1 MKTG 5001 Marketing Principles .docx

1
MKTG 5001
Marketing Principles
Group Assignment Stage 1
SUPERTEAM
Mobile Wi-Fi Router—Amazing Wi-Fi EGG
Lecture: Tuesday 1 – 4 PM
Name
SID
Jie Lin
460221773
Yingrui Wu
460308122
Selena Yun
460240419
Chunchen Wei
450514302
Yimeng Zhu
450519949
SID:460221773 460308122 460240419
450514302 450519949

12
Executive Summary
This marketing plan is to access the tourist industry in Australia
in order to identify the opportunities to introduce our product of
mobile Wi-Fi router which named Amazing Wi-Fi egg.
With the growth of the global economic, people are more likely
to travel abroad. Being a famous tourist destination, Australia
has received hundreds billion revenues from tourism last few
years. For those short-term tourists, there is a huge demand for
the Internet, because they have to connect their families as well
as share the travelling experience and search some popular
tourist attractions. Despite the fact that there are already some
companies that can provide the portable Wi-Fi rental service,
they put a lot of limitations on their plan and do not consider
the consumers’ priorities. This creates a unique opportunity for
our Amazing Wi-Fi egg to enter the Wi-Fi rental business with
brand new concept and features. The target segments of our
Amazing Wi-Fi egg is the foreign tourists aged between 18 to
55, who indicated to be accustomed smart phone users.
In this report, a situation analysis about the current environment
will be given first, in which, the economic factors,
technological factors and the legal factors will be analysed and
followed by a critical trend. then, the three main competitors of
our product will be identified and analysed by using some form
of SWOT analysis and a multi-criteria analysis. The the product
concept which is about the core product, the critical features
and the differences will be given. after that, the specific market
segment, the customer behaviour and the market research will
be discussed detailed one by one.

1.Introduction
Australia is a famous tourism country, and the tourists spent
$107.1b in Australia during 2014-2015(Pash 2016). With the
development of the economic, more and more people decide to
travel aboard, the number of international visitors to Australia
has witnessed a stable increase, reaching 6859000 in 2015, with
an 8% growth (Australian Government Austrade 2015). As a
result， the industry of Wi-Fi rent begins to boom. The Wi-Fi
egg aims to provide the Internet to those short-term foreign
travelers to Australia, thus helping them to surf the Internet or
connect with their families and friends via the portable Wi-Fi.
In current Australian market, there are some special companies
that offer the Wi-Fi rent service such as the Australia Wireless
Rental, and some telecommunication operators also provide this
service such as Telstra, but there are some limitation and
drawbacks of them, thus resulting in opportunities for a multi-
functional ‘Amazing Wi-Fi egg’(short for Wifi egg below). The
Amazing Wifi egg will exceed all the similar products in
current market by adapting the unique design, cheapest price
and some adding function such as charging the phone.
2.Situation Analysis
2.1Assess the Environment
Economic Factors: The total trend of the world economic is
increasing and this trend will continue from 2016 on, which can
be seen from the table1. The increasing trend also indicate that
people will have more disposable income, thus they are willing
to spend more money on travelling. This is a good signal for
Australia tourism industry, as well as our amazing Wi-Fi egg.
Specifically, when the number of people who choose to travel to
Australia, the demand for Wi-Fi rental service will defiantly
increasing, thus resulting in more opportunities for our product.

Table 1 World Economic Growth
· Technological Factors: Technology has changed the way
people communicate and live. (Mindi Orth) The 4G network and
smart phones have become dispensable parts of people’s life. It
is common to see that almost everyone spends a huge amount of
time on their smart phone. As result when those short term
travelers arrive at AU, they will fell extremely uncomfortable
without the internet. It’s this kind of need and technology
change that decide the importance of introduction our product.
· Natural Factors: The Australia located in the southern
hemisphere. Is have a different climate of the northern
hemisphere.The summer will be the popular season of Australia
tourism, because in that time the northern hemisphere country is
cold season. According to the U.S. News & world report travel
rankings show the Great Barrier reef is the top 1 in world’s best
place to visit. (U.S. News) Every year will help Australia attract
lots of traveler. Due to this reason there would be a larger
demand of these Wi-Fi egg devices.
· Legal/Political Factors: If a law was enacted that for example
made it possible for Internet companies to have competition
from others such as cable companies, that would drive prices
down and improve technology because the consumer would have
more than one choice when seeking Internet providers. A law
like this would be good for the consumers and not necessarily
the producers.
2.2Critical Trends
Trends that are in the horizon for the company is continuously
being up to date, faster, more reliable and being able to keep up
with other competitors. These trends could be both threats and
opportunities to a company. Consumers will turn to the products
that meet their needs better and at convenient prices. It would
be a constant battle to offer something that your other
competitors can’t. Our company would have to be informed with
the latest technology that is out there. It would have to be faster
and up to date. It already has a significant advantage when it

