This is my portion of the panel for Museums and Mobile Online Conference 7. The topic was sustaining mobile programs and I specifically spoke on sustaining mobile checkout devices.

1. PLAYINGTHE LONG GAME
Making Mobile Last

2. AGENDA
• Field Museum - Mobile Website
• Nelson-Atkins - Managing a change in devices
• Crystal Bridges - Sustaining check-out devices

3. MAINTAINING CHECKOUT DEVICES
Heather Marie Wells – Digital Media Specialist, Crystal Bridges Museum of American Art
!
@hmwells; HeatherMarie.Wells@CrystalBridges.org

4. • Small bites are more sustainable.
• You don’t have to go the whole length of the field in one
play. Just get a few yards each play, and get some first
downs.
• Lots of small steps give more opportunities for adjustment.
• It doesn’t mean you don’t have a long term plan, it just
means you aren’t going to execute it all at once.
INCREMENTAL APPROACHES

5. • Training and preparation are on-going
• Information and expectations
• Be specific and explicit
• Patience
COMMUNICATION

6. • To different numbers of staff
• To different audiences (sizes and knowledge level)
• Across resource levels (funding and materials)
• Across available time
• Prepare to cope when things don’t scale.
SCALABILITY

7. • Back-up devices
• Front-line staff and back
of house staff
• Management software/
hardware
REDUNDANCY

8. • Staff
• Devices
• Software
• Funding
• Everything changes
PLAN FOR CHANGE

9. • Respond to change.
• Mechanism to evaluate and collect
feedback.
• You should have a plan; your plan
should not have you.
EVALUATION AND ADJUSTMENT

10. Recap
• Incremental Approaches
• Communication
• Scalability
• Redundancy
• Plan for change
• Evaluation and Adjustment

11. Top Five
1. Use good communication (verbal & non-verbal).
2. Have a wildcard.
3. Avoid the curse of knowledge.
4. Employ incremental approaches.
5. Continually evaluate and test.

12. IMAGE CREDITS
• First Down Marker By DoubleBlue (Own work) [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0) or GFDL (http://www.gnu.org/copyleft/fdl.html)], via Wikimedia Commons
• Steve Bernier vs. Brad Ference Fight By Elliot (Flickr) [CC-BY-2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons
• Oksana Masters Rob Jones mixed sculls final 2012 by Steve Selwood fromYate, U.K. via Wikimedia Commons
• Toronto female rowing team, 2007 by Joshua Sherurcij via Wikimedia Commons
• Torino 2006 OlympicTorch on Canoe2 by Betto via Wikimedia Commons
• NBA Referees By Keith Allison from Owings Mills, USA (NBA Referees) [CC-BY-SA-2.0 (http://creativecommons.org/licenses/by-sa/2.0)], via Wikimedia Commons
• Wimbledon trophies, 2006 by BenjamíVilloslada i Gil from Mediterranean Sea > Majorca Island > Sineu via Wikimedia Commons
• Super Bowl 29Vince LombardiTrophy at 49ers Family Day 2009 © BrokenSphere / Wikimedia Commons.
• 2004 World SeriesTrophy By User M@ on en.wikipedia (From en.wikipedia; description page is (was) here) [GFDL (www.gnu.org/copyleft/fdl.html) or CC-BY-SA-3.0 (http://creativecommons.org/
licenses/by-sa/3.0/)], via Wikimedia Commons
• Stanley Cup No Background By derivative work: J.delanoygabsadds Stanly_Cup_in_Hockey_Hall_of_Fame_(may_2008)_edit2.jpg: *derivative work: NuclearWarfare (talk)
Stanly_Cup_in_Hockey_Hall_of_Fame_(may_2008).jpg:Alexey Chernyadyev [CC-BY-3.0 (http://creativecommons.org/licenses/by/3.0), CC-BY-3.0 (http://creativecommons.org/licenses/by/3.0) or GFDL
(http://www.gnu.org/copyleft/fdl.html)], via Wikimedia Commons