Designing and sustaining Branding strategies - establishing BrandValues - Brand extension and brand transfer - Managing brand overtime- Brand Audit.(13 Hrs)(13 Hrs)(13 Hrs)TEXT BOOKPatti and Debashish, Branding: Concepts and Process, McMillan India Ltd, New Delhi,REFERENCE BOOKS1. Kevin Keller, Best Practice Cases in Branding for Strategic BrandManagement, McGraw Hill, 3rd Edition, New York 2010.2. Ries Al and Ries Laura, The 22 immutable laws of Branding, Harper Paperbacks, 1Edition.st
  42. 42. 12 PBA 3325 - RURAL MARKETINGCOURSE OBJECTIVES1. To provide an overview of rural markets and emerging perspectives of rural marketing.2. To analyze the Strategic issues and opportunities in rural marketing.]UNIT - I : Definition and scope of rural marketing - concepts - components ofrural markets - classification of rural markets, rural v/s urban markets.(13 Hrs)UNIT - II :UNIT - III :UNIT - IV :Rural marketing environment - population - occupation pattern,literacy level, rural credit institutions, rural retail outlets, rural creditoutlets, print media in rural areas.Rural Consumer Behaviour - Buyer Behaviour models - rural specificConsumer Behaviour factors - Economic/Political/Social/Technology -Rural consumer characteristics - Occupation, Income, Life style,Personality, life cycle stages.Rural Marketing Strategies - Segmenting, Targeting and Positioning -Hetrogenity in Rural - Pre requisites for effective segmentation - Basisand approaches to rural segmentation.(13 Hrs)(13 Hrs)(13 Hrs)UNIT - V : Accessing Rural Marketing - Coverage status in Rural Markets -Distribution channels - Haats / Shandies - Distribution models ofFMCG companies /Durable Companies - emerging distribution models- ITC E-Choupal etc.,(13 Hrs)TEXT BOOKKashyap Pradeep & Siddhartha Raul, Rural Marketing, Biztantra Publishing House,th5 edition, New Delhi, 2008.REFERENCE BOOKst1. Mathur U.C., Rural Marketing, Excel Books, 1 edition, New Delhi 2008.nd2. Tej K. Bhatia, - Advertising and Marketing in Rural India, Macmillan, 2 edition 2007.3. Lalitha Ramakrishnan,- Cases in Rural Marketing - an integrated approach, Pearson, NewDelhi 2004.
  43. 43. 12 PBA 4325 - RETAIL MANAGEMENTCOURSE OBJECTIVES1. To impart to the students the concepts in retail management and prepare them for retail careers.2. To make them understand the importance of retail design, retail mix and supply chainmanagement.UNIT - IUNIT - II: Introduction to retail marketing - Value of a customer, Identification ofcustomer needs, Tactics to get new customers - Strategies for turning afirst time buyer into a regular customer - into a life time customer: New Concepts of Consumer Care - Ways to achieve customer delight -Difference between customer delight and WoW factors - Customerrelationship management- Retail formats - Store & Non Store Retailing--Franchising- Unconventional channels - Retail multi channelmanagement - Servicing the Retail Customer - Purchaser purveyormatrix.(13 Hrs)(13 Hrs)UNIT - III : Retail evaluation and design --Size of the Store - Retail store location -- layout types -Elements of store design - Store operation -Merchandising Management.UNIT - IV : Retail marketing mix - Introduction - Product - Decisions related toselection of goods - Decisions related to delivery of service - Pricing -Influencing factors - - price sensitivity - Value pricing - Markdownpricing - Place - Retail logistics -Promotion - Retail CommunicationMix - Planning retail communication - Managing in-store promotionsand events - Introduction to Private Brands.UNIT - V : Role of Supply chain Management in Retail - creating competitiveadvantage - E -tailing - impact of Information Technology in retailing -customer database management system - Legal aspects in retailing -Social issues in retailing - Ethical issues in retailing.(13 Hrs)(13 Hrs)(13 Hrs)TEXT BOOKPradhan Swapna - Retailing Management Text & Cases, Tata McGraw Hill, 3 edition,New Delhi 2009.REFERENCE BOOKS1. Barry Berman & Evans R. Joel, Retail Management: A Strategic Approach, PrenticethHall of India, 10 edition, New Delhi 2009.2. Gupta S.L., Retail Management, An Indian Perspective (Text & Cases), WisdomthPublications, 10 edition, New Delhi 2009.3. Bajaj Chetan, Retail Management.rd