comes to portability and convenience over internet cable
companies. If the device can be just as fast or faster, consumers
would turn to our company in no time. The biggest threat in this
field is always trying to keep up to date. You would have to
provide services such as firm-ware updates to keep going. You
have to always stay informed on what is out there. It was only
several years ago people were using expensive flip phones and
when the touch based smart phone came into the market, the
competitors laughed at that technology and took it for granted.
Now flip phones are considered ancient technology while smart
phones and touch screens are considered the social norm.
2.3Define and Assess the competition
When identify and evaluate the competition in Australian
market, it is easy to find there are several dominant competitors
to our Amazing Wi-Fi Egg， which are Australia Wireless
Rental, Portable Wi-Fi Rental in Australia and Telstra Air.
Because of the popularity of Australian nature scenery, the
number of foreign visitors is continuing to climb, thus resulting
in a huge demand for Wi-Fi-egg service. In fact, the number of
firms that compete in this industry is not as much as imagined,
only some telecommunication operators such as Vodafone,
Telstra, Optus, and some self-running companies as mentioned
above can provide such services. Therefore, the number of firms
who have the advantage to compete is less than ten. What is
more, it is those telecommunication operators and some specific
Wi-Fi rental companies that control these products. For this
industry, it is relative easy to enter because of the huge need
base, but being distinctive is difficult because those
telecommunicate operators such as Telstra is very reputational
in Australia, and for those foreign tourists, they would will
prefer to choose the popular companies. However, companies
like Telstra not only focus on Wi-Fi rental service but other
elements of business, they will take little actions when the new
product enters. The nature of this industry is relative mature but
not highly competitive and of course not perfect competitive,
because when mention Wi-Fi egg service, there is not one

company who can monopoly the whole industry, and the market
is decentralized especially when review the history of the
market. According to the data provided by the Australia Bureau
of Statistic, the number of foreign visitors and the frequency are
both increasing, thus the potential growth will be continuing.
This kind of trend and potential can be seen from table 2, which
just generates three regions and the increasing trend can be seen
obviously. Our initial market is those short-term foreign
visitors, thus can be classified into global market. The multi
criteria analysis and some of the SWOT analysis are used to
analyze the three closest three competitors of the new Wi-Fi egg
which are Telstra, Australia Wireless Rental, both of them are
able to be the strongest competitors to separate the total market
share.
Table 2— Trend of short-term visitors to Australia
Australia wireless Rental is a professional Wi-Fi rental website
which can allow the travelers to order a Wi-Fi egg 30 days
before they arriving Australia, and also various budget plans are
provided, such as day plan and usage plan. What is more, the
Australia wireless Rental claims that their coverage is high of
99% of Australian population (Australia Wireless Rental 2016).
But in fact the, the plan put a lot of restrictions on the sources
of using, taking the plan ‘100mb/day’ as an example, social
media post(Facebook), voice call and the video call are not
permitted. In this situation, this kind of limitation decrease the
major aim of renting a Wi-Fi egg and also this is the weakness
of the Australia Wireless Rental. Our product will put fewer
limitation about the sources of using, and consider the customer
priorities, such as sharing their experience on Internet and
connecting with their families.
Telstra offers over 300000 hotpots across Australia which
enable people to connect the Free-Wi-Fi when they travel
around Australia. When travelers travel around the main streets
of Australia, it is convenient to do so and the zero cost is
Telstra’s strongest strength (Telstra 2016). However, the signal

