Entrepeneurship class standalone project

1. Entrepreneurship Class Standalone Project
Title Stand-Alone Project_17
Due Dec 31, 2022 11:55 pm
Status Not Started
Grade Scale Points (max 300.0)
Modified by instructor
Instructions
Stand-Alone Project: New Venture Business Plan (300 points)
You should begin working on the Stand-Alone Project early in the course . Each assignment
provides a benchmark for completing the Stand-Alone Project in a timely manner while
working through the course. You will find this information in the "Stand-Alone Project
Benchmark" section of each assignment. Your Stand-Alone Project responses should be both
grammatically and mechanically correct, and formatted in the same fashion as the project itself.
If there is a Part A, your response should identify a Part A, etc. In addition, you must
appropriately cite all resources used in your response and document in a bibliography using
APA style.
The Stand-Alone Project for this course requires you to assume the role of an entrepreneur and
to create a business plan for a new venture of your own choosing. The business plan should
contain the following major sections in the order they are shown below. The Stand-Alone
Project follows the progression of the textbook, and you will find that the specific details
regarding the requirements for the Stand-Alone Project are explained in the Required Readings
for each Assignment. Stand-Alone Project Benchmarks, located near the end of each
assignment, give you an indication of which part of the Stand-Alone Project corresponds to the
information covered in the assignment, and you will find it helpful to use these benchmarks to
pace yourself in the completion of your Stand-Alone Project. (A 25-page paper plus appendices
is required.) (300 points)
NOTE: Create a cover page (company name, the words Business Plan, the name of the contact
person for the new venture, and the business' address and telephone number) and place it before
(in front of) Part A. (Do not count the cover page as part of the total number of pages required
for the Stand-Alone Project.)
Par
t A
Executive
Summary: This
section should

2. not exceed five
(5) pages in
length. Be sure
the Executive
Summary
answers the
following key
questions and
includes
evidence or
support for your
claims from
credible
sources, such as
your own
industry
research and
primary
research with
potential
customers. (30
points)
1. What is your business
concept? Include
information about
your business,
customers, benefits,
and distribution.
2. Does your industry
support the
feasibility of the
concept? Explain.
3. Is there customer
acceptance for your
business and its
products/services? W
hat is the demand?
4. What is your entry
strategy? How will
you achieve initial

3. market penetration
and obtain your first
customer?
5. Who are your key
competitors, and
how will you
differentiate your
business from the
competition?
6. What is your pricing
strategy, and how do
you justify it?
7. Does your founding
team have the
capabilities to
implement the plan
successfully? If not,
how will you find
these capabilities?
8. How will your
business be designed
to facilitate
implementation in
terms of legal
structure,
organizational
structure, and
process?
9. In one paragraph,
what is your
marketing plan?
10. Does your financial
plan support a viable
business? Include a
summary of key
points and capital
requirements (i.e., a
needs assessment).

4. 11. How will you fund the
business?
12. Does the market
support a potential
for growth? What are
your key growth
plans?
Par
t B
Proof of
Concept: This
page in your
business plan
condenses the
Expanded
Executive
Summary down
into one
page. Answers
in this section,
for questions 1,
2, 3, 4, 5, 7, and
10 from Part
A, should be
concise, yet
complete. (13
points)
NOTE: A
detailed Table
of Contents
for the report
should be
created and
placed on a
separate page
between Parts B
and C. (Do not
count the table
of contents as

5. part of the
total number of
pages required
for the Stand-
Alone Project.)
Par
t C
Business
Concept: Inclu
de the
following
information in
this section. (25
points)
1. Business Concept
Statement (i.e.,
product/service,
customer, benefit,
distribution)
2. Purpose of the
Business (i.e., why
you are in business)
3. Core Values
4. Description and Uses,
Unique
Features/Benefits,
Business Model
5. Primary Customer(s)
6. Spin-Offs or
Secondary Market
Par
t D
Management
Team: Include
the following
information in
this section. (22
points)

