The learning outcomes for the day include sessions in the morning with Dr. Lou Shuman focused on branding and new school marketing strategies to engage patients online. The afternoon session with Amy Morgan will focus on leadership, developing effective relationships with general dentists, and patient engagement and conversion strategies including telephone skills.

1. The learning outcomes include:
**Morning
Session
with
Dr.
Lou
Shuman**
Branding
Create
a
Brand
promise
that
connects
to
patients
–
present
and
future
• Discover
strategies
that
make
you
truly
unique
and
desirable
to
existing
and
new
patients
• Create
loyalty
and
excitement
by
making
sure
your
brand
is
communicated
in
EVERYTHING
you
do
• Inspire
Brand
Ambassadors
who
actively
support
your
brand
by
referring
others
New
School
Marketing
Leveraging
the
internet
and
social
media
strategies
to
go
from
Word
of
mouth
to
World
of
mouth
Utilize
New
School
and
Social
marketing
to
create
a
24
hour
community
with
patients,
parents
and
your
allied
health
care
professionals
• Use
cutting
edge,
online
strategies
to
engage
and
convert
new
patients
to
case
starts
• Create
authentic,
engaging
communication
strategies
through
blogs,
e-­‐newsletters,
Facebook,
-­‐
You
Tube
and
much
more
**Afternoon
Session
with
Amy
Morgan**
Leadership
Inspiring
people
to
WANT
to
do
what
you
WANT
them
to
do
Learn
to
lead
and
manage
your
team
to
new
levels
of
inspiration
and
action
through
vision,
job
descriptions
and
formal
feedback
opportunities
to
promote
your
culture.
• Learn
to
lead
and
manage
your
team
to
new
levels
of
inspiration
and
action
through
vision,
job
descriptions
and
formal
feedback
opportunities
to
promote
your
culture.
• Facilitate
effective
staff
meetings
that
create
consensus
for
new
solutions
and
action
plans
that
integrate
the
changes
needed

2.
Next
Generation
Orthodontic/GP
Relationships
The
dental
community
must
work
together
to
create
win-­‐win
relationships
that
exceed
expectations
for
mutual
patients,
the
team
and
the
doctors
Create
better
relationships
with
your
GPs
that
are
win-­‐win
and
growing
• Utilize
surveys,
testimonials
and
Feedback
processes
to
find
out
what
your
community
really
wants
from
your
relationship
• Utilize
on-­‐line
resources
to
create
even
stronger
relationships
with
your
referral
community
Patient
Engagement
and
Conversion
Strategies
Patients
will
pay
any
fees,
rise
above
any
and
all
obstacles
if
first
–
they
like
you,
value
your
brand
and
you
can
make
the
treatment
affordable
Telephone
skills
that
move
an
inquiry
to
commitment
• The
latest
in
treatment
presentation
skills
that
rise
above
the
“no”
• Consultative
closing
scripts
that
get
the
patient
beyond
the
Maybe