About Wolff MedicalOur history as designers and manufacturers of pharmaceutical promotionalproducts dates to the early 1980’s when Stephen H. Wolff founded WolffMarketing Group, Inc. Wolff’s products had great impact and enhanced thesuccess of many billion-dollar brands such as Procardia XL, Zyrtec, Viagra,Norvasc, Glucotrol XL, and Lipitor. This success was credited to WolffMarketing Group Inc.’s ability to produce high-quality products in a timely mannerand also Stephen Wolff’s honesty and integrity that built lasting professionalrelationships. Eventually, Wolff Marketing Group, Inc. had a staff of 35employees with annual sales exceeding $15 million dollars. The companyboasted over 100 patented, custom-designed promotional products for theindustry, including many – like the original stethoscope tag – that are still usedtoday.After selling Wolff Marketing Group, Inc. to Halo, Inc. in 1997, Wolff started WolffMedical Marketing & Design LLC, a venture that complimented hispharmaceutical experience and his expertise in building plastic-injected moldsand creating custom products. In addition to pharmaceutical clients like Pfizer,Fujisawa, Forest Laboratories, Novartis, Sankyo, TAP Pharmaceuticals,Eisai and Schering-Plough, Wolff Medical’s client base expanded toinclude such reputable corporations like Tommy Hilfiger, Au Bon Pain, BostonMarket, 7-Eleven, Elizabeth Arden, and Super Pantry. Wolff Medical hasreceived a nationally recognized design award for its innovative designs.
Mission StatementOur mission is to bring over twenty years of design and manufacturingexperience to the pharmaceutical industry and create an even stronger linkamong Patient, Physician and the Pharmaceutical company. It is our objective tounite these “three P’s” through custom made, innovative and high qualitypromotional products.Our mission is to consistently provide our clients with creative products thatexceed their expectations, reinforce brand recognition and increase return oninvestment.Our mission is to create and provide our clients with medically related productsthat will enable patients and consumers to learn quickly about newadvancements in medicines.This is our mission, our passion and our constant source of design inspiration.
Our Values We believe that the needs of our clients come first. We believe that our staff is our company’s most vital asset. We believe in the power of our passion, creativity and experience.We believe in helping our clients grow their business and lead in their markets. We believe that the best relationships are built on honesty and trust. We believe in the power of building successful brands. We believe that innovation is the key to success. We believe that integrity is at the core of our ethical conduct of business. We believe that we have a basic responsibility to deliver a high return on investment of our client’s time and products.
Our ServicesWolff Medical Marketing & Design LLC. is a company specializing in the designand manufacture of unique medical and pharmaceutical promotional products.We design and produce medically relevant promotional items that are uniquelydifferent in both form and application that yield long term value to doctor andpatient while building brand recognition.We manufacture in our own dedicated facilities both domestically and overseas.We offer our clients in-house design and art support, comprehensive operationsand logistics, timely and accurate quotations, global sourcing and production,competitively priced products and on-time delivery.Beyond product, the secret to our success is our willingness to consistently raisethe bar and create a higher standard for leave-behind items for thepharmaceutical industry.
Executive ManagementStephen H. Wolff, PresidentFor over twenty-five years, Stephen Wolff has personally played a key role asboth pioneer and leader in pharmaceutical marketing. Wolff helped establish anew “dimensional” advertising venue for the drug industry at a time when therewere strict governmental regulations on traditional advertising mediums – print,radio, and television.After the sale of Wolff Medical Marketing to Halo, Inc., Wolff continued toresearch and travel throughout the United States, Europe and China. He sourcednew vendors and products and reinforced relationships with existing suppliers.This allowed him to stay current with the drug industry’s changing needs andafforded him the opportunity to perfect his resources.Wolff established Wolff Medical Marketing & Design to “get back to his passion”and work once again in the health care industry. “This is where I really want tobe,” Wolff states, “I’m sure this desire stems from my teenage job in a pharmacywhere I learned first-hand, the importance of medication and the ways itaffected people.”Wolff is credited with over 100 patented, custom-designed promotional productsfor the pharmaceutical industry.