sometimes is not stable, and people have to stand very near the
hotpot station to maintain the signal, once they leave, there will
be no connection to the Wi-Fi any more, which is the weakness
of Telstra. Despite the fact that Telstra also provides some
portable Wi-Fi devices, because of the function of Telstra itself
is to mainly provide the telecommunication service not WIFI
service and the target consumers of Telstra is Australian local
consumers, thus resulting in less satisfactory of consumers. In
this sense, our new product can do more market research to
know the market preference and provide them stable and
consistent Amazing Wi-Fi egg.
The multi-criteria analysis takes five key success factors into
consideration when the foreign tourists travel Australia, which
are the price, the convenience, the coverage of the signal, the
location to pick up, the limitation of use it (shown below).
3.1.1Product Concept
Amazing Wi-Fi egg is a product designed for those short-term
foreign visitors who want to connect Internet during their short
visit time. It is convenient for people who do not have data
service, but need texting and searching through network
3.1.2Core product
With the process of technologic change, smart phone becomes
more and more important in our life. However, a lot of services
in smart phone needing a data service. Our Wi-Fi egg is a small
and exquisite product designing for Internet service. It contains
variety of design and colors to fit different needs of people.
Tourists can put our Wi-Fi egg into their pocket, handbag or
backpack. Thus, it is more beneficial to use our Wi-Fi egg to
foreign visitors. What is more, because of higher cost of
cellular network, tourists could use network service to send
message, make a call, FaceTime or search the information they
need on the Internet.
3.1.3Critical Features
Compared to traditional cellular network service, our Wi-Fi egg
is modern and convenient. First, traditional network provides

data service form cellular company can only be used for one
person. If others want to share the data service, it would bring
high cost. Our product not only offers cheaper plan, but also
creating the model for several devices to share network service,
such as phone and tablets. Moreover, stable network
environment is also the key to attract our customers. In
Australia, cell phone signal is not always in a good condition.
Thus, our Wi-Fi egg is more popular for foreign visitors,
especially in some places of interests rather than city. Then, our
Wi-Fi egg is unique because of fashion design, such as popular
cartoon characters and classic symbol. Customers can use it as a
decoration in their backpack or handbag. Finally, some people
would find that the power will use out especially when they take
lots of photos, and our Amazing Wi-Fi egg can also provide
some backup battery for consumers, in order words, our
Amazing Wi-Fi egg can used as a charger in emergency.
3.1.4Difference
For foreign tourists who visit Australia, they might plan to visit
both Australia and New Zealand. Therefore, regular sim card
provide by cellular company could not satisfy the customers,
because of charging high roaming fee and airtime. Our Amazing
Wi-Fi egg is not restricted by these conditions and locations.
Customers could share network everywhere during traveling
without paying any transaction fee.
3.1.5Selling proposition and Service
The main customers for our product are foreign tourists who
willing to visit Australia. We can strive for collaborating with
airport and airplane to sell our product. When customers buy
airplane tickets, it will offer one choice to add our Wi-Fi egg
into their travel plan. Then the tourists can pick up the Wi-Fi
egg in the destination airport immediately. If the customers
want to pick up Wi-Fi egg in the hotel, we can delivery to the
customers’ hotel as well. In fact, customer will want the Wi-Fi
immediately because they want to tell their families and friends
that they already arrived safety, and they also need the Wi-Fi to
search the way. Moreover, to attract our customers, we offer