  44. 44. 12 PBA 4326 - SALES AND DISTRIBUTION MANAGEMENTCOURSE OBJECTIVES1. To make the students understand the importance of sales function, roles, skills and approachesrequired.2. To develop skills critical for developing, evaluating and selecting Sales and distribution strategies.UNIT - IUNIT - II: Introduction to sales management function - nature and importance -roles and skills - types of sales managers/ sales management positions -sales objectives, strategies - link between sales and distributionmanagement: Personal selling - process - prospecting, pre approach, presentation,handling objections and closing the sale - sales forecasting - approaches- sales budget - management of sales territories and quotas.(13 Hrs)(13 Hrs)UNIT - III : Organizing and staffing - basic organizational structures - size andstaffing - training and motivating - compensating and leading the salesforce - controlling - sales force expenses and audit - evaluation of salespersonnel.UNIT - IV : Distribution management - need and value - need for channel members- possible channel formats - levels and their functions - channelsystems - costs and margin in the distribution system - Calculation ofReturn on Investment - Power and Conflict in Channel Management.UNIT - V : Marketing Logistics and supply chain management - Scope of Logistics- extension to SCM- use of information technology in logistics andsupply chain management.(13 Hrs)(13 Hrs)(13 Hrs)TEXT BOOKHavaldar K Krishna and Cavale V M, Sales and Distribution Management - Text andndCases, Tata McGraw Hill, 2 Edition, New Delhi 2011.REFERENCE BOOKS1. Dr. Gupta S.L., Sales and Distribution Management - Tata McGraw Hill, 2Delhi, 2010.ndedition, New2. Tapan K Panda and Sunil Sachadev, Sales and Distribution Management, Oxford UniversitythPress, 10 edition, New Delhi 2010.
  45. 45. 12 PBA 4327 - CUSTOMER RELATIONSHIP MANAGEMENTCOURSE OBJECTIVES1.2.To impart the theoretical and conceptual foundations of CRM to the students.To enable the students to understand, apply and analyze the basic CRM tools.UNIT - IUNIT - II: Changing nature of marketing and customer service - economics ofbuilding customer relationships - customer lifetime value - Measuringequity in customer relationships - customer acquisition costs -customer value and customer satisfaction - precursors to CRM.: Role of CRM in various stages of the sales cycle - basic concepts -Campaign management, personalization, cross selling, upselling,multichannels - operational and analytical CRM - planning for CRM.(13 Hrs)(13 Hrs)UNIT - III : CRM strategy - technology orientation - strategic framework - role ofIT in CRM - Tools for CRM -CRM metrics - CRM layouts - e-CRM- basic concepts - benefits - success factors in e-CRM - Case studies.UNIT - IV : CRM implementation - preparation, dimensions, technology issues,steps, expected benefits - guarding against CRM failures - case studies.UNIT - V : Implications of globalization on CRM - CRM in manufacturing,banking, insurance, airlines, hotels, telecom and SMB segment - casestudies.(13 Hrs)(13 Hrs)(13 Hrs)TEXT BOOKMukerjee Kaushik - Customer relationship management - A strategic approach tomarketing - Prentice Hall of India, New Delhi - 2007.REFERENCE BOOKS1. Seth N. Jagdish, Atul Parvatiyar, Shainesh.G - Customer relationship management -thEmerging concepts, tools and applications - Tata McGraw Hill 9 reprint , New Delhi2009 .2. Kumar.V, Reinartz J.Werner -Customer relationship management - A data-basedapproach -Wiley, India New Delhi 2006.3. Chaturvedi Mukesh and Chaturvedi Abhinav - Customer relationship management - AnIndian Perspective - Excel books New Delhi 2005.
