1. ELITE 5 CHALLENGE

2. CHALLENGE
1About T-shirt:
-T-shirts for Top 9 Young Marketers 3 and mini-game winners
-Materials: “ca map nhi”,
-Cost for a 150-T-shirt package is 100,000vnd – 110,000vnd/each, may take 3 –5 days to produce
Challenge:Selling 100 –150 T-shirts in 10 days
-Price floor and price ceiling: 200,000vnd – 400,000vnd/each
-Additional items are allowed but not exceeding 40,000vnd/each
-Minimum net profit: 7 million VND
-Target customers: 41,000 fans on YM fanpage
-Other costs cannot exceed 5 million VND

3. SEGMENTATION
2
Age
Engagement
35 –65
4%
25 –34
10%
18 –24
86%
According to Young Marketers’sAnalysis
Segmentationisbasedon2elements:Age&YMEngagement.
Wechoose:18–24withnearly29,930people.
Theyare:
-Male&female
-LivinginHCMC
-Studentsorfreshgraduates
-BC+
-ActiveonYMfanpageandYMactivities
-PotentialandpassionateaboutMarketing

4. CONSUMER UNDERSTANDING
3
OBSERVATION
IlikeYMfanpageandotherMarketingrelatedfanpages.
Well,IthinkIlikeMarketingandIwanttoknowmoreaboutit.
IwanttohavemoreMarketingknowledgesoIcanpursuitmycareer.
TRUTH
“I want to have more Marketing knowledge so I can pursuit my career.”
INSIGHT
“IwanttohavemoreMarketingknowledgesoIcanpursuitmycareer.
JoiningYMactivitiesisawayformetohavedeeper&morepracticalMarketingknowledgeasawhole.”

5. SELLING T-SHIRT STRATEGY
4
STRATEGY
CreateaconnectionbetweentargetcustomersandYMbyengagingandlettingourT-shirtbecomeasouvenir,athingtoremember,amilestoneintheirMarketingcareer!
Weselltheevent,nottheT-shirtsthemselves.

6. BIG IDEA
5
YM CAMP:
FROM 0 to 0
COMMUNICATION IDEA
24 intensive hours of Marketing World
CONCEPT:
-A stimulation of a real Marketing world: Training, real case practice, pitching,… to give the audience the picture of how the real Marketing world operates.
-Trained and facilitated by Empoweres& Eliters1
PURPOSE:
-Empower/ignite the next Marketing generation => Prepare for the return of YM4
-Boost practicality of Marketing knowledge delivered by YM.
-Sell at least 70 T-shirts (included in price to join the camp)

7. DEPLOYMENT PLAN
6
TRIGGER
EXPERIENCE
AMPLIFY
MESSAGE
KEY HOOK
TACTICS
Raiseawarenessaboutthecamp& receiveregistration
EmpowerMKTlovers&helpothersrealizeMarketingisnotforthem
OBJECTIVE
Spread the testimonials
24intensivehourstodefineyourMarketingcareer
Marketingisnotaneasygame
How YM Camp changed me!
Facebook
YM CAMP
Testimonials
Social media, PR, influencers
Social media, venue partner
Social media
28/11 –8/12
13/12
14/12 –16/12
1.5 million VND
3 million VND
BUDGET
500k VND

8. BUDGET SCENARIOS
7
ACTIVITIES
COST
PRICE
Quantity
PROFIT
WORST SCENARIOS: 70 PARTICIPANTS | CAMP FEE: 350k/each
T-shirts
110k
200k
70
6300k
Joining fee
70k
150k
70
5600k
Marketing/materials
2000k
HR
3000k
TOTAL
6900k
BEST SCENARIOS: 100 PARTICIPANTS | CAMP FEE: 350k/each
T-shirts
110k
200k
100
9000k
Joining fee
70k
150k
100
8000k
Marketing/materials
2000k
HR
3000k
TOTAL
12000k

9. PHAN TRUNG HIEU
THANK YOU