1. “Winning is about heart, not just legs. It’s got to be in the right place.”
– Lance Armstrong
Heather Anderson
Marketing Portfolio
2009

2. Digital Marketing Leadership
Conceptualized and implemented
www.windowsphoneconnection.com a
community discussion forum for sales reps
troubleshooting technical mobile phone issues.
Promoted this through social media channels.
Managed www.windowsphoneexpert.com a
training portal and loyalty program for. sales
reps selling mobile phones Supported 500+
customized mobile partner views in 39
countries and 8 languages

3. Data Analytics Expertise
• Forecasted global success metrics and set performance
goals for 39 countries. Audited results monthly with field
and corporate teams.
• Identified and reviewed key performance indicators on
media effectiveness, landed sales revenue, lead
generation and engagement analytics . Published
management dashboards and reports.
• Defined and worked with an agency to build web based
reporting tools for internal and external stakeholders to
access information by account, category and market

4. Partner Marketing Excellence
• Created partner and field subsidiary documentation
including: pitch decks, value propositions, program
strategy and co-marketing packages
• Developed customized content and built a
content syndication model in collaboration with
Fortune 500 partners such as Sony Ericsson, SAS
and Computer Associates to support their
product launch, training and lead generation
goals
• Designed innovative marketing programs to encourage trial
and adoption of Skype voice over IP technology with small
business and consumer audiences through an integrated
marketing campaign with trial packs, the web, video, events
and brochures

5. If you are looking for a proven marketing leader
experienced in the following area’s
• social media • people management • channel marketing
• online marketing • business development • project management
• ROI and data analytics • product marketing • agency relations
• OEM/ partner marketing • strategic planning • CRM/ dbase marketing
please contact me at:
heatherlynneanderson@yahoo.com
http://www.linkedin.com/in/heatherlanderson
(503) 702-1800 mobile

6. References
“Heather worked with us get assistance with the mobile online training content
program she was driving. In this role, there are multiple interdependencies, internal
and external macro-level economics and politics, and a product-release-driven
timeline that would make the average person crumble. Heather led the team with
poise, expertise, logic, and a gentility that is beyond refreshing in today's business
world. She is responsive and gets to know people as individuals, which enables her to
get the most out of people she works with. I am glad I got to work with her closely
this year.” Darin Hartley , Director, Client Management , Intrepid Learning
“Heather is one of those people who truly aspires to do something important. She's
exactly the kind of person I wanted sitting across the table from me trying to figure
out a really sticky problem that is swarming with complicated challenges. Heather is
smart, together, and as focused as an arrow, and she has both the humor and the
ambition to rally a team around her. I loved working with Heather because she is
willing to stick her neck out when she believes in the cause, she listens to her
teammates, and she's decisive. That's all I can ever ask of a partner and client in this
business.” Doug Lowell , Partner, Executive Creative Director , ID Branding