Vietnam retail store modern trade trend 2023 / Xu hướng hoạt động kênh MT tại cửa hàng bán lẻ 2023

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3. '%#()*+,$#(*%-,)#&.,/$0+,1211,3 1214

4. Billion VND
5#(*%-,.*-#.,($#)6,712118,
Category 2021 YTY 2022 YTY
Trend
vs P.Y
Total 4,628,285 5,671,109 23%
Retail 3,824,926 4,475,856 17%
Travelling 6,527 24,108 269%
Accommod
ation and
catering
378,704 570,317 51%
Others 418,128 600,828 44%
373,796
438,420
458,455
454,201
425,811
441,928
457,964465,330
474,620
478,151
479,125
479,375
501,158
497,624
515,822
-18%
-5%
-1% -2%
1%
10%
13%
19%
28%
53%
65%
58%
34%
14% 13%
0
100 ,000
200 ,000
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400 ,000
500 ,000
600 ,000
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Monthly trend
Figure Trend vs previous year
!"# $%$&' (#$&)' *&'# %+ ,%--%.)$)#* &/. $"# $%$&' $0(/%1#( %+ *#(1),#* &/. $%0()*- +&)('2 )/,(#&*#. )/
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(*) The number of December 2022 is estimated data
!"#$%&'()!*(+)&,&$-.(!/-/01/0%1(*220%&("2(30&/,-45

5. 5#(*%-,.*-#.,($#)6,712118
Retail sales
319,629
358,695
371,724
368,556
341,593
355,532
365,706
368,944
374,602
373,509
372,277
374,708
386,902
389,496
404,031
-11%
-1%
2% 0% 0%
12% 13%
16%
21%
37%
44% 41%
21%
9% 9%
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Travelling
Accommodation and catering Others
411
607
856 1,013
1,058
1,011
1,241
1,791
2,590
3,399 3,125
2,3412,477
2,012 2,050
-66% -51% -45% -34% 48% 23% 49% 396%
1750%
3635%
6027%
2364%
503% 231% 139%
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26,778
36,624
40,768
40,762
42,141
42,562
45,303
48,983
51,237
53,315 52,960
45,381
51,924
46,898
48,851
-42%
-23% -14% -13%
14% 9% 14%
51%
88%
191%
253%
142%
94%
28% 20%
-10
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26,978
42,494
45,107
43,870
41,019
42,823
45,714
45,612
46,191
47,928
50,763
56,945
59,855
59,218
60,890
-45%
-16% -10% -10% 1% 2% 8% 16%
36%
114%
221% 215%
122%
39% 35%
-10
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0%
50
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Billion VND
!"#$%&'()!*(+)&,&$-.(!/-/01/0%1(*220%&("2(30&/,-45

6. 9$#)6,:,;%)%,.<=#$,<=.,>,60&).
2870
2524 2601
3049
1214
1578
2147
1728
2020 2021 2022 2023
BHX / Winmart+ store trend
Vinmart+ / Winmart+ Bach Hoa Xanh
Bach Hoa Xanh and Winmart+ remain to be the dominant
players in the retail industry. While BHX closes down some
stores, Winmart+ has re-invested for the store expansion

7. 9$#)6,:,;%)%,.(0$#,60&).%?#.
71
57 56 46
32
28 32
25
67
69
35
25
170
154
123
96
2020 2021 2022 2023
Mini store trend
HCM HN Others Total
Mini stores which had been popular several years ago
decrease its number of stores.

