Discover the beautiful collection of latest property developments in Dubai creek harbour with haus & haus, the leading real estate broker in Duba

1. Your step-by-step guide for
listing exclusively

2. A common misconception in the Dubai market
is the idea that listing ones property through many
brokers in a non-exclusive strategy will generate
the best price or the quickest sale.
Nothing is further from the truth.

3. 4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.
21.
22.
23.
24.
25.
26.
27.
28.
29.
30.
31.
Contents
Welcome to haus & haus
The haus & haus difference and
how we market your property
Philosophy of ‘The haus’
96% Positive Reviews
haus & haus are independently owned
haus & haus Team
haus & haus Broker Network
CRM & Marketing
Maximizing Online Coverage
Feedback & Communication
Professional Photography & Videos
First Impressions
We know presentation counts
Our Range of Exclusive Options
Listing on our Website
Promotion Banner on our Website
Featured Property on our Blog
TV-Presentation/ Window Cards on our Stands
Listing in our Newspaper
Flyers
Property Boards
E-mail Marketing
Mobile Marketing
Social Media
Blackbook
Property Platforms
Property Magazines
Final Word
Contact Details

4. Welcome to haus & haus
Since our inception in 2013, haus & haus has gone from
strength to strength. The three Directors were buoyed
by the fact of offering unrivalled customer service and
professionalism, and this is how the business was built
from day one – with these exact values at the core.
By treating our clients with the utmost respect and
maintaining high levels of professionalism, we have a
huge influx of referral business which is a by-product of
the trust clients gift us.
The team has grown significantly from our first office in
Business Bay and we currently employ approximately 70
staff (and growing!). By selecting the right people we have
quickly established ourselves as a true market leader in
the areas we represent.
With unique marketing both visually and the way we
interact with clients, we have a fantastic platform which
has resulted in getting the highest amount of leads
month-in, month-out in our many areas of specialization.
haus & haus
Taking the sour taste out of
property transactions since 2013.

5. The haus & haus
difference and how we
market your property
What makes us different? In brief:
• Our network, which is far-reaching
• 9am - 10pm business hours, 365 days per year
• We reach more buyers than even the
strongest competition
• Online tools
• 360 degree property tours
• Highly trained, professional team and
dedicated negotiators
• Ethical stance
• State of the art website and CRM
• Maximized online coverage
• Honesty
• Retail stands in prime locations with maximum visibility
• Transparency of our services
• A true market leader in the way we present your property
• Feedback and communication
All of our listings are correctly marketed so that they
are given an open and fair chance to receive the best possible
price from the whole market, with the quickest rental or sale
possible – so that you maximize the return on your investment.

6. Philosophy of ‘The haus’
Whatever the price, whatever the location, whatever the
condition – we understand that your property – whether
an investment or your family home – needs the care and
attention it deserves. The same care and attention you
gave when initially looking to put your hard earned money.
96% Positive Reviews
Our business is built on onward recommendations.
We have a Client Relation Manager that meticulously
tracks our broker’s performance with our clients – to make
sure we deliver on our promises. Not only this, but when
we make a mistake we endeavor to put it right.
Customer Experience* Agent Rating*
4.7/5
4.9/5
Winner of Gold Trusted
Service Award 2018

7. haus & haus are
independently owned
There are no external investors, no silent partners and
nobody without the expertise we expect of ourselves.
We are passionate about property and every team
member has been meticulously recruited in line with our
culture and mindset. Therefore, you can be assured that
you are in the best hands every step of the way.

8. haus & haus Team
Customer service is close to our hearts. Each haus & haus agent lives
and breathes our values and practices our culture each and every
day. We hand select the best of the best – those rare diamonds that
will go the extra mile for our clients.
We have a fantastic team of professionals who all focus on sales or
leasing. Each RERA approved broker specializes in a specific area.
Local knowledge is maximized and clients know that they can and will
be shown a range of property within their budget.
This means our customers receive professional advice from people
in the know – it makes a difference. We have a number of foreign
speakers and are proud to have completed transactions with over 70
different nationalities.
Click here to view
all our team members

9. haus & haus Broker Network
We work harder on your behalf. When listing a property with
haus & haus you are opening the catchment from not just your
own personal broker, but a whole team of RERA approved, area
specialists. This ensures that all clients who match your properties
requirements will be taken to view.
We have a strong emphasis on team work and each month we do a
huge amount of deals in our company where more than one broker
is involved. We link clients to properties using our state of the art
CRM system – REAPIT, and by having a number of team meetings
where client suitability is discussed for each individual property.
The experience of our brokers shines through here to make sure we
do not miss out on opportunities.

10. CRM & Marketing
We know how and where to find a buyer
or tenant for a property, which in its exact
location, is a perfect fit. We like to think
of ourselves as matchmakers.
In maintaining the streamlined approach haus & haus
have partnered with REAPIT, a UK based provider who
are monopolizing the market with their CRM systems.
This means that our clients are kept up to date with new
stock that comes available in the quickest possible time and
new properties are automatically uploaded to Dubai’s major
and most prominent property portals automatically – and
with quality representation.
Additional marketing includes our social media channels,
online magazines, for sale/rent boards, SMS, e-mail
campaigns, pay-per-click campaigns, leaflet drops and
International advertising.
The CRM is a tool which we input our properties
and clients on the system ready to be pushed to the property
websites which we subscribe. It’s functionality also allows for us
to link existing clients to properties which fit their requirements.