fashion designs, such as Mickey Mouse, Superman and Pikachu.
We will also offer various plan for different needs, depending
on how many days and network speed. Besides, customers can
rent Wi-Fi egg in original places, but returning it in different
locations, the same as rental car service.
3.2 Market Segments
The advent of mobile network is ushering a smart travel era in
tourism world. Mobiles and mobile apps, attributing to their
customized function in providing each individual travelers
information about the best places to see, eat and sleep, are now
gaining momentum in people’s daily lives (Rayner, 2016).
However, when people go abroad for travel, their mobiles and
those mobile apps possibly lose those function resulted from
different mobile operators providing mobile network which
cannot be used on cellphones. Wi-Fi egg, as a mobile hotspot
(hereinafter referred to as an EGG) is a WIFI transmitter. Once
Wi-Fi egg is opened at a destination, mobile phones or
computers with Wi-Fi function, can search the Wi-Fi network
and surf the Internet. Tourists visiting Australia, with no
exception, are also a potential market for the Amazing Wi-Fi
egg. In order to make promotion, pricing and distribution of the
more cost-effective, this research identified a few key segments
to concentrate the marketing efforts on. Among the three
general market segmentation types demographic, geographic and
psychographic, the Amazing Wi-Fi egg is segmented
demographically by age and traveling modes.
Foreign tourists age between 18 to 55 are more likely to be the
potential consumers of our Amazing Wi-Fi Egg, those people
are more accustomed to the use of mobiles phones and mobile
network both in their work and life. The operation of Wi-Fi Egg
has to be based on a smart phones and other devices with Wi-Fi
function. According to the research conducted by Alebak and
Iakovidou (2011), 93.7% tourists visiting Australia aging
between 18 to 55 were reported a frequent use of cellphones to
renew their status on social media networks. Also, 56.6%
tourists revealed that they had to depend on cellphones and

mobile networks to have a better touring experience in their
touring processes, such as navigating function they have to use.
Furthermore, this group of people are more skilled in the use of
smart phones and Wi-Fi, thereby those people demonstrate
higher demands in quality of the product and the benefits they
can obtain from the Wi-Fi egg than in other aspects. Thus,
tourists age between 18 to 55 are an important market segment
of our Amazing Wi-Fi egg. These people are further segmented
into two types according to their traveling modes. Tourists who
age around 18 to 55 who are engaged in a packaged tour or a
family travel, is also a potential segment for our Amazing WIFI
egg. It has a specific feature that the mobile hotspot can be
connected by up to 7 devices. This will be a convenience and
cost-saving approach for tourists who are in a group or in
family travel. Tourists who travel individually between this
ages also need our Amazing Wi-Fi Egg because since they are
alone, they have to keep in touch with to keep in touch with
their families and friends. Thus, the use of mobile network is
necessary for them. What’s more, tourists who like to travel on
his or her own are more prepared than those who are in a
packaged tour which is often equipped with tour guides. In the
preparing process for individual tourist to Australia, they can
enjoy the benefit of ordering or renting our Amazing WIFI egg
from the official website and due to the product’s egg-like
shape, it is easy for individual traveler to carry with them.
Tourists can also get our product from nearly all international
airport in Australia. In this case, individual tourists have more
free time to rent or buy our product for use after their arrival in
Australia compared to those who are in a packaged tour whose
time maybe fixed or limited.
In order to compare with other competitors, perceptual map is
used to show relate to the positioning competitors. It is
obviously show the difference between our product and
competitors’ products, the Amazing Wifi Egg aims to collect all
the advantages that other competitors have and overcome the
drawbacks as well as take the costumer needs as our priorities

in order to become distinctive among all the competitors.
3.3 Customer Behavior
3.3.1 Customer Behavior
Customers that are most likely to use this device would do so
when they are most likely on the go or are travelling in short
time. A Wi-Fi egg offers you unlimited internet access. People
could stay in touch with your friends and family, navigate in the
city with the smartphone and go on the internet as much people
want (HIP Pocket Wi-Fi n.d.). A Wi-Fi egg is having a cheaper
option or your own internet data plan while at airport terminals,
hotels, outdoors, or the road would prove very useful. At times
there are public Wi-Fi locations that offer free access but at
very slow data speeds. To get premium speeds, fees would have
to be accessed onto the individual. This is where the Wi-Fi egg
comes in handy. This device would eliminate using data on the
smart phones and tablets that could charge a hefty roaming
charges. With the Wi-Fi egg, people get speeds at the price that
they want and at their own convenience.
3.3.2 Factors that are likely to influence customer behavior
The First factor influences customer behavior may be the
personal factors. According to our research, almost 40% of all
tour and activities booking are being done on the internet and
there are more than 148.3 million people make reservation by
using internet during their tourism. (Travel Statistic for Tour
Operators n.d.). Based on the preference on making reservation
for all activities online, a “moving” internet becomes extremely
vital to the people when they travel Australia, and because Wi-
Fi egg is easily to bring with them as well as able to provide
faster and cheaper internet. It can create a huge demand in
amongst Australian especially for young people. After customer
using the Wi-Fi egg then they will share their experience of
using the Wi-Fi egg to their friends and family, and as a result,
this kind of action will influence customer behavior.
The social factors which in terms of reference groups and