  46. 46. 12 PBA 4328 - INTERNATIONAL MARKETINGCOURSE OBJECTIVES1. To emphasize the concept of Internationalization of Enterprise, considering thecompetitive global situation.2. To lay special emphasis on Exports and to learn the nuances in exporting.UNIT - I :UNIT - II :UNIT - III :International Marketing: Identifying foreign markets and opportunities- International marketing task and Philosophy.International Marketing - Mode of Entry: Direct exports - FDI - Jointventures - subsidiaries - licensing - Franchising/contracts andContracting/Barter and Counter trade/Alliance/Mergers andAcquisitions.International Product Policy Planning Moving Products across Borders- Pricing for exports and Logistics.(13 Hrs)(13 Hrs)(13 Hrs)UNIT - IV : International Promotion - Advertising, other forms and Sales force.Export structure - selection on channels & Appointment of Agents andDistributors. International Marketing Intelligence - Sources -Research/Evaluation & OrganisationUNIT - V : Balance of payments - Export Promotion and Incentives -Governmental and Institutional support - Exchange control & Exportcredit - Export Houses/ Trade Houses/ FTZS Export procedure anddocumentation(13 Hrs)(13 Hrs)TEXT BOOKCherunilam Francis, International Marketing, Himalaya Publication, 8 edition, Mumbai 2004.REFERENCE BOOKS1. Srinivasan R, International Marketing, Prentice Hall of 1ndia, 5 edition, New Delhi 2006.th2. Yuvaraj S., International Marketing, Viruda Publications, 3 edition, New Delhi 2004.thrd
  47. 47. 12 PBA 4329 - SUPPLY CHAIN AND LOGISTICS MANAGEMENTCOURSE OBJECTIVES1. To provide the students the core concepts of supply chain and logistics and theunderlying principles that govern them.2. To impart the students the integral framework of supply chain, IT and systemsdesign for effective managerial decisions.UNIT - I : The Logistical Value Proposition- The Work of Logistics-LogisticalOperating Arrangements - Flexible Structure - Supply ChainSynchronization.(13 Hrs)UNIT - II : Information Technology Framework - Information System - Functions -Comprehensive Information System - Integration-CommunicationTechnology-Rationale for ERP Implementation-ERP System Design-Supply Chain Information System Design.(13 Hrs)UNIT - III :UNIT - IV :Inventory - Inventory Functions -Inventory Carrying- Cost-Planning -Inventory- Managing Uncertainty-Inventory Management Policies-Transportation: Transport Functionality, Principles and Participants-Transportation Economics and Pricing- Transport Administration -Documentation.Warehousing - Strategic Warehousing-Warehousing Operations-Warehousing Ownership Arrangements - Warehouse Decisions.-Packaging and Material Handling.(13 Hrs)(13 Hrs)UNIT - V : Operational Integration - Systems - Concept and Analysis-LogisticalIntegration Objectives-Enterprise Integration- Supply Chain Processes-Sales and Operations Planning(S&OP)-Supply Chain PlanningConsiderations-Pricing.(13 Hrs)TEXT BOOK1. Bowersox, Closs & Cooper, Supply Chain Management Logistics Management, McGraw -stHill, 1 edition, New York 2002REFERENCE BOOKSrd1. Sinha Amit, Herbert Kotzab, Supply Chain Management, Tata McGraw Hill, 3 edition,New Delhi, 2011.2 Hsiao-Fan Wang, Surendra M. Gupta, Green Supply Chain Management: ProductstLife Cycle Approach, Tata McGraw Hill, 1 edition, New Delhi, 2011.
