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Vietnam retail store statistics 2018

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Vietnam retail store landscape is in the modest change, with the number of modern trade stores are on the increase.

This report was made with an intention to summarize the trend of modern trade by categories, by knowing the store numbers of the major players.


Published in: Marketing
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Vietnam retail store statistics 2018

  1. 1. Q&Me is online market research provided by Asia Plus Inc. Asia Plus Inc. Vietnam retail store (modern trade) status update
  2. 2. Report objective Vietnam retail store landscape is in the modest change, with the number of modern trade stores are on the increase. This report was made with an intention to summarize the trend of modern trade by categories, by knowing the store numbers of the major players. The report was made in May 2018. • The store numbers in the report are based on the desktop research • Some new stores are added in 2018. In those cases, we did not include those stores in 2017 / 2018 comparison. • 2017 data is as of Feb 2017
  3. 3. Key retail trend (1) 293 268 116 214 90 243 499 725 Coffee chains Milk tea chains HCM Hanoi Others TTL Number of milk teas chains are more than that of coffee chains
  4. 4. Key retail trend (2) Electric chains are more than total of supermarket + convenience store due to the increase of thegioididong Electric chain Supermarket + convenience store + mini store 2258 stores2627 stores (thegioididong=1774 stores) >
  5. 5. Key retail trend (3) Convenience store expansions are slowing down, despite of several new players 824 995 408 485102 128 1334 1608 2017 2018 HCM Hanoi Others TTL
  6. 6. Key retail trend (4) Store expansions of in second cities among department stores, fashion chains etc.. 1255 2043 2017 2018 Electric chain 15 34 2017 2018 Department stores 28 68 2017 2018 Drug chain Store increase in provincial area
  7. 7. Retail store trend by detail
  8. 8. Supermarket Name HCM Hanoi Others Total LotteMart 4 2 7 13 CoopMart 35 1 60 96 AeonMall 2 1 1 4 AEON Citimart 22 3 4 29 VinMart 16 14 34 64 BigC 9 6 20 35 Mega Market (Metro) 3 3 13 19 FiviMart 0 23 0 23 Lanchi Mart 0 13 12 25 Total 91 66 151 308 Number of supermarket has increased by 15% thanks to the increase in the suburb area 83 91 47 53 116 139 246 283 2017 2018 HCM Hanoi Others TTL * The above graph figure does not include Lanchi mart as it was newly added this year
  9. 9. Convenient store Name HCM Hanoi Others Total Family Mart 136 0 24 160 Vinmart+ 332 371 102 805 Mini Stop 115 0 1 116 Circle K 164 96 1 261 Shop & Go 101 18 0 119 B's Mart 147 0 0 147 Zakkamart 41 0 5 46 7 Eleven 12 0 0 12 Satrafoods 148 0 0 148 GS25 5 0 0 5 Total 1201 485 133 1819 Number of Convenient store has increased by 21% thanks to the increase in HCM and Hanoi 824 995 408 485 102 128 1334 1608 2017 2018 HCM Hanoi Others TTL * The above graph figure does not include Zakkamart, 7- eleven, Satrafoods nor GS25 as it was newly added this year
  10. 10. Department store Name HCM Hanoi Others Total Vincom 11 7 31 49 Takashimaya 1 0 0 1 Vivo 1 0 0 1 Parkson 4 0 2 6 Crescent 1 0 0 1 Diamond 1 0 0 1 Robins 1 1 0 2 AEON 2 1 1 4 Total 22 9 34 65 Number of Department store has increased by 44% thanks to the increase in the suburb area 19 22 11 9 15 3445 65 2017 2018 HCM Hanoi Others TTL
  11. 11. Mini stores Name HCM Hanoi Others Total Daiso 5 1 0 6 Hachi Hachi 5 0 0 5 Tokyo Mart 4 0 1 5 Miniso 16 15 8 39 Ilahui 6 1 27 34 Mumuso 14 5 8 27 Komonoya 9 5 1 15 Total (All) 59 27 45 131 Number of mini store has increased by 120% thanks to the increase in all the area * The above graph figure does not include Ilahui, Mumuso nor Komonoya, as it was newly added this year 30 16 9 55 2018 HCM Hanoi Others TTL
