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Army Rumour Service slides

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Army Rumour Service's slides from Meet the Community

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Army Rumour Service slides

  1. 1. Olive Net Ltd <ul><li>3 Community Sites </li></ul><ul><ul><li>Army Rumour Service </li></ul></ul><ul><ul><li>Navy-Net </li></ul></ul><ul><ul><li>RearParty </li></ul></ul><ul><li>Stats </li></ul><ul><ul><li>7 million impressions/ month </li></ul></ul><ul><ul><li>250k unique visitors </li></ul></ul><ul><li>National media presence </li></ul>
  2. 3. Ask Tory Defence Spokesman? <ul><li>10 days in March 2010 </li></ul><ul><li>Worked with Yoosk on FCO Afghanistan Conference </li></ul><ul><li>Embedded on ARRSE </li></ul><ul><ul><li>Generated excitement </li></ul></ul><ul><ul><li>Existing users (anonymity) </li></ul></ul><ul><li>Aim to produce 5 Qs for Dr Liam Fox to answer </li></ul>
  3. 4. Outcome <ul><li>Yoosk </li></ul><ul><ul><li>158 Questions </li></ul></ul><ul><ul><li>1,875 votes </li></ul></ul><ul><li>YouTube </li></ul><ul><ul><li>3 videos @ 5 mins </li></ul></ul><ul><ul><li>2,100 views </li></ul></ul><ul><li>ARRSE </li></ul><ul><ul><li>132 replies </li></ul></ul><ul><ul><li>12,500 views </li></ul></ul><ul><li>Total Cost £3k </li></ul>
  4. 5. Olive Net <ul><li>3 Community Sites </li></ul><ul><ul><li>Army Rumour Service </li></ul></ul><ul><ul><li>Navy-Net </li></ul></ul><ul><ul><li>RearParty </li></ul></ul><ul><li>Stats </li></ul><ul><ul><li>7 million impressions/ month </li></ul></ul><ul><ul><li>250k unique visitors </li></ul></ul><ul><li>National media presence </li></ul>

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