  48. 48. SPECIALIZATIONHUMANRESOURCE
  49. 49. 12 PBA 3331 - TRAINING FOR RESULTSCOURSE OBJECTIVES1. To make the students understand the concept of training, needs, and its importance.2. To help them to design training programme for the group.3. To enable them to cope with the learning process and the training need assessment.4. To impart the students the different methods and approaches to training.UNIT - IUNIT - II: Training and development: concept of training- role, need, andimportance of training -on the job training- role of stake holders intraining - Feedback on training effectiveness.: Learning: process - features -need for integrated approach -methods- factors influencing learning process-training needs assessment—approaches to training needs-factors affecting performance-levels oftraining needs.(13 Hrs)(13 Hrs)UNIT - III : Training programme: factors in designing training programme-check list for designing training programme -training programmedelivery- making the training programme functional- empoweringthe group-concluding the programme-qualities of a professionaltrainer.UNIT - IV : Methods of training: importance-functions-and factors influencingthe choice of a training method-developing audio visual materials-using various methods like fonts, colour, and graphs-common formsof visual aid-Characteristics of effective of course materials-printedmaterials-developing training support materials.UNIT - V : Measuring the impact of training: need for result based training-trend towards measurement of training-developing results basedapproach-levels of training: The Kirkpatrick Four Level Approach-Kaufmans five levels of evaluation of training impact- the CIROApproach to evaluate training method-and the Philips Five LevelROI frame work to evaluate training impact.(13 Hrs)(13 Hrs)(13 Hrs)TEXT BOOK1. Sahu R. K .Training for Development- Excel Books, New Delhi 2005.REFERENCE BOOKS1. Lynton P Rolf and Udai Pareek, Training for Development Vistaar Publications, New Delhi 2011.2. Robbins P Stephen and Hunsaker L Philip. Training in Interpersonal Skills PHI, New Delhi 2008.
  50. 50. 12 PBA 3332-PERFORMANCE AND COMPENSATION MANAGEMENTCOURSE OBJECTIVES1. To familiarize the students with the basic concepts and practices of the existing reward system2. To enable the students to undertake the wage determination process3. To help the students to design and implement performance evaluation systemUNIT I : Introduction to Compensation Management: concept, objectives, compensationdimensions, methods of payment, concept of total reward system. Theories onwages. (12 Hrs)UNIT II : Legal Framework of Wages: Wage policy; minimum wage, fair wage, living wage,Wage Board, Pay Commissions. Major Provisions of Wage Laws; The Payment ofWages Act, 1936, The Minimum Wage Act, 1948, Equal Remuneration Act, 1976-Factors, Wage determination, Job Evaluation, process, procedure, methods, Paysurveys, objectives, types, data collection techniques, Pricing Jobs.UNIT III : Compensation Structure: Basic Wage, Dearness Allowance, Incentives, Individualand group incentive system, Classification of incentives, pre-requisites, Incentiveschemes, Gain sharing, Stock Option, The Payment of Bonus Act, 1965. EmployeeBenefits: Need, Types, Fringe Benefits, Employee Services. Gratuity Act, 1972,Employees Provident Fund and Miscellaneous Provisions Act, 1952.UNIT IV : Performance Management: Definition, Objectives, Essentials, Standard SettingProcess, Process of Appraisal, Common Rating Errors. Methods; TraditionalMethods, Critical Incident Method, 360 Degree Appraisal, Behavioral AnchoredRating Scale, Assessment Centers, Balanced Score Card.(15 Hrs)(13 Hrs)(13 Hrs)UNIT V : Managerial Remuneration: Components of executive compensation -Fixed and Variable Pay - Strategies, International Compensation:Objectives, Approaches, Elements of Expatriates Compensation. Taxplanning: Tax efficient Compensation Package, Voluntary RetirementScheme.TEXT BOOK1. Singh B.D. Compensation and Reward Management. Excel Books. New Delhi. 2007.REFERENCESth1. Dessler, Garry,V. Human Resource Management(11 edition). Pearson. New Delhi. 2009.2 . Aswathappa.K. Human Resource and Personnel Management, Tata McGraw Hill.New Delhi. 2006.(12Hrs)