  12. 12. Drug stores Name HCM Hanoi Others Total Vista Pharmacy 18 1 0 19 Medicare 28 2 43 73 Guardian 54 8 3 65 SK Pharmacy 3 3 2 8 Phano Pharmacy 36 0 15 51 An Khang Pharmacy 7 0 0 7 ECO pharma 9 0 0 9 Long Chau 10 0 0 10 My Chau 7 0 1 8 Pharmacity 105 0 4 109 Total 277 14 68 359 Number of Drug store has increased by 43% thanks to the increase in HCM City 211 277 12 14 28 68 251 359 2017 2018 HCM Hanoi Others TTL
  13. 13. Electric chain Name HCM Hanoi Others Total Thế Giới Di Động 232 168 1344 1744 Điện Máy Xanh 71 40 574 685 Thiên Hòa 12 0 2 14 Nguyễn Kim 9 3 16 28 VinPro 9 5 28 42 Pico 0 10 12 22 Trần Anh 0 12 23 35 Cho Lon 13 0 44 57 Total 346 238 2043 2627 Number of electric chain has increased by 58% thanks to the increase in the suburb area 229 346 179 238 1255 2043 1663 2627 2017 2018 HCM Hanoi Others TTL
  14. 14. Fashion apparel chains (1) Name HCM Hanoi Others Total Blue exchange 50 23 278 351 Ninomaxx 22 5 46 73 Elise 15 15 45 75 Sea Collection 8 0 1 9 IVY moda 6 17 38 61 NEM 6 16 30 52 Hagatini 7 0 2 9 PT2000 11 7 3 21 G2000 11 6 2 19 Number of fashion apparel chains has increased by 23% thanks to the increase in the suburb area 237 256 176 206 447 594 860 1056 2017 2018 HCM Hanoi Others TTL * The above graph figure does not include H&M, HNOSS, Marc, Couple TX, Lime Orange nor Old Navy as it was newly added this year
  15. 15. Fashion apparel chains (2) Name HCM Hanoi Others Total Zara 1 1 0 2 Mango 1 1 0 2 Canifa 10 30 62 102 Lacoste 5 5 0 10 Nike 22 10 8 40 Adidas 34 29 34 97 Puma 2 1 0 3 Levi's 14 7 5 26 Converse 19 15 38 72 Number of fashion apparel chains has increased by 23% thanks to the increase in the suburb area 237 256 176 206 447 594 860 1056 2017 2018 HCM Hanoi Others TTL * The above graph figure does not include H&M, HNOSS, Marc, Couple TX, Lime Orange nor Old Navy as it was newly added this year
  16. 16. Fashion apparel chains (3) Name HCM Hanoi Others Total Vans 9 11 0 20 Kelly Bui 3 7 2 12 H&M 2 1 0 3 HNOSS 9 0 4 13 MARC 11 0 9 20 Couple TX 20 21 1 42 Lime Orange 21 0 18 39 Old Navy 2 1 0 3 Total (All) 321 229 626 1176 Number of fashion apparel chains has increased by 23% thanks to the increase in the suburb area 237 256 176 206 447 594 860 1056 2017 2018 HCM Hanoi Others TTL * The above graph figure does not include H&M, HNOSS, MARC, Couple TX, Lime Orange nor Old Navy as it was newly added this year
  17. 17. Coffee chain stores Name HCM Hanoi Others Total Trung Nguyen 38 8 11 57 Highland 72 45 60 177 Coffee House 49 10 5 64 Urban 24 4 4 32 Passio 23 6 0 29 The Coffee Bean and Tea Leaf 13 2 0 15 Stabucks 24 10 2 36 Cong Caphe 9 31 8 48 Phuc Long 28 0 0 28 Coffee Factory 13 0 0 13 Effoc 5 0 4 9 Total (All) 298 116 94 508 Number of coffee chain has increased by 34% thanks to the increase in HCM City area * The above graph figure does not include Effoc, as it was newly added this year 224 293 83 11666 90 373 499 2017 2018 HCM Hanoi Others TTL
  18. 18. Milk tea chain stores Name HCM Hanoi Others Total Bobabop 50 21 35 106 Chago 1 9 10 20 Dingtea 11 100 89 200 Gongcha 18 6 14 38 Hot&Cold 32 0 3 35 Koi Thé 19 0 0 19 Lavida 14 0 0 14 Phuc Long 28 0 0 28 Royal Tea 9 7 10 26 Trà Tiên Hưởng 32 4 9 45 Toco Toco 25 61 64 150 Heekaa 6 3 2 11 Uncle tea 10 3 5 18 R&B tea 13 0 2 15 Total (All) 268 214 243 725 268 214 243 725 2018 HCM Hanoi Others TTL Number of milk tea chain chain are over 700 stores
  19. 19. Food chains (1) Name HCM Hanoi Others Total Sumo BBQ 11 9 3 23 GogiHouse 20 20 20 60 Kichi-Kichi 26 18 15 59 Món Huế 47 24 8 79 King BBQ 30 20 20 70 Thai Express 6 10 2 18 Seoul Garden 3 3 0 6 Tokyo Deli 15 5 0 20 Pho 24 11 1 1 13 KFC 57 35 37 129 Number of food chains has increased by 14% thanks to the increase in the suburb area 345 356 160 186 205 265 710 807 2017 2018 HCM Hanoi Others TTL * The above graph figure does not include Pho Hung, Texas Chicken nor Popeyes as it was newly added this year