8. 9$#)6:,@#A-%)#,0/,+%-B,(#*,.(0$#.
Milk tea shop was a hot trend several years ago. Now that
big coffee chain expanded their menu, the dedicated milk
tea shop slow down
816
983
1106
1524
1657
446 459 412 439
364
2019 2020 2021 2022 2023
Café chain Milk tea chain

9. 9$#)6:,@$<C,AD*%),#E=*).%0)
There are more drug chain due to the investment by 3
players - Pharmacity, FTP Long Chau, An Khang pharmacy
;<=>
?@@@ A<B
C?=>
;<;
?@?D
116
210
524
269
261
221
1,133
2,006
2,698
2021 2022 2023
Drug chain
Pharmacity FTP Long Chau An Khang Pharmacy Others

10. 9$#)6:,;0F%-#,G0$-6,H$0<=,($*)./0$+*(%0)
!"#$%&'(")%*'+)",-.'/0$10'23435&6'7310'8"3 9340.':$&4 !3;'9340.'<0&'
+$"$ :$':"45.'34*'=4'>0345.'10345&'?0&'6?")&'1"2-"6$?$"4.'/0$%&'$41)&36$45'
?0&'?"?3%'4,2#&)'"@'6?")&6'!"#$%&'(#)*+'(,$(#)$#-,'%),../#01(#%&#%2()'#01,.#$%&'(#$%',%(3/#%&#4,*,3(#%5&#
6',*0#)*#&*(#$%&'(#.&+,%)&*7
421
1041
1719
2147
1729
764
1028
1427
2038
2287
1029
1015
913
976 1189
0
68
178
210
504
2214
3152
4237
5371
5709
2019 2020 2021 2022 2023
Based on # of stores
BHX DMX TGDD An Khang
19%
33%
41% 40%
30%
35%
33%
34% 38%
40%
46%
32%
22% 18%
21%
0% 2% 4% 4% 9%
2019 2020 2021 2022 2023
Based on store ratio
BHX DMX TGDD An Khang

11. '%#()*+,+06#$),($*6#,-*)6.A*=#,1214

12. 91 95 93 87 87
87 66 88 89 83
182
171
167 197 192
360
332
348
373 362
2019 2020 2021 2022 2023
HCM HN Others Total
I<=#$+*$B#(
!"#$%&'()$%*+&,#%-.*/+$%0($1%2(3%.245/0$6%7&3+& 8&+3%9&00$0%.2%:;:;<= >/?.@&+3 9&00$0%.2%:;:A<
<0&'4,2#&)'"@'6,-&)23)A&?6'*&1)&36&*'6%$50?%;'?"'BCD'6?")&6E
Name HCM HN Others Total
AEON Citimart 14 0 1 15
BigC (Tops market) 2 3 6 11
CoopMart 43 6 79 128
Emart 1 0 0 1
Fujimart 0 3 0 3
Lanchi Mart 0 10 14 24
Mega Market 4 4 13 21
Sakuko 0 19 16 35
Satra Mart 1 0 0 1
WinMart 18 42 63 123
Total 83 87 192 362

13. 1,821 2,009 2,077
2,597 2,357
620
877 878
1,210
1,213
566
2,300 2,259
2,928 3,150
3,007
5,186 5,214
6,735 6720
2019 2020 2021 2022 2023
HCM HN Others Total
J0)"#)%#)(,.(0$#,>,;%)%,.<=#$
!"#$%&'()$%*+&,#%-.*/+$%0($1%2(3%.245/0$6%B#$$+1%9&00$0%:;:;<= C&DD&@&+3 9&00$0%:;:A<
(0$%&'789'5"&6'"4'?0&')&6?),1?,)$45.'($4!3)?F'036')&G6?3)?&*'?"'%3,410'?0&'
4&/'6?")&E'<0&)&@")&.'?0&'?"?3%'H'"@'6?")&6'3%2"6?')&23$4'36'632&
Name HCM HN Others Total
7 Eleven 80 0 0 80
Bac Tom 0 16 0 16
Bach Hoa Xanh 502 0 1208 1710
B's Mart 78 0 0 78
Cheers 31 0 3 34
Circle K 204 160 59 423
Co.op food 296 64 35 395
Family Mart 112 0 34 146
GS25 153 0 48 201
Hapro foods 3 56 4 63
K-market 24 33 5 62
Mini Stop 139 0 4 143
Satrafoods 223 3 0 226
Soi Bien 0 38 0 38
T-Mart 12 43 1 56
WinMart+ 500 800 1749 3049
Total 1857 413 1401 6720