6. 1. Qualifications of Key
Managers (founders)
2. Management Team
Needs (or gap
analysis)
Par
t E
Market
Analysis: Inclu
de the
following
information in
this section. (35
points)
1. Industry Description
a. Industry Size
b. Industry Status (growing, mature, in
decline – overall health)
c. Growth Potential
d. Geographic Locations
e. Trends, Patterns of Change, and
Entry Barriers
f. Profit Potential
g. Sales Patterns and Gross Margins
h. Target Market
1) Primary
Target
Markets
2) Secondary
Markets
3) Demographi
cs
4) Results of

7. Primary
Research
5) Customer
Profile
6) Customer
Needs
Analysis
2. Distribution Channels
(customer grid)
3. Entry Strategy (initial
market penetration)
4. Competitors (show a
competitive grid)
a. Description
b. Direct and Indirect Competitors
c. Market Share (if known)
d. Strengths/Weaknesses/Benefits/Distrib
ution
e. Emerging Competition
f. Substitute Products
5. Product/Service
Differentiation and
Competitive
Advantage
a. Unique Features
b. Potential for Innovation
c. Proprietary Protection (i.e.,
intellectual property rights)
d. Other Competitive Advantages
6. Pricing Strategy
7. Value Chain

8. Par
t F
Operational (or
Process)
Analysis: Inclu
de the following
information in
this section. (12
points)
1. Product/Service
Technical
Description
a. Uses, Design, Prototype
b. Obsolescence Issues
2. Product/Service
Development Status
and Related Costs
a. Current Status of Development
b. Tasks Completed (including time and
cost to complete)
c. Potential Difficulties and hesitations
(include how they will be resolved)
d. Government Approvals
3. Physical Distribution
Plan (including a
process grid – i.e., a
graphic of the
distribution strategy)
Par
t G
Organizational
Plan: In this
section, include
the management
philosophy and
the company

9. culture
including the
following. (12
points)
1. Legal Business Entity
2. Organizational Chart
3. Key Management
Duties and
Responsibilities
Par
t H
Marketing
Plan (22
points)
1. Purpose of the
Marketing Plan (one
paragraph)
2. Target Market
3. Unique Market Niche
4. Business
Name/Identity
5. Plan to Reach First
Customer
Par
t I
Technology and
Intellectual
Property
Plan: Include
the following
information in
this
section. (12
points)
1. Role of Technology as
a Business

10. Competitive
Advantage
2. Role and management
(revenue, licensing,
etc.) of intellectual
property (proprietary
rights, status, etc.)
Par
t J
Financial
Plan: Include
the following
information in
this section. (35
points)
1. Summary of Key
Points and Capital
Requirements (full
financials located in
the appendices)
2. Needs Assessment
Breakout (i.e., hard
costs, soft costs,
working capital, start-
up, etc.)
3. Funding Plan
Par
t K
Growth
Plan (12
points)
1. Growth Strategy
2. Resources
Par
t L
Appendices: Th
e following
documents are

11. required in this
section. (54
points)
1. Financial Statements
(Supports Part J
above)
a. Financial Statement Assumptions
b. Proforma Financial Statements
1) Cash Flow
(Monthly,
Years 1, 2,
3)
2) Income
(Monthly,
Year 1;
Annual,
Years 2, 3)
3) Balance
Sheet
(Annual,
Years 1, 2,
3)
2. Operational (or
Process) Analysis
Plan Supporting
Documents (supports
Part F above)
a. Manufacturing or Operating
Requirements (and associated costs)
b. Manufacturing Cycle or Service
Delivery Process (process grid)
c. Materials Requirements
d. Inventory Requirements (also
retail/wholesale business)
e. Production Requirements (also

12. retail/wholesale or service business)
f. Labor Requirements (all businesses)
g. Maintenance and Quality Control
Requirements (all businesses)
h. Financial Requirements (all
businesses)
3. Marketing Plan
Supporting
Documents (supports
Part H above)
a. Marketing Tools (such as advertising
and promotion)
b. Media Plan
c. Marketing Budget (use and cost of
each marketing tool)
4. Organizational Plan
Supporting
Documents (supports
Part G above)
a. Key Management
b. Key Policies
c. Compensation Programs and
Incentives (management, other groups)
5. Contingency Plan
6. Other Supporting
Documents: These
include resumes,
contracts, maps, etc.
Link: http://tutorsof.blogspot.in/2016/08/entrepeneurship-class-standalone-project.html