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SOCIAL MEDIA QUALITY MOVE MANAGEMENT
SOCIAL OPPORTUNITIES ● 4 of the top 7 highest-traffic websites (Facebook, YouTube, Wikipedia, and Blogger) are social media websites ● With over 400 million users, if Facebook were a country, it would be the 3rd largest country in the world ● Two-thirds of the global internet population visit social networks
WHAT IS SOCIAL MEDIA? ● SOCIAL = Sharing; MEDIA = information ● Social Media is a new way for people to interact and share information with eachother
WHY IS THIS IMPORTANT? ● Build awareness ● Strengthen relationships with clients, prospects, and influencers ● Better understand your buyers ● Improve customer service ● Identify new product ideas ● GENERATE LEADS = SALES = BUSINESS
NEXT STEPS ● ● ● ● Set up Social Media Accounts - Facebook, Twitter, Linkedin Define your online voice Determine who your target audience is Create a plan: ○ blog once a week ○ Two Facebook posts a week ○ One Tweet a day ○ Visit Linkedin once a week
DO’s and DO NOT’s DO: ● ● ● ● Develop relationships Share information Measure effectiveness Try, try, and try again! DO NOT: ● Think this is a way to advertise or sell your product ● Assume that people will talk to you - make connections! ● Think that social media will generate leads instantly
HELPFUL TOOLS ● ● ● ● Hootsuite Google Analytics Blogger docs.google.com

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Road map

  • 2. SOCIAL OPPORTUNITIES ● 4 of the top 7 highest-traffic websites (Facebook, YouTube, Wikipedia, and Blogger) are social media websites ● With over 400 million users, if Facebook were a country, it would be the 3rd largest country in the world ● Two-thirds of the global internet population visit social networks
  • 3. WHAT IS SOCIAL MEDIA? ● SOCIAL = Sharing; MEDIA = information ● Social Media is a new way for people to interact and share information with eachother
  • 4. WHY IS THIS IMPORTANT? ● Build awareness ● Strengthen relationships with clients, prospects, and influencers ● Better understand your buyers ● Improve customer service ● Identify new product ideas ● GENERATE LEADS = SALES = BUSINESS
  • 5. NEXT STEPS ● ● ● ● Set up Social Media Accounts - Facebook, Twitter, Linkedin Define your online voice Determine who your target audience is Create a plan: ○ blog once a week ○ Two Facebook posts a week ○ One Tweet a day ○ Visit Linkedin once a week
  • 6. DO’s and DO NOT’s DO: ● ● ● ● Develop relationships Share information Measure effectiveness Try, try, and try again! DO NOT: ● Think this is a way to advertise or sell your product ● Assume that people will talk to you - make connections! ● Think that social media will generate leads instantly