1. Final Draft
Miguel Melendez
Catherine Botero
Kat: hello this is our final presentation
Miguel:
Our objective is to show you, why he inspires us? and his why his job and his advertising agency is ideal
for us.?
• To learn from advertising genius
• To inspire our colleges
• To explore big ideas about advertising
• To learn from the commercials
Kat:
Recap:
• In the first draft we showed, who is he and his biography.
• In the second draft we showed, you about when he was born, why is a genius,
How he sees the world?, and commercials he did. And two video commercials
Miguel:
the name of he advertising agency is *S,C,P,F, in the neighborhood of Sarria
(Barcelona) the building where the agency is built was a textile factory 1914,
The structure is still intact. Insidethe agency Toni decides to play football in the .
When he says that an idea is creative?
He says "When is original, is at the service of the brand communication and
invites purchase or feel affection for it.
2. Kat:
What is the role of executive creative director?He says: "Creating the right
environment to work, the time required for the emergence of good ideas,"
His schedule is crazy. He comes to his office at 9. His mission is to validate,
guide, refuse, edit or, rarely, embrace the bearer of a brilliant idea. When that
occurs he feels very happy.
purchase or feel affection for it.
When is it cool?
He says: As well, people go crazy and applauds the announcement. The spot
for all of Coca Cola, is brilliant. Or The hand of BMW. It is the feeling of reading
a poem and think, 'Damn, I too am going.
Miguel
Why not be like him?
He think different take us to success, be entrepreneurs is the key and be like
him is the best way.
This project is important because we want to show that there is a lot of studying
and many examples of successful people. We are millions of people but only
the succeed is the best, life is a competition and Toni is an example of a winner,
Have you ready to win? Never leave your study, is the first step to win.
Bibliography:
www.google.com.co
www.youtube.com
http://www.elmundo.es/magazine/2003/191/1053701968.html