Management TeamWolff Medical Marketing & Design also has an extremely talented pool ofemployees. Several seasoned veterans from the original Wolff Marketing Grouphave rejoined the company in the areas of sales, design, finance and logistics.Wolff has been very selective in building a new sales force by hiring a formerpharmaceutical sales representative to his staff. This strategy brings bothknowledge and experience in creating new ideas for custom products. We areable to bring a first-hand understanding of the inner workings of a doctor’s officeand have an intimate understanding of what a pharmaceutical sales rep reallyneeds to enhance their efforts in promoting and selling new drugs.
Brand Recognition Strategic Dimensional Solutions BuildingBillion Dollar Brands
Case Studies Pfizer: ZYRTEC Dust Mite / Pollen / Dander StudyBackground: ZYRTEC is a prescription medicine that treats both indoor andoutdoor allergy symptoms, as well as chronic hives.Challenge: Physician’s patients were unable to fully understand the concept ofmicroscopic allergens and their effects to the respiratory system. In addition,Pfizer wanted to communicate that ZYRTEC is an effective antihistamine againsta broad spectrum of allergens. • Dust Mite Solution: Wolff Medical designed a paperweight water toy that featured a large floating dust mite to illustrate the image of the microscopic insect. • Dander Solution: Wolff Medical designed a paperweight water toy that featured a large floating cat set against a background of a living room to demonstrate how dander is released into the home environment. • Pollen Solution: Wolff Medical designed a paperweight water toy that featured several large floating pollen set against a background of foliage to demonstrate how the microscopic allergen appears and how pollen is released into the environment.
Case Studies Schering-Plough: CLARITIN RediTabs StudyBackground: CLARITIN RediTabs Tablets product is the fastest melting allergyproduct available. It delivers all-day, non-drowsy allergy relief in a quickly-dissolving tablet. In addition, CLARITIN RediTabs Tablets are available forchildren ages 6 and up.Challenge: CLARITIN RediTabs Tablets dissolve within 15 seconds to providefaster allergy relief. Our challenge was to provide the client with innovative andinformative solutions that would educate physicians and patients and highlightthe fast-acting speed of this product. • Solution # 1: Wolff Medical designed an innovative wall clock that featured the likeness of a CLARITIN RediTabs Tablet on the second hand that would gradually “dissolve” after 15 seconds. • Solution # 2: Wolff Medical designed a stylized paperweight hourglass timer set to run for 15 seconds. • Solution # 3: Wolff Medical designed an educational model of the CLARITIN RediTabs Tablet that featured the various layers and explanations of the product’s composition.
Case Studies Pfizer: ZITHROMAX Z Pack StudyBackground: Zithromax is an antibiotic used most often to treat respiratoryinfections in children and adults. For adult patients, these infections includebacterial bronchitis and community-acquired pneumonia. Zithromax can also beused to treat skin infections and some sexually transmitted diseases in adults. Inchildren, Zithromax treats some ear infections and pharyngitis/tonsillitis.Challenge: To graphically illustrate the speed and effectiveness of Zithromax’s 5day/5 dose therapy over similar medications that typically required a 30-day orextended treatment.Solution: Wolff Medical designed a clear acrylic rectangular paperweight thatdisplayed the likeness of 5 Zithromax tablets to effectively communicate theremarkable speed and effectiveness of this medication.
Contact Information Corporate Headquarters: Wolff Medical Marketing & Design LLC 271 North Avenue, Suite 812 New Rochelle, NY 10801 Tel: 914-637-9100 / Fax: 914-637-9200 www.wolffmed.com Stephen H. Wolff, President 914-637-9100 Ext.15 firstname.lastname@example.orgChristopher Dente, New Business Development 914-637-9100 Ext. 28 email@example.com Maria Simeon, VP, Operations 914-637-9100 Ext.11 firstname.lastname@example.org Sherry Schlangel, Controller 914-637-9100 Ext.13 email@example.com Don Lee, Creative Director 914-637-9100 Ext.12 firstname.lastname@example.org