3. TARGET CUSTOMER
CAREER PASSIONATOR
Age: 18 – 24
Location: VN Nationwide
Gender: male & female
Occupation: students & fresh
employees
- Passionate in Marketing
- Opportunity-seekers
- Self-improvement oriented
- Always prepare for their future &
career
- Start to explore about Marketing but
have little knowledge.
DEMOGRAPHIC
INSIGHT
ATTITUDE & BEHAVIOR
I want to be in control of my future career.
Joining and experiencing practical knowledge from top marketers in Vietnam allows me
to feel much confident before joining the real world
4. COMPETITOR TARGET CONSUMER
YM Contest: UFLL, Marketing Challengers,
Bãn lĩnh Marketing.
YM ELITE PROGRAM: BMG, AiiM, Sage
YM as a whole: a journey without any competitors
Age: 18 – 24
Location: VN Nationwide
Gender: male & female
Occupation: students &
fresh employees
I want to be in control of my future career.
Joining and experiencing practical knowledge from top marketers in Vietnam allows me to
feel much confident before joining the real world
INSIGHT
RTBs
DISCRIMINATORS
VALUES & PERSONALITY
BENEFITS
The only marketing education
organization has empowerers as top
Marketers in Vietnam delivering
practical & updated knowledge and
experience
Providing practical knowledge
through 4 platform contests (YM
Competition), workshops (YM
Connection), courses (Elite Program)
and reality projects (YM Initiatives)
Trustworthy, Familiar,
Knowledgeable,
Progressive
Rational: practical
knowledge for your future career
Emotional: feel safe about your future
career, more condident before joining
the real world
Attitude & Behavior:
-Passionate in Marketing
-Opportunity-seekers
-Self-improvement oriented
-Always prepare for their future & career
BRAND KEY
Guarantee
the realistic
Marketing
generation