  51. 51. 12 PBA 3333 - STRATEGIC HUMAN RESOURCE MANAGEMENTCOURSE OBJECTIVES1. To introduce to the students the emerging field of strategic human resource management.2. To help the students to understand the nature of the changing global business environment and therole of HR.3. To enable the students to appreciate the various methods and techniques of Strategic HumanResource Management.UNIT - I : Vision, Mission, Goals and Objectives - Forms of strategy - intended andrealized strategies; views on the strategic management process - Rationalplanning, instrumentalism and organizational learning.(13 Hrs)UNIT - II : HRM environment Emerging challenges to Human ResourceManagement; Strategic perspective in human resource management;Concept, aims and foundations of SHRM - Evolutionary stages, theoriesand models of SHRM. (13 Hrs)UNIT - III : Technology and organization structure - Management trends -Demographic trends - Utilization of human resources - Internationaldevelopments - Human resource legal environment.UNIT - IV : Efficient use of human resources; Dealing with employee selection,surpluses and employee shortages. Talents and retention management-Employee value propositions- Reward and development systems -strategically oriented performance measurement(13 Hrs)(13 Hrs)UNIT - V : Performance management - Human Resource Evaluation, HR scorecard,using MBO, Policy Deployment for aligning HRM with Business.(13 Hrs)TEXT BOOKS1. Greet R Charles - Strategic Human Resource Management A general management approach‖nd(2 Ed.), Pearson Education (Singapore) Pvt. Ltd, New Delhi 2001.2. Bhatia S.K. - Human Resource Management A Competitive Advantage, Deep and DeepPublishing Pvt. Ltd., New Delhi, 2006.REFERENCE BOOKSnd1. Miller Alex and Dess G Gregory - Strategic Mangement (2 edn), McGraw - HillCompanies Inc., New York, 1997.nd2. Sadler Philip - Strategic Management (2 edn) Kogan Page India Private Limited, NewDelhi, 2004.3. Anuradha Sharma and Aradhana Khandekar - Human Resource Management - AnIndian Perspective - Response Books, New Delhi, 2006.
  52. 52. 12 PBA 3334-COUNSELLINGCOURSE OBJECTIVES1. To introduce to the students the concept, definition and need for Counselling.2. To familiarise the students the emerging areas of Counselling.3. To equip the students on the skills and techniques of Counselling.UNIT - IUNIT - II: Counselling: meaning, objectives, Qualities required of a counselor.Theoretical approaches of counselling.: Counselling skills and its process: Skills, Relationship, SympathyVs Empathy and problem solving, decision making, behaviormodification skills, Process, Steps, Techniques and Interventions.Models in counselling - Gerad Agents Model, Skill Model.(13 Hrs)(13 Hrs)UNIT - III : Life span Counselling: Counselling with different age groups. Workplace Counselling.UNIT - IV : Counselling for managing changes: Migrants, Refugees andorganizational changes - Counselling at different situations - Traumacare, Communal riots, Rape Victims, broken family, Alcoholics andtheir family, suicide attempts and AIDS victims.UNIT - V : Ethics in counselling : Code of Ethics and Practice of Counselling.Issues and Situations.(13 Hrs)(13 Hrs)(13 Hrs)TEXT BOOKS1. Carroll Michael - Workplace Counselling: A Systematic Approach to Employee CareSage publications, New Delhi. 1996.2. Narayana Rao, S - Counselling & Guidance, Tata McGraw - Hill Publishing company Ltd.,Second Edition, New Delhi 1991.REFERENCE BOOKS1. Phil Joyee & Charlotte Sills - Skills to Gestalt Counseling and Psychotherapy SagePublications, New Delhi, 2002.2. Windy Dryden &bRay Wolfe. Handbook of Counseling Psychology Sage Publications,New Delhi, 1996.3. Dave Mearns, Person - Centered Counseling Training, Sage Publications, New Delhi, 1997.