11. Maximizing Online Coverage
• Top packages on the portals Propertyfinder.ae,
Bayut, Dubizzle and JustProperty
• A whole host of UAE property specific secondary
tier portals are subscribed to, for complete exposure
• Photographs shot with professional SLR camera
to capture your properties best attributes
• A deep understanding of how each and every
portal works so that our exposure and presence is the
best it can possibly be
• Exclusive listings are promoted as a priority in
property specific social media campaigns

12. Feedback & Communication
• Your own personal broker
• 100% accompanied viewings
• Viewing feedback within 24 hours (maximum)
• Regular marketing updates and
personalized renting/ selling strategy
• All clients vetted properly
for their suitability and financial standing
• All offers verified
• After sales care
• 70% recommendation and repeat business
• 96% positive feedback (feefo reviews)

13. Professional
Photography & Videos
We have a whole host of professional quality cameras
and equipment which ensures that your property is
shown in the most attractive way.
All of our brokers have photography training and by
taking the photos themselves, this ensures that they
have a deep understanding of each listing prior to going
to market.
Aside from high quality photos, haus & haus are able
to provide an in-house videographer who can compose
short walk-through videos of your property. These
listings have higher activity and have proven to entice
significantly more customers to view, with a faster rate to
contract signing.
To keep abreast of the latest trends we have a 360
degree camera at our disposal which shows such
listings in a more dynamic manner. By utilizing this
technology the user can mimic walking through the
property as if they were there themselves.

14. First Impressions
Statistical evidence shows that the
optimum interest is at its highest level
when a property is first listed and
significantly decreases as each week
passes. It is imperative we get it right from
day 1 across a number of key points.
100
Week 1
100
75
50
25
0
Week 2 Week 3 Week 4
70
50
45

15. Insight about the Property Quality Photography Detailed Floorplans High Quality Brochures Property Tours
We know presentation counts
So we make sure your property has the correct information,
gets the maximum visibility, and is shown in its best light
through all the channels that matter.

16. Our Range of
Exclusive Options
Listing on our Website
Promotion Banner on our Website (pop up window on different pages)
Featured Property on our Blog (published on the website/ promoted via social media)
TV-Presentation/ Window Cards on our Stands (Emaar properties only)
Listing in our Newspaper (3 different sizes available: full, 1/2 & 1/4 page)
Flyers
Property Boards (for sale/ rent, sold/ rented)
E-mail Marketing (part of newsletter, special offer campaign, hot deals listing etc.)
Mobile Marketing (such as WhatsApp campaigns)
Social Media
Blackbook (discreet, non-online marketing)
Prominent Property Platforms such as Propertyfinder.ae, Bayut, Dubizzle, etc.
Prominent Property Magazines such as Prestige by Propertyfinder
haus Channels
Partnership Channels

17. Listing on our Website
As a market leader, haus & haus enjoys a large amount
of direct leads from our own website – which was built
by the best in the business. We also spend considerable
sums on our monthly SEO and website optimization
which maintains that we are extremely visible on search
engines such as google, who are our main target due to
having 96% market share in the UAE.
For our exclusive listings we can promote these on the
front pages of the website and make them prominent
in the eyes of the user. With continually increasing
traffic to the site, this is an excellent way of advertising
you property.
IT’S USER-FRIENDLY
HARD-WORKING & FAST
www.hausandhaus.com

18. Promotion Banner
on our Website
We have the ability to promote your property on a
unique ‘pop-up’ banner on our website which means
that any users of the site will automatically see
your property.
With more than 1,000 daily users you can have peace of
mind knowing that we are driving traffic to your exclusive
listing in the most comprehensive manner.

19. Featured Property
on our Blog
For exclusive listings we can, and do go the extra
mile. To gain further exposure we offer the possibility
of featuring your property on our blog. The content
varies dependent upon the desired impact and we
can tailor the information with your insight to make it
consumer friendly.
These blogs can be featured and shared via
Facebook, Twitter, Linkedin, Instagram as well as e-mail.
By providing such articles we can reach other audiences
who were not initially open to the area or property type.
We have had excellent response from such campaigns
in the past with direct leads from such blogs leading to
a rental or sale. Be involved!

20. TV-Presentation/ Window
Cards on our Stands
We have unrivaled visibility at our retail stands in The
Arabian Ranches and Town Centre at Emirates Living.
With footfall of up to 6,000 people per day and with
a position directly in the entrance of both shopping
centres, we have the ‘crème de la crème’ perspective
to attract a client’s attention.
We have the option of A3 and A4 window cards
(Emaar properties only) to display your property, or we
can show it on our large TV screen which is a tangible
platform to catch people’s eye. We have a fantastic
strike rate of selling properties in this manner.