14. CB CD CB CD C=
?= ?D ?B ?D ?E
55
65 64 67 69
96
107 108 109 111
2019 2020 2021 2022 2023
HCM HN Others Total
Name HCM HN Others Total
AEON Mall 1 3 2 6
Crescent Mall 1 0 0 1
Diamond 1 0 0 1
LotteMart 4 2 9 15
Parkson 1 0 0 1
Robins 1 1 0 2
Takashimaya 1 0 0 1
Vincom 13 12 58 83
VivoCity 1 0 0 1
Total 24 18 69 111
@#=*$(+#)(,.(0$#
<0&)&'$6'%$??%&'10345&6'&I1&-?'J3)A6"4 *&1)&36&*'?0&'4,2#&)'"@'?0&'
*&-3)?2&4?E

15. Name HCM HN Others Total
Daiso 5 2 1 8
Hachi Hachi 6 0 0 6
Komonoya 1 2 1 4
Minigood 14 3 0 17
Miniso 13 13 21 47
Moji 5 5 0 10
Mumuso 7 2 1 10
Usupso 1 0 0 1
Yoyoso 1 0 2 3
Total 53 27 26 106
;%)%,.(0$#
!$4$ 6?")& 4,2#&) 1"4?$4,&6 ?" *&1)&36& @") B 1"46&1,?$K& ;&3)6 23$4%; *,& ?"
>"2"4";3 34* !,2,6"E !$4$6" 036 $41)&36&* ?0& 6?")& *&-%";2&4?E
76 71
57 56 53
31 32
28 32 27
56 67
69
35
26
163 170
154
123
106
2019 2020 2021 2022 2023
HCM HN Others Total
!%"#$%&'()$%*+&,#%-.*/+$%$E45/0$1%F5&#/.

16. <;E> =D<>
D=B> BE= A?;
CD>
=<>
A?>
<<<
CDC
108
173
395
889
1521
492
679
1,133
2,006
2,698
2019 2020 2021 2022 2023
HCM HN Others Total
@$<C,.(0$#
<0&'4,2#&)'"@'*),5'6?")&6'$4'DLDB'$41)&36&*'#;'BMN'1"2-3)&*'?"'DLDDE'<0&'
4,2#&)'$4'8O'*&1)&36&*'23$4%;'*,&'?"'?0&'PQL'"@'J03)231$?;R6 1%"6&*'6?")&6E
Name HCM HN Others Total
An Khang Pharmacy 156 25 343 524
ECO pharma 10 0 0 10
Guardian 86 17 6 109
Long Chau 208 113 695 1016
Matsumoto Kiyoshi 5 0 0 5
Medicare 17 1 67 85
Pharmacity 421 106 410 937
SK Pharmacy 12 0 0 12
Total 915 262 1521 2698
!%"#$%&'()$%*+&,#%-.*/+$%$E45/0$1%G#&2( G#&+@&4H%.2%:;:I

17. J0.+#(%A,.(0$#
<0&'4,2#&)'"@'1"62&?$1'6?")&'$41)&36&*'#;'2")&'?034'QLN'?034A6'?"'8363A$R6
&I-346$"4E'
45
59
80
24
36
43
18
29
64
87
124
187
2021 2022 2023
HCM HN Others Total
!%"#$%&'()$%*+&,#%-.*/+$%$E45/0$1%J/&+0.&2=%"KL%>MBL%7KNG=%"#$%O(0H%7#(,=%P&31(21%Q.$32&@
Name HCM HN Others Total
Beautybox 10 5 1 16
Beautygarden 1 2 6 9
Bicicosmetics 1 0 0 1
Cocoshop 0 6 2 8
DN Cosmetics 0 0 2 2
Guardian 85 17 7 109
Hasaki 52 4 41 97
Mat Hoa Da Phan 4 0 5 9
Mint Cosmetics 0 15 0 15
Nutycosmetic 6 1 0 7
Sammi Shop 2 10 5 17
The Body Shop 21 14 7 42
THE FACE SHOP 12 10 15 37
The Gioi SkinFood 4 0 2 6
Watsons Vietnam 6 0 1 7
Total 204 84 94 382