  53. 53. 12 PBA 4335 - CHANGE MANAGEMENTCOURSE OBJECTIVES:1. To give the students an overview of organizational change2. To help the students to gain knowledge on change management and OD3. To enable the students to develop skills in managing change at the Global level.UNIT - IUNIT - II: Organisational change: meaning-forces- types - theories of change-recent approaches-models of change-techniques -skills-and strategyfor managing change.: Managing change in HR: issues relating to human resource processand functions- HRD for managing change- HR initiatives formanaging change in Indian organizations and in Global context.(13 Hrs)(13 Hrs)UNIT - III : Organisational development (OD): meaning -history-process-ODinterventions-types - role of OD consultant-applications of OD inIndia- new trends in Indian Business Scenario- -need for ODinterventions.UNIT - IV : Work Process and Management: Work process models-Kaizen: -ERP -Kanban process -Business process management -businessprocess Re-engineering -essentials for the effective management ofchange.UNIT - V : Managing Change in Knowledge Era: importance - knowledgemanagement and implementation-steps in implementation ofKnowledge Management-Learning Organisation-disciplines andoperational approaches of learning organizations-guidelines to buildlearning-integrated model for managing organizational change -Developing Organisational Culture.(13 Hrs)(13 Hrs)(13 Hrs)TEXT BOOKS1. Nilanjan Sengupta, et al Managing Change in Organisations, PHI, New Delhi 2006.th2. French L.Wendell and Bell Jr. H. & Cecil. Organizational Development, PHI 6 Edition, NewDelhi 1999.REFERENCE BOOKRadha R. Sharma - Change Management Concepts and Applications, Tata Mc Graw Hill, NewDelhi, 2006.
  54. 54. 12 PBA 4336 - INDUSTRIAL RELATIONS AND LABOUR LEGISLATIONSCOURSE OBJECTIVES1. To help the students to learn the basic concepts of Industrial Relations.2. To enable them to understand the importance of Trade Union and methods of collectivebargaining.3. To familiarize the students about the Concepts and the overview of the various LabourLegislations.4.UNIT - IUNIT - II: Industrial relations: meaning-objectives approaches- trends-Discipline and disciplinary action: objectives -forms and types-causesof indiscipline-types-steps-elements of good disciplinary system-Douglas McGregors Hot Stove Rule of discipline.: Employee Grievances: characteristics-sources-techniques-procedure-essentials of good grievance procedure- model grievance procedure -Industrial disputes and collective Bargaining: characteristics,objectives, causes, types, and outcome of industrial disputes-investigation and settlement under ID Act - Collective Bargaining:classification-process and essentials of CB.(13 Hrs)(13 Hrs)UNIT - III : Trade Unions and Trade Union Act 1926: definition andcharacteristics-principles, objectives, types, history and functions of aTrade Union-Growth of Trade Union Movement- challenges facingand factors affecting Trade Union Movement in India.UNIT - IV : Workers participation and Empowerment: features -objectives-levels andmethods of WPM-essential prerequisites for effective WPM-significance ofWPM-obstacles of WPM-Employee Empowerment-Employee Engagement,Employee Morale-Employee Turnover.(13 Hrs)(13 Hrs)UNIT - V : Introduction to Labour Legislations: Factories Act 1948-Workmens Compensation Act 1923, The Employees State InsuranceAct1948- The Maternity Benefit Act1961. The Industrial Employment(Standing Orders) Central Rules, 1946: classification of workmen-service record.(13 Hrs)REFERENCE BOOKS1. Singh. B D - Industrial Relations, Excel Books, New Delhi, 2004.2. Durai Pravin - Human Resource Management, Pearson Education Pvt. Ltd, New Delhi, 2010.3. Singh. B D - Compensation and reward Management, Excel Books, New Delhi, 2007.