21. Listing in
our Newspaper
Have you already seen our newspaper? With 20,000+
copies being printed bi-monthly and distributed via
different channels the answer may be, yes! You may find
them on our retail stands, at restaurants, at many 4 and
5* hotels and luxury outlets, as well as several beach
and leisure venues within Dubai. They can also be found
in numerous premium airport lounges at DXB.
If you shop online at Choithrams. We have an exclusive
agreement with this supermarket chain whereby our
newspaper is given with every online order delivery!
This printed medium means your property showcased
by literally thousand of people in Dubai, should you sign
up to our services exclusively.
Each property comes with a QR code
that leads to our website listing for
further images and information

22. Flyers
We produce, print and distribute fun, informative and
quirky flyers to the masses for our exclusive listings.
We can and have made these specific to a particular
property, a particular area or with a particular result
in mind, previously. With targeted distribution for the
correct demographic this form of marketing has paid
huge dividends for our clients on past campaigns.

23. Property Boards
We have bold, bright, custom made boards that
don’t flap in the wind or look disheveled after 1 week
in the sun!
Erecting outside villas ensures clients who roam the
areas looking for available properties cannot fail to spot
your exclusive property! We have sold hundreds of villas
in this manner.
See if you can spot our boards in your local community
and see what all the buzz is about!

24. E-mail Marketing
At haus & haus we understand that using professionals
gets the best results. That is why we are not afraid to
outsource our e-mail campaigns to the best company in
the UK. This ensures we provide this form of marketing
in the correct manner (ensuring correct compliance with
International and local regulation such as GDPR) and
garnering the best results.
Our campaigns cover a whole host of informative
topics and are very targeted so receivers genuinely only
receive what they want to. Nothing more, nothing less.
Talk to your haus & haus broker today to see how we
can put your property to the front of client’s minds.

25. Mobile Marketing
Everybody has a mobile! This extremely powerful tool
is the now and is the future. There is no quicker way to
put your property in front of the people that matter in the
quickest possible timescale.
We can provide a number of ways to deliver our
exclusive properties to each mobile device with the
best results achieved from targeted SMS, e-mail and
WhatsApp campaigns.
With our existing client databases into the hundreds
of thousands this is impact marketing at it’s finest.
We have sold numerous exclusive properties as a direct
result of mobile marketing.

26. Social Media
haus & haus have a legion of fans on our social media
platforms – Instagram, Facebook and Twitter – now in
the tens of thousands.
Our posts, as well as giving an overall view of the
company, feature our brokers, clients and factual
information; we also use this medium as a way of
promoting our exclusive listings.
Our social media team can tailor the posts so that your
property gains not only the right exposure, but at the
right time and with the desired effect.
We can provide detailed feedback on the success
rate of such campaigns as part of the overall
marketing approach.

27. Blackbook
Should you wish to market your property discretely
we have the ideal platform. Blackbook is our way of
showcasing exclusive properties without putting them
on the open market. How? By our most experienced
brokers qualifying, vetting and selecting only the most
genuine buyers who have the right background, the
financial capability, and with the exact requirements
to view.
This type of marketing has been used successfully for
sensitive divorce proceedings, for VIP clients and those
bespoke properties that rarely come to market.
Speak to your haus & haus representative today on
how we can make this work for you.

28. Property Platforms
There has been a shift in the way agents market
properties in recent years. The fact remains that
property portals still offer fantastic lead generation if
used in the correct manner and with the correct spend.
You need considerable expertise to know how to
make the perfect advert in-line with the specific portals
requests, and the packages vary in cost depending of
the amount of properties you have, or exposure wanted.
We have the best.
You can be safe in the knowledge that haus & haus are
in the top 0.1% of Dubai companies in terms of lead
generation on the top-3 websites (Propertyfinder.ae,
Dubizzle, Bayut) which is a direct result of the combined
focus we have implemented into this strategy.
For many of the areas that we operate, we are the
No.1 agent in terms of amount of listings online as well
as lead generation. With fantastic branding, quality
photographs and an innate understanding of how
to achieve the best results on each individual portal,
haus & haus delivers every time.

29. Property Magazines
This conventional form of advertising is still a winner.
haus & haus subscribes to a number of Dubai’s most
prominent, independent and high-end printed journals
such as Prestige Magazine. This large-format lifestyle
and real estate publication is produced every two
months and distributed in high-end locations such as
Airports lounges, news-stands, and 5* luxury hotels
across the Emirate.
We use this medium as a way of showing our very best,
exclusive properties as well as writing individual articles
and market commentary.

30. By choosing a pro-active company who has a clear strategy
to make sure your property is visible, listing exclusively is
the most effective and efficient way to market and sell a
property, whilst also generating the best price.
Speak to your haus & haus broker today to give you
further understanding on this topic.

31. You may get in touch via:
+971 4 302 5800
info@hausandhaus.com
www.hausandhaus.com
haus & haus Real Estate Broker
Office 3111, 1st Floor, Building 3 | Gold & Diamond Park | Dubai, UAE
P.O. Box 128793 | ORN. 12357 | RERA Permit ID: 19334
/hausandhaus
/company/haus-&-haus
/c/hausandhaus