  20. 20. Food chains (2) Name HCM Hanoi Others Total Mcdonald 16 1 0 17 Lotteria 84 35 76 195 Jolibee 16 5 80 101 Sushi bar 4 0 2 6 Hokkaido 4 0 0 4 Marukame Udon 6 0 1 7 Pho Hung 20 0 2 22 Texas chicken 9 0 1 10 Popeyes 15 3 0 18 Total (All) 400 189 268 857 Number of food chains has increased by 14% thanks to the increase in the suburb area 345 356 160 186 205 265 710 807 2017 2018 HCM Hanoi Others TTL * The above graph figure does not include Pho Hung, Texas Chicken nor Popeyes as it was newly added this year
  21. 21. Fitness gym Year HCM Hanoi Others Total California fitness 11 6 5 22 Elite fitness 3 9 3 15 Fit24 (Fit for life) 5 5 0 10 Curves 6 9 3 18 Olympic Viet Nam 0 11 3 14 Total 25 40 14 79 Number of fitness gym has increased by 18% thanks to the increase in Ha Noi and the suburb area * The above graph figure does not include Curves nor Olympic, as it was newly added this year 19 19 16 20 5 840 47 2017 2018 HCM Hanoi Others TTL
  22. 22. Movie theatres Name HCM Hanoi Others Total BHD 5 2 1 8 CGV 20 13 24 57 Galaxy Cinema 8 1 5 14 Lotte Cinema 8 4 24 36 Platinum Cineplex 0 1 1 2 Cinestar 2 0 1 3 Total 43 21 56 120 Number of movie theatres has increased by 44% thanks to the increase in the suburb area 35 41 17 21 29 5581 117 2017 2018 HCM Hanoi Others TTL * The above graph figure does not include Cinestar as it was newly added this year
  23. 23. Q&Me – About Online Market Research Services
  24. 24. Enhanced Service 3: Business survey Provide the technology-driven solution to understand the market better Our research solutions Online market research Quick data collection and real-time analysis using online technology Offline data collections research Traditional market research with technology, for better quality assurance
  25. 25. Our Solution Survey is conducted via mobile phone and the data is processed real-time Affordable Quick High quality Takes 24 - 48 hours for most surveys, proving real-time analysis Superb real-time analysis for flexible and accurate data collection 1/3 of the competitor pricing
  26. 26. Our Advantage: Direct Panel Management Our strength is 16-39 years old and urban areas. This is where most biz customers would like to research. 330,000 members as of Mar, 2018 0% 1% 18% 31% 22% 14% 7% 3% 3% 1% Age 19% 18% 6% 4%3%3% 47% HCM Hanoi Can Tho Da Nang Hai Phong Dong Nhai Others 56% 44% Male Female Gender City
  27. 27. Process for the quality assurance Questionnaire based on the exact profile • Refined and very derailed database panel Take out users with irrelevant replies • Remove Fake questions hit users • Remove Contradicted answer users • Take out straight answer users Take out speed users • We count the average median time and take out those who are less than that Manual check by the experienced researchers • Our experienced researchers will check the relevance as well as open comments Re-assortment of panelist priorities • Based on the survey results, bad users are screened out while prioritizing those who return s good feedbacks.
  28. 28. Online is considered to be “cheap and bad” in general. Q&Me provides several methods providing data with quality FACT CONSISTENCY SCORE 97% THOUGHT CONSISTENCY SCORE 91% STRAIGHT-LINER/ FLAT- LINER SCORE 89% SPEEDERS SCORE 97% QUALITY CHECK SURVEY SPECIFICATION N (Sample size) 300 IR (Incident rate) 100% LOI (Lenght of Interview) 10 minutes Success Criteria Overral score of 80% or higher THE RESULTS Overal score 93.5% Average score in the industry 73% (*) QC scores are generated by Survey Sampling International (SSI), the Worldwide Leader in Survey Sampling and Data Collection Solutions. Asia Plus (Q&Me) is the preferred partner of SSI in Vietnam. Our quality score by SSI Evaluation for our quality assurance
  29. 29. Contact Us URL: http://www.qandme.net Contact: info@qandme.net Q&Me is operated by Asia Plus Inc. Asia Plus Inc. Floor 2, Songdo Tower, 62A Pham Ngoc Thach Street, Ward 6, District 3, HCM City, Vietnam Tel. +84 839 100 043

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