  55. 55. 12 PBA 4337-MANAGERIAL BEHAVIOR AND EFFECTIVENESSCOURSE OBJECTIVES1. To help the students to identify the dimensions of managerial jobs.2. To inculcate the concept of managerial and organizational process.3. To enable the students to develop competitive spirit and foster creativity.UNIT - I : Identifying the managerial job: Descriptive Dimensions ofManagerial Jobs - Methods - Model - Time Dimensions inManagerial Jobs - Effective and Ineffective Job behaviour -Functional and level differences in Managerial Job behaviour.(13 Hrs)UNIT - II : Designing the managerial job : Identifying Managerial Talent -Selection and Recruitment - Managerial Skills Development - Payand Rewards - Managerial Motivation - Effective ManagementCriteria - Performance Appraisal Measures - Balanced Scorecard -Feedback - Career Management - Current Practices.(13 Hrs)UNIT - III : The concept of managerial effectiveness: the person, process,product approaches - Bridging the Gap - Measuring ManagerialEffectiveness - Current Industrial and Government practices in theManagement of Managerial Effectiveness- the Effective Manager asan Optimizer.UNIT - IV : Environmental issues in managerial effectiveness: OrganisationalProcesses - Organisational Climate - Leader - Group Influences -Job Challenge - Competition - Managerial Styles.UNIT - V : Developing the winning edge: Organisational and Managerial Efforts- Self Development - Negotiation Skills - Development of theCompetitive Spirit - Knowledge Management - Fostering Creativity.(13 Hrs)(13 Hrs)(13 Hrs)TEXT BOOKBlanchard and Thacker - Effective Training Systems, Strategies and Practices,Pearson Education Pvt. Ltd. 2005.REFERENCE BOOKS1. Newman and Milkovich - Compensation McGraw-Hill International, 2000.2. Dubin, Leadership - Research Findings, Practices & Skills, Houghton Mifflin, 2006.3. Jackson Mathis, Human Resource Management, Thomson Southwestern (USA), 2005.
  56. 56. 12 PBA 4338 -TALENT MANAGEMENTCOURSE OBJECTIVES1. To enable the students to understand the importance of Talent Management.2. To impart the students the application of Talent Management.3. To make them understand the uses of Talent Management in HRIS.UNIT - IUNIT - II: Talent Management :definition - building blocks of a TalentManagement - role and importance of Job Core Competenciesthrough Job Descriptions, Job Analysis, and Job Design - Elements ofTalent Planning -Talent Management Process.: Talent acquisition E-Recruitment systems evaluation and screeningof electronic resumes and applications- legal issues in the hiringprocess(13 Hrs)(13 Hrs)UNIT - III : Performance Management Systems in organizations: relationshipbetween rewards and performance competency mapping - Developinga Career Track Planning process - Evaluating Internal and ExternalRecruitment Strategies selection techniques.UNIT - IV : Coaching, training and development: Leadership Development -relationship of the Compensation plan and the implementation of theTalent Management plan.UNIT - V : Human Resource Information Systems and Talent ManagementSystem: outsourcing, Contingent, Contract/temporary work force -Data Security and Reporting Essentials in a Talent ManagementSystem.(13 Hrs)(13 Hrs)(13 Hrs)TEXT BOOKBerger, D.R. and Lance A B - The Talent Management Handbook Creating OrganizationalExcellence by Identifying, Developing and Positioning Your Best People, McGraw-Hill,New Delhi 2003.REFERENCE BOOKSchweyer Alian - Talent Management Systems: Best Practices in Technology Solutionsfor Recruitment, Retention and Workforce Planning, Wiley, New Delhi 2004.