18. K-#A($%A,AD*%)
:$&4 !3;'9340 1"4?$4,&6'?"'*)$K&'?0&'5)"/?0'"@'?0&'23)A&?'/$?0'2")&'?034'
PBLL'4&/%;'"-&4&*'6?")&6
?CD> ?DD> ?D;> ?B< <;E
79 105 137 231
358
764
941
1,451
2,101
3186
969
1,212
1,753
2,505
3,903
2019 2020 2021 2022 2023
HCM HN Others Total
!%"#$%&'()$%*+&,#%-.*/+$%$E45/0$1%8$0.&@&+3 9&00$0%.2%:;:A<
Name HCM HN Others Total
Cho Lon 23 0 75 98
Dien May Xanh 316 268 2801 3385
Mediamart 0 73 270 344
Nguyen Kim 15 5 32 52
Pico 0 12 7 19
Thien Hoa 4 0 1 5
Total 358 358 3186 3903

19. L9,6#"%A#.,AD*%)
<0&'+$"$ :$':"45')&23$46'?"'#&'?0&'*"2$43?")'$4'?0&'S$&?432'T<'*&K$1&6'
23)A&?.'@"%%"/&*'3?'3'*$6?341&'#;'UJ<'V0"-'34*'S$&??&%'V?")&E'
434 495 583
400 429 493
2,829
3,485
4021
2021 2022 2023
HCM HN Others Total
!%"#$%&'()$%*+&,#%-.*/+$%1#(R$0%0&3&%4(55$43$0%.2%:;:A
Name HCM HN Others Total
CellphoneS 49 20 44 113
Di Dong Viet 27 6 25 58
FPT Shop 129 120 736 985
Hoang Ha 17 29 78 124
Phong Vu 8 3 21 32
The Gioi Di Dong 316 268 2801 3385
Viettel Store 37 47 316 400
Total 583 493 4021 5097
3,663
4,409
5,097

20. M*.D%0),*==*$#-,AD*%),7N8
Name HCM HN Others Total
An Phuoc 56 25 93 174
Biti's 46 21 141 208
Blue exchange 60 15 272 347
Canifa 5 28 59 92
Converse 15 15 31 61
Couple TX 20 1 22 43
Elise 19 20 82 121
G2000 6 4 1 11
H&M 4 5 3 12
HNOSS 22 0 14 36
351 356 348
212 211 196
839 763 831
1,402
1,330 1,375
2021 2022 2023
HCM HN Others Total
<0&'@360$"4'103$4'$6'6?3#%&'$4'DLDB.'"4%;'7$?$R6'/$?4&66&*'3')$6&'"@'2")&'?034'
BBN'$4'?0&'4,2#&)'"@'6?")&6'1"2-3)&*'?"'?0&'-)&K$",6';&3)E

21. M*.D%0),*==*$#-,AD*%),718
Name HCM HN Others Total
Hoang Phuc 14 12 19 45
IVY Moda 8 18 50 76
Juno 35 7 25 67
K&K Fashion 11 0 2 13
Kelly Bui 3 6 2 11
Lacoste 6 4 1 11
Levi's 15 15 13 43
Uniqlo 8 7 1 16
Crazyteen 3 0 1 4
Total 356 203 832 1391
<0&'@360$"4'103$4'$6'6?3#%&'$4'DLDB.'"4%;'7$?$R6'/$?4&66&*'3')$6&'"@'2")&'?034'
BBN'$4'?0&'4,2#&)'"@'6?")&6'$4'DLDB'1"2-3)&*'?"'?0&'-)&K$",6';&3)E
351 356 356
212 211 203
839 763 832
1,402
1,330
1,391
2021 2022 2023
HCM HN Others Total

