This document describes 10 different life matrix categories that classify people based on personality and lifestyle rather than income or life values. The categories range from young and creative singles to active seniors and include families, couples, and individuals with different priorities, traditions, and economic statuses. The table differs from other classification systems by focusing on personality and societal perceptions rather than financial metrics.

1. RAGWANA AKRAM 12C
LIFE MATRIX
Tribe Wired Digital, free spirited, creative, young singles.
Fun/Antics Aspirational, fun – seeking, active people.
Dynamic Duos Hard-driving, high involvement couples.
Priority Parents Family values, family-orientated, materially
ambitious.
Home Soldiers Home – centric, family orientated, materially
ambitious.
Renaissance Women Active, caring, affluent, influential mums.
Rugged Traditionalists Traditional male values, love outdoors.
Struggling Singles High aspirations, low economic status.
Settled Elders Devout, older, sedentary lifestyles.
Free Birds Vital, active, altruistic seniors
The reason why this table is different to the other two tables is because the
media industries describe how a person’s personality is and the way society
sees people, not depending on the amount of income they earn or how
much they value their life.