family groups, because the main purpose of this product
designing is to provide people more convenience during the
outdoor activities. This means people are usually using this
product since they going out with their family or friends, which
provide more opportunities for other people to touch this
product. Therefore, more and more people will get familiar with
this product base on the influence of these two groups.
3.3.3Risk and
Solution
One of risk perception of customers should be financial risk;
people worry about there is a consuming bundle such as lower
price of Wi-Fi-Devices with locked expensive data plan.
Customers should check the data plans offered by the internet
service provider. There will be several plans offered under
prepaid and postpaid categories. It is important the customer
distinguishes which data plans suit their life style.
Recommending that the customer purchase Wi-Fi egg that are
not locked to a specific service provider would help lower the
cost. Customers would be able to insert the data sticks or sim
cards of providers in the region they are in if their pocket
device was compatible and unlocked.
3.3.4 Customer Decision
Customers would purchase the product by comparing with
competitors’ product, mainly base the evaluation of simplicity,

convenience, ease of use, and being compatible with most
service provider’s sim cards and data sticks. Customers also
evaluate the product’s functions such as number of devices that
are able to connect to my device at once. Five devices are
usually the default for any Wi-Fi egg devices.
3.4Market Research:
The most important market information is what time of the
season most people travel and what region is the most popular
to host travelers. The Wi-Fi device is meant to be used on the
go and people travelling, going on business trips, or people
adventuring outdoors would be the ones that would greatly
benefit from this device. It is best to get a Wi-Fi router and
create a hotspot so that it can connect multiple devices at one
go (Narang 2014). Base on the big budget the most efficiency
research approach is survey, which will target on major airline
companies, train stations, Ports, and Hotels. These companies
are asking to distribute the surveys to the customers for them to
fill out. It would include a lottery drawing for a free pocket
device with 5 years’ free subscription to encourage the
customers to fill out the surveys. But if the budget is tiny, the
emails and surveys online will be sent out to those business and
get information back such as occupational rate and trip rate,
based on these information, a roughly preference of people
traveling can be analyzed.

Reference List
Australia Government Austrade 2015, International visitors in
Australia, viewed 11 September 2016,
<http://www.tra.gov.au/documents/ivs/International_Visitors_in
_Australia_December_2015_Results_of_The_International_Visi
tor_Survey.html>
Austrlia Wireless Rental,About Austrlia Wifi Rental, Sydney,
viewed 9 September 2016,
< http://australia-wireless-rental.com/index.html>
Narang, A. and India, H, The Things you must keep in mind
while buying a Pocket Wi-Fi router, Tech Desk, United
Kingdom, viewed 7 September 2016,
<http://indianexpress.com/article/technology/technology-
others/ten-things-you-must-keep-in-mind-while-buying-a-
pocket-wifi-router/>
Orth, M., Technology & How We Communicate. Small
Business.’ Viewed 13 September, 2016,
< http://smallbusiness.chron.com/technology-communicate-
27322.html >

Pash, C. 2016, The exploration in Chinese tourism is changing
the Australian retail industry, viewed 12 September 2016,
<http://www.businessinsider.com.au/how-chinese-new-year-has-
become-a-huge-second-christmas-for-australian-retailers-2016-
2>
Rayner, A. (2016). ‘The Top 7 Tourism Trends for 2016’,
viewed 10 September 2016,
<http://www.escapehere.com/travel-tips/the-top-7-tourism-
trends-for-2016/>
Telstra 2016，Enjoy free WIFI with Telstra Air,Sydney, viewed
10 September 2016,
< https://www.telstra.com.au/broadband/telstra-air>
Trend of short-term visitiors to Australia
Number of movements ; Total North-West Europe
;NumberTrendFLOWMonthCollection MonthSeries StartSeries
EndNo. ObsSeries IDJan-1991Feb-1991Mar-1991Apr-1991May-
1991Jun-1991Jul-1991Aug-1991Sep-1991Oct-1991Nov-
1991Dec-1991Jan-1992Feb-1992Mar-1992Apr-1992May-