22. O%6.,>,F*FP,.(0$#.
<0&'?"?3%'4,2#&)'"@'6?")&'&I-34*&*'#;'PLN'*,&'?"'W"41,45 &I-346$"4E'
Name HCM HN Others Total
Bibomart 48 53 58 159
Concung 206 12 489 707
Hallo shop 1 0 0 1
Kids Plaza 53 70 36 159
MevaBe 1080 1 0 0 1
Shop tre tho 13 4 5 22
Soc&Brothers 0 3 0 3
TutiCare 12 18 25 55
Vuon cua be 0 9 0 9
Total 334 169 613 1116
246
331 334
147
164 169
700 535
613
1,093
1,030
1,116
2021 2022 2023
HCM HN Others Total

23. 456 517 532
701 738
197
186
280
341
370
163
280
294
482
549
816
983
1,106
1,524
1,657
2019 2020 2021 2022 2023
HCM HN Others Total
Name HCM HN Others Total
Aha coffee 2 62 9 73
Cong Caphe 17 27 16 60
Cheese Coffee 18 1 0 19
Effoc 3 0 0 3
Highland 204 139 266 609
Passio 71 0 7 78
Phuc Long 75 21 37 133
Starbucks 50 24 13 87
The Coffee Bean and Tea Leaf 5 0 0 5
The Coffee Factory 10 0 0 10
The Coffee House 74 40 38 152
Thuc Coffee 7 0 0 7
Trung Nguyen 194 54 163 411
Wayne's Coffee 8 2 0 10
Total 738 370 549 1657
<0&'4,2#&)'"@'1"@@&&'103$4'6?")&6'$41)&36&*'23$4%;'?034A6'?"'?0&'&I-346$"4'"@'
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J0//##,AD*%),.(0$#
!"#$%&'()$%*+&,#%-.*/+$%$E45/0$1%S+'&2%73&3.(2%B(--$$

24. Name HCM HN Others Total
Bobapop 48 10 35 93
Cha Go 1 14 12 27
Coco fresh tea & juice 0 4 0 4
Comebuy 5 0 0 5
Gong Cha 21 3 16 40
Hoa Huong Duong 2 0 0 2
Hot & Cold 21 0 0 21
;%-B,(#*,AD*%),.(0$#,7N8
293
258 257 258
192
79
68 65 80
82
74
133
90
101
90
446 459
412
439
364
2019 2020 2021 2022 2023
HCM HN Others Total
<0&'4,2#&)'"@'6?")&6'*&1%$4&*'?"'BCM'@)"2'MBY'"@'?0&'-)&K$",6';&3)
!"#$%&'()$%*+&,#%-.*/+$%$E45/0$1%S+'&2%73&3.(2%B(--$$

25. Name HCM HN Others Total
Koi Thé 27 9 6 42
Lavida 9 0 1 10
R&B Tea 6 0 0 6
Sharetea 8 6 2 16
Tiger Sugar 22 22 9 53
The Alley 18 14 9 41
Toocha 4 0 0 4
Uncle Tea 5 0 0 5
Total 192 82 90 364
;%-B,(#*,AD*%),.(0$#,718
<0&'4,2#&)'"@'6?")&6'*&1%$4&*'?"'BCM'@)"2'MBY'"@'?0&'-)&K$",6';&3)
293
258 257 258
192
79
68 65 80
82
74
133
90
101
90
446 459
412
439
364
2019 2020 2021 2022 2023
HCM HN Others Total
!"#$%&'()$%*+&,#%-.*/+$%$E45/0$1%S+'&2%73&3.(2%B(--$$

