2. REPRESENTATION
Phar rel l Wi l l iams is represented as someone power ful and very popular in the
music indust r y as he has got several other famous people to feature in the
music video. This shows that he is a popular f igure in the music indust r y as
plenty of stars were wi l l ing to help him make the video more ef fect ive. The
song was or iginal ly created to be used in the f i lm Despicable me 2 which
adds to him being popular.
Also, he is represented as someone that is styl ish and cool through the way
he dresses throughout the music video.
3. HOW DO THEY CONNECT WITH THE
AUDIENCE?
Phar rel l Wi l l iams connects wi th the audiences by making a happy upbeat
s o n g t h a t w i l l c o n n e c t w i t h a l o t o f d i f f e r e n t a g e d emo g r a p h i c s a s h e d o e s n ’ t
just target one age group and the tempo of the song is most l ikely going to
give ever yone l istening to i t a posi t ive l i f t in thei r mood. I t also helps promote
a song that the audience may have al ready watched which wi l l br ing back
memor ies f rom the f i lm.
4. GENRE CONVENTION
The genre of the song is Pop and a convent ion of a pop music video is the way
the protagonists are dressed throughout the music video. Phar rel l is dressed
ver y styl ishly throughout the video as this shows that he keeps up wi th the
latest t rends and he is a t rend set ter as he wears the hat that he has become
known for recent ly. The quick edi t ing through the di f ferent shots were a genre
convent ion because i t helped add ef fect to the fast pace and upbeat music.
5. LINK BETWEEN LYRICS, VISUALS AND MUSIC
T h e l i n k b e t we e n t h e l y r i c s a n d v i s u a l s we r e v e r y s t r o n g a s i t s ay s ‘ H a p p y ’ i t
shows the audience ever yone being happy and having fun together as a group
or individual ly.
The upbeat beat also l inks to the visuals because through the upbeat there is
quick edi t ing wi th ever yone just having fun.
6. INTERTEXTUALITY
T h e s ong ‘Hap py’ by P h arrell was ori g i nally mad e for t h e fi lm
‘De s p i cab le me 2 ’ wh i c h i s a n example o f I nte r tex tua lity. T h i s
type of Inter textuality helps create a buzz as it helps appeal to
both the audience of Pharrel l and the movie Despicable me 2
which makes it a large audience.
