The Right to be forgotten has taken the world by storm and European Parliament General Data Protection Regulation (GDPR) guidelines have marketers anxious and worried for months. GDPR has forced organizations to rethink customer data and privacy with a ‘Privacy by Design’ approach. This means consent from customers is required to hold their data. Apart from posing as a burden for marketing and data professionals, GDPR also means a huge change in internal processes. Salesforce’s Spring ‘18 Release solved this to a large extent, containing essential components for data protection and privacy.

1. How Salesforce
Enables GDPR
Compliance

2. What is GDPR ?

3. Managing Consent
GDPR ensures that corporations have right
approval from their users on how to leverage the
data.
Customers can leverage an amalgamation of Standard
Objects and its settings, Custom Objects, and combine
their own business workflows to configure their
compliance requirements.
01
02

4. The ‘Individual’ object
It essentially
registers a
person’s data
preferences
It can hold a
higher level of
consent data

5. It essentially
registers a
person’s data
preferences
Create an Individual
record related to every
Contact
Look at Contacts
connected to campaigns
and determine how long
back the campaigns
were held and if the
person actually
consented to you holding
their data.
Look at your Lead data
and assess if you
evidence of the
individual actually
consenting to you
holding their data.
Check if Individual record
already exists and
connect it to the Contact.
Creating Individual records

6. Customer information is
important to enable efficiencies
and to control data processing.
Leverage standard reporting to
categorize and filter records
before executing mass actions
Using Salesforce reports helps
to know who has opted out of
marketing communications
It is important to track
consent data in custom
objects.
Enabling compliance

7. Portability
Salesforce enables corporations
to export data in several of these
formats, including CSV, XLS,
JSON, and XML.
Salesforce enables
corporations to export data in
several of these formats,
including CSV, XLS, JSON,
and XML.

8. User
Authentication
Access
controls
Deploying
access
controls
Cloud
security
Data Security
Some of the
measures for
Data Security
are

9. Wrapping up
There are various solutions out there that enable
corporations to become GDPR complaint, but if a
corporation is looking at securing and complying
with theregulations set forth by GDPR Salesforce
can be one of the easiest solution to implement

10. To Read More :
http://hicglobalsolutions.com/blog/how-salesforce-enables-gdpr-compliance/