  57. 57. SPECIALIZATIONSYSTEMS
  58. 58. 12 PBA 3341 - BUSINESS ANALYTICSCOURSE OBJECTIVES1. To impart the knowledge of business analytics techniques used in managerial decision making.2. To develop the skill of applying different business analytics methods in business decision3. To enable the students to acquire the skills of business intelligent techniques of analyzing thebusiness data.UNIT IUNIT II: Overview of Business Analytics : Definition -Nature of analyticalcompetition -Defining the common key attributes - Analytics andbusiness performance- Competing on analytics with internal and externalprocess.: Building an analytical capability : A road map to enhanced capabilities -Managing analytical people - The Architecture using Businessintelligence- Future of analytical competitors in the industries- Casestudies(13 Hrs)(13 Hrs)UNIT III : Decision trends in business analytics : Changing complexity in decisionmaking - Tools and techniques - Reporting in business analytics -Concept of KPIs - Development for Different KPIs for different verticalsand industriesUNIT IV : Business performance management: Business performance management -Data visualization - Dash boarding - frameworks for performanceManagement - Methodologies in BPM - Critical success factors -Strategy map - Balanced score card and other - Business performancemanagement systems - Business activity monitoring.(13 Hrs)(13 Hrs)UNIT V : Business analytics in various verticals: Business analytics in retail -Banking- Insurance - Stock and share broking - CRM- SCM-case studiesand Analysis report monitoring. (13 Hrs)TEXT BOOKS1. H.Davenpor Thomas, Jeanne G Harris, Competing on Analytics Harvard Business SchoolPress,2007 (Units I,II)2. Efraim Turban, et al, Business Intelligence, The Managerial Approach Prentice Hall,2007(Units III,IV,V)REFERENCES BOOKS1. Howson Cindi, Successful Business Intelligence McGraw Hill, New Delhi 2007.2. Vitt Ellizabeth, Luckevich Micheal L, Business Intelligence, Microsoft Press, USA 2008.3. Podeswa Howard, UML for the IT Business Analyst Course Technology Press, UK 2010.
  59. 59. 12 PBA 3342 - DATA MINING AND DATA WARE HOUSINGCOURSE OBJECTIVES1. To introduce to the students the emerging field of Data mining and data ware housing2. To help the students to learn the different algorithms and techniques in data miningUNIT I : Introduction to data mining, Techniques in data mining : Data miningprocess and applications - Techniques - Association rules mining - Thetask and a Naive Algorithm - The Apriori algorithm - Direct Hashingand Pruning - Dynamic Item set Counting- Performance Evaluation of Algorithms- Mining Frequent patterns(13 Hrs)UNIT II : Approaches to data mining techniques , Cluster analysis: Classificationrules - Decision tree - Building a decision tree -Split algorithm based onInformation Theory , Gini Index- Over fitting and pruning of data -Cluster analysis Partition methods - Hierarchical Methods - DensityBased methods (13 Hrs)UNIT III : Web mining techniques : Web data mining - Characteristics - Webcontent - Web Structure - Web usage mining - Search engines Webmining software Search Engines - Characteristics - architecture -Functionality - RankingsUNIT IV : Data Warehousing , OLAP: Data ware housing - operational datawarehouses - ETL - Guidelines for implementation - Meta data -Software for ODS, ZLE, ETL - OLAP - Characteristics of using OLAP -Data cube implementation and operationsUNIT V : Data mining information privacy: Information privacy - Uses and pitfallsin data mining - A revised set of privacy rules - Governing the policy andtechnological solutions - examples and cases(13 Hrs)(13 Hrs)(13 Hrs)TEXT BOOK1. Gupta C.K. Introduction to data mining with case studies, Prentice Hall of India PrivateLimited,New Delhi ,2008REFERENCE BOOKS1. Han Jiawei Kamber Micheline , Data Mining Concepts and Techniques Morgan Kaufmann‖publishers, New Delhi 2006.2. Kimball Ralph, et al Data Warehouse Toolkit Classics John Wiley, New Delhi 2009.

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