2016Jun-2016Jul-
20161.033239.042552.0307.00.038900.039100.039700.040300.0
40600.040300.039700.039200.039100.039600.040700.041700.0
42500.042900.043300.043700.044100.044400.044300.044100.0
43800.043600.043700.044200.045000.046000.047100.047900.0
48400.048800.048900.049000.049100.049300.049800.050500.0

51200.051800.052200.052500.052800.053300.053900.054700.0
55400.055900.056200.056400.056600.056700.056600.056200.0
55900.055800.055800.056000.055800.055400.054800.054300.0
54400.055100.056200.057600.058600.059300.059700.060200.0
60800.061600.062300.062600.062500.062100.061700.061600.0
62000.063000.064200.065400.066300.067000.067600.068200.0
68800.069400.070200.070700.070700.070300.069800.069600.0
69700.070500.071700.073000.074000.074500.074800.075500.0
77100.079700.083100.086200.088100.088000.086200.084300.0
83400.083900.085600.087600.089200.089800.089600.088900.0
88500.088500.088800.088900.088700.088700.088900.089600.0
90600.091500.091800.091200.089700.088100.086900.086700.0
87400.088600.089300.089500.089000.088400.088100.088300.0
88900.089600.090000.090100.089800.089400.089200.089500.0
90500.091900.093600.095000.095900.095900.095200.094100.0
93100.092600.093000.094000.095000.095800.096000.095800.0
95800.096300.097300.098400.099200.099300.099400.099500.0
100100.0100900.0101600.0101800.0101600.0100800.0100100.0
100000.0100600.0101400.0101900.0101700.0101000.0100100.0
99700.0100300.0101600.0103300.0105000.0106000.0106100.01
05300.0104100.0102800.0102100.0101900.0101700.0101500.01
01300.0101200.0101100.0101400.0102000.0102800.0103500.01
03900.0104100.0103900.0103300.0102400.0101300.0100100.09
9100.098700.099300.0100700.0102300.0103600.0104300.01043
00.0104000.0103600.0103500.0103600.0103700.0103400.01029

00.0102300.0101700.0101200.0100700.0100000.099600.099600
.0100000.0100400.0100400.099600.098300.096800.095500.094
700.094900.095700.096700.097200.097200.096900.096400.095
700.095200.095100.095100.095000.094700.094500.094800.095
500.096400.097300.097800.097800.097400.097000.097000.097
400.098100.098900.099800.0100600.0101600.0102400.0103100
.0103900.0104900.0105800.0106600.0107000.0107200.0106900
.0106200.0105600.0105200.0105200.0105800.0106500.0107300
.0107900.0108200.0108000.0107800.0107500.0107400.0107700
.0108300.0109200.0110000.0110600.0110900.0110900.0110800
.0110700.0111000.0111400.0112000.0Number of movements ;
Malaysia ;NumberTrendFLOWMonthCollection MonthSeries
StartSeries EndNo. ObsSeries IDJan-1991Feb-1991Mar-
1991Apr-1991May-1991Jun-1991Jul-1991Aug-1991Sep-
1991Oct-1991Nov-1991Dec-1991Jan-1992Feb-1992Mar-

2016Apr-2016May-2016Jun-2016Jul-
20161.033239.042552.0307.00.03800.03900.04000.04100.04100
.04000.04000.03900.03900.04100.04300.04500.04500.04600.04
600.04600.04800.05100.05200.05400.05500.05600.05700.05800
.05900.06000.06200.06400.06500.06700.06900.07100.07100.07
100.07100.07000.07000.07000.07100.07300.07600.07800.08000
.08300.08500.08700.08800.08900.08900.08900.08900.08800.08
700.08600.08600.08700.08900.09200.09500.09700.010100.0104
00.010800.011100.011300.011200.010900.010500.010100.0980
0.09600.09800.010100.010600.011000.011500.011900.012300.0
12500.012700.012800.012400.011700.010900.09900.09200.088
00.08700.09000.09400.09800.09900.09900.010000.010200.0104

