Methodology of H&M internationalization Research purpose Research approach Research strategy Case study design Data collection method Sample selection Data analysis ANALYSIS Internalization of H&M Choice of International markets International entry market strategy: Brazil and China Expansion strategy Why do clothing retail companies enter international markets? How do clothing retail companies select their foreign market? How H&M choose its entry into foreign market? How can the expansion strategies of clothing retailers companies in foreign market can be described? Implications for management .

1. Methodology of H&M internationalization
Research purpose
Research approach
Research strategy
Case study design
Data collection method
Sample selection
Data analysis
ANALYSIS
Internalization of H&M
Choice of International markets
International entry market strategy: Brazil and China
Expansion strategy
Why do clothing retail companies enter international markets?
How do clothing retail companies select their foreign market?
How H&M choose its entry into foreign market?
How can the expansion strategies of clothing retailers
companies in foreign market can be described?

2. Implications for management