3. Definition
A process aimed at
encouraging people to want to
be healthy, to know how to
stay healthy, to do what they
can individually and
collectively to maintain health
and to seek help when
4. Aims and objectives
Promote and sustain health
promoting lifestyle and practices
Promote proper use of health
services available
Provide new knowledge, improve
skills and change attitude
Stimulate individual and community
reliance
9. Models of health education
• Medical model
• Motivation model
• Social intervention model
10. Concerned with disease or illness
Interested in recognition and treatment of
the disease and technological
advancement to facilitate the process
Emphasis on dissemination of health
information based on scientific fact
Assumption – people act on the
information supplied by health
professionals to improve their health
Medical model
11. Motivation model
An individual pass through different
stages before adopting a new
behaviour – awareness, interest,
action
Motivation include stages of interest,
evaluation and decision making
12. Social intervention model
People will not readily accept or try
something new until it has been
approved by the group to which they
belong
An effective health education model
is based on precise knowledge of
human ecology and understanding
the interaction between cultural,
13. Scope of health education
In the fields of
Individual
Family
Community
School
Occupation
Targeted groups/ beneficiaries
14. Contents
Human biology
Nutrition
Hygiene
Family health
Disease prevention and control
Mental health
Prevention of accidents
Use of health services
21. Mass approach
Television
Radio
Newspaper
Internet
Printed material
Direct mailing
Health museums and exhibitions
Folk medias
22. Planning and management
Collect informations
Identify the problems
Decide on priorities
Set goals and objectives
Assess resources
23. Consider possible solutions
Prepare plan of action
Implementation
Monitoring and evaluation
Reassess the process
24. Role of health care provider
Provide opportunities to
learn how to identify,
analyse health related
problems and to set own
targets and priorities
Make health related
informations easily
available
Indicate alternative
solutions
Ensure assess to proven
preventive measures