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Similar to 080529 Sk Biz Competition Final Draft For Presentation 05.28
Similar to 080529 Sk Biz Competition Final Draft For Presentation 05.28 (20)
080529 Sk Biz Competition Final Draft For Presentation 05.28
- 1. Driving Towards the Sustainable Green Future —— Proposed Strategies for SK to Enter China’s Car Battery Market Li Yuen, Guanghua School of Management Hu Yunzhi, College of Engineering He Yu, Guanghua School of Management
- 2. Outline Competitor Analysis Customer Analysis The Li-ion battery represents the future trend of car battery industry. SK’s Status in the Market SK should exploit China’s car battery and after-sales service market by providing Li-ion batteries to HEV. SWOT for Entering China External Environment Market Analysis SWOT Analysis Proposed Strategy Goal Exploit China’s car battery market and driving service business by cooperation with HEV (hybrid electric vehicle) manufacturers. HEV Demand in China Overview of New Energy Vehicles HEV Policies in China The bright future of HEV brings opportunities to car battery market. S1:Pure Supplier S2: Strategic Partner of Chery S3: Cooperation with 3 Bus Companies S2: Basic Car Strategy Partner S3:Bus Producer Cooperator √ Criteria & Evaluation Proposed Strategies Optional Strategies
- 6. Outline External Environment Market Analysis SWOT Analysis Competitor Analysis Customer Analysis The Li-ion battery represents the future trend of car battery industry. Proposed Strategy Market Analysis
- 11. Outline External Environment Market Analysis SWOT Analysis SK’s Status in the Market SK should exploit China’s car battery and after-sales service market by providing Li-ion batteries to HEV. SWOT for Entering China Proposed Strategy SWOT
- 15. Outline External Environment Market Analysis SWOT Analysis S1:Pure Supplier S2: Strategic Partner of Chery S3: Cooperation with 3 Bus Companies S2: Basic Car Strategy Partner S3:Bus Producer Cooperator √ Criteria & Evaluation Proposed Strategies Proposed Strategy Optional Strategies Proposed Strategy
- 16. Profitability Brand Market Strategic Goal and Decompositions of SK in C ar Battery Market Short-term : Supply Li-Ion batteries Long-term : Merger & Acquisition Short-term : Extensive cooperation in all aspects Long-term : Further cooperation in other new energy automobiles Short-term : Refit existing buses into HEV buses (mainly in major cities) Long-term : Expand to small and medium-sized cities in China Strategy Options 1 2 4.1 Strategic Goal and Strategy Options Proposed Strategy Goal Goal Exploit China’s car battery market and driving service business by cooperation with HEV (hybrid electric vehicle) manufacturers. S1: Pure Battery Supplier S2: Strategy Partner of HEV Basic Car Producers S3:Cooperator of HEV Bus Producers S1: Pure Battery Supplier S2: Strategy Partner of HEV Basic Car Producers S3:Cooperator of HEV Bus Producers
- 18. Quantitative Strategic Planning Matrix S1 S3 S2 Pure battery supplier Strategy partner of HEV producer (basic car) Cooperator of HEV producer (bus) *The weighted score reflects the attractiveness of the optional strategies. *The matrix takes relative external and internal factors that affect strategic decision into consideration, dividing them into profitability and feasibility. Strategy Options Positioning Profitability Feasibility Source: Data analysis and strategically analysis 4.3 Evaluation for strategy options and recommendation 1 2 * HEV in mass transportation is gaining more and more attention all over the world. * The segmented market is less competitive. * Good opportunity to raise public awareness. S1 The least profitable and feasible * The strategy is easy to be imitated. * S1 cannot bring added value to other businesses. S2 The most profitable and feasible * SK can easily participate in the market by strategy cooperation with 1 or 2 HEV producers. * By influencing partner’s strategy, SK can integrate its automobile service chain. S3 Inevitable trend, but relatively less feasible √ √ Proposed Strategy × S1 S3 S2
- 23. Li-Polymer battery for HEV Cooperate with Chery Conclusion Cooperate with Bus Producers Now it's China Market Leader Sustainable Growth Wings of Happiness
- 24. Thank You! Li Yuen: [email_address] Hu Yunzhi: hyz1292000@gmail.com He Yu: [email_address] Contact:
Editor's Notes
- 1 、 Crude oil price is expected a future growth China is facing an increasing oil shortfall by OPEC forecast Transportation demand could hardly be well satisfied. 2 、 Low energy engine efficiency further deteriorates the oil shortfall. The potential to improve traditional energy efficiency is limited.
- Chinese policy support~~ 从 00 年到 07 年， financial tech and consumption , 分不同颜色。最后结论溶解
- Main players are domestic private companies. 锂电池标志在中间，然后往左移，图在中间 Main products are Li-ion batteries and Ni-MH batteries. Li-ion batteries are less developed than Ni-MH batteries. Main players are domestic private companies. Main products are Li-ion batteries and Ni-MH batteries. Li-ion batteries are less developed than Ni-MH batteries. Low-end battery with low cost, small voltage and short battery life. Green battery with relative better performance and higher cost.
- 车外弄透明 , 价格打钩 演讲时要提 prius 与 sk 合作 价格打圈 Key features 从上到下擦除 改成关键词
- 开车 小标题加粗 别删了 Since mass transportation accounts for a large proportion of total air pollution, local governments give financial support to HEV bus development. Dongfeng, Zhongtong and Wuzhoulong develop faster than others. The early birds established close cooperation with local governments. Foreign companies haven’t entered the market.
- Fancy 下
- 结论顺序反了，车开过了 ~~~
- 内容擦除
- 内容擦除
- Profitability: To be the most profitable HEV battery producer in China To bring added value to other business (etc. auto service) Brand: To position as a high quality brand through innovative techniques and service To raise public awareness and build up an environmental friendly image Market: To be the leader in segmented market and strengthen the leading position in the whole market To broaden network for other business
- S2 S3 变成红色 1 ， 2 分别出 2 中 S1,S2,S3 分别出
- Market Performance:No.1 among self-owned brand producers and No.4 among all players,400,000 capacity of complete vehicles per year. Strength of Chery: 1.High market share and brand awareness in Chinese vehicle market 2.Mature techniques in HEV: relatively low cost in refitting a common vehicle into a HEV 3.Policy support from government as a domestic brand Benefits to Chery: 1.Reduce R&D cost 2.Enhance the security and capacity of existing HEV by applying Li-Polymer battery 3.Improve brand image by SK’s Total Driving Service Strength of SK: SK 的优势可以一笔带过，就说在前面的 SWOT 中有详细的介绍了。 Benefits of SK: 1.Lower entry barrier to HEV market by utilizing Chery’s sales channels and logistic circulation 2.Raise brand awareness and set an environmental friendly image 3.Establish relationship with Chinese government
- 3 ， 4 ， 5 分别出 结论内部溶解
- 一块儿一块儿出，分成六块二出，一开始显示所有的黑色标题， 一开始灰色，然后上色
- 1 ， 2 ， 3 ， 4 ， 5 分别出 三个合作商一起出来，
- 铺开