If this Giant Must Walk: A Manifesto for a New Nigeria
Life matrix - VEL
1. Life Matrix
Tribe wired: Digital, free spirited, creative, young singles
Fun antics: Aspirational, fun-seeking, active people
Dynamic duos: Hard driving, high involvement couples
Priority parents: family values, family orientated, materially
ambitious
Home soldiers: Home-centric, family orientated, materially
ambitious
Renaissance women: Active, caring, affluent, influential mums
Rugged traditionalists: Traditional male values, love outdoors
Struggling singles: High aspirations, low economic status
Settled elders: Devout, older, sedentary lifestyles
Free birds: Vital, active, altruistic seniors
This table is better because it’s classifying people on how they live,
their interests, hobbies and their personalities and traditions.
