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  1. 1. How To Produce A Product? How Can You Produce A Great Product?page 1
  2. 2. What is a great product?Everyone is different. As they say, one man’s treasure might be another man’s trash.Quality is very subjective. However, when it comes to creating great products, only a few companies seem to make the leap(from good to great).Why so? What makes a great product? How can every company create great products?Great products all have a few common traits --They all solve a burning desire -- a need that is shared by few hundred thousands, if not millions. This is very importantbecause if the company creates products in markets which don’t exist, it will go out of business.They all do whatever they do really well -- Again, very important. There will be competition if the market is big. The only wayto conquer competition is to outexecute their processes, better their products and market aggressively. However, the bestmarketing in the world won’t sustain a business if the product lacks 2
  3. 3. The product is the first and the most important part of a business.Next, you need to market it as well. The best product in the world won’t do anything if it isn’t supported by good marketing.You need to market it well -- Lay out a solid marketing plan and execute it. Test, test and test. Do whatever is required of youto make the product a blockbuster. After all, you’ve spent so much time, efforts and money into it.Customer service these days is another very, very important part of a business. Due to the advent of the Internet, customershave different channels to register their complaints and thus, you need to be present everywhere. Hire a PR firm, hire anonline reputation firm -- again, do whatever is required of you to make sure that the customers are more than happy.This might sound ugly, might sound like a lot of “work” but believe me, there is no secret sauce to success. Success is builtupon solid fundamentals -- those of hard work and efforts -- that *never* changes. Maintain positive thinking as 3