00.010800.011100.011400.011500.011500.011500.011600.0118
00.011900.012100.012300.012600.012700.012800.012900.0128
00.012500.012000.011700.011700.012000.012600.013000.0133
00.013300.013000.012600.012500.012600.012900.013100.0130
00.012600.012200.011800.011700.012000.012500.013000.0134
00.013500.013500.013400.013200.013200.013200.013400.0137
00.013900.014200.014400.014600.014700.014800.015100.0154
00.015600.015500.015300.014900.014500.014200.014200.0144
00.014400.014100.013700.013400.013200.013200.013400.0136
00.013800.013900.013900.013900.013900.013900.013800.0135
00.013400.013200.013200.013000.012700.012300.011900.0116
00.011600.011700.012100.012500.012800.012900.012900.0128
00.012800.012700.012600.012600.012600.012400.012300.0123
00.012500.012800.013100.013400.013600.013700.013700.0137
00.013500.013300.013100.013000.013100.013500.014200.0153
00.016500.017600.018500.018900.018800.018100.017100.0161
00.015500.015500.016000.016600.017000.017100.017000.0168
00.017000.017400.018100.018900.019400.019600.019400.0192
00.019000.018900.019000.019200.019400.019400.019400.0191
00.018700.018300.018100.018100.018500.019000.019600.0201
00.020500.020700.020900.021000.021100.021100.021000.0208
00.020500.020200.020100.020300.020700.021400.022300.0234
00.024600.025600.026400.026700.026700.026800.026900.0271
00.027600.028100.028400.028400.028100.027700.027200.0267
00.026600.026700.027200.027800.028500.029000.029200.0292

00.029000.028800.028800.029000.029300.029800.030500.0311
00.031600.032200.032700.0Number of movements ; China
;NumberTrendFLOWMonthCollection MonthSeries StartSeries
EndNo. ObsSeries IDJan-1991Feb-1991Mar-1991Apr-1991May-

2016Jun-2016Jul-
20161.033239.042552.0307.00.01200.01200.01200.01200.01200
.01300.01400.01400.01500.01500.01500.01600.01600.01600.01
600.01500.01500.01400.01500.01500.01600.01600.01600.01600
.01600.01600.01600.01700.01800.01900.02000.02000.02000.02
000.02000.01900.01900.02000.02100.02200.02300.02500.02600
.02700.02800.02800.02900.02900.02900.02900.03000.03100.03
200.03300.03500.03700.04000.04100.04200.04200.04100.04100
.04200.04300.04400.04500.04700.04800.04900.04900.04900.04
900.05000.05100.05300.05400.05400.05400.05400.05500.05700
.05900.06100.06200.06200.06300.06400.06600.06700.06800.06
800.06700.06600.06500.06400.06400.06600.06800.07000.07100
.07300.07500.07900.08200.08500.08800.08900.08800.08700.08
700.08800.09200.09500.09800.010000.010300.010600.011100.0
11700.012400.012900.013100.013100.012900.012900.013100.0
13400.013600.013700.013700.013800.014000.014400.014800.0
15200.015300.015400.015400.015700.016000.016400.016800.0
17000.017200.017400.017800.018100.018400.018600.018700.0
18700.018800.019000.019200.019500.019800.019900.019900.0
19900.019900.020000.020300.020700.021400.022300.023200.0
23700.023700.023100.022100.021200.020800.020800.021300.0

22200.023100.023900.024300.024600.024700.024700.024800.0
24900.025100.025600.026200.026800.027300.027500.027600.0
27700.027800.028200.028500.028700.029000.029200.029600.0
30100.030900.031600.031700.031300.031000.030900.031200.0
31700.031700.031100.029900.028200.026800.026300.027000.0
28700.030700.032400.032900.032000.029900.027700.026200.0
25900.026700.028300.030100.031600.032600.033300.033800.0
34500.035500.036500.037500.038200.038800.039500.040500.0
41600.042300.042600.042300.041900.041700.042200.043400.0
45000.046400.047300.047800.048100.048500.048900.049300.0
49700.050300.051100.052100.053300.054500.055400.055900.0
56000.056100.056600.057700.058900.060400.062100.063500.0
63600.062700.061600.060800.060900.061700.063100.064800.0
66600.068000.069200.070800.073000.074600.075100.074900.0
74600.074900.076300.078300.080500.082300.083800.085100.0
86600.089000.092200.095000.096900.097700.097800.097800.0
98300.099400.0100800.0102100.0103400.0

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