26. Name HCM HN Others Total
37 street 1 3 0 4
Al Fresco’s 9 15 6 30
Ashima 5 4 0 9
Ba Con Cuu 1 0 0 1
BukBuk 1 3 4 8
Burger King 5 5 0 10
Capricciosa 1 2 0 3
Cowboy Jack's 1 1 0 2
Daruma 1 2 1 4
Dolpansam 2 1 1 4
Domino's Pizza 28 13 5 46
GogiHouse 41 41 60 142
Hokkaido Baked Cheese Tart 5 1 2 8
Hotpot Story 20 7 12 39
Hutong 9 1 5 15
Isushi 11 8 3 22
M006,AD*%),.(0$#,7N8
597 551 626 679 648
316
299
331
339 364
389
385
445
520
435
1,302
1,235
1,402
1,538
1,447
2019 2020 2021 2022 2023
HCM HN Others Total
U")'DLDB.'?0&'@""*'103$4'"#6&)K&*'3'2$4")'*"/4/3)*'23$4%;'*,&'?"'*&1)&36&*'
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27. M006,AD*%),.(0$#,718
Name HCM HN Others Total
Jolibee 20 5 15 40
KFC 58 31 56 145
Khao Lao 8 5 1 14
Kichi-Kichi 45 20 44 109
King BBQ 30 20 37 87
Kpub 14 13 8 35
Lotteria 68 42 50 160
Manwah 19 15 21 55
Marukame Udon 9 0 0 9
Mcdonald 18 8 3 29
Papaxốt 10 0 0 10
Pizza4P’s 14 10 6 30
Pizza Inn 5 0 1 6
Pho 24 13 0 1 14
!"#$%&'()$%*+&,#%-.*/+$%0($1%2(3%.245/0$6%N1&D&%N#1#(
597 551 626 679 648
316
299
331
339 364
389
385
445
520
435
1,302
1,235
1,402
1,538
1,447
2019 2020 2021 2022 2023
HCM HN Others Total
U")'DLDB.'?0&'@""*'103$4'"#6&)K&*'3'2$4")'*"/4/3)*'23$4%;'*,&'?"'*&1)&36&*'
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28. M006,AD*%),.(0$#,748
Name HCM HN Others Total
Pizza Hut 31 29 42 102
Popeyes 25 8 6 39
Seoul Garden 4 1 0 5
Shogun 0 5 2 7
Sumo BBQ 10 8 4 22
Sushi bar 1 0 1 2
Sushi Hokkaido Sachi 9 1 0 10
Sushi Kei 8 5 1 14
Tasaki BBQ 5 3 0 8
Texas chicken 22 2 3 27
Thai Express 7 11 2 20
The Pizza Company 33 13 28 74
Tokyo Deli 13 2 0 15
Vuvuzela 1 0 4 5
Yaki - Chang dung nuong 4 0 0 4
Total 648 364 435 1447
597 551 626 679 648
316
299
331
339 364
389
385
445
520
435
1,302
1,235
1,402
1,538
1,447
2019 2020 2021 2022 2023
HCM HN Others Total
U")'DLDB.'?0&'@""*'103$4'"#6&)K&*'3'2$4")'*"/4/3)*'23$4%;'*,&'?"'*&1)&36&*'
4,2#&)'"@'6?")&6'@")'Z"%$#&& 34*'X"??&)$3E

29. 51 52 48 50 55
50 47
47 42
42
15 17
18
15
13
116 116 113
107 110
2019 2020 2021 2022 2023
HCM HN Others Total
Name HCM HN Others Total
Body fit 4 0 0 4
California fitness 20 11 6 37
City Gym 9 0 0 9
Curves 7 17 4 28
Elite fitness 2 9 3 14
Fit24 (Fit for life) 6 0 0 6
Gym Newlife 2 0 0 2
MMA - Gym 5 0 0 5
Olympia Hadong 0 5 0 5
Total 55 42 13 110
M%()#..,CP+
U$?4&66'+;2')&23$46'3%2"6?',410345&*'$4'DLDBE'
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30. ;0"%#,(D#*($#.
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Name HCM HN Others Total
Beta Cineplex 1 4 11 16
BHD Star Cineplex 6 3 1 10
CGV Cinemas 21 23 39 83
Cinestar 2 0 6 8
Galaxy Cinema 9 1 8 18
Lotte Cinema 9 4 32 45
Total 48 35 97 180
47 50 49 48 48
33
37 37 36 35
78
95 92 89 97
158
182 178 173
180
2019 2020 2021 2022 2023
HCM HN Others Total

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